Why do blogs have a higher failure rate than restaurants?

June 9, 2009 by John Dilbeck · 32 Comments
Filed under: Blogging, Marketing, Sitesell and Site Build It, Success and Failure, Websites, WordPress 

I just read an interesting story in the New York Times…

Blogs Falling in an Empty Forest

This is another article that shows how easy it is to start a blog, but how hard it is to continue it over time. Things change. We lose interest. We become too busy with other things.

In many cases, we become disillusioned by the lack of success we had originally imagined.

Although the same can be true for a traditional website, the difference lies in the amount of traffic that continues when we are busy doing something else.

I have static websites that continue to bring in thousands of readers every month, even when I do nothing to them for extended periods.

The same just is not true for my blogs.

If I go any length of time without posting something new to a blog, regular readers notice and new readers may perceive it as just another abandoned blog.

I know I feel that way when I visit a blog that hasn’t been updated recently. Do you?

But, and I think this is important, I just don’t feel that way when I go to a traditional website. While on one of them, I’m looking for information, not necessarily the latest thing written.

As you know, I’ve been debating the issue of blogging or building traditional multi-tier websites for some time…

Site Build It! or WordPress? Which is Best? Why?

I think both have promise and I can argue both in favor and against both of them.

It is much more difficult to design and build a multi-tier website that presents information in a way that is easy to navigate and update. I know, because I’ve been spending much of my time every day for the last few weeks designing a new website.

On the other hand, I can throw up a blog in a couple of hours. All I need is an inspiration, a topic, and a little free time. I know this, because I’ve started several dozen blogs, but now I’m maintaining only three of them on a semi-regular basis, and updating a few others sporadically.

When looking at the traffic stats for all my sites, I see a definite correlation between frequency of posting on a blog that just does not exist on my traditional websites. Just as in academia, with blogs you have to think publish or perish.

Easy to start – easy to abandon

The longer I do all of this, the more I realize that blogs are easy to start. There’s very little barrier to entry. Start one free on Blogger in ten minutes. Host one on your own domain using WordPress in a couple of hours (plus whatever time it takes the domain to propagate, if it’s newly registered). Cost, little to nothing.

On the other hand, when I start a new website, it’s not so easy to start. There’s planning time that nobody but me sees. I may spend months working on the design, researching keywords, researching the competition, deciding on how much information is needed to make the site viable, and designing a three- or four-tier site structure. All of this is done before I do anything else.

I may register the domain in advance, just to make sure it will be available when I want it, or I may decide upon the domain name after I know what’s going to be on the site.

How much does it cost to host one of these websites?

If I go with traditional hosting on a Linux server, my cost is nothing. I’m already paying that cost for my other sites and have both the bandwidth and storage available to host several more domains.

If I go with Site Build It!, the up-front cost will be $300 and that pays for the first year of hosting. More and more, I’m finding that I’m not interested in building a site that isn’t powered by SBI, but I’m going to leave that for another discussion.

Getting back to the main point…

With the new site I’ll be introducing in a few more weeks, I’ve already put months into getting ready for it. I paid $10 to reserve the domain name, and I’ll be paying another $300 to host it. That’s a pretty large barrier to entry from my point of view.

It’s also one thing that will keep me motivated to continue developing the site. After all that time, work, and money, I’m not going to stop working on it until it is profitable and I’m getting income on a regular basis from it.

With a new blog, I find that I’m more of the opinion of easy come, easy go. When I abandon a blog, it’s no great loss.

But, there really is a loss. I’ll lose the time I put into building it, and in the long run that’s more valuable than any money I may have invested or not. I can recover money or earn more. I can never get back the time I lost.

When I first started debating this with myself, I was clearly in favor of blogging with WordPress over building a multi-tier website. I just seemed to make more sense.

Now, however, as I spend more time doing both and look back on the results of what I’ve gotten from each, I’m leaning much farther away from blogging and towards a content-rich, structured website.

I almost hate to admit it, because I disagreed with him when he originally wrote it, but I am more and more coming to agree with Ken Evoy and what he wrote about this subject: Blog or Build?

Finally, I’m going to disagree with some of my good friends, including Mitch Mitchell and Aussie Sire. I respect their opinions and truly enjoy interacting with them on our blogs.

What do I disagree with?

I’m finding that the number of comments or the length of the discussion on a blog post has almost no correlation with income.

Yet, it takes time to monitor the comments and respond to them, so there is a cost involved without a commensurate income to offset the effort.

That doesn’t mean that I’ll discontinue comments or discussions here. I won’t. But, I’m realizing that I’m doing it more for the enjoyment, debate, and socializing, rather than for generating income.

I earn far more from my traditional sites, and after their original design and building, I spend much less time maintaining them.

The choice is becoming more clear all the time.

I’m not trying to change your mind, I’m just passing along what I’m learning on this topic.

What do you think?

Act on your dream!

JD

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