Building a serious business website that gets results

March 17, 2010 by John Dilbeck · 3 Comments
Filed under: Advertising and Marketing, Attracting Visitors, Sitesell and Site Build It, Web Services, Webhosting 

I have people asking me all the time how I get so many people to visit my websites every month, and I think most of them think I have some kind of magic trick up my sleeve. That’s not it at all.

The secret?

Hard work, lots of content that people want to read, pages optimized on particular keywords and phrases to help the search engines know what they are about, and continually updating the information as it ages and things change. That’s all it takes.

No tricks. No fancy SEO techniques. Just simple HTML pages (on my big static sites) that are each built around a particular topic that fits within the site’s main topic.

As you may know by now, if you read my blogs or sites regularly, I learned what I know about this (over a decade ago) by studying Ken Evoy’s Make Your Site Sell ebook and putting into practice what I learned.

In the interim, millions of people have visited my sites and many of those visitors have made purchases based on my recommendations for what I think were worthy products and services. That’s how I’ve earned my living for the last decade or so.

I have one website that attracts thousands of visitors per month and remains a profitable site, even though it hasn’t been updated in over a year. It remains my top-earning site for Adsense income and it is a basic HTML-only static site built on the principles I learned from Ken Evoy’s ebook way back in the 20th century.

Since then, I’ve built many websites, most of which failed, using a variety of content management systems (CMS) and blogging software.

There is a lure that’s hard to resist when it comes to blogging and using a CMS system. They are easy to install and start. You get a big rush from registering a domain name and putting up new information in a few hours or days.

The problem is that the rush you get from starting the site isn’t enough to keep up the enthusiasm for continuing to build the site, and there probably was not enough good planning and research put into the topic of the site to see if it was going to be profitable or not before starting it.

At least, that has been my experience.

I’m learning that the same thing can be true when hiring someone else to build a site for you.

I’ve talked to quite a few small business owners who have wasted thousands of dollars and years of their time because they hired someone to build their website who knew how to build it but had no clue about how to attract free traffic from the search engines.

A nice site with no visitors will never be successful. A large and growing number of visitors each month is the lifeblood of selling anything on the Internet.

So, what are you to do if you know nothing, or very little, about websites, but you need one that will help you generate income and not just be a constant money drain?

You could do what I did and spend ten or more years of your life reading and studying everything you could get your eyes on and building dozens of sites to test what you learned, or you could hire someone with the experience and tools to do the job right the first time — while you concentrate on running your business and satisfying your customers.

How much would you be willing to pay to have a website that attracts serious visitors — potential customers — every month for years to come?

As a serious business owner, you probably would not throw out a number at this point, because you’d want to know more. How many visitors? How much income? What are the initial costs? How much does it cost to maintain it? Who’s going to do the work? What are the monthly hosting fees? How much trouble will it be to modify the information on the site when things change?

There are a lot of things to consider and most of them have nothing to do with HTML, CSS, FTP, and all the other alphabet-soup of acronyms associated with the technical side of building a site.

(You might be surprised at the number of websites I’ve looked at in the last couple of years that did not immediately tell what the owner was offering and why you would be better off buying from him or her. People on the web have short attention spans and they are generally in skimming mode when they first visit a website. You only have a few seconds to state your case and give them a reason that will benefit them in order to get them to slow down and actually read what you have to say. Don’t waste your visitors’ time with non-essentials — give them a reason to consider buying from you so you’ll have time to persuade them. Of course, how you do this differs with the type of site you have — sales, informational, and so forth — and the type of business you run.)

One of the things I’ve learned about most of the small business owners I’ve talked to is that the most prosperous of them are not “do it yourselfers.” They don’t have the time, energy, or desire to take on more tasks and responsibilities, because they are already doing all they have time for just running their business.

Most of them depend on others who specialize in things they need.

If they want legal advice, they hire a lawyer, or have one on retainer — they don’t go to law school at night for several years just to learn how to write their own contracts or deal with litigation.

Most of them hire an accountant and/or bookkeeper to keep their business on track and help with financial issues and taxes — they don’t become a CPA just to do it themselves.

Most of the small business owners I know who have survived the recent economic downturn have learned the hard way that there are times when it just makes sense to hire someone with experience and expertise to get the job done quickly, efficiently, and right the first time.

Perhaps you’re one of those successful small business owners who knows how to prosper by running your own business, but who feels clueless when it comes to evaluating people who claim to be experts at building websites. After all, every town has people who claim to be able to build good business websites, and some of them really do know what they’re talking about.

Unfortunately, most of them don’t.

You don’t have the time and money to pay someone to learn what they’re doing at your expense.

How do you separate the experts from the want-to-be herd?

That’s the crux of the issue, isn’t it?

This can be especially difficult when you don’t have the experience to know whether what they tell you sounds reasonable, or not.

One way to separate the experts from the herd is that they tend to spend more time asking you questions about your business and the results you want from your website than they do telling you how good they are at building them.

Another way is to talk to someone who has already been vetted by others who do have the experience and expertise to know.

That’s why I’m personally recommending Sitesell Services to you.

Sitesell is the company that Ken Evoy founded and which has grown into a top-notch service over the years. The Services part of the business is for business owners like you who want to hire someone to build an effective business website that is custom-tailored to market your business around the clock.

The people at Sitesell hire only experts with demonstrated ability and experience, and they help you select the right person to build your site for you.

Here’s a short video about how they can help you…


Once one of these experts is working for you, they follow a time-tested system to build a custom site that will market your products and services to people who are looking for what you have to offer, and these are the hottest prospects.

Is Sitesell Services for everyone? Obviously, the answer is no.

Is it appropriate for every business? Again, no.

But, you’ll never know if it could be a good match for your business unless you learn more about it and contact them.

Of course, there is no obligation.

If you’re interested in hiring someone to help you build your business online, watch the video and see what they offer.

Act on your dream!

JD

PS. If you’re a do-it-yourselfer, you can download a free copy of Make Your Site Sell! and learn more about what I’m talking about, or you can learn about SBI version 2.0 and see if it offers the tools you want to build and host your own site. I use SBI to build and manage some of my sites and it is easily my tool of choice for any new business sites I may build.

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Site Build It! – now you can hire a specialist to build your website for you

March 25, 2008 by John Dilbeck · Leave a Comment
Filed under: Marketing, Sitesell and Site Build It, Webhosting 

Until now, Site Build It! was for the “Do it yourself” crowd.

I’m part of that demographic and I love building websites of all sorts, but that’s what I do.

There are many thousands of us who want to learn all the skills that are necessary to build a successful, profit-making website around which we can build our business.

But, there are many millions who are part of the “Do it for me” crowd.

Maybe you are one of them.

You already have a business and you want a website that actually brings new customers and clients. You want your site to add to your bottom line, not subtract from it.

You know how to run your business and now you want to find someone who can build a website that gets results.

You already hire specialists in other areas, including your lawyer and accountant. Maybe it’s time for you to hire a specialist who will work closely with you to build a website that promotes your business and attracts new prospects to your business.

Where will you find a specialist who knows how to do this and won’t charge you more than its worth?

SiteSell Services now offers very attractive packages that include hosting using the un-matched Site Build It! system and a specialist who will work closely with you to target your niche market and build a website that will work for you night and day.

SiteSell Services is brand new, but it is based on a decade of proven techniques and technology combined to build websites that produce results.

From the SiteSell Services page:

Build a professional Web site with SiteSell Services, using a process and tools proven by tens of thousands of people. Each page is aimed at pulling in Web site visitors. More Web site visitors means more new business.

Your SBI!-built site will work. Built from the ground up, you reap the benefits of 10 years of SiteSell experience, all packed into a truly professional site.

Don’t waste your time and money. You deserve a website that will work for you.

Why don’t you spend a few minutes and see if SiteSell Services is what you’ve been looking for?

Act on your dream!

JD

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Sitesell announces Snippet Build It! for 5 Pillar affiliates

October 6, 2007 by John Dilbeck · Leave a Comment
Filed under: Affiliate Marketing, Sitesell and Site Build It, Squidoo Lenses, Webhosting 

Yesterday, in the 5 Pillar #291 newsletter, Ken Evoy announced the introduction of Snippet Build It! This is a tool that can be used by 5 Pillar affiliates to build links to over 60 landing pages for promoting Site Build It!

Many years ago, when dinosaurs roamed the earth and the rocks weren’t quite hardened, Sitesell was selling some of the best ebooks ever published. Make Your Site Sell! was the Bible of online marketing that helped me start building my marketing business. Now, it’s a free download and there is a lot of very valuable information in the 1,500 or so pages of this ebook. I still refer to it now and then.

In addition to outstanding ebooks, Ken wrote a number of courses that were delivered via email. I remember taking all of those courses as they were introduced and updated. I still have several of them in a 3-ring binder, and they are covered with notes and bright yellow highlights. Now, these courses are available as free downloadable PDF files. I still highly recommend my favorite, the Affiliate Masters Course, because it offers as much as some courses that cost around $100 and you can download it free. It was always free and still remains free.

Over time, to make it easier for Sitesell’s 5 Pillar Affiliates to market these products, Ken introduced Page Build It! – a tool for building customized gateway pages. Around the same time, give or take, the Build It! tool was introduced to make it easier for affiliates to build web pages (or just snippets of code) that combined text and graphics. This was a cutting-edge marketing tool when it was introduced.

Now, I hope you’ll excuse my memory, but a lot of water has gone under the bridge since these tools were first introduced, so I may not have all of this exactly right, but I believe the gist of it is accurate.

These tools for building pages and code snippets eventually lead to the first, less-than-impressive versions of Site Build It! But, Ken and the folks associated with Sitesell were not content with what SBI was and continued to improve it and add new features.

Now, several years later – a very long time in the online marketing world – Site Build It has become an incredibly effective tool for building online businesses. More tools are added all the time and older features are updated continually.

So, as I said, Ken announced yesterday that Snippet Build It! was available and I just now spent about a half-hour playing with it.

I am impressed!

What used to be the Build It! tool has been streamlined and greatly improved. Now, 5 Pillar affiliates can easily and quickly create links to over 60 different landing pages that tell the story of SBI and why it makes sense to use it rather than traditional webhosting.

It’s easy to go to the page, select either text or image, select the desired landing page, and build a link.

If you select text, and a landing page, you can type the text you want in the link and see the link created as you type. It makes it simple to try several phrases to see which one you like, and then simply copy and paste the HTML code to your websites, blogs, and other places on the web. The text links in this article were created using Snippet Build It! as a test of using the system and it is easier than hand coding the links as I normally do.

Not only is it easier, the landing pages are grouped by their order in the buying cycle, and this is explained in an excellent article that was also released yesterday.

Why is that important?

I’ve gotten into a rut of referring prospects to just a handful of the many pages that are available. Now, by using Snippet Build It!, it will be much easier to choose just the right page to link to, depending upon the point I want to make in an article or advertisement.

This combination of being easy to use and providing a full list of the available landing pages (and this number is growing all the time) helps me provide the information you may need in order to make your final decision to buy, or not to buy, a subscription to the Site Build It! system – or to become one of our affiliates and make money promoting the best way to build an online business.

In addition to text links, Snippet Build It! makes it easy to build graphics links using some new banners, buttons, and logos.

For example, the following is a link to the Site Build It! main page, and was created in less than five seconds:

The new graphics use less text and more people. They use more right-brained emotion and less left-brained logic.

Now, I’m a left-brained logic kind of guy. I rarely make my decisions based on emotion. I spend a long time learning about something before I buy.

Most people, perhaps you, make more decisions based on emotion and then later justify it with logic.

Site Build It! is great for right-brained people. It is an exciting system that has helped many of its subscribers build successful online businesses, and quite a few have left the corporate world and are now living their dreams and working from home. Of course, not everyone is this successful, but SBI offers the tools and training to make it much more likely to succeed.

Many people have said they were exposed to SBI and didn’t believe that it was as good as many of us believe it to be. So, they moved on and built websites using other services. After a year or two of butting their heads against the technical hurdles, they remembered Site Build It! With more experience, they were better able to judge the benefits SBI offered and some bought on the spur of the moment.

Rather than regretting the purchase, most of them regretted wasting a year or two trying to build their online businesses the hard way.

Yes, some people do not do well with SBI, and some people don’t like what they can’t do with SBI – so Sitesell offers a money-back guarantee. You can’t lose by trying it.

Oops, I’m getting off track. Back to Snippet Build It!

The new graphic images are more colorful and appeal more to right-brained people, in my opinion. I think they will be a welcome addition to the marketing tools offered to 5 Pillar affiliates.

But, nothing is perfect.

A few minutes ago, I offered my opinion about the new marketing tool on the members-only SBI forum.

I think it is a huge improvement over the older tools and I welcome the ease-of-use and organized listing of the more than 60 landing pages we can promote.

On the other hand, I believe we need a wider variety of graphics that are specifically targeted to each landing page.

But, you know what? I don’t doubt that Snippet Build It! will be improved over time and that we’ll see more and better-targeted graphics to go with all the other marketing tools that Sitesell provides its 5 Pillar affiliates.

It’s easy to recommend something when I know from first-hand experience how much it has helped me build my online marketing business. I’m working from home 100 miles from the nearest traffic jam and loving it.

I don’t believe I would be where I am today if it weren’t for what I’ve learned from Ken Evoy and all the many Site Build It! webmasters who help each other on the free, members-only SBI forums.

I’m a very satisfied SBI customer and have many plans for expanding my Act On Your Dream! website.

You know what?

At first I balked a bit at spending $300 a year to build a website, but after building dozens of sites and blogs over the last few years, and wasting more than what I would have spent to build several more SBI sites, the only one that has never given me any trouble at all is the one I am building using Site Build It! Over time, that becomes more and more important, because I’m getting tired of wasting my time and efforts on sites that don’t work or get destroyed by hackers.

I’m one of those hard-headed people that just has to do it my way and I don’t regret all the testing I’ve done. I’ve learned and I’ll be turning more to SBI in the future, except for some of my sites that require perl and php programming to make them work.

I just renewed my subscription to SBI for another year, and a long time before my subscription expires I will have earned back my $300 investment several times over. It’s not an expense, it’s an investment.

Just as Site Build It! is the best tool I know of for building a successful online business, the marketing tools that Sitesell offers its 5 Pillar affiliates continue to get better over time, too.

I am very happy that I found Ken Evoy and Sitesell those many years ago. I hope you’ll find it worth the investment of your time and money, too.

Act on your dream!

JD

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