Where do you promote your blog?

August 22, 2008 by John Dilbeck · 7 Comments
Filed under: Affiliate Marketing, Blog Directories, Blogging, Business Networking, Forums, Promote Yourself, RSS Syndication, Social Networking, Squidoo Lenses, Twitter 

You’ve taken the time to research a topic for your new blog and decided there should be enough interest to make it worth the effort.

Then, you created the blog, chose a theme, modified the theme, selected plugins and widgets, and now you are ready to write great articles on all the topics you researched before starting.

Right?

Hopefully, that was your approach.

I think most bloggers throw up a blog and then look for something to write about. I know I did that on some of my first blogs.

I was a lot more focused and took more time to research what I was going to do before I started this blog.

Either way, now you have a blog, you’ve been writing on it for some time, and you want people to find you and read what you have to say.

Ideally, they’ll also post great comments so you and your readers can learn even more about the topic of the article.

So, where do you promote your blog?

There are lots of ways to promote your blog, and I’m sure you know of many that I’ve never used. I hope you’ll share them with us.

Let’s start with some that work well for me.

Create a lens about your blog on Squidoo

My main place to promote my blog is on Squidoo. For instance, I created a lens especially for this blog at 21st Century Affiliate Marketing.

Syndicate your RSS feed on your other blogs

I syndicate the RSS newsfeed from this blog on several other Squidoo lenses and some of my other blogs, such as you’ll see in the sidebar of my Marketing With Squidoo blog.

Create a community for your blog on MyBlogLog.com

I also registered this blog on MyBlogLog.com and created a community for it at 21st Century Affiliate Marketing.

There are several benefits of creating a community for your blog there. First, it syndicates your RSS feed as headlines on the page. Second, it makes it easy to increase your business networking as people join your community. Third, they offer widgets so you can see who has visited you lately. This makes it easy to visit their sites and/or make contact with them on other social networking services.

You can see this in action towards the bottom of the left column of this blog. Look at the Recent Visitors widget. If you hover your mouse over the visitor’s face, you should see a fly-out that lists the blogs and sites for which they have created communities on MyBloglog.com. It also makes it easy to join their communities and increase your business networking.

About half-way down every page on this blog, in the right column, you’ll see a section called “New with John Dilbeck.” In that section is a widget provided by MyBlogLog that shows my latest activities on this blog and other sites and blogs I author. It also shows what I’ve been doing on several networking services such as Twitter, del.icio.us, StumbleUpon, and others.

It has taken a long time to set all of this up, but now, whenever I do something on one of my blogs, websites, or forums, that action is recorded in the RSS feed and is automatically syndicated on multiple other sites. I get visitors from a wide variety of sites as a result.

You can see another example of this at work on my profile page at the Squidoo Marketing community I created. In the right column of the page (and every other page of the site), you’ll see the Recent Visitors widget for the MyBlogLog community I created for that social networking site. In the center column, you’ll see the wider widget from MyBlogLog that shows my activities on my sites and the social networking services I use regularly.

Syndicate your blog’s RSS feed as widely as you can

Syndicating the RSS feed from your blog on multiple sites is a good way to get your writing noticed by both new readers and the search engines.

Should you tweet your blog on Twitter?

I use a plugin called Twitter Tools to post an announcement about new blog postings to my twitter profile.

At first I was unsure about this and created a Squidoo lens called Should You Tweet Your Blog? to learn what other people think about the idea of automatically tweeting new blog posts. I’d welcome your opinions and feedback either on that lens or by leaving a comment here.

Link to your blog on forums and in comments on other blogs

I’ve talked about my blog on various forums and in comments on others’ blogs.

Be sure to add value when you post to the forums or comment on someone’s blog. As long as you’re adding to the conversation and helping others, the link to your blog will be welcome, or, at least, tolerated.

If you just jump in and write a post or comment about your blog that doesn’t add any value to the discussion, it will probably be deleted. At the very least, you’ll look like a spammer, and I know you don’t want to do that.

One good place to list your blog is in the thread started by Michael Galante on the ConquerYourNiche forum, Share your active blog here. I’ve found several blogs there that I’ll be reading and I’ve subscribed to a couple of their RSS feeds.

Another good place to link to your blog, especially if it is related to Internet marketing, is in the Members, show off your blogs! thread on Lynn Terry’s Self-Starters Weekly Tips forum.

(By the way, I’m one of the moderators of the SMO: Social Marketing & Social Media section of Lynn’s forum, and I invite you to come and share your knowledge and experiences about social networking with us.)

I have links to this blog in my signature file on a number of other forums where I’m active. Each post I make to those forums will link back to this blog.

Make good comments on other blogs

One way you can promote your blog is to make good comments on this one.

WordPress, by default, uses “nofollow” links so the search engines won’t follow links to the site you list when making your comment.

I’ve installed the DoFollow plugin so you’ll get some linklove when you post a good comment here. I also installed CommentLuv, which will try to find the last post you wrote on your blog and will link to it below your comment.

Additionally, SezWho is active on this blog and it will keep track of the comments you make on blogs with SezWho installed. It’s a pretty cool tool and I think we’ll be seeing more blogs using this nice tool as time goes by.

I hope you’ll make use of the rating feature SezWho provides to express your opinion of what I write and the comments others leave. By rating what we say, it will go into the multi-site comment aggregator that SezWho maintains and we can raise (or lower) our reputation based on the quality of our writing.

Now, I welcome substantive comments that are on-topic and I look forward to talking about affiliate marketing with you in any discussions that develop here.

However, I’ll delete your comment if it doesn’t contain anything worthwhile or is off-topic. So, don’t bother leaving a comment that says something like, “you have a good point,” or “that’s great.” I’ll delete ‘em in a heartbeat.

Don’t spam something I write with an off-topic comment full of advertising. Poof! Gone.

But, if you write something about the topic that adds to our understanding of your viewpoint or which offers links to on-topic resources, then I welcome what you have to say.

Do you comment on blogs?

My friend Mitch posted an interesting article called Why Don’t More People Comment On Blogs? on his blog a few days ago.

Do you have any thoughts on that subject?

In Summary

I mainly use Squidoo lenses, Twitter, a community on MyBlogLog, sig files on other forums, and comments on blogs to promote this blog.

How do you promote your blog?

Act on your dream!

JD

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Is Squidoo another blogging platform?

August 18, 2008 by John Dilbeck · 4 Comments
Filed under: Affiliate Marketing, Blogging, Marketing, RSS Syndication, Social Networking, Squidoo Lenses, Squidoo Marketing, Twitter 

Aussie Sire asked a question on one of my twitter update posts and suggested that I rewrite my reply as a blog post. I think that’s a great idea.

He said:

Hi John, I had a look at your Squidoo page and I must say it is very impressive. I have heard of Squidoo and lenses and such but never really looked into them. It seems like another blogging platform but I assume there is a difference?

Hi Sire, thanks for the kind words about my Squidoo page for this blog:

21st Century Affiliate Marketing

Squidoo is not a blogging platform, but it works well with blogs. I try to build a Squidoo lens for each of my blogs for one specific reason: I can syndicate the RSS feed on the lens and Google likes Squidoo lenses. That means that some people may find my blog indirectly via the lens I create on Squidoo.

Squidoo is more of a simple webpage builder and they call each page a lens because the object is to focus on a single topic per page.

You may understand Squidoo a bit more if you read my lens at:

Marketing With Squidoo

That lens syndicates the feed from this blog, my social networking community for Squidoo lensmasters who enjoy marketing, and my blog specifically about marketing with Squidoo.

It also links to other lenses that have information about marketing using Squidoo.

You can build as many (or as few) lenses as you want and it’s always free. In fact, if you build lenses that attract visitors and get clicks, you can earn money from your lenses. Some very few people earn over $1,000 per month; a few dozen lensmasters earn around $100 per month; and most of us earn less than that. Your earnings come from sharing with Squidoo the commissions from Adsense and Glam ads on your lens.

I get a welcome deposit from Squidoo into my PayPal account every month.

Since you already have several blogs, perhaps you could start by building a lens about the main topic of one of your blogs.

You can get started here:

Join Squidoo and start building your own lenses.

But, I earn much more than the payment I get directly from Squidoo, because I promote affiliate links on my lenses and don’t have to share the proceeds from those commissions with Squidoo.

I also promote my CafePress shop on a few of my lenses and link back to some of my websites on other lenses.

So, I use Squidoo both as a traffic generator and as another profit center. It’s also great at cross-promoting lenses, blogs, forums, websites, social networking sites, and other web presences that share common themes and topics.

If you have a blog and you’d like Google to pay more attention, you may want to build a lens about the blog’s main topic and syndicate your RSS feed on the lens. You can also recommend books and other products from Amazon.com.

You can even recommend products from CafePress without having to join their affiliate program, but you’ll be sharing the commissions with Squidoo. It’s worth it because the CafePress module makes it so easy to promote the products you like on CafePress. There are thousands of shopkeepers selling their designs on CafePress and you can select from millions of product/design combinations.

Once a lens is built, it doesn’t take a lot of work to keep it current, and your blog’s feed is automatically updated on the lens on a schedule you can choose, i.e. every hour, every six hours, etc.

Another thing you can do to build interactivity into your lens is to add a guestbook, set up polls, start a duel (conversation/argument), and there are other modules that are of interest, too.

There are a lot of things you can do with Squidoo easily that are more difficult on a blog. I think the two of them work very well together.

Again, you can learn more, if you’re still interested at:

Marketing With Squidoo

I hope that helps you get the idea of what you can do with Squidoo.

One other lens you may want to visit is my lensography, where I write about my lenses, link to some of my blogs, show my Twitter tweets, and more:

Who is John Dilbeck?

If you have any other questions, I’d be happy to do my best to answer them or refer you to another site with the answers.

I almost forgot. There is a social networking aspect to Squidoo where you can meet other highly-motivated lensmasters and help cross-promote each others’ sites, lenses, and blogs.

For example every time you add a quality comment to another lensmaster’s lens, you’ll get a link back to your lensmaster page.

Then there is the ability for a visitor to your site to join your fan club. Whenever you post a SquidCast about your lens, people in your fan club and anyone who has marked that lens as their favorite will see the SquidCast on their favorites page at Squidoo.

You can even get a chicklet to show how many fans you have and it links to your lensmaster page:

A lens is like a blog in one respect. Each time you publish your lens (after the initial build or whenever it is updated), you can send what is called a SquidCast, but which is really a posting that is added to the lens’ RSS feed. Then you can ping that update to spread the word among the large RSS aggregators.

Of course, the SquidCast is also shown on the favorites page of your fans and the people who favorited that lens. It is also promoted on the Squidcast Twitter feed.

So, there are a lot of reasons to include Squidoo as an integral part of your marketing mix, even if you are a blogger or webmaster, already.

And, don’t forget, you don’t have to join Squidoo because you want to make money. You can build your lenses on the topics of your choice, so tell your stories, publish your poems, or show photos of your kids and pets.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Act on your dream!

JD

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Class clowns make the best bloggers

August 14, 2008 by John Dilbeck · Comments Off
Filed under: Attracting Visitors, Blogging 

Jonathan Morrow wrote an interesting article on Copyblogger called How to Stop Being Invisible and I think you will find it both educational and interesting.

You know the feeling of working hard, writing your best, and pouring everything you know into your blog, only to feel like nobody knows you exist.

Jonathan addresses this issue and one of the things he says is:

We’ve established that valedictorians make lousy bloggers because they’re boring, and class clowns rule the blogosphere because they’ve become adept at getting noticed. But how do class clowns do it? And why are we so apt to pay attention to them in school?

In one word: value.

I admit that I fit the boring valedictorian role, even though I left high school a year early to attend Georgia Tech and transferred enough credits back to high school to graduate. I wasn’t the valedictorian, but I was darn close.

So, I admit it. I’m boring.

I tend to pass along information, but I really don’t know how to attract attention. I’m not the type to walk into a crowd and try to get people looking at me, but isn’t that exactly what we want when we write a blog or create a website.

“Hey! Look at me!”

One of the surprising things in Jonathan’s article is this:

Blogs are a diversion.

That thought never once occurred to me.

I think of reading blogs as working, not as a way to procrastinate and get away from working for a few minutes.

So, my take-away lesson from Jonathan’s article is that I need to be a bit more entertaining and a little less serious in my writing.

What do you think?

Are you looking for entertainment or education when reading a blog that talks about affiliate marketing?

I welcome your opinions and ideas.

Act on your dream!

JD

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Do you have a blog at SquidTop.com?

August 5, 2008 by John Dilbeck · Comments Off
Filed under: Blogging, Marketing, Promote Yourself, Squidoo Lenses, Squidoo Marketing, WordPress 

Earlier this morning, I learned about SquidTop.com.

According to the SquidTop lens, Squidtop – Blogs for Squidoo Lensmasters, “Squidtop is a blog platform built on the WordPress system that allows squidoo lensmasters to create their own blogs to promote themselves, their projects, and their lenses.”

Well, that sounds just like me. I love promoting myself, my projects, and my lenses, so I immediately signed up for a new blog there: Marketing with Squidoo.

Since it is so new, there isn’t much there yet, but there will be as time allows and inspiration motivates.

Marketing with Squidoo will be concerned with marketing with Squidoo lenses, specifically. There may be a little overlap now and then with this blog.

I’ll be promoting my Squidoo lenses and our Squidoo Marketing Community on the new blog.

Act on your dream!

JD

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Are you using SezWho on your blog?

July 31, 2008 by John Dilbeck · 22 Comments
Filed under: Blogging, Communities, Social Networking, WordPress 

This morning, while registering this blog with BlogCatalog, I discovered something new called SezWho. It looked interesting, so I did a little more research and decided to implement it on 21st Century Affiliate Marketing.

What is SezWho?

From their FAQs page:


SezWho is a universal profile service that engages your community and enables content discovery. SezWho is all about making the Social Web truly social.

SezWho enables content rating, universal user profiles, and reputation-based content discovery to be added to any social media site. The SezWho service works with blogs, forums, wikis, video/picture sharing sites, discussion boards and anywhere else where people contribute content and engage in conversations.
SezWho is focused on delivering benefits to all participants in social media interactions:

* Readers can easily distinguish credible content and commentary, and they can follow contributors as they participate on social media sites across the web

* Contributors gain web-wide recognition for their insights and expertise, with a universal profile that accumulates a record of all their contributions, across all communities

* Site-Owners and Publishers can spotlight and leverage informative, high-quality content to engage their communities and drive traffic

Since this blog is powered by WordPress 2.6 and uses a widget-enabled theme, installing SezWho was easy and quick.

After downloading the plug-in from a link on BlogCatalog, it was just a matter of uploading it to my server, activating the plugin, adding the key for the API, and setting some preferences. Since I went with the default settings, it took no time at all once the plugin was uploaded.

I experimented with adding the two widgets and finally settled (for now) on showing both the Red Carpet (people who have left comments) and the Badge (information about me) in the left column.

Now, when you visit the 21st Century Affiliate Marketing blog, you are able to rate each post I write. I invite and encourage you to do so. I appreciate the feedback.

Also, whenever anyone leaves a comment, other readers can rank the quality of the comment.

(You are not allowed to rate your own posts or comments, of course.)

I’m hoping this will encourage more high quality comments as I blog more frequently. It has taken some time to get this blog configured as I wanted, so now I get to write more. I hope you’ll feel free to rate any posts and comments, and to leave comments of your own.

Together, we can learn more about affiliate marketing in the 21st century and when you leave a comment, you’ll get a link back to your site and a link to the comments and posts you’ve made elsewhere, based on information SezWho has gathered across the web.

For example, if you look at the comments to a post, each commentor will have their name listed with a link to their site (if they entered it when making the comment). Following that is a link that says “Who am I?” If you hover your mouse pointer over that text, or click it, you’ll learn more about that person’s postings and comments across multiple blogs.

I think that’s going to be useful – at least, to me – because I like to learn from people who are well-informed.

I don’t know for sure, since SezWho has been installed for only a few hours on this blog, but I think I’ll find it interesting and helpful.

If you want to add SezWho to your blog, just log in to BlogCatalog.com and click the Manage Blogs link. If you have multiple blogs listed, click on the Manage link to the right of the Blog’s name.

That opens a new page where you’ll see a link to SezWho just to the right of the Edit Your Blog heading.

Follow the directions in that section to register for SezWho and to get the plugin. I can’t guarantee it will be as easy for you to install as it was for me, because I held my mouth just right, bit the tip of my tongue, and all the stars were aligned just right when I went through the process. (grin)

Will SezWho make a difference with how you interact when you visit this blog? I don’t know. I hope it encourages more interaction.

What do you think? I hope you’ll comment on this and see how it works for you, too.

Act on your dream!

JD

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Should you tweet your blog? Part 2

July 24, 2008 by John Dilbeck · Comments Off
Filed under: Blogging, Business Networking, Squidoo Lenses, Twitter 

After installing TweetMyBlog a couple of days ago and testing it, I found some things I like and dislike about it.

While I still feel comfortable recommending it as a useful tool that works exactly as advertised, I’m not sure it’s the tool I want to use for notifying my Twitter followers about new posts on this blog.

So, based on a recommendation by thefluffanutta, I’m now testing Twitter Tools to see if it does a better job of what I want.

So far, I’ve tested three widgets to show my Tweets in the blog’s sidebar. I’ve used the code provided by Twitter, the widget from TweetMyBlog, and the Twitter Tools widget. Of these three, I think the Twitter Tools widget is much better.

This post will be the first one that is automatically tweeted by Twitter Tools, so I won’t know what I think of it until I’ve used it more.

I’ve expanded my Squidoo lens, Should You Tweet Your Blog, a great deal today. Now, rather than just focusing upon TweetMyBlog, I’m thinking more about the process of automatically having your blog post to Twitter whenever you post to your blog.

Is this a good idea or not?

So, I’ve added several new polls and another duel where you are free to express your opinion. I’ve also added a Plexo link list so you can link to your blog, in addition to the link list that was already on the lens for linking to your Twitter profile.

If you have a few minutes, I hope you’ll visit Should You Tweet Your Blog and post your opinions and comments.

I’m still not sure which tool I’ll use to tweet my new blog posts, if I use any at all.

I may revert to tweeting manually. I don’t know, yet.

What do you think?

Act on your dream!

JD

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Should you tweet your blog?

July 22, 2008 by John Dilbeck · Comments Off
Filed under: Affiliate Marketing, Blogging, Squidoo Lenses, Twitter 

I’ve been thinking a lot about Twitter.com lately. The better I fine tune the people I’m following, the more useful information and interactions that I get from my friends on Twitter.

I followed quite a few people, and now I’m pruning the ones that don’t really match my interests.

I’ve been trying to tweet more often, but I don’t really want to say anything unless I think it may be useful for the people who follow me.

When Squidoo added a feature that lets us tweet when we update a lens, I started using that as judiciously as I could. I certainly don’t tweet every time I update a lens. I do try to tweet the release of a new lens, however.

Then, I learned about Tweet My Blog, a new plug-in and widget recently released by John Merrick and Soren Jordansen.

I downloaded and installed it on this blog and everything was smooth and easy to do.

So, I’m testing it here, but haven’t decided if it should earn a permanent home, yet.

In order to get more feedback and opinions, I created a new Should you tweet your blog? lens on Squidoo.

If you are interested in tweeting about new blog posts, I hope you’ll take a few minutes and visit the lens. I would appreciate any feedback you’d care to make.

Act on your dream!

JD

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You can extend the reach of your Merchant Circle marketing

October 3, 2007 by John Dilbeck · Comments Off
Filed under: Blogging, Business Networking, Merchant Circle, RSS Syndication 

There are several ways you can promote your business on Merchant Circle: the contents of your basic listing, any items you post to your blog, coupons you create, photos you upload, and the bulletins posted on your directory listing page.

I just learned about Merchant Circle a few days ago and I’ve jumped all over using their system. You can see the profile I’ve created for Dilbeck Marketing on Merchant Circle. I’ve taken the time to use most of the tools and love their system.

(Your business is listed at Merchant Circle, right? If not, you can create a professional looking online listing for your business with our easy to use tools. Free! – MerchantCircle.com.)

There are probably other things you can do at Merchant Circle that I haven’t discovered in the less-than-a-week that I’ve been a member of the site.

What you may, or may not, already know is that every time you blog, create a coupon, upload a photo, or post a newsletter, these things are added to a newsfeed for you, automatically.

At the top-right of your listing, you’ll see “Subscribe to blog and coupon feed” followed by an orange chicklet that says “RSS/XML.” This is a standard news feed that can be syndicated on many services and can be read by anyone using a news feed aggregator or a news reader. Even without sending emails you are broadcasting to the world – potentially.

I’ll write a post later to explain more about making use of this. For now, suffice it to say that you can blog in one place and have it automatically republished in multiple places. This makes it very powerful for getting your news out.

If you don’t know anything about RSS, let me suggest that you read What is RSS?.

One place you may want to syndicate your feed is at Squidoo.com.

To do this, you’ll need to be a member.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Of course, you’re an expert on your business, so join Squidoo and create a lens about it. It’s worth the effort to learn how to build free lenses on Squidoo, and it’s a perfect place to syndicate your Merchant Circle news feed.

For example, I’ve created a Squidoo lens about Merchant Circle and I’ve syndicated (re-published) my news feed and Merchant Circle’s news feed on that lens.

Also, as part of that lens, I’ve created a list where you can add a link to the Merchant Center listing for your business. I will be syndicating that list on some of my other websites, so you’ll get free advertising just by adding your link to the list. If you don’t understand, just comment on this topic and I’ll see what I can do to help you.

Act on your dream!

JD

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