Instant Banner Creator Review
December 14th, 2008 by
John Dilbeck
Right at the start, I want to say that I absolutely hate all the hype and commotion surrounding product launches in the Internet marketing field. I subscribe to lots of blogs, mailing lists, and follow quite a few marketers on Twitter. Today, I’ve been inundated with messages for Instant Banner Creator.
To be honest, I was prepared not to like it, but I thought I should check it out to see for myself.
The main reason I chose to do this, instead of just ignoring it, is because I respect the owners, John Merrick and Soren Jordansen. Soren has gone out of his way to answer questions I had a few years ago and he has always been responsive to my questions and suggestions. I’ve earned a bit of money promoting his traffic exchange, Dragon Surf, over the years, too.
Instant Banner Creator Review
Yes, you can use Instant Banner Creator for free, but there are some advantages to upgrading. When you first sign up, you’ll see several OTO pages (one-time offers). The first offers a life-time membership (at a pretty good price if you’re going to be using this tool a lot). The others offer discounted memberships.
Once you get inside the site, everything is well laid out and easy to use.
Tutorials
Instant Banner Creator offers two sets of tutorials. You can choose to watch video tutorials or download a written tutorial with screenshots in PDF format.
I did not watch or read either tutorial before starting, but I’ll download the PDF version right after posting this review.
Creating a banner
As you may know, I live in an area where I’m surrounded by broadband Internet access about three or four miles away, but I’m still on a very slow dialup connection. I was expecting a frustrating experience.
When I clicked the link to create a banner, I got what I was expecting.
The first time, I had to endure an excruciatingly-slow download of the available banner templates. I’m sure it is much faster if you have broadband, but I went and did something else for 10 or 15 minutes while the graphics loaded.
Once they were cached in my browser, however, the system was nice and responsive.
On many sites, when I’m downloading lots of graphics, the servers time out and the pages don’t load. There were no timeouts nor errors when using this tool.
I was disappointed with the quality of the banner templates. Most of them are dull and uninspiring, even most of the templates that can only be used by upgraded members.
Another thing that I did not like was the fact that the graphics don’t show their exact height and width, something that I think would be very important.
I didn’t find a banner template that I liked, so I went into the do it yourself section and created a simple two-toned gradient graphic template and used that as the basis for creating my first banner using this system.
I didn’t see any clipart I liked, so all I did was add some text to the banner.
The text editor offers lots of fonts, and you can easily select the size and color of the text you want to use.
If you don’t have the tools for working with graphics and/or you don’t have the talent and experience, I think you’ll find this tool to be pretty easy to use.
For my first banner, I used a large font to show the name of the product, and a smaller font for the call to action.
When adding the text to the graphic, I did not see any tools to help space things properly on the template, i.e., I didn’t see any tools for centering one on the other. So, i just eyeballed it and centered them approximately.
The programs I normally use (Photoshop and TypeStyler) offer precise alignment tools, but perhaps for most uses you really don’t have to be that accurate.
After placing the text on the template, I could drag it around until I was satisfied with the placement and then click a button to have it added to the graphic. There is one level of undo if you don’t like it.
When I was done, I saved the new banner. At that point, the system told me the link I’d need to use to show the banner somewhere. Graphics can be stored on their site or downloaded to your computer and uploaded to wherever you want to store them. The benefit of storing them on their system is you don’t have to FTP the files around or pay for the bandwidth.
I chose to leave the banner on their site.
The system then gives the option of linking to a target destination, and, since they offer an affiliate program, I chose to link to my affiliate page. When I entered the URL and clicked the appropriate button, their system gave the complete link for showing the graphic and linking to the destination page.
I choose to open off-site links in a new window or tab, so I added the target code to the HTML they provided.
Now, it’s a simple matter of copying and pasting that code anywhere I can put HTML.
Like so:

I think you’ll agree that I’m no artist. Even though I have the professional tools and have been doing graphics for over 20 years, I don’t have the artistic and design talent to make the eye-popping graphics that a professional artist can produce.
Still, in just a few minutes, I think I have a serviceable banner and it is hosted and ready to go.
The banner graphic they host on their site after I saved it does not look like the banner shown above. On their site, the text is centered more-or-less and not truncated on the right as it shows here. I downloaded the graphic and it still looks right. Hmmm. I wonder if this is a problem with the CSS design for this blog. I don’t think it is, because the other banner shown a few paragraphs lower looks fine. Let me test that. I’ll get back to this later, in the comments. This center column should be wide enough for a standard 468×60 banner.
I think anyone with a modicum of talent can produce banners that get the point across, but if you want the best, hire an artist to create them for you.
While I’m unimpressed with the banner templates, I give the system for creating and hosting them a big thumbs up. I think just about anyone can work with this system and create banners you can use just about anywhere.
Of course, I’ve just scratched the surface of what this system can do. You can upload your own templates and clip art and use the system to create a new banner with different text. So, even free members aren’t limited by what’s available.
I decided to try creating a button.
Creating a button
Again, there was a very long wait while the template graphics loaded in my browser window. Once they were cached, everything sped up, again.
This time, I liked some of the graphics, especially some of the templates that are available only to upgraded members.
I’ve already described the process for banners, and it works pretty much the same for buttons.
Here’s a button I put together in a few minutes. It’s hosted on their system.

It’s not great, but it’s not bad, either.
Again, an artist could do much better, and many talented amateurs could, too. Here’s an example of one of the banners an artist designed for promoting the site:
For the rest of us, Instant Banner Creator does a good job of creating and hosting the graphics we need.
I’m giving the button creator a big thumbs up, too.
Headers and Footers
I didn’t have much more time for looking at this and decided to see what the header graphics look like. These header (and footer) graphics can be used as part of your template for creating websites, and I’m sure they can be used on most blogs, too.
Again, there was an excruciatingly long wait as the header graphics loaded. Once, again, however, when they were cached, everything sped right back up.
I played with a header, but didn’t save one.
One thing that is a big difference between the banners and the headers is that I loved most of the headers. They are beautiful. I think that’s one of the best parts of the system, out of the parts I had time to look at.
Even the free headers were very nice.
If all you want to do is create a header and footer for a new website, that would be reason enough to join and use this system.
Animated Banners and Peel Away Ads
I did not try the animated banner or peel away ad creators.
While finishing this review, I did start loading the large peel away templates, and most of the ones I looked at are beautiful, in stark contrast to the very low-quality banner templates.
I do plan to give the peel away ads a try when I have more time. When I do, I’ll talk about it in the comments to this post.
Conclusion: Thumbs Up
Yes, there was a lot of hype about this all day, and yes there are several OTO pages to go through, but I believe this system is sound and very useful. Toss in free hosting and bandwidth, and what do you have to lose?
If you plan to use this system a lot, pay close attention to the OTOs, because you can save a lot of money over what you’d have to pay with a regular monthly subscription.
Of course, I’m using my affiliate links to link to the Instant Banner Creator and I’ll earn a commission should you decide to upgrade. You can, too.
Unlike many of the tools I’ve looked at over the last few years, I feel good about recommending this service to you. Free or upgraded, it offers a valuable service to its members, and the owners are honorable, reliable, and helpful.
I have no doubt that Soren and John will be adding more features to this site over the coming months.
Hopefully, they’ll add some better banner templates, especially since that’s part of the site’s name.
Give Instant Banner Creator a try and let me know what you think.
Do you like it, dislike it, or prefer another tool or software?
Act on your dream!
JD
| 2.9 |
Category: Advertising, Poll, Traffic Exchanges, Web Services | 14 Comments »












