These changes will bring the underlying technology of SBI into the 21st Century and will pave the way for the next ten years of growth for Sitesell.

It’s being called “The End of Clunky.”

Now, I don’t really agree with this description of being “clunky.” I don’t think SBI has ever been clunky, but some people feel that way.

Basically, I think, the argument is that the Block Builder is clunky.

While I agree that building a new page using BB is not as easy as writing a blog post or sending an email, I believe that the original Block Builder has been a wonderful success and has helped thousands of people with no knowledge of HTML to build successful, profitable websites using SBI.

Others disagree and just don’t like it.

So, the propellerheads at Sitesell have been working very long hours for a long time to make all these changes and improvements.

I think the underlying architecture is the most important part of the story, but I think the new Block Builder 2 will be the most visible change.

Coming in January 2012: Block Builder 2

Some of the new things that will be introduced are:

• Block Builder 2
• Site Designer
• Image Library

and many more features that will be added over the next few months

So, to celebrate all of this, Sitesell will be having a contest on Twitter, next week, from Monday, January 16, 2012 to Friday, January 20, 2012.

If you don’t follow their Twitter account, here it is: @SiteSell

(Following their Twitter account is one of the requirements of the contest.)

Now for the contest

The details and rules are on the Sitesell BB2 Twitter Contest page.

There will be five prizes awarded.

1st prize is one year of SBI! plus $500 cash.
2nd through 5th prizes are one year of SBI!.

(One year of SBI! is worth $299 USD.)

If you are not an SBI subscriber, and you are one of the five winners, you can get a free year to build your online business.

If you are already an SBI subscriber, and you win, you can extend one of your subscriptions for a full year at no cost.

It will be a fun, easy contest and it lasts only five days.

Good luck!

JD

I enjoy blogging, even though I make little money from it. As I’ve said many times before, I make more money from a couple of websites than I do from all my other sites and blogs. Since I do this to earn a living, it’s the profit that’s important to me.

Yes, it’s easier to write pages on WordPress than using SBI. I throw up ad hoc pages on my blogs all the time about topics in which I’m interested at the moment, with very little pre-planning. I come here to share what I’ve learned and to recommend dependable products and services that produce results month after month.

It’s a fact that I’ve closed most of my WordPress-powered blogs and I rarely post on any of my blogs, any more. I’ve left a wasteland of abandoned blogs in my past. Why were they abandoned? Because they were not profitable.

As I’ve said before and I’ll say again, I am going back to focusing almost all of my attention on two things: local marketing for a select group of small business owners and a very limited amount of consulting. It is going to be very hard to become one of my clients. I’m getting pickier as I get older.

I’ll be using SBI for most of my marketing in 2012 and beyond.

If you’re a dyed-in-the-wool WordPress fan and have no intention of changing your mind, then, the show’s over. There’s nothing to see here. Move along. Don’t waste your time on this blog.

If you’re a marketing wannabee, but you’re not willing to invest money for the tools that do a reliable job of earning profit, I’m not for you, either. If you invest all your time and energy in using only the free tools you can find, I’m going to argue that you don’t have a business, you have a hobby.

That’s my position. Agree or disagree, it’s your choice.

On the other hand, if you are a business owner and you want to grow your business, serve more clients and customers, and earn more, then you may want to take a few minutes and read some of the things I have to say.

No, I’m no “Internet Guru.” In fact, I tend to avoid anyone who refers to himself as a guru.

I’m a guy who’s been in the marketing trenches, off and on, for over three decades and I’ve learned some things that work well and some that don’t.

Am I right all the time? I doubt it, but I’ve made my fair share of mistakes and have learned what to avoid and what to do. That’s part of the learning process. Maybe I can help you avoid some errors along the way.

Okay, now that the preamble to the post is out of the way, let’s turn our attention to the subject at hand: building a business by marketing online.

Whether you sell a product or service, online or offline, I think you’ll agree that marketing is a very important part of the process.

If you don’t have a steady stream of interested prospects, it’s going to be hard to have a steady stream of happy customers who buy from you over and over, and that’s a business. Not one time, here and there, sales. Multiple sales to the same person, over and over, year in and year out.

That’s my goal for 2012. To build a marketing system that does just that: attracts thousands of prospects, tells them how to scratch an itch or avoid a pain, and then recommend products and services and processes that work.

Most of this system, I’ll be building for my clients and myself and I’ll never talk about it here, but I’ll be using the tools that I write about in this blog. If you look in the right column of almost any page on this site, you’ll see the tools I recommend and use all the time to attract prospects and turn them into customers.

(Note: I’m basically starting over after a long illness, so most of the systems I’ll be building are not yet in place, but I’m working on them every day. They will be.)

So, I’ve said all of that to say this:

Do not confuse busy-ness with business. They are not the same.

A business is based on results and that usually means profit. The goal of a business is to increase wealth. I would add this, “while providing the best services and products that are available to your customers.”

I know from experience that I’ve been busy with blogging and it has been a distraction. It has taken my attention away from building a real business and has cost a lot in terms of missed income, because I didn’t keep my eye on my goals.

I was enjoying the process of playing with the technology, rather than focusing on achieving specific business goals.

Blogging — for me, at least — has been a huge shiny object that diverted me from my business for several years. Yes, it was a valuable lesson, but I’m happy that I learned the lesson and have time to rectify the problem.

Harsh words? Maybe.

But, they’re true.

I can look at my own stats and accounting reports and I know that I earn far more money from several websites than I do from all the blogs I’ve built.

I’m thinking, and have no proof, that the main reason is that people come to blogs with a different mindset and different intentions than they do when going to an information rich, niche-focused, hierarchically organized, traditional website.

People bounce into a blog, scan the latest article, and bounce right back out — mostly. That’s why bounce rates tend to be higher on blogs than websites.

At least, that’s what my stats tell me.

I’m not saying that blogs are bad. For some specific niches, they are great. If you serve a niche where the latest news and developments is important and you focus on covering those topics day in and day out, then a blog may be the best approach for you.

If you want to write about a wide range of topics and don’t want to try to organize those topics as you would have to do with a website, then a blog may work, but I’m betting you won’t get very good results from it.

What are you selling?

You have to sell something to have a business. Your income has to exceed your expenses if you’re going to have a real business.

Over a decade ago, I quit computer consulting. I became an artist blacksmith and specialized in making roses that never wilt. I was enjoying that business until Mom became ill. Following her battle with cancer, she could not care for herself, so I brought her home and cared for her for the next several years. Since I could leave her alone for no more than an hour or two at a time, I took up affiliate marketing as a way to earn a living while staying home to care for her.

It worked.

But, the main problem was this: I had no customers nor clients. I had no products to sell. None.

I earned a pretty good living by writing about things that people were interested in and then recommending products via affiliate links. I’m still doing that. I love that business.

The problem, however, is that the people who purchase (or click on the Google Adsense ads) are not my customers — they’re someone else’s customers.

So, my job has been to attract hundreds of thousands of readers and hope that enough of them would purchase so that I’d earn enough to live well.

I did all the work up front and hoped for an income. It’s been great for me, but I know a lot of people who have tried it and have not done nearly as well as they want.

Part of the problem is that it’s a flawed business plan.

We do all the work of promotion and building interest and then pass the customers off to the merchants.

We’re helping the merchants increase their herds, but we’re not building and nurturing a herd of our own.

(If you’re wondering, that’s the term Dan Kennedy uses to help remind us that a good business has a group of satisfied customers and it’s our job to provide what those customers want so that they’ll buy from us over and over. He calls it building a fence around our herd. Then, he advises that we market to our herd over and over, every month, in a way that helps them get what they want.)

That whole process has been perverted, to a degree, in the “internet marketing” business, where people who don’t have a herd of their own, are always selling, selling, selling to anyone who wanders by, and that just does not work.

Someone visits your website or blog, clicks a link, and then they’re gone, possibly never to return. Next!

You may be able to earn a few hundred dollars per month with this approach, but you can’t live on a few hundred dollars per month. At least, I can’t, and I enjoy living a relatively simple life.

So, not only do you not have a herd of your own, you don’t have anything to sell to them. All most bloggers do is try to get visitors to click on affiliate links or click the ads.

Some bloggers offer a lot of quality content; some don’t. Most don’t earn much. Most don’t attract many readers and even fewer buyers.

So, they become enamored with the process and the technology and don’t invest the time, energy, and money to build systems to corral and nurture a herd of their own.

In fact, I know a few bloggers (myself included for a few years) who actively avoid building a herd and nurturing them, even if we know better. It’s a trap that is easy to fall into.

What do you sell? To whom do you sell it?

If you have a traditional business, you have regular customers and clients.

If you own a restaurant, you have regular customers who enjoy your food and they tell their friends. They eat there off and on. If you do a good job of marketing, you can get them to eat more often and to bring their friends along, too. This increases the number of purchases and also increases the amount of the transactions, and that means more income. If your marketing costs less than the increase in revenue, it means that you have higher profits — and that’s the goal. (At least, it’s one of the goals.)

When I was a computer consultant, it was easy to focus on my business. I wanted people to find me, hire me, pay me, and call me back the next time they needed my services. This was before the Internet, so most of my marketing consisted of giving free presentations to groups of potential clients and publishing a newsletter every month.

(I wish I had one of those old newsletters to look at. They were produced with a typewriter and were cut and pasted with real scissors and glue, before cutting and pasting meant clicking a button.)

They weren’t nearly as pretty as the newsletters I’ll create this year, but they were effective.

When I was a blacksmith, the Internet was just starting to flourish, and I used one tiny section of one website and was able to sell all the steel roses I was able to forge.

But, when I closed my blacksmithing business and started caring for Mom, I lost my direction. My main interest was caring for her and my secondary interest was earning enough money to continue caring for her at home. Affiliate marketing served that purpose, well.

So, during the time I cared for her and then fought my own battle with cancer, it means that I’ve spent almost exactly a decade of selling to random people who were attracted to my various websites.

Since I had no clear target markets and no clear business goals, I drifted and experimented with the technology. I was fascinated and I enjoyed it and I learned a lot.

But, now, for the first time in a decade, I’m able to work full-time at what I enjoy doing and I have a couple of products of my own that I can sell.

That makes it much easier to define the target market and to create ways to communicate with those people. As time goes by, I’ll attract them into my pasture, feed and nourish them, and tell them, over and over, how I can help them get what they want.

Since I have some highly-developed skills in this area and enough experience to know what to do and what not to do, I can sell my services in several ways. Each of those will have its own herd and I will nurture and care for them month after month after month, until I can do it no longer.

That makes it much, much easier to focus.

It’s also why it has become so obvious to me that I need to decrease my blogging activities and focus on other means of marketing and attracting clients and customers.

Yes, I still enjoy blogging, or I would not take the time to write this post.

I don’t know if you enjoy reading it. That’s for you to decide.

Affiliate marketing will always be a part of my business, but it has moved into second place this year. It will move into third place in 2013.

Even so, I intend to earn more from affiliate marketing in the coming years than I ever did in the past, because I’ve stopped promoting anything that doesn’t work very well. I’ve narrowed my focus on tools I use and I’m promoting only the best of breed in each category.

I’ve taken that philosophy and adapted it to one of my service businesses, and I’ll only work with one person in each category — and that person will be the best I can find. Life is too short to waste it on working with people who aren’t focused on doing the best they can.

Why build a website instead of a blog?

This brings us back to the original topic: WordPress and SBI, revisited.

Here’s an interesting page you may want to read:

I think the conclusions that are drawn are valid — but it is a limited data set.

I suspect, but have no proof, that the majority of self-hosted WordPress blogs attract many more readers than the average number reported by WordPress blogs that are hosted by WordPress.com.

I have a blog there that I rarely write to, and I doubt it gets any visitors.

I post a lot more frequently to this blog and put a lot more work into each post.

So, I believe that the actual average number of viewers for WordPress-powered blogs is higher than shown, but there’s no way to know for sure.

The numbers for SBI sites, however, are valid and true. SBI keeps these stats for all sites hosted on their system, so we can be sure that they are accurate.

And, as with any “average” number of anything, there will be sites with far fewer visitors and a few sites with many, many more.

I believe one of the key differences is that SBI has a process that includes an education and set of steps that we follow to make our sites as good as they can be — if we take the time to follow those steps properly.

I admit that I have not done a good job of that, so I’m basically starting over with both my sites and will systematically rebuild them using the plan I created over the last few months.

Even though I’ve mostly ignored my two SBI sites for the last couple of years, they still outperform my blogs — including this one.

Now, will that be true for you? Honestly, I don’t know, but I think the odds are in your favor.

I also want to quibble with one point on that page. It says, “The more traffic you receive, the more income you earn, whether you’re selling ads or aardvarks.”

All things being equal, that may be true. It probably is.

However, I don’t think things are equal between blogs and websites. I think people have a different mindset when they visit a blog and bounce back out than when they visit a website and read several pages before leaving.

I think that gives a well-organized website that is full of high-quality information a real edge over most blogs.

I’m not positive about it, but I think it’s true

Building an online business is not for everyone. It requires a number of skills, and two that are very important are being able to research a topic and then write what you know about it. I don’t mean paraphrasing someone else’s work, I mean truly original writing. That takes work and talent.

Not everyone can or will do that.

It’s a little easier if you have your own business with your own products and services and you want to promote them online. A well-planned and organized website will outperform a blog.

While I can’t conclusively prove that statement, I think it is accurate.

Do you have to use SBI to build such a website?

Of course not.

There are many ways to build a website and there is a lot of information scattered all over the Web on how to do it. Without any doubt, that is true.

But, none of those includes all you need to know to build your online business in the way that SBI does, all in one place.

Will SBI work well for every site? No. SBI does not offer things like PHP scripting and database access. If you need those features, or even if you just want them, SBI is not for you.

However, for the majority of people who don’t want or need such things, SBI puts the technology in the background and lets you focus more of your attention on attracting and nurturing your herd.

No matter what system you use, however, if you’re new to building websites, there is a LOT to learn. But, with SBI, you don’t have to figure it all out, all you have to do is follow the time-proven method to identify, research, and build your site. That makes it a lot easier.

Especially if you’re a busy business owner who isn’t interested in learning a lot of technobabble.

You want to tend your herd and have them buy from you again and again. That’s the goal. SBI makes it easier. Not easy, but definitely easier.

What kinds of businesses are people building with SBI? Find your business.

If you’re not sure if SBI is right for you, you can ask your questions for free. No obligation.

When you’re ready to start, SBI offers a 90-day full-money-back guarantee, if you decide it isn’t what you need.

Why am I so insistent?

Is it because I earn a commission if you subscribe to SBI through one of my links?

Yes, that’s partly true.

However, I’m also an affiliate for HostGator, 1&1, and others, and you don’t see me promoting them. I’m also an affiliate for several domain registrars and I’ve stopped promoting them.

I like, use, and recommend Weebly to some people for building some kinds of websites, but not if your primary method of attracting prospects is via your website. For that purpose, I recommend SBI.

Weebly does make it easy, however, if you want to build a website and blog that provides some information about your existing business and you promote it mainly by links from other places, rather than relying on attracting lots of visitors through the search engines. You can do it and it works well for some people, but it is not my top recommendation.

By the same token, I could join the affiliate programs to recommend premium WordPress blog themes and even promote WordPress consultants and specialists.

You don’t see me doing that, either. (Although I’m sure I could earn a lot of money, if I did.)

Why?

Because, for most business owners, and people who want to own their own business, SBI is the right choice.

Act on your dream!

JD

1. I am recovering from a very serious illness and I finally feel like working on my sites again. It has been a difficult period (almost three years), but I’m ready to go. (I’m getting tired of talking about being sick. I’m looking forward to it becoming a distant memory.)

(If you’re interested, I wrote about my battle with cancer on my other blog. It’s a good thing I wrote it down, because I have no memory of writing those posts. Fortunately, my memory is improving, this year.)

2. I have closed over 50 websites that I built over the last decade (non-SBI). I started about half of them before SBI was introduced and the other half to test ideas and to see if I could put together a system that was better than SBI (for my own use, only, not to sell to others). I tested many different ways of building websites and blogs, and some of them were successful, but all of them had problems. Problems that I’ve never experienced on either of my SBI sites.

As an example, I spent a whole day last week fighting a security issue on one of my non-SBI sites. It took several hours with that company’s support staff, a supervisor, an administrator, and their security team to find one PHP malware file hiding on the site. I have no idea how it got there. Additionally, I spent several hours reprogramming the webserver on that site, so that it would block a group of people from around the world who were using my server for their purposes (to the tune of over 20 GB of bandwidth per month, and nearly 200,000 page views). I devised an elegant solution to block them, and still let everyone else see the site.

At one time in my life, I would have enjoyed that. I used to enjoy devising fast, elegant solutions to tech problems. Now, it’s just a hassle. A major hassle. This is one of the reasons that I fully support Sitesell for not allowing scripts (other than javascript) on our sites. Every non-SBI site I’ve ever built has been hacked more than once. Neither of my SBI sites have been.

Why did I build so many websites? I am a firm believer in testing to see how well something works. I don’t believe what people say, until I test it for myself. That’s probably a character defect and it has caused me a lot of unnecessary work, but I’ve reached my conclusions based on my own experience, not from someone’s claims.

3. The release of BB2 is coming at just the right time. I’ve spent the last three or four months brainstorming, planning, and thinking. I’m going to rebuild both of my sites and I’m going to take the time to do it the right way.

When I built my first SBI-powered site in April 2004, it was basically to learn how SBI worked so I would be better as a 5P affiliate. At the time, I was building a couple of large (1,500+ page) sites using a database created by Dave Winer (one of the inventors of RSS and an early blogger, as well as a very talented programmer and application developer). His product was called Frontier and later became Radio Userland and Manila, before he moved on to other things a few years ago. Over a period of several years, I modified that system heavily by tweaking the programming and adding my own modules. (Even with all my work and thousands of hours invested, it did not do all that I can do with SBI.)

It did, however, offer an easy way to build templated sites from a database. I could modify the template and rebuild the entire site, any time I wanted to, with ease. It made it easy to manage large sites. It made it easy to manage sub-sections of a site.

I’m looking forward to seeing how well I can do similar things using BB2. Reusable blocks open up a new way of approaching a block-built SBI site.

At their peak, each of my largest sites was getting about a million page views per year and earning enough income for me to be able to stay at home and be my mother’s sole caretaker for the last years of her life.

4. My income from affiliate marketing took a nose-dive in 2009. It has not recovered, yet.

The sites I built were very successful until the North Carolina legislature passed the nexus tax law in 2009 and Amazon.com cancelled my affiliation, and all the other affiliates in the state. Several other large merchants also dropped me at the same time. I had been an Amazon.com affiliate for 13 years and all of my sites were heavily monetized through their affiliate program. *poof* *gone*

For the last 2 years, my income has been decimated, so I’m basically starting over. I’ve managed to hang on and not close my business, but it was touch and go last year. Last spring, I showed my daughter how to close the business, if necessary, and gave her my power of attorney to do so.

This happened just as I was getting so sick that I had a very difficult time thinking straight and trying to make the necessary changes. I was able to update one large site by deleting several hundred pages and removing most of the Amazon affiliate links, and I removed most of the Amazon links on my smaller sites. I never got around to updating the other large site, so it’s been sending thousands of people to Amazon.com to purchase products we recommended, for more than two years — and we’re earning nothing from it. (Even after two years of total neglect, that site still gets more than 50,000 visitors and about 300,000 page views per year.)

Do I feel bitter about this and resent Amazon.com? I did, at first. Now, I recognize that our state legislature made a decision, Amazon.com responded to that decision, and I (and many others) took the hit. That’s business. There are always ups and downs and obstacles in our path to success.

For most of 2009 and 2010, I was so sick that I could not work, at all. I wrote a few blog posts and played on Facebook, but most of the time I slept. Fortunately, the surgeries were successful and chemotherapy did its job. I’m getting stronger every month and I’m back up to about half-speed.

5. After nearly 15 years of building websites and earning a living with my marketing business, I’m turning my attention from all the other ways I know of building websites and blogs and focusing on SBI.

My first SBI site was something I built because it was a subject that is important to me, not because I thought it was something that would make a lot of money. I liked how SBI made it easy to build and manage the site and how it did so much for me behind the scenes. I made some mistakes with that site, and some of those mistakes are evident in my choice of keywords. I did not choose very well. I’ll be testing the bottom-up approach to building that site over the next couple of years.

I was heavily focused on other ways of building money-making sites, at the time. I’ve built social communities, forums, websites, blogs, and even an article directory. I wanted to know, from the inside, how these various sites worked and performed — and I wanted to discover their benefits and problems. I think I spent more time modifying and writing PHP code over the last few years than doing any other activity.

I was a Sitesell 5P affiliate before there was an SBI. So, I had the chance to watch as SBI grew and expanded. It continued to improve and offer more features, year after year. And, the price has not increased, even though the product is many times better than it was all those years ago.

Despite inflation and all the new and improved modules, the price for SBI remains at $299 per year.

I spend more than that for coffee. (…and Reece’s Pieces…)

I’ve also observed, for about 13 or 14 years, the high levels of intelligence, honesty, ethics, integrity, innovation, and good-judgement that are possessed by the people who make up the Sitesell team. I’ve observed how the company has adapted to a changing world, not by following every fad, but by evaluating each new innovation from a business standpoint and then deciding whether or not it would have a long-term beneficial or detrimental effect on all of Sitesell’s subscribers.

I have observed how deeply focused the Sitesell team is on helping us succeed. They don’t just say it. They do it. Much of it for free.

The private, members-only Sitesell Forums are dedicated to helping and being helped, and I have observed more times than I can count or remember how SBIers help each other. Individuals on the Sitesell team offer their help, too, above and beyond their official duties.

This has been true, day in and day out, for years.

When I built my first SBI-powered site, in early 2004, things were very different from what they are, now. (I also have to admit that I thought I was something of an expert in building websites and I didn’t pay as close attention to the advice I got as I should have.)

The brainstormer was impressive and was a FileMaker runtime database that actually ran on our own computers, before being rebuilt to run entirely on Sitesell’s servers. That was a big change. It’s even better now, and the improvements that are planned for next year will be important improvements, also.

I don’t remember there being an Action Guide, although there probably was. I know, if it existed, it was nothing like what’s available now.

Until last year, I lived where there was no high speed Internet and I had a very, very slow dial-up connection. Last year, while I was too sick to work, I moved about four miles away to live with my daughter and her family, and jumped into the 21st century, complete with high-speed broadband. For the first time, I was introduced to video on the Internet and it changed my whole approach to using the ‘net. I discovered the video Action Guide and watched all of them, but remember almost none of it. My illness left me with some real memory problems, but that’s getting better, too.

I’ll be re-reading the Action Guide and re-watching the videos as I work though my site redesigns and expansion, next year. I’ll also use the action steps gleaned from a (recent members-only research) report to help guide me to making my sites as good as I can. It’s going to take a lot of work and a lot of time. It feels almost overwhelming when I look at the big picture, but I’ll take the tortoise path. One keyword, one page, one topic at a time — over a period of months and years. Each individual task is relatively simple.

I am more of a technogeek propellerhead than I am a businessman. I’ve been self-employed as a computer consultant, analyst, programmer, and SysAdmin since the late 1970s. I also taught people how to use and program computers at a couple of colleges along the way.

Over the last ten years, I mostly built websites for the fun of it. I did it for the achievement of overcoming the technical hurdles and creating sites that worked as I wanted. In most cases, the goal was not to earn more money, it was to revel in the joy of learning and doing.

As I said, I closed most of my websites and blogs and I’m changing my focus. Now, I’m more focused on business. I’ve gotten the joy of testing and tweaking out of my system and now I intend to earn a good living from the income produced by my sites.

6. I am moving from being wide and shallow to being narrow and deep.

For a decade or so, I was wide and shallow — lots of websites with not too much depth to any of them, except for a couple. I spent a lot of time on various forums and commenting on other people’s blogs. Although I enjoyed those activities, and they gave me something to do when I wasn’t able to focus on work, I was not building a business in the process. That was not an investment in my business.

It is important not to confuse busy-ness with business.

I actually believed the nonsense about having 100 sites producing $1 a day being a good way to earn $100 per day. Now, I know that this is ridiculous. That’s a whole lot of work to earn very little money. Now, I know that it’s much, much better to focus on a few sites and build them so that they attract thousands of readers and earn much more money.

7. Success is a process.

Of course, as all SBIers know, it takes a lot of thought and work to build an income-producing, niche-focused, original-content website. The Action Guide is a tremendous help, but important parts of building a successful online business can only be learned by doing what you think is best, and then adapting and improving the things that don’t work as well as expected.

I did not focus on my own business as much as I should have, but I will in 2012.

The planning is mostly done. The mind maps are created, the site blueprints are completed, copious notes have been written, and now I’m waiting on BB2 before I completely revamp my two SBI sites.

Even though I made some mistakes when I chose the niche for the first site, I’m going to work through the Action Guide and do my best to correct some of those mistakes and then proceed forward with a patched foundation.

My second SBI-powered site will be much easier to build and monetize.

8. I’m going to quit focusing on what SBI doesn’t do, and focus more on all that it offers.

This time, I’m going to stop fighting the things I didn’t like about SBI (the main one being no integrated blog module with commenting) and start fully using all the tools that ARE available.

It turns out that blogging is fun for me (busyness), but doesn’t produce any real income (business), so the lack of an integrated blog or forum module in SBI no longer bothers me. I’ve learned, after a decade of blogging, that I don’t make my money on my blogs or forums. I enjoy writing them, and sometimes enjoy the conversations in the comments, but the money is made on my websites, and that’s what I am going to focus upon next year.

I should also mention that it has seemed to me that it was easier to write a blog post using WordPress, Radio Userland, or Blogger than it was to write a comparable page using SBI.

There are a couple of reasons for this.

A. WordPress comes with an almost-WYSIWYG editor for writing the posts. It’s easier to write an ad hoc blog post. That’s more of a perception than a reality, however.

B. I put a lot more thought, research, and planning into writing a page on one of my SBI sites, because I knew more people would see it. That may be partly self-fulfilling prophesy, and it may be partly due to all the things that SBI does behind the scenes to make it easier for people to find a page.

When I first started using WordPress, it pretty much required knowledge of PHP in order to get anything done. Now, it’s much easier, but still takes more technical knowledge.

SBI templates offered fewer options with the basic block builder, but, a few years ago, they introduced the ability to upload pages built using any site design software. However, those of us who preferred using the block builder tool had fewer options. The introduction of block builder 2 (BB2) this month will make a huge difference in how we design and build our sites. It’ll still be easy for beginners, but will offer more options as SBIers learn more.

In reality, however, I believe this is mostly perception. What we gain in ease of use in modifying a blog, we lose in spending additional time researching plug-ins and dealing with other technical details.

Ease or difficulty aside, however, I have proof that my blogs did not earn as much and took much more time than my SBI sites — even though I largely neglected my SBI sites for over two years.

I’ve also quit focusing on wanting comments and conversations on my website pages. That’s been a sticking point for me for a long time. When I started focusing on the lack of this feature, I really believed that all the commenting and discussions I was having on multiple blogs (my own and others) was helping my business. Earlier this year, I stopped most of that, and neither my income nor the number of visitors to my sites dropped.

It turns out that commenting is not that important, after all. It is a fun social activity that I enjoy, but it does not produce more income. Maybe I should qualify that by saying that it didn’t produce more income for me. Your mileage may vary.

Now that I have Facebook commenting on my SBI sites, it has become a non-issue.

Once again, I was confusing busyness with business. They are not the same.

Also, by focusing on the lack of a feature I wanted, it dimished the usefulness of all the features that SBI provides. I learned that lesson a long time ago. I’m surprised that I had to re-learn it.

So, this old dog is going to learn some new tricks.

I’m going to forget about using PHP and PERL to accomplish things and I’ll adapt to the tools that SBI offers. The new reusable blocks feature of BB2, that makes server side includes available to people who use the block builder editor, will make it possible for me to do some things I’ve long wanted to do.

My first SBI site may never be a real moneymaker. It’s always paid its way and made a profit, however. My second SBI site is the one around which I’m rebuilding my marketing business.

9. It has taken me a long time, but I have finally proven to myself that SBI is the right choice for me. Not just another choice in my bag of tricks and tools — the best choice.

I feel comfortable in stating that I’ve tried most of the alternatives and they are all lacking — especially in performance.

If you hear that SBI is only for beginners who don’t know how to do the technical stuff, part of that is true. It is perfect for beginners, but it is also perfect for us old propellerheads who have been slinging computer code for decades and building websites for almost as long as there have been websites.

(I was building websites before the introduction of Netscape Navigator and Internet Explorer. Before javascript. Before Google. Before websites could show graphics. When I still had to compile source code to build tools. When websites were listed in printed books. When I had to write CGI code in Perl or C to do any kind of animation or process forms. When I had to write my own program for building autoresponders. Before most people had even heard of the World Wide Web. I may not be great at it, but I’ve been doing it for quite some time.)

I admit that I am not a great business-person. I don’t have the knack for making big profits. I’m trying to learn how to do it. I think it’s probably a skill like any other, and even those of us who don’t have a natural talent can learn how to do better.

Ken Evoy has been a great mentor and I have learned a great deal from him. I haven’t implemented all that I learned as well as I could have and I’m going to remedy at least some of that.

He has also been a great inspiration. I admire his dedication, work ethic, intelligence, and ability to cut through the fog and keep things real. I look forward to learning more from him and putting that knowledge to work.

Unfortunately, it seems that I have learned how to write incredibly long posts from him, too. (grin)

10. SBI is a bargain.

Some of us have proven to ourselves that SBI offers a better way of building the kinds of sites we want to develop. Many of you have done much better with this than I have, but I intend to do better next year.

I won’t waste thousands of (more) hours on trying to prove to myself that SBI is the real deal. I’ve already done that. Yes, I learned a lot. Yes, I tested and proved to myself what works and what doesn’t. Yes, I learned all about the high cost of “free” websites.

And the price? $300 per year, per site?

That’s a bargain.

I know.

You have to look at the big picture. Sitesell is much more than a webhosting company.

SBI is not magic. It is not a magical Internet money machine on steroids.

SBI is an online business success toolkit, complete with detailed instructions that you can adapt to the niche of your choice. It comes complete with a set of tools that are unmatched in one service — anywhere. (Remember that there were no challengers in the recent $50,000 Sitesell challenge!) SBI offers a forum with a friendly, helpful atmosphere where fellow subscribers enjoy helping each other succeed.

Only for beginners? Not true.

Too expensive. Not true.

I still spend several hundred dollars every month for webhosting, email mailing services, domain names, and other expenses related to my online marketing business. Only $60 of that is for my two SBI sites. By comparison, they are a bargain. (In fact, I’m saving enough every year (by not renewing a lot of non-producing domain names) to pay the inexpensive cost of both SBI sites.

Later in 2012, I am seriously considering building two more websites powered by SBI. Both are profitable sites, currently, but I know I can create more revenue by taking the content off of those sites and building new sites using the tools that SBI provides. All I need is more time and energy.

I have a dream and I’ll act on achieving it in 2012 and beyond.

Act on your dream!

JD

Sitesell reached 50,000 fans on their Facebook page

Their Facebook page now has over 50,000 fans and they are celebrating with a Best of Breed photo competition.

“Best of Breed” photo competition

Go to their Facebook page and click the Contests tab in the left column.

As soon as I saw what the contest was about, I immediately entered Apple’s iPad as the best of breed product for tablet computers. I knew what I wanted to say and where I could find a good photo (on Apple’s site), so my entry was completed in just two minutes following the announcement of the contest.

I was surprised, later that day, to learn that I had won a free three-month extension to one of my SBI subscriptions for being the first entrant in the contest. Several more three-month extensions have been given to other entrants.

The contest is open for entering until tomorrow, and voting starts on Monday. Before entering, be sure to read the Official Rules for the contest.

Ten prizes will be awarded in this contest (in addition to the fun surPRIZES that are being awarded):

First Prize: 2 Years SBI! + US$500 + 1 hour of exclusive coaching with Ken Evoy, SiteSell’s Founder and Chairman of the Board

Second Prize: 1 Year SBI! + US$250

Third Prize: 6 months SBI! + US$150

Fourth to Tenth Prize: 3 months SBI!

I would love to win that First Prize. The two free years of SBI! is a great prize and the $500 cash would be nice, too, but — for me — a full hour of one-on-one coaching with Ken Evoy would be the grand prize.

I would be honored if you would visit the contest on Monday, 12/12/2011, and vote for my entry, the Apple iPad, as best of breed in its category.

In just two days, you can vote for me and my entry! (two days) (2) (grin)

Or, if you are so inclined, you can enter the competition and compete with me for the prizes.

Live demonstration of the new Block Builder 2

For over two years, the designers, programmers, and database experts at Sitesell have been working to transition SBI! to a new platform that will help us be even more competitive for the next ten years. All of the modules (about 70 or 80) are being upgraded to work with the new architecture. It’s a massive project and already over $3 million has been invested in getting it completed.

On Monday, December 12, 2011, there will be a live video sneak preview of the new BB2. This will replace the original (sometimes called clunky) block builder that is used to build pages on sites powered by SBI! and will introduce a new state-of-the-art page builder. It also has a number of new site design features and probably a few surprises I don’t yet know about.

The presentation starts at 6:00 pm (Eastern Time) and there will be a link to it on Sitesell’s Facebook page.

You can learn more about this event here: BlockBuilder 2 Live Video Broadcast

I’ll definitely be there.

The public Beta test of BB2 is imminent and Sitesell is hoping that BB2 will be introduced for all SBIers to use on their sites before Christmas.

This has been a massive project and I can’t wait to get my hands on this new tool.

I have big plans for my marketing business and SBI! in 2012.

Christmas Two-For-One SBI! sale

Ken Evoy announced yesterday that the holiday special Buy-One-Get-One-Free! offer is now live and will go until midnight on December 25th.

During this sale period, you can buy two SBI! subscriptions for the price of one.

Keep both for yourself, if you want. (You can start the second site up to 9 months after purchase and it’s renewal date starts from when you start working with it.)

That means you can start one now, and wait until next summer or fall to start the second one.

When the annual renewal date arrives, each site will renew at the $299 price, so the second site is completely free for a full year.

Or, if you prefer, you and a friend can go together and start two sites (and split the cost, so that each of you can get started at half-price). If the two of you work well, you can help each other as you both learn the SBI! proven method of building an online business.

Or, buy one for yourself and give the other as a gift.

There are a number of ways you can choose to proceed.

If I didn’t already have so many tasks on my to-do list for the first few months next year, I’d take advantage of this sale, because I have two more SBI! sites on my drawing board and I hope to start both of them next year.

That’s a lot of things happening at Sitesell this month!

Over 50,000 fans; Best of Breed photo contest; live video preview of BB2; introduction of BB2 (hopefully — fingers crossed!); special holiday sale!

I won’t give you a lot of breathless hype. SBI! is the real deal. They won’t stop selling subscriptions to SBI! if you miss a fake deadline (although you won’t be able to take advantage of the 2-for-1 sale if you miss its deadline).

SBI! was a great deal a few years ago. It’s a great deal now. It’ll be a great deal a few years in the future.

Act on your dream!

JD

P.S. Of course, you don’t have to take advantage of the special offer. If you want only one SBI! site, you can still buy one. Choose either the monthly or annual payment plan and get started!

1. I am recovering from a very serious illness and I finally feel like working on my sites again. It has been a difficult period (almost three years), but I’m ready to go. During this time, my income was decimated, so I’m basically starting over.

2. I have closed over 50 websites that I built over the last decade (non-SBI). I started about half of them before SBI was introduced and the other half to test ideas and to see if I could put together a system that was better than SBI (for my own use, only, not to sell to others). I tested many different ways of building websites and blogs, and some of them were successful, but all of them had problems. Problems that I’ve never experienced on either of my SBI-powered sites.

I am a firm believer in testing to see how well something works. I don’t believe what people say, until I test it for myself. That’s probably a character defect and it has caused me a lot of unnecessary work, but I’ve reached my conclusions based on my own experience, not from someone else’s untested claims.

3. The release of BB2 is coming at just the right time. I’ve spent the last three or four months brainstorming and planning and thinking. I’m going to rebuild both of my sites and I’m going to take the time to do it the right way.

When I built my first SBI site in April 2004, it was basically to learn how SBI worked so I would be better as a 5P affiliate. At the time, I was building a couple of large (1,500+ page) sites using a database created by Dave Winer (one of the inventors of RSS and an early blogger, as well as a very talented programmer and application developer) and which I had modified heavily by tweaking the programming and adding my own modules.

The sites I built were very successful until North Carolina passed the nexus tax law in 2009 and Amazon.com cancelled my affiliation. Several other large merchants also dropped me at the same time. I had been an Amazon.com affiliate for 13 years and all of my sites were heavily monetized through their affiliate program. *poof* *gone*

This happened just as I was getting so sick that I had a very difficult time thinking straight and trying to make the necessary changes. A few months later, I was so sick that I could not work, at all.

So, my first SBI site was something I built because it was a subject that is important to me, not because I thought it was something that would make a lot of money. I liked how SBI made it easy to build and manage the site and how it did so much for me behind the scenes.

I was heavily focused on other ways of building money-making sites, at the time. I’ve built social communities, forums, websites, blogs, and even an article directory (for awhile). I wanted to know, from the inside, how these various sites worked and performed — and what were their benefits and problems.

I was a 5P affiliate before there was an SBI. Before even Page Build It! So, I had the chance to watch as SBI grew and expanded and expanded and continued to get better and better, year after year. And, I noticed that the price has not increased, even though the product is many times better than it was all those years ago.

(Actually, I think the price did increase for awhile, but I don’t remember the details. I also know that the C2 module used to cost about $100 per year in addition to the SBI subscription. C2 is now included free. I may be wrong, but I seem to remember that SBI cost about $500 per year at one time. Can anyone else verify this, or is it just another hole in my memory?)

Despite inflation and all the new and improved modules, the price for SBI remains at $299 per year. (Or, you can get it for $29.95 per month. You save almost $60 per year if you pay for it annually. Plus, there’s no risk. SBI comes with a 90-day no-risk money-back guarantee. Sign up today and try it for yourself!)

I spend a lot more than that for coffee. (…and Reece’s Pieces…)

I’ve also observed, for about 13 or 14 years the high levels of intelligence, honesty, ethics, integrity, innovation, and good-judgement that are possessed by the people who make up the Sitesell team. I’ve observed how the company has adapted to a changing world, not by following every fad, but by evaluating each new innovation from a business standpoint and then deciding whether or not it would have a long-term beneficial or detrimental effect on all of Sitesell’s subscribers. (Known affectionately as SBIers.)

I have observed how deeply focused all of the people on the Sitesell team are on helping all of us to succeed. They don’t just say it. They do it. Much of it for free. The members-only Sitesell Forums are dedicated to helping and being helped, and I have observed more times than I can count or remember how SBIers help each other. Individuals on the Sitesell team offer their help, too, above and beyond their official duties.

Day in and day out, for years.

When I built my first SBI site, in early 2004, things were very different from what they are, now. (I also have to admit that I thought I was something of an expert in building websites and I didn’t pay as close attention to the advice I got as I should have.)

The brainstormer was impressive and was a FileMaker runtime database that actually ran on our own computers, before being rebuilt to run entirely on Sitesell’s servers. That was a big change. It’s even better now, and the improvements that are planned for next year will be important improvements, also. SBI comes with an impressive list of tools and many of them are scheduled for improvements in 2012.

I don’t remember there being an Action Guide, although there probably was. I know, if it even existed, it was nothing like what’s available now.

Until last year, I lived where there was no high speed Internet and I had a very, very slow dial-up connection. Last year, I moved about four miles away and jumped into the 21st century, complete with high-speed broadband. For the first time, I was introduced to video on the Internet and it changed my whole approach to using the ‘net. I discovered the video Action Guide and watched all of them, but remember almost none of it. My illness left me with some real memory problems, but that’s getting better, too.

I’ll be re-reading the Action Guide and re-watching the videos as I work though my site redesigns and expansion, next year.)

As I said, I closed most of my websites and I’m changing my focus. For a decade or so, I was wide and shallow — lots of websites with not too much depth to any of them. I spent a lot of time on various forums and commenting on other people’s blogs.

I actually believed the nonsense about having 100 sites producing $1 a day being a good way to earn $100 per day. Now, I know that this is ridiculous. That’s a whole lot of work to earn very little money. Now, I know that it’s much, much better to focus on a few sites and build them so that they attract thousands of readers and earn much more money.

Of course, there’s more to choosing and building an income-producing niche-focused original content website, but some of it can only be learned by doing what you think is best and then adapting and improving the things that don’t work.

And, I want to emphasize this — it takes work! To be successful, you have to plan, organize, and then implement. SBI makes it easier, but it DOES NOT DO THE WORK FOR YOU! If you don’t want to invest your work, time, and creativity into building your online business, stay away from SBI! Go waste your time blogging. Did you know that you can do that for free — sort of?

To be fair, there are some good reasons for having a blog. If there weren’t, this site would not be powered by WordPress. However, I have proven to myself that blogging has been mostly a waste of time — for me. When I get my other two SBI sites situated, I am seriously considering rebuilding this site as an SBI site, instead of a blog. Those plans are on the drawing board, but I have a lot of other things that must be done first.

I did not focus on my own business as much as I should have, but there were other, more important, things I was doing, at the time. Caring for Mom, primarily.

Now, I’m moving to narrow and deep — a few websites that will go as deeply as I can on their topics.

The planning is mostly done. The mind maps are created, the site blueprints are completed, copious notes have been written, and now I’m waiting on BB2 before I completely revamp my two SBI sites.

Even though I made some mistakes when I chose the niche for the first site, I’m going to work through the Action Guide and do my best to correct some of those mistakes and then proceed forward with a patched foundation.

So, 2012 is going to be a big year for me.

BB2 and the new site design features and templates are going to make it much easier to build the sites I’ve envisioned, but was unable to build (due to overextension on other sites and a debilitating illness).

This time, I’m going to stop fighting the things I didn’t like about SBI (the main one being no integrated blog module with commenting) and start fully using all the tools that ARE available.

(It turns out that blogging is fun for me, but doesn’t produce any real income, so the lack of an integrated blog or forum module in SBI no longer bothers me. In another year or two, John Dilbeck And Friends may be my last blog. I’m considering turning it into an SBI site, too, but don’t have any firm plans, at this time.)

I’ve learned, after a decade of blogging, that I don’t make my money on my blogs. I enjoy writing them, but the money is made on my websites, and that’s what I am going to focus upon next year.

So, in summation (finally!!), this old dog is going to try to learn some new tricks. I’m going to forget about using PHP and PERL and Frontier and Radio Userland to accomplish things and I’ll adapt to the tools that SBI offers. The new reusable blocks that make server side includes available to people who use the block builder editor will make it possible for me to do some things I’ve long wanted to do.

My first SBI site may never be a real moneymaker. It’s always paid its way and made a profit, however. My second SBI site is the one around which I’m rebuilding my marketing business.

If you hear that SBI is only for beginners who don’t know how to do the technical stuff, part of that is true. It is perfect for beginners, but it is also perfect for us old propellerheads who have been slinging computer code for decades and building websites for almost as long as the World Wide Web has existed. Some of us have proven to ourselves that SBI offers a better way of building the kinds of sites we want to develop.)

(If you need SQL databases, scripting, and other similar features, SBI is not for you. If you are unsure if you can do what you want to do with SBI, you can always ask your questions. Answers are free and there is no obligation.)

And the price? $300 per year, per site?

That’s a bargain.

I know.

You have to look at the big picture. SBI is much more than just a webhost.

SBI is an online business success toolkit, complete with detailed instructions that you can adapt to the niche of your choice. It comes complete with a set of tools that are unmatched in one service — anywhere. (Remember that there were no challengers in the recent $50,000 Sitesell challenge!) SBI offers a forum with a friendly, helpful atmosphere where fellow subscribers enjoy helping each other succeed.

Only for beginners? Not true.

Too expensive. Not true.

I spend several hundred dollars every month for webhosting, email mailing services, domain names, and other expenses related to my online marketing business. Only $60 of that is for my two SBI sites. By comparison, they are a bargain.

The best way I know to build a successful online business, no matter how much experience and technical skill you have, or don’t have? Absolutely true.

But, I’m just one of nearly 50,000 fans of Sitesell. If you want other opinions, just ask.

I intend to be here when there are 100,000 Sitesell fans on Facebook.

Perhaps you’ve been wondering if you can be successful at building a business with SBI. What do you know that other people want to know?

That’s part of the beauty of SBI. The Action Guide includes 10 steps (metaphorically known as days, although some may take much longer to complete), and it teaches you all about building a website, identifying your strengths and interests, and helps you choose a niche, before you decide upon a topic and domain name.

Most people put the cart before the horse when building a website, but SBI’s Action Guide teaches you a much better way of approaching building an online business.

If you’ve been on the fence about trying SBI, or if you’re skeptical because you have been burned by online scams and get-rich-quick schemes, I understand your reticence. I’ve been burned by a few of them, too.

I have never had a bad experience with Sitesell. Never. Not once. In over a decade.

I can’t say that for any other company. I won’t say that for any other company, even if they offer to pay me.

You never know what you can accomplish until you get off the fence and start working to build a better future for yourself and your family.

Will you get rich? I am almost positive that YOU WILL NOT GET RICH. Possbily, but the odds are stacked against you, by far.

Can you earn a few hundred dollars to supplement your income while you learn new skills, probably, if you follow the Action Guide and do the work. Don’t expect it immediately, it may take a year or two to start earning real money.

Can you quit your job? A few have been able to do that, but I’m sure the majority have not.

Maybe you don’t want to quit your job. Maybe you’re retired and want something interesting to do, and maybe earn a bit in the process.

(I’ll be 60 in 2012 and I’m thinking about my retirement. But, I don’t think there will be much difference. I already work at home, at my own pace, on my own schedule. I enjoy researching and writing, and continuing to build websites really appeals to me — and so does making extra money.)

Maybe you’re a work at home mom or dad and you’d like to supplement your income.

Maybe you’re a student or recently-graduated young person and you’re having trouble finding a job that will help you grow and learn more. Why flip burgers or do something similar when you can learn valuable skills that will help you earn more in the 21st century. Learn how to build effective websites that earn real money. Do it for yourself. Perhaps you can leverage your new skills into a better job. I know several people who have done that after they spent a year or so learning what SBI teaches.

Students, and their parents, invest thousands of dollars in formal schooling, some of which actually helps them in life.

Why not invest another $300 in something that will help you (or your children) learn real-world skills related to business and 21st century communications and marketing.

Did you know that one of the more famous SBI-powered websites, Anguilla Beaches, was built by Nori Evoy (Ken Evoy’s daughter)? Would you believe she was only 14 years old when she started the site? It’s true. Now, she’s a college student who already has a profit-making online business.

Maybe you’d just like to earn enough to make payments on a new (or newer) car or save money for a vacation.

All of these are possible. I personally know people who have done all of these, and some of them didn’t know any more about building websites than you do, when they started.

Get off the fence.

Do something.

Thousands of people took the chance and ordered SBI. The great majority of the ones I know are happy that they did. That’s why they continue to renew their subscription year after year and even purchase several subscriptions so they can build multiple sites.

But, slow down. Start with one. Give it a try.

Take it one step at a time, and learn from the people who have helped thousands of people like you.

What will it cost? $300.

What about all the options, upsells, continuity programs, bundles, and all the back-end products they’re going to try to sell you?

There are none. They provide optional coaching services (by the hour), if you need them to get past something you don’t understand, but they are optional.

There is no hard sell.

$300 per year. That’s it.

Order SBI today.

Do it now. Six months from now, you can comment and tell your story. Is it working for you, or not?

Try it for up to 90 days risk free.

You can’t find a better deal than that. At least, I can’t find a better deal than that, and I’m always looking.

Are you satisfied with what you’ve accomplished in 2011? If you said yes, say it again, proudly. Congratulations!

If you said no, then think seriously about how 2012 is going to be the same, or different.

I can’t speak for you, but for me, 2012 is going to be different.

Sitesell and SBI are going to help me.

I choose to invest time, energy, and money in myself and my future.

Act on your dream!

JD

I usually wait until I’ve received several such notices before I go to either approve or delete the entries. Usually, 80% of the entries are spam for sites that are not built using SBI. I’m not sure why anyone would think I’d approve those sites for the list, but I get regular submissions for sites built using other methods and most of them are built with WordPress.

So, I go look at each site and, if it’s built with SBI, I accept it. Otherwise, I delete it.

Designing and building websites

I’ve been thinking a lot about SBI sites lately, because Sitesell has been building a new site editor called Block Builder 2 (or BB2) and it is set for release in December. They have spent a couple of years and several million dollars developing it and it recently completed alpha testing.

(Unlike other sitebuilders, SBI offers 70 or 80 integrated tools that are part of the process and features of building sites the SBI way. This new BB2 has to integrate with almost all of them, and the central database had to be modified and expanded to work with BB2. So, this was probably a larger, more difficult project than the original creation of SBI about a decade ago. Updating and expanding a system that powers thousands of websites is not the same as building an HTML editor that just builds pages or adds blog posts. It’s a very big job.)

Beta testing starts this week with a couple of hundred volunteers, who will be added in groups over the next couple of weeks.

If you’re interested, here’s a pre-release sneak preview of using the new block builder 2:

Sneak peak of Sitesell’s new block builder 2 for SBI!

I’m one of those volunteers, and I’m looking forward to getting my hands on it, soon. I have plans for a complete make-over and extensive additions to both of my SBI-powered sites, and you can bet that I’ll be talking about it over the next few weeks.

This new editor is going to make building sites and pages much easier than before and I’ll finally get to do some of the things I’ve done on other sites, but much more easily. This includes using Server Side Includes for things like links to particular pages, affiliate programs, Google Adsense ads, and more, using their new Reusable Blocks tool.

Even for an old-timer like me, who can dream in HTML, this is going to be a nice, easy way to build a site. For someone who is not technically-inclined and doesn’t like coding HTML, it’ll be wonderful. Once again, SBI helps people focus on the business of building their business, not endlessly tinkering with all the tech stuff.

Of course, there are lots of site builders out there, so this isn’t what makes SBI special. Sitesell continues to be focused on helping their subscribers create successful, profitable businesses, and not just websites.

So, with the imminent release of BB2, look and feel, and site design has been on my mind a lot over the last couple of months.

I think it is better to make sites simpler and faster, rather than confusing with lots of distractions. (You can’t tell that by looking at my blogs, because I add a lot of things to a blog that I would not put on a website.)

Meanwhile, back at the Squidoo ranch…

I noticed that one of the sites on my Squidoo lens (out of over 100) was now powered by WordPress, rather than SBI. It has been over a year since I’ve gone through the whole list to check, so I spent some time this morning going through each of them.

Out of over 100, six were now powered by WordPress, two were standard Linux-hosted websites, and three domains had been allowed to expire or put up for sale. So, a little less than 8% had left SBI over the last year.

I got to thinking that there seems to be a lot less churn with SBI sites over the years, even though a lot of people just can’t seem to wrap their minds around why I consider each SBI-powered site to be a bargain at $300 each per year.

For the last couple of decades, I’ve seen webhosting services come and go and I’ve used a number of them. I’ve watched as websites move from one service to another, and often I can see the change only because their name servers change.

Hosting sites and blogs at HostGator

For professional technogeeks and web designers, I recommend HostGator.

For the last ten years, or so, all of my traditionally-hosted sites and WordPress-powered blogs have been hosted by HostGator, and I’m very happy with the service and features I get there. I have a reseller account, so I can host more sites than I care to, all for about $25 per month. That includes several sites and three blogs. At one point, a couple of years ago, I was hosting many more sites with them, but I’ve closed those sites as I focus more on my main target market.

As I said, I’m very happy with HostGator, but I don’t go out of my way to recommend them, even though I’m an affiliate.

Why?

Over the years, it has been my experience that building websites and managing blogs is a pain in the rear. This is definitely NOT for everyone. If you are not technically inclined and if you don’t like tinkering “under the hood” all the time, then I urge you to avoid traditional webhosting services.

If you don’t love writing, day in and day out, all the time, don’t even think of building websites or blogging. If you don’t love the subject for your site enough to write a book, or even a magazine article about it, you WILL NOT enjoy an online business.

I’ve been doing this a long time, and I know how much work it can be. Especially, when some jerk decides to hack a site and either destroy it or break in and install malware. All of my traditionally-hosted sites have been hacked at least once, and most of them several times, over the years.

(Note: Neither of my SBI sites has ever been hacked, and I’ve never spent even a minute thinking about site security for either of them.)

HostGator is very good about watching for this and notifying me if someone has hacked a site and installed malware. They shut down the domain and then I have to go find and delete the cause of it.

If you’re looking for a good place to host a WordPress blog or you need scripting and databases for your business, I highly recommend HostGator. They are the only traditional hosting service that I’ve used for years with no complaints.

If you want an account with them, I’d be happy if you click my link and purchase your subscription to HostGator.

If you are unhappy about the amount of work it takes to build a site or blog and if it doesn’t open the automatic magical Internet dollar machine to make you rich overnight, don’t complain to me. That is a fantasy.

The reality is this: building websites and blogs and earning a profit takes lots of hard work and time. It’s not as hard as digging ditches, but it’s not nearly as easy as some people want you to believe.

Trust me. I know.

Weebly – Webhosting for real people

These days, I urge people who want a basic website — and who don’t want to have to roll up their sleeves and get under the hood — to use a service like Weebly. I’ve been using them for a little over a year with excellent results. I particularly like their sitebuilder and think most people can use it to build a reasonably good site. If you have the skills and the knowledge, you can build an excellent site using their service.

If you want to put up a brochure-like website for your brick and mortar business and you prefer to do it yourself rather than hire someone to do it for you, Weebly is a good choice. If you want to purchase a domain for your website, it makes sense to purchase through Weebly, because they’ll do the set-up for you. If you prefer to purchase a domain elsewhere, they have instructions on how to set up the DNS, but, unless that’s something you like doing, you’re better off buying the domain through them and letting their propeller-heads do the work.

—–Sidebar—-
Just in case you’re not familiar with the lingo, here’s the deal…

I hope that explains it. I’ve been doing this so long that I forget that this is brand-new to some people.
———-

If you want to build a site for something like a family reunion, big picnic, community event, or something similar, and you want a good place to do it for free, Weebly is a good choice.

If you want to combine a website with a simple blog (and don’t want to hassle with WordPress upgrades and plug-ins), Weebly is a good choice.

You can host a couple of sites for free at Weebly, or you can upgrade to their professional level (at about $50 per year) and host up to 10 sites. I’ve had a professional account with them for a little over a year and it has worked very well. No hassles, good price, easy to build and maintain.

You can start for free and test it, and then if you want the features that are available only for the paid professional level account, it’s easy to upgrade.

That’s the route I took. I have a couple of fully functional sites hosted by Weebly and five others in various stages of completion. All for the low annual price. I spend a lot more money on coffee every year than I do on hosting professional sites at Weebly. (grin)

I sometimes use their service to test an idea by building a site on one of Weebly’s subdomains, so I don’t even have to register a new domain to see if I like it, or not.

(I don’t know about you, but I have a lot more ideas for things to do than I have time and energy to get them all done. In the past, I’d rush to register a domain, build a site, and see how it worked. I’ve done way too much of that, and now I stay much more focused on my core mission. Still, now and then, mostly for fun, I like to try out an idea and see what I think about it. Some people watch TV, movies, or sports. I build websites.)

I have a couple of old sites that are currently hosted by HostGator that I’m slowly adapting and moving to Weebly, and I’ll be changing the DNS to point their domains to the new sites sometime this winter.

SBI – The place to go if you’re interested in long-term online business success

If you want to build an income-producing online business, my top recommendation is still Sitesell’s SBI, and that’s where I’ll be putting at least 80% of my efforts next year.

My two SBI sites have been sadly neglected over the last couple of years (along with all my other sites), but now that I’m recovering from the cancer that tried to kill me last year, I’ll be getting back up to full speed, soon.

So, that’s my round-about way of saying this…

As I looked at all of the sites on my lens that were built with SBI, I realized that there is a remarkably low rate of churn with SBI sites. Most sites that are built using SBI stay there, year after year.

I know from talking to friends and colleagues that people have real businesses based around their SBI sites. They earn good money every year, and there is very little temptation to leave. Some have added WordPress blogs to their sites, but this is an additional part of the site, not a replacement.

It’s kind of tricky to add a WordPress blog to an SBI site, because SBI doesn’t allow the use of databases and scripts. So, SBI added a feature called Infin It! a few years ago. This makes it easier to add an e-commerce store, blog, forum, or other feature that won’t run on SBI, and combine it with your main site using subdomains.

You need both MySQL and PHP in order to host a WordPress blog, so the way it is added to an SBI-powered site is this: You have to host the blog on another service, such as BlueHost or HostGator and then attach it to the main domain by adjusting the DNS entries so that the blog is a subdomain of the main site.

It’s a little complicated, but the directions on how to do it are well-written and quite a few people have done it. When it’s set up (a one-time thing), the store, forum, or blog is treated as a part of your domain, rather than as a stand-alone site on a different domain.

Personally, I prefer to keep my blogs separate from my sites, but that’s just my own take on how to do it. People who prefer to do it the other way can make that choice for themselves. I know several webmasters who have chosen to go the Infin It! approach.

Not as easy to spot an SBI site as it used to be

I noticed, today, that it is getting harder to tell a site that was built with SBI from sites built using other services. One reason is that people are uploading their own HTML using a variety of templates. This Upload Your Own HTML (UYOH) feature was added a few years ago, for people who wanted designs that could not be built with the original (and now ten years old) block builder.

So, a few years ago, I could tell at a glance if a site was powered by SBI or something else. Now, it’s not so easy. A couple of times this morning I had to look at the source code to see if the site was built with WordPress or SBI, and twice I had to go to BetterWhoIs.com to see where the domain was registered and what the domain name servers pointed to.

(I also noticed that some people do not have a good eye for design — not that I can brag about my own good taste. I know I’m not a visually-oriented designer. While some people don’t like the original SBI templates, they had the advantage of being simple and did not distract from the main purpose of each page — also known as its Most Wanted Response. This morning, I noticed that several of the sites were full of junk that just made it more complicated and less clear about what the owner was trying to do with the site. There were way too many distractions. Sure, that’s their choice, if they want to go that way, but I think they’re making a mistake.)

With the introduction of BB2, next month, it’s going to be even harder to recognize that sites are built and powered by SBI. There will be a lot of new templates, and BB2 offers many new features that allow for massive customization of a site and of individual pages. The new templates are all CSS enabled, and that allows for further, easy customization.

I won’t talk much about BB2 until I get my hands on it and see for sure how it works. Then, I’ll be talking about it. When it is fully-released next month, I’ll probably talk about it a lot, as I test what it can do.

I still believe in simple websites, but I think my sites will be a bit less simple than they currently are, although I hope I never make them as crowded as I do my blogs. And I know I won’t be junking them up with a lot of unnecessary doodads and thingamajigs.

If I go that route, please feel free to smack my little hand and get me back on track. (grin)

Now, back to working with Aweber the rest of the day

So, with that said, it’s time to turn my attention to building a new template for sending newsletters using Aweber. I have to complete that template within the next day or two, because the first issue will be published the second week of January, and that’s fast approaching.

The new editor of the newsletter is patient with me right now, but if I don’t get this done this week, I don’t think she’ll be as patient. I can hear her foot tapping as her impatience grows — and she lives several miles from me. (grin)

Happy Thanksgiving!

If I don’t write anything else here before Thursday, I want to wish all my friends a very Happy Thanksgiving!

I’m looking forward to setting my work aside for a day and spending time with my family. There is a poor unfortunate turkey who is going to be a big part of the day, too.

Act on your dream!

JD

I’ve tried lots of different things.

Now, I’ve proven to myself that Sitesell’s SBI offers the best mix of tools, support, proven success, and best price.

I’ve stopped looking at other solutions and my future work will be done on the SBI foundation.

The Sitesell $50,000 challenge ends tonight at midnight and there have been no entries from any other system that could challenge SBI. There is still almost five hours before the deadline, but I don’t expect a challenger to come forth.

SBI continues to make improvements in all the tools they offer and another big improvement should be released before the year is over. Their new blockbuilder sitebuilding tool is ten years old and some describe it as clunky. Compared to Weebly and WordPress, and others, that’s true. But, it has helped thousands of non-technical people build successful online businesses for about a decade.

Sitesell just finished the alpha testing of the new Block Builder 2 (BB2) module, which will introduce a giant leap forward in designing sites and building pages in SBI. Beta testing should start within the week and the release roll-out should happen in December.

It has taken a long time to get to this point and Sitesell has invested millions of dollars in the development of this new version of the blockbuilder module. One reason for the cost and time is that it has to be fully integrated with the other 70 or 80 tools modules that make up the SBI system. (I don’t know how many there are, currently, because Sitesell keeps adding new modules and updating existing ones — all without raising the price!)

I’ve applied as a beta tester and hope I’ll be approved, so I can start testing it. I’m really looking forward to this.

When BB2 is released, it should remove the “clunky” label from anyone’s perception of using the block builder to build effective pages. I’ve seen a video of it and I’ve talked to some alpha testers and I think this will be a game changer. One of the urban myths about SBI that has some truth, about building pages with SBI, will no longer be valid — and it really hasn’t been true for the last several years, since SBI introduced the Upload Your Own HTML (UYOH) module that let people design sites with the design software of their choosing and upload pages using those designs. BB2 will work similarly to Weebly and WordPress for designing the sites and building the pages.

I can’t wait to get my hands on it.

In the meantime, if you know of a better system that can prove success better than SBI and costs the same or less, you still have over four hours to submit it and try to win the challenge. Be sure to read the official rules in the first comment of the challenge thread on Facebook.

By the way, a few weeks ago, we celebrated 40,000 fans for Sitesell’s Facebook Page, and now there are over 46,000. We’ll be reaching and celebrating the 50,000 fans milestone before much longer.

Will there be a challenger?

I don’t think so. As far as I have been able to determine, there is no other system that offers what SBI does for the same or less price and also offers proof of the success that people have achieved with it.

Act on your dream!

JD

Ken Evoy is doing just that. He has issued a challenge. He posted the challenge on Sitesell’s Facebook page (click the $50,000 challenge in the menu on the left of that page to go right to the challenge). Briefly, here it is…

If you can find documented proof that another product, or collection of information and tools (see tools.sitesell.com), delivers everything that SBI! does (or more), at the price of SBI! (or less) AND that product documents success to the depth that SBI! does (see proof.sitesell.com), we will pay you $50,000.

Here’s a direct link to the Sitesell $50,000 Challenge. Be sure to read the entire status post and the first comment, which contains the official rules of this contest.

I’ve been hearing people say for years that SBI is overpriced and that there are better and cheaper ways to do just as well. Well, here’s your opportunity to show Ken your better solution. If you win this challenge, you can not only earn bragging rights, but you can get cold hard cash (well, probably a company check) for your effort.

I would try it myself, but I just spent the last five years searching diligently for a system or group of tools and information that was better than Sitesell’s SBI. I failed in that quest, and now I am 100% comfortable in saying that SBI is the best system out there for an individual or small team — especially if they have limited technical skills — to build an online business. I have no doubt at all.

Won’t I feel foolish if someone wins this challenge?

Yes, I will, for a few minutes, and then I’ll go test it for myself. I honestly don’t think there will be a winner in this challenge — except for Sitesell and all of us who enjoy using SBI.

After my five year search, and testing other products that looked like they might be good enough, I’ve closed almost all of my test sites and I’m going back to working on my SBI sites.

I would love to win that $50,000, but I have nothing to submit to the challenge.

So, I’ll just get back to work and EARN it.

Do not post your entries and contenders here. Go to the Sitesell $50,000 Challenge and post your entry as a comment in that thread. Read the rules.

Don’t dawdle. This challenge is for one month. It expires at midnight on November 8, 2011 (Eastern Time).

Who will win? Sitesell’s SBI — or a challenger?

(Oh, I forgot to mention that their Facebook page now has over 40,000 people who like it, and more are joining every day.)

Act on your dream!

JD

PS. Knowing the folks at Sitesell as well as I do (I’ve been a happy customer and affiliate for over ten years), I’m willing to bet — if there is a winner to this challenge — that we’ll see SBI extended to be even better than the winner, and that they won’t raise the price on SBI. I already know of some big improvements that will be introduced to SBI over the next few months and I can’t wait to start using them.

Can I succeed online?

I’m not going to lie to you. I truly do not believe everyone can succeed with an online business.

That’s probably not what you were expecting to hear.

You probably expected me to tell you breathlessly that you can succeed beyond your wildest imagination and that money will gush into your bank account if you only buy the world changing secret that only I know.

Right.

Well, I’ll tell you right now. That’s a bunch of crap.

The real world does not work like that.

Only hucksters, shysters, scammers, and crooks pretend to know the one thing you must know to build a successful online business (or make a few extra bucks every month), and insist that you have to buy it RIGHT NOW or it’s going to disappear.

Nonsense.

Code Red! General Quarters!

When you go to a long form sales page with a gazillion bonuses and all the rest you’ll see, you should declare “Code Red” and turn your BS deflector shields to maximum. Divert energy from the warp engines, if you need to, but raise those shields.

I won’t say that all those pages are scams, but I will say that a large percentage of them just are not worth the time it takes to read it.

At least, for most people.

Deadlines? We don’t need no stinkin’ deadlines!

Also, look at how much they’re stressing a deadline. That is used to intentionally build a feeling of scarcity to get you to buy now. It may be true, or it may not be true.

Lots of times that deadline is programmed in PHP or javascript to have today’s date or just a few days from today. It’s not real, and it should send a signal about how real the rest of their offer may be. (You can prove this to yourself by noting the deadline on the offer you’re considering. Bookmark the page. Go back a few days later and see if the deadline has changed.)

Good business deals don’t need fake deadlines

While there are some real deadlines in business, most of the time a good deal today is just as much of a good deal later. Sometimes the deal gets better over time.

Will it work for real people, or just for technogeeks?

Some of those offers do have good information that can help you sell something online, but most of the average people won’t be able to make it work the way the technical geeks and marketing nerds portray it. (I’m a geek and a nerd, so I can say that. I’m talking about my herd.)

Let’s face it. Most people don’t even know what a browser is and can’t name more than two of them.

Most people don’t know what a CMS or plug-in is.

Technogeeks live and breathe that stuff. Real people don’t.

If you do, then you’re ahead of the curve and you should feel good about learning what you know.

The problem arises that you probably have learned some things that aren’t effective and don’t produce as well as they are claimed. Some are just busy-work. Some try to trick the search engines. Some are unethical. Some are illegal.

Some actually do work.

How can you tell the difference?

Don’t look at the number of hits, or visitors, or page views. Look at your profit and loss statement. Real businesses produce a profit.

What do you know about the company and the people behind the offer?

If I am going to buy anything that costs more than about $20 or so, I think about it and consider my options. I’m not saying I’m cheap. I spend several hundred dollars every month on website hosting, domain names, mailing list services, card mailing services, and other things I need, but I don’t spend the money unless it helps me generate a profit.

(The last two years are a notable exception. I operated at a loss while I was too sick to work, but now I’m focused on profit, again.)

If I’m going to invest any real money in buying something, I want to know who produced it, where they are located, and at least a couple of ways to contact them, before I pull out my card.

Try learning who the owner of the business is. What’s the address of their home office? Do they have a phone number and physical address? Can you contact them? Do they reply with any answers that actually address your questions? How long have they been in business? What do people say about them? Can you talk to their customers? Will they answer questions in public?

Are they real, reliable, ethical, knowledgeable, and honest?

If you can’t verify that for the people who own what you want to buy, how can you verify — in advance — that you’re making a good choice in investing your time and money in it.

I’m going to address some of those questions and I’m going to give you my best recommendation for how you can learn how to build a real, ongoing business online.

Can you succeed online?

No, it’s not easy. No, you won’t get rich in a few weeks. No, you won’t earn more money than your wildest dreams of avarice.

Yes, it is possible to succeed with a work at home, online business.

Are you willing to really read, study, practice, and implement what you learn?

Are you a good writer? Do you spell well and have a good grasp of grammar, sentence structure, and the norms of communications?

Do you have a topic in which you are passionately interested?

If so, then you have a better than average chance to be successful with your online business.

Are you willing to invest a few hundred dollars, a few hundred hours over a couple of years, and a lot of head-scratching, and serious thinking?

Then, you may be one of the few people I’m trying to reach.

I’m going to let you in on my secret, although it’s no secret at all.

First, who the heck am I?

I’m John Dilbeck. That’s my photo up there at the top of the page. It was taken last summer when I spent a day on Lake Hiwassee with my family. The lake is located just to the north of Murphy, NC. I live a few miles from there. If you search for my name, you’ll find me on my own sites and blogs, on social media, and in forums.

I’ve been a full-time affiliate marketer and webmaster for about 15 years and I earned the great majority of my income for most of that time from my online business.

I’ve been around and I’ve paid my dues.

I have been building blogs with WordPress since the early days, before there were plug-ins and widgets and the code had to be modified by changing the PHP scripts. Automatic updating didn’t exist back then.

I’ve been blogging since before that was what it was called.

I’ve been building websites for almost 20 years.

I’ve built forums, communities, an article directory, and other similar online presences. I’ve tested a number of content management systems. I program fluently in PHP and PERL. I’ve been a systems administrator for an ISP. I’ve been a computer consultant since the late 1970s. I taught computer programming and using computer applications at two colleges.

I have owned several of my own companies over the last 30+ years. I was not a raging financial success, but I paid my way and haven’t gone hungry. Learning and achieving have always been more important to me than getting wealthy. I’m not one to dream about getting rich or winning the lottery, and I don’t mind months of work to achieve something.

The journey is the reward. That’s how I see it.

I am not some Johnny-come-lately who is going to try to baffle you with BS about something I know nothing about.

Those are my bona fides.

Why do you promote SBI instead of WordPress? This blog is powered by WordPress!

I maintain this blog mainly to prove that I have a good working knowledge of blogging and WordPress. Plus, I enjoy blogging and discussions with people who leave good comments.

So, let’s get back to the subject…

Can you succeed online?

If you want to learn more, go to Sitesell’s page that introduces the C-T-P-M process. It will open in another window. I’ll wait right here.

Welcome back!

(if you left to look at the other site)

Now, do you remember those questions I asked at the top of this article? Here’s a reminder…

Try learning who the owner of the business is. What’s the address of their home office? Do they have a phone number and physical address? Can you contact them? Do they reply with any answers that actually address your questions? How long have they been in business? What do people say about them? Can you talk to their customers? Will they answer questions in public?

Let’s address these questions one at a time:

Try learning who the owner of the business is.

I know it’s not a question. It’s more of a challenge.

Sitesell is incorporated in Montreal, Quebec, Canada. It was founded by Dr. Ken Evoy. You’ll learn more about the management of the company on that page, too.

Ken is the author of one of the first, best-selling ebooks about marketing on the Internet and he overdelivered and underpriced back then, the same way he continues to do.

The book sold for less than $20 when it was introduced.

It was revised in 2002 and the new edition was sold for $29.95.

Unlike many ebooks, this was 1,500 pages of outstanding information. Even though a lot of things have changed since 2002, I still keep a copy of that book on my desktop and refer to it at least once a week. The business information and advice is timeless, even though some of the recommended sites and technical advice is out-dated.

If you want, you can download the ebook for free and you don’t even have to give your email address. Just go get it, if you want it: Make Your Site Sell!

I knew how to build websites before I ever saw that book.

What I didn’t know how to do, was to make my sites sell. That’s what I learned from the book.

I used what I learned in that book to rebuild several websites and sold physical products and services online, as well as earning income through affiliate marketing commissions and Google Adsense commissions.

Make Your Site Sell! was what helped me change from a technogeek to a successful marketing nerd.

So, now, you know who founded and manages Sitesell, Inc.

What’s the address of their home office?

Here ya go. It’s on the bottom right of their LinkedIn Business Profile page.

Their LinkedIn profile also has information about some of their employees.

Do they have a phone number and physical address?

Their physical address is on their LinkedIn profile. Their phone number and email contact form is on the Questions page.

Can you contact them?

You can call or email them. The information is on the previously listed Questions page. The phone number is toll-free in North America, and they have an alternate number you can call if you are located outside of North America.

Do they reply with any answers that actually address your questions?

Test them and see. It’s free. If you have a legitimate question about building your own online business using SBI, they will do their best to answer it. SBI can help most people be successful online, but it won’t do everything and it isn’t for everyone. You can get a straight answer. No obligation.

How long have they been in business?

Sitesell, Inc. was founded in 1997. The company is still headquartered in Canada. Ken has moved to Anguilla to escape those Canadian winters.

What do people say about them?

Except for a well-known Google bomb that was concocted a few years ago around the fake “Is Sitesell a Scam” review, comments are overwhelmingly positive about Ken Evoy, Sitesell, and SBI.

You can also see for yourself on Sitesell’s Facebook page.

If you go there, you can see that over 35,000 people like the page and there are active discussions ongoing. Notice how friendly and helpful those discussions are.

Can you talk to their customers? Will they answer questions in public?

There are thousands of Sitesell customers participating on their Facebook page, and I think most of us are happy to answer questions in public. I’ll respond to your questions here in the comments or on the Sitesell Facebook page — if I see it.

There. I think that shows that Sitesell is an established, above-board company.

What does the media say about Sitesell, SBI, and some of their customers?

Sitesell, Inc. has a Media page that includes reports from newspapers, TV shows, and other websites.

SBI is taught in colleges around the world

I think it says a lot about the credibility of Sitesell and SBI when you learn that the SBI method and tools are taught in colleges and universities around the world.

I am a satisfied customer and affiliate

I am extremely happy that I became a Sitesell customer back in the 20th century and I continue to use their tools in the 21st century.

SBI grows and expands as needed to keep up with what is really important for helping customers generate more income. The SBI system I subscribed to after its original release was not nearly as powerful nor as well documented as what I subscribe to, today. Yet, the cost is the same: $300 per year per site.

Quality and power continues to grow and the price stays the same. I like that.

I have two SBI-powered websites, but they have been largely neglected for the last two years while I fought a battle with cancer that almost killed me last year. Now, I’m on the mend and recovering nicely.

I’ve been doing a lot of strategizing and planning for how I’m going to expand and improve my two SBI sites and you’ll see a lot going on there in just a few more weeks. These two sites will be my primary focus over the next two years and will provide much more income for me than all my other sites and blogs combined. That’s why I promote Sitesell.

And both of my sites are about subjects in which I’m really interested and which I knew, going in, would not be the best choices for earning a large income. I’m doing it for the passion and I’m in a stage of my life where money is not even close to being my main motivator. Still, I don’t mind earning more.

Can you be successful?

If you have basic word skills and can write clearly, and you’re willing to learn a proven process and use a set of tools that work, yes, you can.

And I truly believe that you will substantially increase your odds of success if you build a firm foundation of knowledge and couple it with great tools and support, all offered at one low annual cost. You will NOT be bombarded with a constant stream of upsells, cross sells, and what you may have grown accustomed to, elsewhere.

You will not be surrounded by sharks in the members-only forums. You’ll find people who are willing to share what they’ve learned with you. Affiliate links and promotions are prohibited in the forums.

How much will I earn?

I can’t tell you how much you’d earn, and it would be illegal if I did.

I know many people who use SBI to earn a few hundred dollars of additional income each month, and I know quite a few who earn substantial full-time incomes.

Success often depends upon your own definition of the word.

I am not saying that SBI is the only way to succeed online.

Let me reiterate. I am NOT saying that.

I believe that there are many ways to build a successful online business, but the great majority of them require sophisticated technical skills and knowledge.

I know about that first-hand. I’ve been programming computers for over 40 years and I’ve been building websites since shortly after the World Wide Web was invented. I’ve been selling products and services on the web since shortly after it became legal to conduct commercial operations on the Internet.

I know a lot of ways to build a website and I know how to do a lot of things that I can’t do in SBI. I also know that the great majority of people who want to build an online business don’t know all those things nor do they have that level of experience.

I’m betting you aren’t a technical expert.

But, I’m also betting that you have specific knowledge about something and that you may be surprised that you can earn money while exploring what interests you, legally, ethically, and with class.

You don’t have to become a scuzzy old marketer who takes advantage of people.

Instead, you can learn how to present information to people when they’re looking to solve a problem or buy something they want. And, you can earn a commission from doing that.

Want to learn more? Give SBI a try. There’s a no-questions-asked, 90-day, unconditional, money-back guarantee. All you can lose is a little time and effort, if it isn’t for you. And, you’ll learn more than you know now about building an online business that generates a profit.

What can you gain?

You can gain a lot of valuable business and technical knowledge that has value in the 21st century. You can build a business that provides another source of income. You can find something interesting and useful to do if you’re a stay-at-home mom or dad, or if you’re retired and are looking for something to do with your time.

You can give a gift of real value to your child so that he or she will learn something that can be very useful in a career.

In a couple of years, or so, you can write me and tell me that you’re happy you subscribed to SBI and let me know how happy you are with your business. You won’t be the first who has thanked me for telling them about SBI and you won’t be the last.

It is interesting to me that I’ve referred a lot of people to a variety of business-related tools and information, yet I’ve never received a single thank-you from anyone other than people who subscribed to SBI. I haven’t received many, but there were a few and I should have kept them for reference, but I didn’t.

Most of the people I have introduced to SBI continue to renew their subscription, year after year. Why? Because it’s working for them.

I can’t guarantee that you’ll succeed, but I can guarantee that you won’t lose any money by trying SBI. Not a penny. Subscribe, follow the action guide, take it slow, do each action step methodically, and you’ll learn more about online business than you can imagine right now.

If you decide it isn’t for you, just contact support within the first 90 days and they’ll refund 100% of whatever you’ve paid. If you paid for an annual subscription, you will get 100% refunded within 90 days, and a prorated amount if you choose to ask for a refund after 90 days.

Downside risk? No money to lose, but you’ll have to invest some time and energy to test it.

Upside potential? More knowledge about online marketing and building a website. More technical skills — if you want them. A good opportunity to increase your income.

You may even change your life. Some have.

Act on your dream!

JD

PS. My two SBI sites are Act On Your Dream! and Murphy Gold. Watch as they grow in the coming months.

Some were worth the read, a few were worth a month or two of studying and implementing the ideas, and the others were mostly a waste of time, effort, and money — and served as a distraction to pull me off course and proved to be obstacles in my path to reaching my goals.

It is amazing to me how many people read a website or a book or take a “course” and then proclaim that they are an expert or a consultant. I am dismayed sometimes when I see the quality of the information many of them foist off on an unsuspecting public — especially when they are deliberately targeting people who are new to online marketing and who have a sincere desire to learn the ropes and promote quality goods and services.

So many times, they are sucked into a whirlpool of endless introductions and launches and the latest, greatest, must-have-right-now, secrets of the universe. Sigh.

But, that’s just one viewpoint.

There is some outstandingly good free information on the Web that will help you become a successful webmaster and marketer. Without a doubt, some of it is terrifically good.

The trouble is this.

When you don’t know your way around the wild and mostly-untamed Internet, how do you know what is good information and what is going to waste your time, effort, and money.

I don’t know about you, but I don’t mind wasting a little money here and there. I can recoup those losses in the future.

I absolutely loathe wasting time. Once it is gone, it’s gone forever. I don’t know of any way to recoup lost time.

Life is short enough, as it is.

I’ve subscribed to lots of mailing lists and newsletters. I’ve bought ebooks and courses. I’ve paid my dues and found a few nuggets in the wasteland.

As I’ve said many times, Sitesell and SBI are not for everyone, and they are not the only high-quality products that are available. Ken Evoy is not the only reputable marketer.

There are others. Feel free to go out and find them. You may find someone or a service that fits you better. Seriously. There are many ways to build a successful online business and even more ways to earn some extra income in your spare time.

I’ll never say that isn’t true.

For me, and hundreds of people I know, SBI is the best set of tools and training that is available, at any price. They have thousands of happy customers, most of whom are busily following the action guide and getting more visitors to their sites every month, and watching their income as it climbs.

Some, however, aren’t doing as well as they want to do.

And some, a small minority, don’t like the company or the service, at all.

One thing that is true about Sitesell and SBI, and which is generally not true about others, is the level of transparency and communications we — the customers — get. They talk to us regularly in newsletters, in the subscribers-only forum, and on their Facebook page.

I get a lot of communications from other companies, and some of it is really helpful, but much of it is mainly sales pitches so they can upsell me to other backend products that earn their real profits.

Sitesell isn’t like that. SBI is their primary product. They offer some additional services for people who want specific help in specific parts of their business, but it isn’t required nor are we constantly bombarded with sales pitches. (SBI is mainly for people who want to learn to build an online business ourselves. On the other hand, there are people who already have a business and they don’t have the time or interest in doing it themselves. They want to hire someone who already knows the SBI methodology for building a website that attracts paying customers. Sitesell offers that as a service for those who want someone to do it for them.)

How many ebooks and courses have you downloaded? How much of it has been useful? How much of it has offered conflicting opinions and untested suggestions? How much of it has helped you grow your business? How much has left you confused? How much is sitting on your computer — unread? Who do you listen to? Who do you trust?

Those are a few questions we should all consider periodically in our quest to build our businesses.

Free information may not cost you money — and it may help you make money.

Most free information, including what I’m writing in this blog and on my other sites, has at least two purposes.

1. To be helpful and to share what we’ve learned with you. Thanks for reading!

2. To sell you something and/or to get your contact information so we can sell you something, later.

Yes, it’s true.

I want you to subscribe to SBI.

I have two reasons for wanting you to do that.

1. I honestly believe it is the best value for your money and time, if you sincerely want to build a niche-focused online business that earns real income. (I’m not talking about hundreds of thousands of dollars with no effort. I’m talking about a few hundred dollars a month for part-time effort and maybe a few thousand dollars a month for full-time effort after you’ve spent a few months or years building the site and attracting readers.)

2. I am an affiliate for Sitesell, and I earn a commission if you purchase and don’t cancel your subscription. I put a lot of work into telling you about SBI, and I put a lot of work into building my websites that are powered by SBI. Frankly, I earn more from the websites than I do as a Sitesell affiliate.

Most of the free information you’ll find on the Internet is not free at all. It costs you a lot in terms of distracting you from your goals and in time and effort wasted.

Agree or disagree? I’m listening.

Here’s a quick video on this topic…

I think the free ticket for a test drive is a bit of hyperbole. I don’t know of any such thing.

However, I do know that you can get started for only $30. Try it for a month. Read the action guide. Watch the videos, learn as much as you can — and there is a lot to learn. Visit the forums, read what interests you. Ask questions — or answer some, if you really know what they are.

You will find that there is no pressure for upsells or buying expensive add-ons or any of the things you may have experienced elsewhere.

You’ll find that all the people in the forums are using the same tools and “speaking a common language.” No affiliate links are permitted in the forums. Nobody is there to pitch their products. (Well, it does happen now and then, but they are quickly discovered, fired as customers, and banned from the forums.)

The forums are the friendliest and most helpful I’ve found anywhere, and I’d pay the full price of SBI just to get access to the forum and the brainstorming and keyword research tools. All the rest, in my opinion, is a huge free bonus.

So, have you heard bad things about SBI? Do you think $30 is too much to spend to see for yourself?

What’s the risk?

Invest a month and learn as much as you can. Read the entire action guide and watch the videos. Read the subscriber-only articles and tips. Scan the subscriber-only forums.

If you don’t agree that it is what you want to use to build your e-business, just send a ticket to support and ask for your money back.

You have up to 90 days for a complete 100% refund.

You may find it really isn’t for you. Maybe you need or want to do some things that Sitesell doesn’t offer with SBI. Ask for your money back. No questions asked.

There is no risk in trying it.

On the other hand, there is a risk in not trying it…

Have you just heard opportunity knocking at your door and decided to ignore it?

Remember SBI.

Click the link and bookmark that page. Write it in your journal. Put it on your calendar to look into a few months from now.

If you don’t like what you see, go elsewhere and try other approaches.

When you decide to come back and try it, again, you’ll find that it has gotten better in the interim.

Act on your dream!

JD

Instead of a long post telling you lots of reasons why I like, use, and recommend SBI, I’m going to present this video introduction.

It’s about a minute long and goes pretty quickly, so pay attention…

Whew!

I bet you didn’t have time to read all that, did you?

One of the great things about watching video on the Internet is that we can stop it at any time and select parts of the video to re-watch.

If you missed anything or if you want to read all that it says, watch it again and stop it at any point.

Just wait. When you use SBI and start to understand all it does to help you build a real online business, you’ll find that describing and explaining it is difficult, too.

SBI remains my most important recommendation. Don’t build a website, build an e-business.

Act on your dream!

JD

P.S. I’m both a very happy customer and an affiliate, too.

Last night, we had a celebration on Sitesell’s Facebook page that started around 10:30 pm (EDT) when we passed the 25,000 “likes” milestone. That’s when the party started. It was fun.

Now, they’re running the 72-hour-only, buy one, get one free celebration special. That’s a deal that doesn’t come very often. It’s been awhile since they offered it.

Just go to their page, like it, and then click one of the images at the top of the page to go to the special order page. Only people who have “Liked” the page can get the special offer — it’s for fans, only.

Early this morning, Ken Evoy, the founder of Sitesell (who is on vacation in Scotland) saw that there was a glitch with the special order page. Ken contacted the CEO and they got the right people onto the problem, which was fixed in a few minutes.

I posted this note on the private Sitesell forums this morning:

I enjoyed the 25K celebration last night!

As a bonus, I won a couple of the prizes (each worth a free month of SBI) and I wasn’t expecting that. Thank you, Sitesell, it made the party even more fun.

On a side note, I watched on Facebook this morning when Ken realized the special offer order page wasn’t working as planned. Even on vacation, he got right on it. A few minutes later, Daniel was on the case, too. I don’t know who else was involved, but the glitch was fixed in short order.

I don’t know of any other company where the Founder and the CEO would both get involved in an order page glitch.

They set the standard and the whole Sitesell team rises to their level. That’s one of the reasons we get so many great things and such good support from Sitesell in return for our small subscription fees.

Facebook needs to add a “Love” button on Sitesell’s page. I’d click it.

Act on your dream!

JD

I really mean it. That is an amazing group of people and an outstanding service.

I’m looking forward to working with everyone at Sitesell for years to come.

Now, I gotta go work on my websites.

Act on your dream!

JD

Guess what, it’s going to be a party.

I know what one of the surprises will be. As soon as there are 25,000 fans, there will be a strictly time-limited 72-hour-only Buy One and Get One Free special for SBI.

If you haven’t already, go like their page and keep a lookout for the special offer announcement. It’ll start today or tomorrow, as soon as they reach 25,000 fans.

That’s the best deal they will offer this year, I’m sure.

When you buy one subscription to SBI at $300 per year, you get a second subscription free and have up to 9 months to start the second one. (Each will renew next year at the standard $300/yr.)

If I had more time and energy, I’d take advantage of this offer. I have two more websites planned and I’ll power them with SBI, but it’ll be next year before I can get started. (sigh)

This is a great deal if you and a friend each want to start an SBI site and see what all the fuss is about. Or, buy one for yourself and give one to someone in your family.

As usual, the 90-day money back guarantee applies.

How do you take advantage of this special?

It starts by liking the Sitesell Facebook page.

Then, today or tomorrow, when they get over 25,000 people who Like the page, the special will start. Look for the announcement when it’s posted.

Be sure to follow the directions in that special announcement. Do not just go to the regular SBI order page. Follow the special link from the Sitesell Facebook page.

Three days, only. This special is worth $300 to anyone who takes advantage of it.

Buy one and sell one to a friend. Each of you can get started for only $150 each (one has to buy at $300, but then you can transfer the second site to your friend).

Please, if you take advantage of this, slow down and follow the action guide. The first five “days” are critical to the long-term success of your online business.

Act on your dream!

JD

Along the way, a lot has been written about the company (Sitesell), the product (SBI), and the founder (Ken Evoy).

Some of it has been accurate and truthful.

Some of it has been inaccurate and misleading.

Some of it has been a scam to promote something else that doesn’t work.

So, if you’re like most of us, you’ve learned about affiliate marketing and how to approach it from different people here and there and, most likely, you have learned a lot of conflicting information and advice from a lot of different people.

I’ve been there.

Really.

I mean, I’ve really been there.

I’ve read thousands of websites and blogs, have joined and tested hundreds of marketing systems, have bought and read dozens of books and ebooks (really studied them), and have subscribed to hundreds of mailing lists and newsletters.

I can’t even begin to count how many times I’ve read one person recommend something as the very best approach, only to have that contradicted by someone else who says it’s the absolute worst approach and doesn’t work.

The truth is, that there are many different approaches to building websites, blogs, and an online presence and what works well for one person may be entirely ineffective for another.

We all have our own personal approaches, preferences, filters, and blinders, and I guarantee that you and I can look at the exact same thing and have different opinions about it. That’s basic human nature.

But, through research and testing, we can try various approaches and find what works best for us. Right?

Or, we can just try the “flavor of the day” approach and never really know what works and what doesn’t. Right?

It’s okay to do something on a whim or as a hobby. We all do them.

It’s a different thing if you want to build a business that can provide for you and your family.

I have a couple of websites that I’ve built just for the fun of it. I like to write about different things and I’d rather do it on my own sites than on a bunch of free sites where my writing is lost in mix of stuff from thousands of others.

So, I really do know, and appreciate, the difference between doing something for the fun of it, versus building a business with the intent to earn a profit.

I’ve tried and tested hundreds of approaches and have settled on a very few that I know work for me. Whether they’ll work for you, I can’t guarantee.

What doesn’t work for me?

MLMs and Network Marketing. I’ve spent thousands of dollars and hours trying to build a team and offer support and training in order to leverage their efforts into a profitable business. Huge.waste.of.time — at least for me. Maybe I don’t have the right personality. Maybe I chose the wrong merchants. Maybe I attracted the wrong people. Maybe I just suck at multi-level marketing.

I’ve watched others and some of them seem to be successful. I know a few, personally, who are successful with MLM — very few — count em on my fingers and have fingers left over.

I think, for many people, it can be a way to earn some extra money. For a few, it can be a really good business. For most of us, nope.

I could go on and on with many other examples.

Build a hundred sites and earn a buck a day from each of them. Nope. Doesn’t work. Lot’s of effort for no return.

Downline builders and traffic exchanges. I had some good results with some of them. But, I got tired of the whole “work at home” and “make money online” niche. For me, semi-successful. Don’t like the feeling of running on a treadmill to nowhere.

Yes, SBI is a system that’s designed to help folks make money by building an online business, but the focus is definitely not on the get rich quick schemes that are so prevalent in the “work at home” niche.

Over the years, I’ve heard lots of things about SBI and Ken Evoy that just aren’t true. Some of them are even malicious.

Yes, we can all have different opinions, but I just don’t see a reason to lie about something.

When I want to know about something, I want to know as much as I can learn about it. I buy the product or service. I read all the instructions and participate in the forums. I write support to see how they solve problems. I follow the steps and do my best to make it work. I join the affiliate program (if it has one) and try it out. In short, I do all I can think of to see if this is something for me, or not.

Many things, even those that look attractive, just don’t work. Maybe they once did. Maybe they never did.

A few things that I’ve tested really do work. And they work for lots of different people in a lot of different industries and niches. Those are the gems that make it worth sifting through all the duds.

SBI is one of the gems.

Mailing list services like Aweber and MailChimp are gems. I’ve used Aweber successfully in the past and intend to use both services effectively in the future.

Last week, I identified a new gem that is going to help me with SMS text message marketing to opt-in lists. EzTexting looks like a very good system and has passed my initial tests with flying colors. So, now it’s time to invest some money in it and put it to work in a real-world environment.

Other gems include WordPress and Hostgator for my traditional websites. I’ve used the combination of a WordPress blog on a domain hosted by HostGator for years. That’s how this blog works.

But, I’m moving away from that particular combination. I’m also moving away from Hostgator and that style of hosting using cPanel and all the other traditional Linux/Unix hosting. I want to concentrate less on tech stuff and more on business and marketing.

For my small websites and simple blogs, I’ve started using Weebly. I have several sites that I’m transitioning to their service and my Dilbeck Marketing site/blog will be hosted there.

I’ve been testing Weebly for the better part of a year (mostly with one of my client’s sites) and I am very happy with their service. I like how they combine a tier-structured website with blogging and e-commerce features. I also like that they automatically serve a site using mobile formatting when it is appropriate. I’ve tested it with feature cell phones, smartphones, iPods, and other similar mobile devices and it works very well — and I didn’t have to do anything extra.

So, I test a number of different approaches, including many I haven’t mentioned. I’ve been doing this for a long time.

I won’t say bad things about the ones that don’t work for me. I generally don’t mention those companies, systems, or individuals. I believe this, “if you can’t say something good about someone, keep your big trap shut.”

My approach is to identify the gems and then discuss why they are gems.

Others, however, take a different approach, and that brings me back to my original topic: SBI urban myths.

(About time, JD!)

Yes, I tend to write long posts and go in multiple directions. If you can hang on, it can be a fun ride. (grin)

Some people write about Sitesell, SBI, and Ken Evoy and give a totally different view from what I’ve observed over the last decade+.

If I had to name one person that had the most to do with my online marketing success, it would be Ken Evoy. He has never lied nor mislead me in over 10 years. He has never tried to sell me something I don’t need just so he can make a profit. He has never given me bad advice. I like and trust him.

Ken Evoy was already successful before he founded Sitesell and wrote his first ebook, Make Your Site Sell!

He was an emergency physician. Later he became a very successful developer of toys. He developed a product for a very narrow niche that was successful. From that experience, he wrote MYSS to help others learn how to build websites and make profits.

That’s how I got my start in online marketing. I am forever grateful that I bought that book and met Ken (online). One of these days, I hope to meet him in person and shake his hand.

He learned from the experience of writing that book and helping the people who bought it, that there is a minority of people who really want to succeed in an online business, but most of us don’t have all the skills to make it work. So, he started developing Site Build It! which is now generally known as SBI.

I don’t remember exactly when I first subscribed to SBI to start building my Act On Your Dream! site. I started that site because it involves something that is important to me. I truly believe that anyone who is willing to set a goal and work to achieve it can become a very different person in as little as a year from now. It may happen sooner, or it may take longer, depending upon the goal, but I have seen many people do just that.

Act On Your Dream! is more of a philosophy and hobby than a part of my business. I’ve worked on it here and there and it’s been earning a profit for years, month in and month out, with very little attention from me.

Now that I’m no longer caring for Mom and I’ve kicked cancer’s butt, I’ll be putting more attention and effort into that site. I have a lot I want to add to it.

People ask me why I spend $300 per year on that site when I can host it free on my HostGator account (I have a reseller account). That’s simple. It earns a profit every year and I have never had one single technical issue with it. Not once. I can’t say that for any of the sites I have hosted by HostGator, and I know they are a quality service.

Act On Your Dream! just works. Now and then I add to it, but mostly I just ignore it for weeks or months at a time.

It used to be even more successful when I advertised products sold through the Amazon.com affiliate program. But (you’ve probably heard this already) all the Amazon affiliates in North Carolina (including me) were dropped when our politicians passed the ill-advised nexus tax law in 2009.

The important point is that I earn a profit from that site. It’s not an expense, it’s a reliable, sustainable profit center even though there is much I can do to expand and increase that profit.

I earn more from that site in a year than I have from all my blogs (except this one) and all my forums ever did. And I’m not even really trying.

My other SBI-powered site, Murphy Gold, will be my primary revenue producer and focus for the coming years. Even in it’s present form (just a tiny part of what it will be), it has been profitable from the very first month I started it and that was back when I was so sick I could barely do anything. Now that I’m feeling better, it’s going to start shining!

This month, I’ll send out invoices to my clients on Murphy Gold and will earn more than I will from all my other sites combined for an entire year. I don’t give out my income figures to anyone but the IRS, but I’m talking a few thousand dollars — and that’s just the start.

In the process, I’m helping real people in the real world. It’s going to be even more exciting as it picks up speed.

That is the central hub of the biggest project I’m working on in my marketing business. I’ll be earning a full-time income from that site within another year.

Am I unhappy that I have to pay $300 per year for a site that earns many multiples of that investment? Not a bit.

The best part is that Sitesell continues to add new and better features to SBI that I can use in my sites and they haven’t raised the price in years. SBI is a much better deal now than it was when I first subscribed.

I can’t say that about any other business that I’ve worked with in my online marketing career. None of them.

Am I a raving fan of SBI? You bet I am.

Am I tired of all the misinformation about Sitesell and SBI. You bet I am.

That’s why I write about them now and then on this blog.

I know it looks like that’s all I write about, and that’s true for the last year or so while I was so sick, but it won’t be true over the coming months. I’ve joined and am in the process of learning and testing a variety of other affiliate programs that I’ll tell you more about as soon as I know more facts.

Hey, JD!

What?

You said you were going to talk about SBI urban myths.

Yes I did. And I’ve been addressing several of them already. Here’s the link to more information about some of the SBI! Urban Myths as presented by Sitesell.

I’m going to stop here. I have a lot more I could say, but I’ll leave it for another day and maybe another site.

So, what do you think? Questions? Comments?

I always enjoy hearing from you.

Act on your dream!

JD

PS. You do realize that this is about affiliate marketing, too, don’t you? I am an affiliate for Sitesell and I believe they have the best affiliate program on the planet. I haven’t tested all of them, of course, but of the several hundred I have tested, Sitesell’s 5 Pillar Affiliate Program is the best. I’m not surprised. They are very good at what they do.

Here’s a short video showing some of those fans:

By the way, they now have over 22,500 people who like Sitesell.

There are many reasons for this growth, but I believe it all boils down to providing a very high quality service for a low price. Yes, I consider $300 a year for all they offer to be a very low price.

Now that I’m stronger and starting to feel like working again, I’ve been doing a lot of behind-the-scenes planning and strategizing on how I’ll be expanding my Murphy Gold site this year. I’m looking forward to really working on it, again.

Cancer: sucks. Kicking cancer’s butt: rocks. Being able to live where I want and do what I love: priceless.

Act on your dream!

JD

PS. I know I’m sounding like a broken record lately, but I am happy to share the news about a company, it’s people, and a superlative product that is helping thousands of people around the world build businesses that produce real income. This is not another of those “chase your own tail on a never-ending treadmill” schemes that are so prevalent in the get rich quick world. This is the real deal and it works for people who want to build a real business.