I’ve been a member of SFI Marketing Group for over five years and, in general, I have very positive thoughts about, and experiences with, this company.
I believe it is one of the very best companies for people who are brand new to affiliate marketing to learn how to promote online. They offer lots of training and good support. There is an active forum for members.
I am not a fan of multi-level marketing
One thing I don’t like about SFI is that it is a multi-level marketing (also known as mlm or networking marketing) company. I am not a fan of mlm, even though I’ve had good results with SFI.
Why?
Because, I’m tired of sponsoring people into the company who then do nothing, including replying to a simple email welcoming them to the company.
On the other hand, I’m happy to meet new people who have joined in my downline and I’m always happy to answer questions and offer advice based on my experience. That’s more than I can say for my sponsor, who has never replied to any emails I’ve sent him.
In theory, multi-level marketing makes a lot of sense. The opportunity to leverage income and efforts by enlisting others into your marketing team is very attractive. Some people seem to do well with this, but, in actual practice, most do not.
You can learn more by downloading Ann Sieg’s free ebook: The 7 Great Lies of Network Marketing.
What I like about SFI
What I like about SFI is the ability to earn commissions for selling their products and services at retail. I think their line of non-toxic, natural cleaners are the best I’ve used and I’m happy to have alternatives to the chemical-soup cleaners available elsewhere.
I enjoy getting that email that tells me I’ve made a sale. SFI is generous in their commissions, and I’m happy to get my monthly commission check.
I also like the fact that Gery Carson, president of SFI, is always working to find new ways for us to earn money by promoting an array of products and services. He’s a very innovative person and regularly responds to questions on the company forum.
What I don’t like about SFI
Unfortunately, the list of things I dislike about SFI is growing faster and longer than the list of things I do like.
For example, I really like the non-toxic, natural cleaners, as I mentioned above. What I don’t like is that there is no way to market them right now, and it’s been several months since I was able to do so.
Well, that’s not exactly true, but the explanation is rather confusing.
I can still offer you the opportunity to buy the non-toxic all natural cleaner by linking to the old Veriuni store. I still have links to this store on a number of my sites.
(Update August 2009: Affiliate link removed, as I no longer promote SFI Marketing Group.)
However, new affiliates don’t learn about this, because the training - as far as I can tell - no longer informs them about the Veriuni store.
There used to be a simple gateway page that affiliates could direct you to if you wanted to purchase the natural cleaners, but it no longer is available.
Here’s an example of a simple gateway page that links to the Veriuni Liquid Nutrition product and another one that links to the International Association of Home Business Entrepreneurs.
(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)
Why is this important?
The great majority of new affiliates joining SFI have no experience in marketing online. Therefore, it makes it much easier to promote something if they can send visitors to well-written, easy-to-understand gateway pages and make some sales as a result.
The whole point in joining SFI is to make more money than you spend. Right?
We’re here to earn a profit.
Now, I want to emphasize that you can remain an affiliate of SFI as long as you want and never spend a dime. A lot of people don’t understand that. As a free affiliate, you can still earn a very nice commission for any sales you make, and these commissions are several times as much as you would earn if you sold something through your Amazon.com store, for instance.
As a free affiliate at SFI, if you sell any consumer goods to someone who is not an SFI affiliate and doesn’t live at the same address as an SFI affiliate, you’ll earn 30% of the commission volume (CV). Let’s use the All-Purpose Cleaner as an example…
All-Purpose Cleaner costs $9.85 per quart with a CV of $2.21.
A free affiliate would earn 30% of this $2.21 for each sale, which amounts to $0.66. Now, I know that’s not a lot of income, but it grows as you sell more product.
An Executive Affiliate (EA) would earn 60% of the CV, or $1.32. To become an EA, you either need to sell retail products that add up to 10 SVP or more. (I won’t go into SVP at this time.) The other way is to purchase products with 10 SVP or more every month.
A Team Leader would earn 80% of the CV, or $1.77 per sale.
It’s not much earning less than a dollar or two, but this amount can grow rapidly as you do a better job of making retail sales.
As with every other sales and marketing job where you’re working on commission, the more you sell the more you earn.
The main point I’m trying to make is that SFI isn’t making it easy for us to sell things. While many gateway pages remain, some of the products I want to sell no longer have an easy way to link to a sales page, especially if I don’t know how to link to the Veriuni store.
A marketing organization lives and dies based on selling things. We earn our commissions based on how much we sell every month.
Let me give you another example.
I am a happy member of the International Association of Home Business Entrepreneurs and SFI offers a good gateway page for recommending it to you and others. Even if I weren’t an SFI affiliate, I would continue my IAHBE membership because I get more from it most months than I pay to be a member.
Now, let’s look at IAHBE from the perspective of an SFI affiliate…
As a free member, I would earn 30% of the Commission Volume (CV) of $19.00, which equals $5.70.
An EA earns 60% of the CV, or $11.40.
A TL earns 80% of the CV, or $15.20.
These amounts are for selling an IAHBE membership to someone who is not an SFI affiliate. The amounts you earn if someone in your downline joins IAHBE are less than these numbers.
Now, what gets interesting is that these are not one-time commissions. They are recurring commissions that you’ll earn every month that someone remains a member.
So, as a Bronze Team Leader, I’ll earn $15.20 every month that someone who is not an SFI affiliate remains a member, if they originally joined from one of my links.
It doesn’t take many of these to start earning some decent commissions.
At least, in theory.
In practice, I haven’t sold any IAHBE memberships to someone who is not an SFI affiliate. Several of the people in my downline have joined IAHBE and I earn some from that, as well as advancing in the leadership ranks, but it’s not as much as I would earn if I were selling these memberships to non-affiliates.
I think IAHBE is a good deal, but apparently the hundreds of people who have followed my links to the gateway page don’t agree.
SFI has been inconsistent
Lately, SFI has been advancing and retreating in about equal amounts.
Nice Offers discount coupon program suspended
A few months ago, SFI suspended the NiceOffers program and I had been working on promoting that with some diligence. I had created three blogs and almost 50 Squidoo lenses to help promote the NiceOffers program and the merchants who were offering discount coupons through the service.
I was syndicating my blog feeds on a variety of websites and I probably haven’t found and deleted all of them, even after a few months.
OK. I recognize that everything we try doesn’t succeed. So, suspending something that wasn’t working as expected makes good business sense, even though it impacted my efforts negatively.
Still, to do so suddenly after making it one of the primary marketing efforts of SFI came as a jar and I was very disappointed as a result.
Closing the Merchant Service program
This morning, I found this on the SFI forum:
Effective 8/28/08, the Merchant Services program has been discontinued due to continuing issues with the third-party company on which the program was based and over which we have no control. We apologize for any inconvenience the termination of this program may cause.
I have been watching this program for some time, and while it was very attractive, I was aware that there were problems with it, so I wasn’t actively promoting it, even though the commissions could have been very lucrative.
Now, I’m sure that a lot of affiliates are very disappointed about this.
It takes money, effort, and time to market something, especially when there are so many competitors. After spending months trying to build this part of your business, you have to be disheartened to hear that your efforts have been wasted.
The worst part of this is that we, the affiliates, are taking the risk in advertising and promoting these other companies. It costs money and time to promote through affiliate marketing, and we only realize an income when we make sales. If the merchants, both SFI and the third-party company they mention, fail in their part of closing the sale, then we are very negatively impacted.
New products that I don’t plan to promote
Recently, SFI introduced IAB Benefits which apparently offers health, dental, medical, and other services.
Even after reading all I could find about it, several times, I still don’t understand this company and what it offers. I’m a fairly bright person, but I’m still confused.
Before SFI affiliates began promoting it, when I searched for “IAB Benefits” on Google, I found more complaints than good reports about it. Are the complaints valid? I don’t know, but I don’t like promoting anything when complaints are so visible.
IAB may be a very good company that offers great products, but if I don’t understand it, I’m not going to promote it - no matter how lucrative the compensation plan may be.
I don’t want to mislead someone who is looking for medical insurance and who may sign up for IAB Benefits by mistake. Some of us just don’t have any money to waste, and from what I was able to learn, IAB Benefits doesn’t do what I would expect if I wanted medical insurance.
The SFIMG website logs me out while I am working on it
I was just reminded how much I dislike it when I’m researching something on the SFIMG.com website and it logs me out. I just had five pages open on the site and now I get a session expired message on each of them. When I log back in, does it take me to the page I was on? No. Now, I have to waste the next few minutes navigating back to where I was.
Sigh…
The not-quite-ready ecommerce store
We’ve been hearing since early spring that SFI will be introducing a new ecommerce store that will make it easy for us to earn higher commissions. A few months ago, I was excited about this, but I’m starting to lose interest.
Will this store do everything that is projected?
I hope so, but with a schedule that keeps slipping, I’m inclined to believe that it is more difficult to create than was originally projected or that there are problems with the programming and implementation.
I don’t know either way, but my gut is telling me to be careful about this one.
Here’s the latest update, posted by Gery Carson on August 29, 2008:
More new store features revealed:
For our many affiliates anxiously awaiting the unveiling of the new SFI store (and for brand new affiliates who may not have heard about the coming new store), here’s an update of some of the exciting features everyone will be enjoying soon:
• ONE store for everything. The new store will service both SFI affiliates and retail customers alike. Everything from nutritional products to Internet services to SFI promotional materials.
• Thousands (soon tens of thousands) of new products in dozens of new categories, plus closeouts, collectables and hard-to-find items available nowhere else.
• Earn instant SVP on EVERY product in the store…including all SFI promotional materials like X-Cards, postcards, business cards, etc.
• Exclusive, money-saving daily deals (”Deal Of The Day”).
• Special weekly/monthly sales with special discount prices.
• New products added daily.
• You can promote the store as a whole, or any individual product in the store, or any department, or any selection of products of your choosing.
• No longer do high shipping costs need to get in the way of becoming EA or making sales internationally. This is because the new SFI store will be utilizing new partner companies who will be shipping to you directly from outlets around the world. Additionally, through the store’s Private Seller program, you can locate sellers and products located in your same country—even the same city!
• Because of how it’s being built, virtually anything can be added and sold in the store. Goods, services, downloadable software and media, you name it! The sky’s the limit!
• The new SFI store also allows you to sell YOUR stuff. Through the new store’s Private Seller program you can quickly, easily, and cheaply convert stuff you no longer want or need…into stuff you do! List your stuff at the new store, and sell for cash….or for any product in the store. You can even earn EA status each month selling unwanted items around your house! Use the new SFI store as your online garage sale to clean out your closets, attics and garages! List and sell dozens or even hundreds of miscellaneous items easily.
• Hot, new marketing program will allow you to easily generate lifetime retail customers by the hundreds! And earning EA status though retail sales will have never been simpler or easier!
• Standing Orders, on thousands of products, will be available both to affiliates AND retail customers. When an affiliate or customer places an order containing any Standing Order-Eligible product, they’ll automatically be alerted how to set up a Standing Order for that item in seconds.
• More payment options.
• Product shipment tracking.
• Express Checkout feature allows you to make purchases in seconds.
• Wishlists
• Store multiple shipping addresses and multiple payment methods –which can be instantly accessed via pulldown menus during checkout.
• Seamless integration with VeryVIP. If you are a VeryVIP subscriber, you’ll have powerful additional tools to promote the new store and generate customers.
• One-click sitewide currency conversions for 17 major world currencies.
These are just SOME of the amazing features the new SFI store will come with. And there are many, many, many more. Not only that, the new store is also going to usher in some powerful new enhancements to the overall SFI program including substantial simplification, bigger bonuses, and more incentives to become and remain an EA.
Stay tuned for further details!
Several people posted some replies to the announcement, and Gery responded with the following post this morning, August 30, 2008:
Good morning,
I’d like to address some of the comments in this thread:
1. My apologies if you’ve perceived our launch date estimates published to date to have been “evasive.” This was certainly not our intent. These are the facts: Since beginning this project several months ago, the scope has grown enormously. What started as “just a new e-commerce store” has become something that will be seamlessly integrated directly or indirectly into every aspect of SFI. And what’s key here is that doing so closes a number of “holes” in the overall SFI program.
That is to say that we expect this project to have potentially explosive positive impacts on registrations, opt-in rates, shipping costs, EA upgrades, and much more. All those things you’ve been wanting to see out of SFI…we believe are now within our reach…thanks to this project.
Of course, making all this goodness happen has added some time to the project. And, yes, we definitely want to have everything significantly tested before we launch so that the growth explosion we anticipate can begin immediately upon the launch. We sincerely appreciate everyone’s patience; when we launch I am 1000% certain you will agree that it was worth the wait.
2. So when WILL the new store launch? There is still MUCH to do and it’s impossible to foresee every potential “speedbump” that could come up between now and the launch date as it’s not only our editors, designers and programmers involved, but also other software companies, banks, payment processors, shipping companies, etc. Therefore, it would not be wise for me to give out an exact date. There are just simply too many things that COULD cause us to miss the date. My hope is that we can unveil everything on November 1st, but that is only an estimate and could change. I’m sorry, but that’s the best I can do at this time.
3. At least one person in this thread has envisioned a “sky is falling” scenario based on some recent SFI events. What I will say to this is that there are many pieces to the puzzle of what we are putting together. What may look like negatives now aren’t necessarily so, but rather moves and pieces of the bigger puzzle that will be come clear to you after the launch.
Also, for the record, companywide, SFI continues to steadily grow. We have now seen nearly two years of continual monthly growth. Total EAs have nearly doubled in the last two years and we are up, up, up in virtually every key category. So you can imagine why I can hardly sleep at night thinking about what we’re going to see in these numbers later this year after the new store has arrived!!
So, have faith, the future for SFI affiliates is brighter than it’s ever been.
Thanks, everyone! I hope I’ve helped with your concerns.
Gery Carson
SFI President & Founder
Benefit of the doubt
I’ve been reading what Gery Carson has to say for the last five years and I’ve never known him to mislead his affiliates. I’ve watched him introduce innovative products, marketing methods, and compensation plans to adapt to a changing world.
So, I’m going to give him the benefit of the doubt in regards to the new ecommerce store.
I certainly don’t have any secret information or behind-the-scenes insight into all that is being done to make this a reality.
Part of me want to just throw my hands up and quit.
This has been a very rough month for me personally and I’m not feeling very enthusiastic about anything at the moment, so I’m not going to make any big decisions until I’m feeling better.
I recognize the part of me that wants to quit, and I tend not to pay very much attention to him. He’s a whiner and can always find the gray cloud behind every silver lining. He’s a manifestation of all the naysayers and doubters I’ve encountered who tell me things won’t work and who think I’m crazy for even trying.
I’m sure you’ve heard the stories of people who quit just before they would have succeeded.
Napoleon Hill, in his best-selling book, Think and Grow Rich, tells a story about R. U. Darby, who quit three feet from finding his fortune. He quit mining for gold when the vein ran out and he sold everything to the junk man, who hired a mining engineer to study the mine. He predicted that the vein had shifted just three feet because of a fault. The new owner ordered his employees to dig to where the engineer predicted the vein would be, and that’s where they found the gold. The junk man continued to mine gold from that vein for years and earned millions of dollars because he sought expert advice before quitting.
Russell Conwell, the founder of Temple University, tells the story in his Acres of Diamonds lecture, “about a man who wanted to find diamonds so badly that he sold his property and went off in futile search for them; the new owner of his home discovered that a rich diamond mine was located right there on the property.”
While that tells the basics of the lecture, I urge you to click the link and read the entire Acres of Diamonds lecture for yourself.
Sometimes we’d do much better by doing a little more digging, learning a bit more, and digging in our own back yard before quitting and moving on to something new.
I’ll wait and see
As I have said before, I earn a commission from SFI every month and it’s usually profitable for me to promote SFI, so I don’t want to cut off an income stream unless it becomes necessary.
But, I don’t want to just keep on going indefinitely as I wait for a higher income from SFI, as I should be receiving after 5 years of effort.
Most months, I spend about the same time, effort, and money promoting Gery Carson’s SFI Marketing Group as I do Ken Evoy’s Site Build It!
I earn higher commissions and true, recurring, residual income from promoting Site Build It! and I’m seeing a nice upwards trend in my income from them. On top of that, I’m a happy SBI customer and, a couple of days ago, I renewed my subscription for my SBI-powered Act On Your Dream! site. I never once questioned my decision to renew that subscription and I did it about six weeks before it was due.
So, it’s interesting to compare my relatively-flat income from SFI to my growing income from SBI.
I’m going to give SFI almost one more year. If the new store is released and performs as Gery hopes, and if my commissions from SFI grow faster than they have in the past, I’ll remain an affiliate and continue promoting the company and its products.
On my birthday, July 1, 2009, I’m going to decide one way or the other. I’ll continue to do my part, but SFI is going to have to improve substantially for me to continue promoting it.
I only have a limited amount of time, effort, and money and I intend to refocus on the very best affiliate programs. I hope SFI makes the cut.
As always, I welcome your comments and feedback about SFI Marketing Group.
Act on your dream!
JD
(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)