21st Century Affiliate Marketing

In the last day or so - I don’t know exactly when - Squidoo released a new Workshop editor for editing lenses.

I didn’t know about it until I was editing a couple of lenses yesterday and there it was. Everything looked totally different, and for a moment I wasn’t sure what to do.

So, I did what I normally do. I started poking around to see what would happen when I clicked on things.

In just a few minutes, I felt pretty comfortable with the new editor and started liking it.

Many things are much faster. It looks like they’re using more AJAX to speed things up.

Although I haven’t tried adding a module or changing the order of the modules on a lens, it looks like the new system will be faster. I’m going to try that later today.

Well, why wait? Hang on a second while I go edit a lens and republish it…

I have a lens about Ken Evoy that hasn’t been updated in a long time. So, let’s update it.

Ken’s role at Sitesell changed in 2008, so I wanted to add a text module for updates.

With the old Workshop, I’d have to click on the Add Modules link, go to a completely different page, add the modules I wanted, drag them to the correct order, and then go back to the editor. That took some time, especially for people on dialup connections.

With the new Workshop, I just went to the right column and clicked the plus sign next to Text module. At the bottom of the list, I clicked Add. That’s it. I wanted to change the position of the module, so I went to the next section in the right column, Reorder Modules, and dragged the title of the new text module to where I wanted it. When I clicked the Apply button, the page reloaded with the new module right where I wanted it. This was much faster than the previous method.

Once I had the new text module where I wanted, it was just a matter of writing the content and visiting a couple of sites to get the proper URLs.

Done.

Publishing the lens worked as expected and it’s now live in its updated form: Ken Evoy.

Everything that I tried worked great, but there is one thing that is a bit irritating.

I’m using a Mac and Firefox 2.

At the top of the new Workshop, there is a gray section across the top that has links to several things related to the lens, including the Publish button.

For some reason, that section deactivates the scroll bar and the scroll up button. Now, I’m an old dinosaur and I prefer the scroll arrows on each end of the scrollbar, and not next to each other. As a result of the changes in the new Workshop, I can’t scroll up by using the up arrow. This really bugged me, at first. Then I found a workaround. All I have to do is click in the scroll down part of the bar until the scroll button (what used to be called the Thumb) is below that gray section. Then, I can drag the thumb back up to find the part of the page I want to see. It’s a bit annoying, but easy enough to work around.

All things considered, I like the new Workshop. I’m sure they’ll get the bugs worked out in the next few days.

So, what do you think?

I’m looking forward to your thoughts and comments.

Act on your dream!

JD

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3.1 (1 person)

From the introduction of the lens:

Welcome to the 2008 Giant Squid Awards! We’ve hand picked over 100 Giants in 15 Categories for you to vote on along with “Best Lensography” and “Giant Squid of the Year”.

Now sit back, relax and take a look at these fabulous lenses. I know it’s going to be hard to decide because all these lenses are truly amazing…but there can only be one winner. So get ready, get set, start VOTING…once per category, please!

PS - Everyone can vote! So blog, e-mail, create a lens and get creative about getting votes for yourself and your favorite lenses.

Vote Now for the 2008 Giant Squid Awards

Act on your dream!

JD

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2.9

Did you know that Squidoo made a big change in August 2008 when they greatly expanded what you can show on your lensmasters profile page?

Have you updated your profile to take advantage of the new features?

As an example, take a look at my lensmasters profile page. Go ahead, I’ll wait.

There is a lot more information there than what you would have seen a couple of months ago and much of it can be customized by you.

Depending upon what you choose to show, your profile may show more or less than mine.

Some of the content is automatically generated by Squidoo, however.

Basic information, such as a list of your lenses and the number of lenses you have created, favorited, and ranked, and the members of your fan club, is shown automatically on your profile.

You can add additional information such as your bio, lenses you want to feature, and links to your blogs, other websites, and social networking sites like Twitter, MySpace, and Facebook. Other links can include your CafePress shop, eBay store, and more.

That’s a lot of information that can be shown on one page, and Squidoo even creates an RSS feed for your lenses, although there seems to be a problem with the correct link right now. When I clicked the RSS icon in my browser’s URL box, it took me to an invalid feed, but there really is an RSS feed of all my lenses that can be read in a newsreader and/or syndicated on other sites.

If you haven’t updated your Squidoo profile, what are you waiting for?

That’s an important page. It is already linked to from each of your lenses and from any lenses you’ve favorited. You should be linking to your Squidoo profile from your other sites and blogs, too.

I didn’t really like it the first time I saw it, but after reading Megan Casey’s SquidBlog post, New lensmaster bio page, live now!, I realized there was much more than what I was seeing initially.

Somewhat later, I found her lens, How to rock your lensmaster bio page, and learned how to make my profile page even better.

More sites, including Squidoo, are helping you link to your Twitter profile so you can grow your list of followers and also notify them when you’ve updated a lens or are reading one you want to recommend.

With some extra work on your part, you can include these updates using tools provided by sites such as FriendFeed.com or MyBlogLog.com.

With the use of RSS feeds and tools like Twitter, it is becoming easier to write once and publish (or promote) your content on multiple sites.

Even if you don’t add all the bells and whistles to your profile page, you should be promoting it wherever you can to get more exposure to your lenses.

But, why stop there? It will only take a few minutes to customize your profile and bio and get much more use from the page that Squidoo has provided us.

Act on your dream!

JD

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2.5

Yesterday, while looking for something (I don’t remember what), I looked at my lensmaster bio page at Squidoo and was surprised to see that it didn’t look anything like it did the last time I saw it.

What!?

I don’t like surprises and I generally react negatively when one of my pages changes without my knowledge or approval. So, I didn’t really like the new appearance of the page.

But, I tried to keep an open mind about it.

I went searching for more information about the change and found an active thread in the Lensmasters Lounge at SquidU.com.

Then I found Megan Casey’s post on the SquidBlog: New lensmaster bio page, live now!

That’s were I learned that what I was seeing was only the tip of the iceberg in terms of potential information the page could show.

I immediately edited the profile page on my Squidoo dashboard, and you can edit your profile, too:

http://www.squidoo.com/member/profile

I was able to add links to my blogs, websites, social networking profiles, and more. There’s even the ability to feature up to five of your favorite lenses right in the middle of the page.

It took all of a few minutes and now my lensmaster bio page is much more useful to me and I hope to any readers who find it.

I still don’t like surprises, but I do like the features in our new bio pages.

Have you updated your profile, yet?

Act on your dream!

JD

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2.6

Aussie Sire asked a question on one of my twitter update posts and suggested that I rewrite my reply as a blog post. I think that’s a great idea.

He said:

Hi John, I had a look at your Squidoo page and I must say it is very impressive. I have heard of Squidoo and lenses and such but never really looked into them. It seems like another blogging platform but I assume there is a difference?

Hi Sire, thanks for the kind words about my Squidoo page for this blog:

21st Century Affiliate Marketing

Squidoo is not a blogging platform, but it works well with blogs. I try to build a Squidoo lens for each of my blogs for one specific reason: I can syndicate the RSS feed on the lens and Google likes Squidoo lenses. That means that some people may find my blog indirectly via the lens I create on Squidoo.

Squidoo is more of a simple webpage builder and they call each page a lens because the object is to focus on a single topic per page.

You may understand Squidoo a bit more if you read my lens at:

Marketing With Squidoo

That lens syndicates the feed from this blog, my social networking community for Squidoo lensmasters who enjoy marketing, and my blog specifically about marketing with Squidoo.

It also links to other lenses that have information about marketing using Squidoo.

You can build as many (or as few) lenses as you want and it’s always free. In fact, if you build lenses that attract visitors and get clicks, you can earn money from your lenses. Some very few people earn over $1,000 per month; a few dozen lensmasters earn around $100 per month; and most of us earn less than that. Your earnings come from sharing with Squidoo the commissions from Adsense and Glam ads on your lens.

I get a welcome deposit from Squidoo into my PayPal account every month.

Since you already have several blogs, perhaps you could start by building a lens about the main topic of one of your blogs.

You can get started here:

Join Squidoo and start building your own lenses.

But, I earn much more than the payment I get directly from Squidoo, because I promote affiliate links on my lenses and don’t have to share the proceeds from those commissions with Squidoo.

I also promote my CafePress shop on a few of my lenses and link back to some of my websites on other lenses.

So, I use Squidoo both as a traffic generator and as another profit center. It’s also great at cross-promoting lenses, blogs, forums, websites, social networking sites, and other web presences that share common themes and topics.

If you have a blog and you’d like Google to pay more attention, you may want to build a lens about the blog’s main topic and syndicate your RSS feed on the lens. You can also recommend books and other products from Amazon.com.

You can even recommend products from CafePress without having to join their affiliate program, but you’ll be sharing the commissions with Squidoo. It’s worth it because the CafePress module makes it so easy to promote the products you like on CafePress. There are thousands of shopkeepers selling their designs on CafePress and you can select from millions of product/design combinations.

Once a lens is built, it doesn’t take a lot of work to keep it current, and your blog’s feed is automatically updated on the lens on a schedule you can choose, i.e. every hour, every six hours, etc.

Another thing you can do to build interactivity into your lens is to add a guestbook, set up polls, start a duel (conversation/argument), and there are other modules that are of interest, too.

There are a lot of things you can do with Squidoo easily that are more difficult on a blog. I think the two of them work very well together.

Again, you can learn more, if you’re still interested at:

Marketing With Squidoo

I hope that helps you get the idea of what you can do with Squidoo.

One other lens you may want to visit is my lensography, where I write about my lenses, link to some of my blogs, show my Twitter tweets, and more:

Who is John Dilbeck?

If you have any other questions, I’d be happy to do my best to answer them or refer you to another site with the answers.

I almost forgot. There is a social networking aspect to Squidoo where you can meet other highly-motivated lensmasters and help cross-promote each others’ sites, lenses, and blogs.

For example every time you add a quality comment to another lensmaster’s lens, you’ll get a link back to your lensmaster page.

Then there is the ability for a visitor to your site to join your fan club. Whenever you post a SquidCast about your lens, people in your fan club and anyone who has marked that lens as their favorite will see the SquidCast on their favorites page at Squidoo.

You can even get a chicklet to show how many fans you have and it links to your lensmaster page:

A lens is like a blog in one respect. Each time you publish your lens (after the initial build or whenever it is updated), you can send what is called a SquidCast, but which is really a posting that is added to the lens’ RSS feed. Then you can ping that update to spread the word among the large RSS aggregators.

Of course, the SquidCast is also shown on the favorites page of your fans and the people who favorited that lens. It is also promoted on the Squidcast Twitter feed.

So, there are a lot of reasons to include Squidoo as an integral part of your marketing mix, even if you are a blogger or webmaster, already.

And, don’t forget, you don’t have to join Squidoo because you want to make money. You can build your lenses on the topics of your choice, so tell your stories, publish your poems, or show photos of your kids and pets.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Act on your dream!

JD

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2.8 (1 person)

I recently created a new lens for our Squidoo Marketing Community at Squidoo.com.

Its purpose is to syndicate a couple of RSS feeds from our new Squidoo Marketing social networking site. The new lens republishes the Latest Activities feed toward the top and the Forum feed toward the bottom.

Additionally, you are invited to vote in our poll and participate in the duel.

You’ll need to be a Squidoo lensmaster to participate, and you can become one for free. I recommend Squidoo and have numerous lenses there with more on the drawing board.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Please feel free to link to the new lens at:

http://www.squidoo.com/squidoo-marketing-community

I look forward to seeing your feedback on the lens and please - if you want - rank the lens (5 stars is best) and offer your comments in the duel or the comments section at the bottom of the lens.

You’ll note that the people who are participating the most on our new social network are the ones who are getting mentioned the most on our new lens.

How easy is that?

All you have to do is participate on our social networking site. I’ll be republishing those feeds on other sites I own. That means that there will be more links to your profile page as you participate more and as I have the time to syndicate the news feeds on more sites.

Can you think of something I should add to the new lens to make it more useful? All suggestions are welcome.

Act on your dream!

JD

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2.5

Are you a lensmaster on Squidoo?

If you are, I’m inviting you to join a new social networking site for Squidoo marketing, where our goal is to help each other do a better job of creating lenses that are used for marketing.

Want to increase the revenue you earn from your lenses? Come and talk about them. Attract new visitors. Learn new techniques and share your own.

Want to become a Squidoo lensmaster?

Everyone is an expert on something. Squidoo provides an easy way to build one-page websites called lenses that you can use to focus attention on a particular subject that you know and love.

It’s free, and Squidoo even shares any revenue they earn from your lens with you. There are many of us who get a monthly deposit from Squidoo into our PayPal accounts. I just got a deposit into mine a couple of days ago. You can, too.

Are you an expert on something?

Build your own Squidoo lens and tell the world. It’s free, of course.

Then, come join us at the Squidoo marketing community.

We’ll help each other become better lensmasters.

Act on your dream!

JD

Rate this:

2.5