Why do some forums thrive and others just seem to wilt?

August 24, 2009 by John Dilbeck · 21 Comments
Filed under: Act On Your Dream!, Communities, Forums, Social Networking 

I have several forums that I manage and I don’t know the answer to what appears to be a simple question.

Why do some of them thrive and grow while others just wilt?

Two that are thriving are actually social networking communities hosted on Ning.com, but they feel very much like a forum to me.

My Squidoo Marketing community continues to grow very well and the membership is approaching 200 members. I join in the conversations when I have something to say, watch out for spam, and check in two or three times per day, but the majority of the activity comes from the members interacting with each other.

Murphy Connections is growing, too, but a bit more slowly. That’s understandable since it’s geographically targeted to a small town in the mountains of western North Carolina. Yet, even though it draws from a smaller target group, it is growing and the participation is pretty good.

On the other hand, my A Year From Now Forum, which is tied in with my Act On Your Dream! website just isn’t doing anything. Part of the fault is mine, because I really neglected it over much of the last couple of years when I wasn’t able to give it the attention it deserved. Still, it’s getting an average of 50 visitors per day, yet practically none of them are joining and participating. It’s obvious that the posts are getting read, but replies and new threads are practically non-existent.

Is it the subject matter? Am I reaching the wrong audience? Is the forum just not worth joining and participating?

I don’t have much ego involved in this, so please feel free to be honest with your comments. Just remember that honest doesn’t mean the same thing as brutal.

I’m hoping your fresh eyes on the subject will help me learn what I can do differently to improve.

I’m hoping you can offer some advice to help me.

Act on your dream!

JD

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