I have mixed feelings about SFI Marketing Group

June 8, 2009 by John Dilbeck · 12 Comments
Filed under: Affiliate Marketing, Network Marketing, SFI Marketing Group 

This is difficult for me to write. In fact, I’ve been thinking about it for over a week and didn’t really know how to approach it, so I decided to just start writing about it and hope that I can sort out my feelings with the help of some of my friends.

I am really conflicted about SFI Marketing Group.

(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)

I’ve been an affiliate with SFI since late 2002. I’ve put a lot of work into promoting the company and products, despite all the changes – some of which made months of work obsolete.

That’s one of the downsides. They’ve changed direction several times over the years, but – for the most part – I think they made the right decisions, even though some of them were particularly bothersome for me.

For example, I spent months promoting NiceOffers and had a pretty good thing going. But, when the program was put on hold, I was stuck with a complex blog, about 50 Squidoo lenses, and I don’t know how many promotions that were suddenly obsolete.

What could I do?

I took down the blog, deleted or converted the Squidoo lenses, and moved on – though not with the same enthusiasm I had before this happened.

This was about the time that the CEO of SFI, Gery Carson, announced that they would be opening the TripleClicks store to sell their products and to make it easy for people around the world to sell their own products.

The store was months away, but it did open and, despite some early flaws, has improved over time. Now, there are thousands of items on sale there.

In some ways, I think of the store as a different kind of eBay. There are lots of people promoting the store, so that means a lot of traffic. The current Alexa ranking is just under 34,000, so that’s a pretty good indication that they are receiving lots of people on the site.

I don’t have any information about how well the products are selling, however.

Still, even though it is taking a long time, the store is progressing and seems to be living up to the promises of several months ago.

Most of the products in the store are either SFI’s own products or products being sold by private sellers. There are quite a few other items in the store and I don’t really know how they fit this picture.

Eventually, the TripleClicks store will have more retailers offering their products, but I don’t have a timetable for that.

You see, this is part of the problem. There is so much uncertainty around everything that it is hard to know what to do to generate sales.

I like some of SFI’s products, but I’m not too wild about others.

I was a member of the International Association of Home Business Entrepreneurs (IAHBE) since it opened, but I canceled my membership last month. I realized that I wasn’t spending nearly as much time on the site as I used to and I haven’t been taking advantage of their free books and free magazine subscriptions as I used to. (The books and magazines are free, but you do have to pay a small processing fee.)

So, without this subscription to IAHBE (called a standing order), I may, or may not, remain an EA (executive affiliate) with SFI in the future. This is a major change for me.

For years I was MIQ (multi-income qualified) before they changed that to EA. I’ve been either a team leader or EA ever since, until this month.

Why did I make this change?

Primarily it was because my income from affiliate marketing has plunged since last September, although it is showing signs of starting to grow again. I went from earning a pretty good income from all the businesses I promoted to earning between 25% – 35% of that amount, practically overnight.

After having that kind of revenue decline, I had to make some hard choices to protect my cash flow. So, I canceled everything that wasn’t critical to my marketing. Hopefully, my cashflow will rise again and I’ll be able to restart some of the things I dropped over the last couple of months.

On the other hand, I’m using this as an opportunity to re-examine what I’ve been doing and I’m making some big changes to my business plan.

I am not a fan of MLM (network marketing).

While I like the theory of multi-level marketing, the reality does not match the promise.

Over the years, I’ve introduced hundreds of people to SFI, but the great majority of them never did anything that I could see. There were a few who worked hard for awhile, but eventually they all slowed and stopped.

Some joined and were never communicative.

Now, I’m not going to blame all of them. It’s not that simple.

People sign up for affiliate and network marketing opportunities because it looks like easy money. It’s not. It takes a lot of work and creativity to earn decent income through online marketing.

Some people find it much easier than others. Some find it so confusing that they never really get started.

I’m somewhere in the middle. I’m too stubborn to give up, but I find a lot of inconsistencies and some things still confuse me.

I also find that I’m getting much “pickier” when it comes to what I’ll promote. I promoted lots of things a few years ago – when I was first learning – that I would not promote now.

This year, I’m pruning back even more. If I am not a happy customer of the products and services a company provides, I’m not marketing for them.

So, what do I buy from SFI?

I really like IAHBE, but it doesn’t offer the value for me that it once did. I like their non-toxic cleaning products, especially the orange cleaner and all-purpose cleaner. They are inexpensive and work very well.

Some of their other products are over priced, in my opinion. Even though I could earn a good commission when someone purchases them, I’m not comfortable with promoting them.

This brings us back to an earlier discussion on this site that related to reviews and personal recommendations.

I’m looking at my marketing efforts less as advertising and more as personal recommendations these days.

That’s a big change in how I see all of this and it’s the main reason I’m re-examining all I’ve been doing.

(I’m so far behind on getting things done that I have several websites that are sadly neglected, out of date, and need to be revised. Sometimes there just aren’t enough hours in the day or enough energy to do all that needs doing.)

I’m rambling. Let’s get back on topic…

I’m not a fan of network marketing. The idea of leverage sounds really good, but the idea of easy duplication by hundreds or thousands of people in your downline rarely ever develops.

In my experience, there is a lot of churn. People sign up, people quit. It’s an endless cycle.

I’m going to accept my part of the responsibility for this.

I am not a social person. I’m not a team builder. I’ve tried, but it just isn’t part of my personality.

I’m a loner who prefers to work by himself and get paid for his own efforts. That’s why I like affiliate marketing better than network marketing. I can accomplish much more in the same amount of time by talking directly to prospective buyers than I can trying to build a network.

So, MLM just isn’t for me.

Now that I’ve realized that, is it worth my time to promote SFI and TripleClicks.

I don’t know.

What I do know is that I’ve been getting checks from SFI just about every month for years. Some have been large and some have been small. I made a profit most months, broke about even some, and lost a small amount a few times. Overall, it has been a profitable venture.

But, profitable and worth doing are two different things.

I’m getting tired of working hard for meager pay from some companies. With SFI, the pay I receive from my downline’s efforts has been meager. On the other hand, the commissions I receive from sales to non-affiliates have been excellent.

Therein lies the dilemma.

So, now I’ll respond to people in my downline who contact me and I’ll give them my best advice, but I’m not going to tell anyone that it’s easy to earn a full-time income from online marketing.

Some people do very well, some never earn anything.

I’ve been lucky in that I have earned enough to meet my needs and to have some additional spending money left over. So, I consider that a successful venture. On the other hand, I could earn a lot more if I went back to full-time consulting or got a good job.

So, this year, I’m combining the two. I’ll continue affiliate marketing, but I’m also doing consulting in the real face-to-face 3D world. I’m hoping the combination will be more successful, and I’ll still be able to do most of my work from home.

So, I’m going to continue doing limited promotions for SFI and some of their products, but not to the extent I did in the past.

I’m not going to quit, because I really think Gery Carson is doing all he can to make the company more successful for its affiliates, but it’s an uphill climb.

I also don’t believe in quitting. Once I start something, I’m stubborn enough that I’ll face the difficulties, weather the storms, and find a way to solve any problems I encounter.

Whether that’s a good thing or not is debatable.

So that’s a long overview of some of my thinking on this topic.

I’m planning to revisit this topic later this week and address specific things rather than repeating this rambling monologue.

I would love to hear your opinions on affiliate marketing, network marketing, SFI Marketing Group, and similar topics.

Share your experiences and thoughts and maybe this will develop into a good discussion.

Act on your dream!

JD

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TripleClicks – SFI new store grand opening

January 9, 2009 by John Dilbeck · 9 Comments
Filed under: Affiliate Marketing, Malls and Portals, Network Marketing, SFI Marketing Group, Squidoo Lenses 

As far back as July, 2008, or maybe even earlier, Gery Carson, President of SFI Marketing Group, announced a new ecommerce store. In mid-December, 2008, he announced the opening date of the store, January 5, 2009.

I’ve been waiting for that date, because I planned to make some commitments to marketing SFI based on what I saw when the store opened.

That date has come and gone, and I have a lot I want to say about all the changes. In fact, I have so much I want to say that I’m not going to be able to put all of it into one post, so I’ll be addressing the changes in several posts over the next few days. Today, I want to talk about the new TripleClicks store.

(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)

True to Gery’s word, the store opened on Monday, January 5, 2009. It opened a couple of hours late and there were some issues when it first went public, but by the end of the day most of those issues were ironed out and the store was performing pretty well.

Some of the problems people experienced were related to propagating the new domain through the Domain Name System (DNS), the world-wide database program that links domain names to specific IP addresses. Depending upon a variety of factors, it can take from a few minutes to a few days for a new domain to propagate worldwide. This is totally outside of a domain owner’s influence, so we just have to wait when a new domain goes public.

It’s been almost four days since the new TripleClicks store opened on Monday, and I’m seeing fewer people reporting problems with accessing the site, so I now feel comfortable talking about it and marketing the products in the store.

New TripleClicks lens on Squidoo

To start with, I just published a lens at Squidoo: SFI Marketing Group Store – TripleClicks. Come visit the lens and join in the duel and/or leave your comments. (That lens has been deleted.)

As always, I hope you’ll rate the lens and tell your friends about it.

Thanks!

SFI’s Veriuni line of products

As you may, or may not, know, SFI has a proprietary line of Veriuni products that include all-natural cleaners, dietary supplements, weight-loss products, personal grooming supplies, pet products, and probably some items I can’t think of right now.

The products you’ve come to love are available in the new store, but there is no Veriuni department. The products are shown in the departments in which they best fit. The cleaners are in Home & Garden; supplements and vitamins are in Health & Wellness; hand soaps, shampoo, and conditioners are in Personal Care; pet shampoos and supplements are in Pet Care, and so forth.

One way to find all the Veriuni products is to search for “Veriuni” on any page of the store.

You can find the Purjava products by searching for “Purjava” or “coffee.”

I’m getting better results by searching on just one word rather than a phrase. What’s your experience?

I am a real fan of the Veriuni line of all-natural, nontoxic cleaning supplies. These come in one quart or one gallon sizes and are concentrated cleaning products that you can dilute with water to obtain the correct solution for your cleaning needs.

For example, if you look at the price of a quart of Veriuni All-Purpose Cleaner, it may seem expensive to you, especially when you factor in the shipping costs. You have to remember, however, that after diluting the concentrate, you have actually purchased up to 32 gallons of cleaner. I think that makes the price much more acceptable, and that’s before you factor in all the benefits related to health and the environment.

New products

There are many new retail products in the store that we can promote.

For example, there are 53 new Dessert Essence beauty products available. Just go to the new TripleClicks store and search for “Desert Essence” to see the full list.

That’s another group of items SFI affiliates can promote and earn SVP and commissions on whenever a customer buys after following one of your affiliate links.

And, they’re even easy to promote. As an SFI affiliate, you’re already registered at the store, so just sign in with your SFI ID and password. When you do that, you’ll notice some changes. One of the most significant changes is when you look at a product’s page.

For example, look at the page for Baywood Lip Maximizing Formula, 3g. (Be sure you’re logged in.)

At the bottom of the page, affiliates will see a link for promoting the product, and your affiliate code is already built into the link. Additionally, you’ll find information related to SVP, CV, and the commission you’ll earn based on your rank as an affiliate, EA, or team leader. How much more convenient can that be? It’s one of the features I really like about the new store.

I mentioned that there are new products. In the Personal Care department, alone, there are now 186 products we can promote. Part of those products are retail products and we earn SVP and commissions from sales of them. Some are products that are being sold by private sellers – people like you and me – and we earn SVP on sales of those products, but not commissions.

If you haven’t taken some time to look at the new SFI TripleClicks store, I urge you to take some time and study it.

If you’re an SFI affiliate, you now have lots of new ways to earn commissions. If you’re not, you can join SFI for free and get started.

International Affiliate Concerns

One of the biggest concerns for international affiliates (anyone who lives outside the United States) has been the high cost of shipping to other countries.

I don’t think this first release of the store has addressed that concern. If I’m wrong, please feel free to correct me.

On the Welcome to the new year and SFI 3.0! page, Gery Carson addresses this issue, by saying:

Special note on shipping costs: One of our key objectives with the new store was to reduce shipping costs (especially for international affiliates and customers). To achieve this goal, we completely overhauled our shipping programming and installed all new software and hardware in our shipping center. We expect that this will have a positive impact.

Additionally, with TC’s Private Seller Program (more on this in a moment), products will be available for shipment from all over the world. This will also help reduce shipping costs since the product can literally be coming from within your same country, region, or city.

The biggest impact item, however, will be our alliances with dropshipping companies that will ship to you from around the world. Unfortunately, we were not able to get this component completed in time for our launch today. But rest assured, this IS coming. Watch for updates on this topic.

I’m hoping that these changes, when they are introduced, will make it much easier for all of us to sell products worldwide.

The TripleClicks Private Seller Program

This is where the new store starts to get really interesting.

Although it is unfair to compare the brand new TripleClicks store to marketing behemoths such as eBay and Amazon, I think you should pay some serious attention to the Private Seller Program.

It’s true that the features related to this are very basic at this time and don’t have the bells and whistles we have come to expect from sites such as eBay, but you can sell your stuff on TripleClicks right now.

That’s right. Take the stuff you no longer want and sell it to someone else.

Most SFI affiliates were given three credits for listing items and additional credits can be purchased inexpensively.

Anyone can buy credits to sell their stuff on TripleClicks.

For example, you can purchase one TC Credit for $1.99 or a pack of 250 TC Credits for $47.50. There are other packages of credits, too.

This means that you can sell one item for only $1.99 or buy a pack of 250 credits and sell your items for only $0.19 each.

If you have a lot to sell, you can purchase the credits you need and earn SVP. You can become an EA by buying credits and selling your stuff. Or, if someone else buys credits from your link, you can earn both SVP and commissions. This has the potential for becoming a profitable income stream.

But, don’t buy more than you need! Credits expire one year from purchase and you don’t want a bunch of expired credits.

SFI has provided marketing materials to help you promote the TripleClicks store and the Private Seller Program.

Already, a number of items have been put up for sale by private sellers on the store and more are being added daily.

Although you don’t earn any commissions when people buy from a private seller, you can earn a commission by promoting the store in your local area when the people you refer purchase credits to sell their stuff. Depending upon how well you promote it, and how well SFI implements it, this can be a good way for international affiliates to build an income stream.

At the moment, however, there are some drawbacks to doing this, but Gery says they will be addressed soon.

For example, even on the advanced search page, there is no way to search geographically. In order to reduce shipping costs, it is important that sales can be made relatively locally, especially if we’re going to consider this an online garage sale.

This is being addressed. In a recent update, it was announced:

2:09 p.m. 1/7/09 – We are busy fixing a few things that “broke” during our transition (such as Standing Order management) to SFI 3.0. Everything is coming along VERY nicely. We’ll also soon have in place some of the items that were not operational at launch, such as the “On Sale” and “Top Sellers” menu tabs. We’ll also soon have several additions to the Advanced Search so that you can search geographically, by date entered in TC, and more. We appreciate your patience while we complete these components.

So, we need to exercise some patience and see how the store develops.

In the meantime, however, I feel comfortable promoting it and look forward to it being a big success.

Sell Your Stuff

So, what do you have stashed away in your closet or garage that you no longer want? Sell it on TripleClicks.

I’m going to have to dig around and find something to sell so I can test it.

A few years ago, I had an eBay store and made some pretty good money selling my Steel Roses That Never Wilt. If I were still able to do the blacksmithing I love, I’d start selling my roses on TripleClicks. Unfortunately, I injured my left hand and can’t do any smithing right now, but I’m hoping I’ll get better.

If you make handmade arts and crafts, you may want to consider listing some of them on TripleClicks to see how it works for you.

There is a lot more to say about the changes at SFI and the new TripleClicks store, but I’m going to stop here. I’ll have more to say in later posts.

What’s your opinion?

So, what do you think?

Are you more or less interested in SFI now that you know a bit about the new store?

I look forward to discussing it with you.

Act on your dream!

JD

(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)

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