Do you use checklists in your marketing business?

September 3, 2008 by John Dilbeck · 2 Comments
Filed under: Checklists, Marketing 

Stoney deGeyter has published a list of over 400 items you should think about when marketing online.

This checklist, The Best Damn Web Marketing Checklist, Period!, is heavy on what, but light on how.

He says he’ll be addressing some of that over the next couple of weeks:

Over the next couple of weeks I’ll provide some additional explanation and insights to the lists below. And since this list is always a work in progress, any additional thoughts and insights are welcome. I’m always adding and removing things as I see fit. Which brings me to one more note: many items are included here based purely on my own preferences and by no means constitute an absolute truth or necessity.

So, of course, I printed a copy of his list and I’m studying it in some detail.

For a long time, I’ve had a task on my to-do list that I just haven’t gotten around to doing: Create checklists for building a website, lens, marketing funnel, autoresponder series, etc.

Now, it’s a lot easier to put that phrase on a to-do list than it is to actually take the time to do it, so I applaud Stoney for actually doing it.

His checklist will not be directly applicable to what I want to do, but it is a great resource to help me identify what I think is important and what should be done.

That brings up the question…

Do you use checklists in your marketing business?

If you have checklists, or know of any online, I’d love to hear more about them.

When I get my checklists completed (one of these days), I’m going to make them into PDF reports you can download.

Over time, maybe we can develop some useful resources so we can do more planning and less flying by the-seat-of-our-pants.

I’m looking forward to your comments and any resources you want to share.

Act on your dream!

JD

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