Sitesell 5 Pillar Program changes how cookies operate

September 30, 2011 by John Dilbeck · 2 Comments
Filed under: Affiliate Marketing, Sitesell and Site Build It, Webhosting 

I’ve been thinking about this for almost two weeks, before I decided to write about it — and I’m still not exactly sure what I’m going to say here.

In the private 5 Pillar Forums, Ken Evoy, Founder of Sitesell, announced on September 18, 2011: 5 Pillar Program Switches To First-Exposure Cookie.

You must be a Sitesell affiliate to gain access to those forums.

So, how is this different, and why is it important?

The announcement about the change is rather lengthy, as are the reasons for making the change.

I’m going to summarize parts of that announcement here, but — for the full story, including background information — you’ll need to read what Ken wrote and then all the questions and answers that followed.

To give just a little background, the 5 Pillar Program was founded when Sitesell had one product: Make Your Site Sell!

(You can go to that site and read about it, and download it for free, if you’re interested. I keep a copy of this book on the desktop of my work computer and still refer to it on a regular basis.)

That was when I joined Sitesell’s affiliate program — in the late 1990s. I bought, studied, and implemented what I learned, and then I told more people about it. Even now, nine years after the last revision, I still use and recommend that book.

Here’s some of what Ken said about that…

Before SBI! existed, 5 Pillar Affiliates were all “Internet Marketers” (“IMers”). They reached people who were looking for information about SEO, or affiliate marketing, and so forth.

They promoted “Make Your Site SELL!” to them, followed by each book in a a growing range of Make Your __________ Sell!” books. Those were the pre-SBI! days.

Today, half of all SBI! owners become 5 Pillar Affiliates. They speak of SBI! with first-hand experience and with passion. Their sales cycle is different.

They are “regular” people who reach more “regular” people, folks who are specifically looking for information about Anguilla or turtle-breeding (or whatever). IMers’ audience seeks info about starting a business online or SEO or social marketing strategies, etc.

This shift in sales cycle dynamics happened slowly over time. As SBI! grew, more SBIers reached more “regular” surfers who were NOT seeking information on SEO, for example.

I’m in both categories. One of my SBI sites has nothing to do with Internet Marketing and the other has a few sections where I talk about it (or will, when I get all the pages written). On those sites, I have the “Powered by SBI” footer on most pages, and that’s an affiliate link.

I also actively promote SBI on other sites, including here. (I bet you’ve already noticed that!)

Before September 18, 2011, the 5 Pillar program used a last-visit cookie. When it was mostly IMers promoting the system, it pretty much averaged out. I might have lost a few commissions that should have been mine, and I may have received commissions that should have gone to someone else.

I’m not saying that there is anything wrong with Sitesell’s management and tracking. It’s just a natural way that affiliate commissions work with any program that uses exclusively first-visit or exclusively last-visit cookies to track commissions.

Sitesell has always had a hybrid system. It basically worked like this…

If you click on a link on Site A, Sitesell sets a cookie on your computer that shows affiliate A as the referrer. That’s a pretty standard first-visit cookie, but it’s also a last visit cookie.

If you then go awhile and click on affiliate links on other sites, each click will generate a new cookie that links to that affiliate (the last one you clicked on).

So, if you spent three months reading about SBI on this blog, but finally decided to purchase after clicking a link on the other site, the owner of that other site would get the commission.

Fair or not?

I think that’s fair. The last visited site that got the click earned the commission.

At the point of sale, things changed. As soon as you purchased Make Your Site Sell!, or, later, SBI, Sitesell wrote a permanent cookie on your computer. If you happened to purchase from one of my links, then you were permanently cookied to me and I would receive residual commissions when you purchased other products or renewed an SBI subscription.

To summarize, the affiliate whose site was last visited (and whose link was clicked) before you purchased earned the commission and was awarded the permanent cookie and a new lifetime customer.

Pretty cool, huh?

Over the years, however, as the number of SBI subscribers grew, the majority of them were not Internet marketers. They were regular people building websites about topics in which regular people are interested — people who may never have considered building an online business.

As time went by, some of these people (who are also affiliates) would spend time telling interested people about SBI and would set a cookie at the time, but, later, when the sale was made, would not receive a commission.

Why not?

Because, more often than not, the last click before purchase would be on an Internet marketer’s site.

Did the IMer deserve the commission? One view is that they did, because they closed the sale. Another view is that they didn’t, because the other person introduced the new subscriber to SBI and may have spent some time discussing it with the new subscriber, who just happened to make the final purchase decision after clicking on the IMer’s site. The “regular” SBI subscriber who did the introductory work did not receive a commission for their effort, and many of them felt it was unfair.

Sitesell could have changed to a first-visit cookie, but that would also be unfair in a different way. IMers could do lots of promotion and set cookies on lots of prospects’ computers, and even if someone else closed the sale months or years later, the original person would get the commission.

That’s not fair either.

(I’m not going to go into the discussion about a lot of the factors that apply due to the rather long sales cycle for SBI conversions. That’s covered in the announcement I linked to at the top of the post.)

So, this month, Sitesell went to a hybrid system that is more complicated, but may prove to be more fair for all affiliates.

That’s one of the things I really like about Sitesell. The people in charge really care about their customers and their affiliates and those who fit into both categories. So, they decided to correct this emerging and ever-more-unfair path to conversion of prospects to customers…

A while back, we realized that the current cookie arrangement, “last exposure gets the commission,” was not fair to SBIers who were 5P affiliates.

When we first chose “last-exposure” instead of “first,” it really did not make much of a difference since all affiliates were IMers. They generated their own traffic, “competed” for that last-exposure. There’s no perfect system, but it all worked out fairly in the end…

Sometimes, you might get the last-exposure just before a purchase. Sometimes, you might lose it to someone else.

In the long run, it all evened out.

But, now that the 5P Program has two different groups, it no longer evens out…

Net marketing professionals reach people who are much closer to purchasing a business-building solution. They are often just a click away from purchasing.

SBIer-affiliates reach folks who do not even know (yet) that they want to start an online business. Some of those seeds start to germinate, of course. Months later, sometimes, years later, they purchase.

First, though, those prospective SBIers search for information related to IM. And that is when they encounter an IMer, one of tens of thousands of 5P affiliate who focus their efforts on some aspect of IM.

As a result, many of these about-to-become-SBIers (originally exposed to SBI! by “regular” SBIers) have their cookies “overwritten” by IM affiliates.

The median time for conversion of “first-time exposure” people is 9 months. They would not otherwise have been interested in building an SBI! business.

Whereas it used to “all even out,” it no longer does since folks interested in Net marketing do not head in the opposite direction (ex., towards SBI! sites about Anguilla — SBI! sites that MIGHT be on the pathway go onto a no-overwrite list).

They considered several alternatives, including splitting the commission between first visit and last visit cookies, but that would have been a nightmare to track, because of the resulting permanent cookies and lifetime customer status that is assigned at the time of purchase.

The solution is rather complex, but is essentially this…

The first time someone clicks on an affiliate link, they receive a cookie, but, instead of being a temporary cookie that will be overwritten by any subsequent clicks on other affiliate links, it results in a fixed cookie, and that cookie will not be overwritten for nine months — approximately the time it takes for most sales conversions from first exposure to the sale.

So, this gives all affiliates a more equal opportunity to get a commission, if the sale occurs within this nine month window.

After nine months, the cookie changes from fixed to temporary and will be overwritten by any other affiliate’s cookie, until the sale is made, like the original system.

There are some other conditions in the new arrangement…

If a visitor with a FIXED cookie clicks on a link of the same affiliate some time later, the FIXED date is extended to 9 months from the date of the NEW exposure.

For example, suppose Affiliate A is a “first exposure.” 90 days later, suppose that the prospective customer clicks on another link BY THE SAME AFFILIATE. The date of expiration of that cookie is now 9 months FROM THAT MOST RECENT EXPOSURE.

However, as usual, once the 9 month period has expired, the next RR URL link that the person clicks will overwrite the previous cookie to the NEW affiliate’s cookie.

You can see that this is a more fair arrangement for the “regular” SBI owner who is an affiliate, since it increases the likelihood that he/she will receive a commission.

It should also be remembered that this also helps the IMer who actively promotes SBI, because their first visit cookie can be extended indefinitely, if subsequent clicks happen during the nine month term of the fixed cookie, or the new nine month term, if it is extended.

After the fixed cookie expires, then the commission is “up for grabs” by whomever generates the final link that results in a sale.

I think this is a rather elegant solution to a problem and I like the fact that Sitesell’s management analyzed the situation and came up with a solution that may very well be more fair to all affiliates.

Most companies would not go to the bother. Most use either a first or a last visit cookie and most have very short time spans for being credited with a sale.

If you are a 5 Pillar Program affiliate, you should read the thread and follow through Ken’s longer and more detailed explanation.

If you would like to become an affiliate, then you can apply for the 5 Pillar Program.

As I’ve stated many times, I am a very satisfied Sitesell customer and affiliate. I use the products and I’m happy to recommend the service and the people behind the service. They are one of the best groups of people with whom I have had the pleasure to be associated.

This is a rather long and complicated post. The main point I wanted to get across is that changes have been made in an attempt to correct what had become an unfair system. I think it will make a difference.

If you are an SBI affiliate, what do you have to do differently?

Nothing. The affiliate management team and programmers did all the work. Your links will continue to work as they always have, except that you may receive more sales commissions.

It’s too early to know for sure how it will work. I’m optimistic.

I’m going to leave the last word to Ken Evoy, the man who founded the company and conceived of SBI. It has changed the lives of thousands of customers — including me.

Act on your dream!

JD


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What is your favorite and most profitable affiliate program?

November 27, 2010 by John Dilbeck · 20 Comments
Filed under: Affiliate Marketing 

This has been a difficult year-and-a-half for me and my affiliate marketing business.

It’s a statement of fact, not a complaint and I’m not going to whine about it.

For several years, I was getting sicker and sicker. In March 2010, I was diagnosed with Stage 4 Colon Cancer and it could very well have been terminal if I had not been treated by some very talented and experienced doctors and surgeons. I was also very lucky in several ways.

Now, I’m about two months from completing my chemotherapy and kicking this cancer’s butt.

I’m getting stronger every month.

I’m still not thinking too clearly and I’m sure this is a result of the cancer pumping its poisons into me for who knows how long, and from the chemo drugs.

I’m looking forward to completing chemo and being able to think better, faster, and more clearly as the drugs get out of my system.

I’m a very, very lucky boy. I intend to win this battle and be back to nearly full speed in a few more months.

The other thing that affected my business was when the North Carolina legislature passed its new tax laws in July 2009 and I was immediately dropped by Amazon.com and several other large retailers. I’d been an affiliate with Amazon for just over 13 years when I was dropped — through no fault of mine.

I wallowed in self-pity for awhile, but grabbed my bootstraps and started pulling myself into a new direction.

So, one of my very profitable websites went from a comfortable income to just enough to pay its own way and make a tiny profit. I still have not found a good way to re-monetize it, but I will.

I changed my direction and started promoting small, locally-owned local businesses in Murphy, NC. I love living here in the mountains of western North Carolina and I like promoting people I trust and enjoy doing business with.

As soon as I get healthy enough to get out and talk to the owners, I intend to do a lot with Murphy Gold. It will become my primary money maker and will have little to do with affiliate marketing, but there are a few places I’ll use affiliate links on pages that don’t compete with our local businesses.

Most of my other sites are being mothballed or deleted. As I’ve said before, I’m shutting down most of my blogs. I’ll probably keep John Dilbeck And Friends and this one, but the others are not producing a profit, and that’s the bottom line. I run a business. I don’t blog just for the fun of it, or to earn a few dollars here and there.

If a site or blog isn’t pulling its own weight and making a nice profit, there’s no point in putting more energy into it.

With all that said, I’ll be turning my attention to affiliate marketing to help monetize some of my remaining sites, and it will play a large part in a new site that’s on the drawing board right now.

I love working at home and running my marketing business. I’ve done well over the last ten years and I plan to continue for the next ten, even though there are a few challenges here and there to overcome.

As I look at all the affiliate programs I’ve promoted in the past, it’s easy to see that Sitesell’s 5 Pillar Affiliate Program is my favorite. I love lifetime commissions and getting paid when other SBI users I’ve referred renew each year. At this moment, I’m showing that ten people have renewed their SBI subscriptions for another year. That’s ten people who are satisfied clients. They’re not the only ones. Those are ten people who have renewed since my last check, not ten people for the entire year. There will be many more renewals over the coming months.

The great majority of the people I’ve referred to SBI renew every year. Why? Because they’re making a profit and they’re happy with the procedures and tools that are provided with an SBI subscription.

As I’ve said many times, I’m a satisfied client and a happy affiliate. I use SBI for two of my sites and have plans for a couple more that I’ll add in the next year or two.

I’m tired of traditional hosting and the security holes and constant updates.

I’m tired of updating WordPress and the plug-ins I use all the time.

Out of the dozen or more blogs I’ve tested, none of them have been profitable. This one earns a tiny percentage of my monthly income, but I’ll probably keep it alive because I like to write about affiliate marketing and some of the things I’ve learned over the years.

And, I like hearing your thoughts and opinions when you write comments.

This brings me to the question I posed in the title of this post.

What is your favorite and most profitable affiliate program?

That may be one that is both your favorite and most profitable, or it may be two different programs. It’s possible to really like a program, but to make more money with another one.

Some things I will not promote

Over the years, I’ve tested lots of things, and I’ve decided that there are a number of things (some of them quite profitable) that I won’t promote.

I lived in credit card hell for decades, until I became totally debt free in the early 1990s. I’ll never go into debt again and I won’t be part of luring anyone else into such a lifestyle. For that reason, I do not promote any credit card companies or offers.

I spent a few years on the Internet Marketing treadmill to nowhere. I learned that there is a huge difference between “busy-ness” and “business.”

While some of the systems and businesses and people in the IM niche are good and honest, most of them are ineffective and keep you running on a treadmill to nowhere.

I earned a nice profit when I was promoting traffic exchanges and a couple of MLM businesses, but not nearly what I should have earned for the time, effort, and money I invested in them.

Therefore, last year, I made the decision that I will not promote any MLMs, traffic exchanges, downline builders, or similar “profit building” systems.

Perhaps they may work for you, but I don’t want to lure anyone else into this busyness treadmill. I’ve learned my lesson. When I was promoting them, I believed in them and their effectiveness. I no longer have that opinion.

I won’t promote anything that uses fear and dissatisfaction to lure customers.

I won’t promote anything that I won’t use myself. There are some gray areas to this, however. I may promote a book on a topic that others are very happy with, even though I’m not a customer for that particular book. However, since I’m no longer an Amazon affiliate, I’ll probably just link to the book with no plans for earning anything from the referral.

I know this limits my opportunities for more income, but I’d rather have peace of mind and be proud of what I’m doing rather than make more money promoting things I would not buy and use for myself.

What are your thoughts on this?

Other than the products that show up in Adsense ads on my sites, I now consider everything I promote to be a personal recommendation. I stand behind what I link to. If I won’t use it myself, or if I won’t recommend it to my brother, daughter, or best friend, I won’t recommend it to you.

That’s why I promote SBI so much. It’s a product I use and from which I profit, both from my own websites and from affiliate payments. The affiliate income from Sitesell has always been welcome, but was never a high percentage of my income, until I was dropped last year by other programs.

Still, I expect to earn a lot more from my websites that are powered by SBI than I do from their affiliate program. I won’t discuss actual dollar figures. That’s between me and the IRS.

What about you?

Do you consider your affiliate links to be a personal recommendation?

Do you limit what you’ll promote?

Why?

I’d really like to hear from you about your thoughts about affiliate marketing and where it’s headed in the coming year.

Whatcha think?

JD

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Ken Evoy releases updated 2008 edition of the Affiliate Masters Course

August 31, 2008 by John Dilbeck · 5 Comments
Filed under: Affiliate Marketing, Books, Marketing, Sitesell and Site Build It 

Ken Evoy just released the new, updated, 2008 edition of his highly acclaimed Affiliate Masters Course.

So, what is the Affiliate Masters Course and what is it all about?

From the introduction to the course:

The Affiliate Masters Course is an intensive 10-DAY course on becoming a high-earning affiliate champion.

How? By “building income through content,” the proven, C-T-P-M way!

An affiliate business is one of the easiest ways to get your feet wet in e-business. You send visitors (i.e., potential customers) to a merchant’s Web site that you are representing. If they buy or complete a required action (for example, fill in a form), the merchant pays you a commission. No fuss, no muss!

That, in essence, is the beauty of the affiliate concept. You can be up and building an online business in record time, at minimal risk. Top-notch merchants supply everything (i.e., excellent products, ordering, credit card processing, and delivery). All you need to do is to put yourself in the path between customers and quality merchants… and earn a commission for your efforts.

So what’s the best way to put yourself on that critical pathway?

That’s what the course teaches you, the best way to put yourself in the path between interested customers and quality merchants.

From the introduction to the Affiliate Masters Course:

Upon completion of this course, you will have the power of C-T-P-M working for you, helping you to build a flourishing, profitable and stable online business. With the right process, you get the right results!

Be forewarned about the Affiliate Masters Course, though. The material we cover will be extensive in scope. It will require effort and commitment on your part, as does anything important that yields rewards. Most folks have to train or go to university for years to prepare to earn a substantial income stream. Your mini-university course will accomplish this by the end of this e-book.

I don’t mean to scare you. All of it is manageable. Take your time to digest the information properly before you start to work on the prescribed action steps.

Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons of light. Understanding the concepts will boost your confidence level in applying them. Even as adults, we never lose our need to know why things work the way they do.

It’s critical that you finish each DAY of this course before you begin the next. The DAYS build on each other. Always keep in mind that you are following a step-bystep process.

Please don’t feel that you have to rush. Work at your own pace, as time allows. This is not a race. Sometimes, you will be able to devote large blocks of time each day to the course. At other times, you may have only 15-30 minutes per day to spend on it. In this situation, it could take you a week or more to complete a “DAY” of the course. And that’s perfectly normal!

It does not matter how long it takes you to complete the course. The key is to set aside a realistic amount of time each day to “do” the course. You’ll find it was time well, no best, spent.

I downloaded a copy of the new edition this morning and I’ve been reading through it with interest.

Here are the 10 days and what you’ll learn:

DAY 1 – Intro To Affiliate Business Basics
DAY 2 – Brainstorm Your Site Concept
DAY 3 – Develop High-Profitability Topics
DAY 4 – Plan Your Monetization Models
DAY 5 – Refine Final Concept And Register Domain Name
DAY 6 – Build A Site That Gets The Click!
DAY 7 – Build Free Traffic
DAY 8 – Build Relationships
DAY 9 – Know Your Visitors
DAY 10 – Monetize!

It’s good to see that the time-tested, proven steps for building your affiliate marketing business are still here (as I knew they would be), but the web has changed since the last version and some of the sites and tools are new.

I don’t remember if I first studied, several years ago, the Affiliate Masters Course or Make Your Site Sell!.

At the time, the Affiliate Masters Course was a free, multi-part, course delivered in email using an autoresponder. Make Your Site Sell! was a huge ebook that cost about $20.

After studying both of them, I rebuilt several of my websites and, over the next few months, I started making affiliate sales and began to earn regular commissions.

Later, when Site Build It! was introduced, I subscribed and studied all the training materials and the step-by-step Action Guide in order to build a profitable site.

Now, I’m applying what I’ve learned over the years to the Squidoo lenses, websites, blogs, forums, and social networking sites that I own and/or manage.

The more I learn, and the more I apply it, the more I earn. You can, too.

The Affiliate Masters Course is one of my very highest recommendations. Download it today and start your journey to becoming an affiliate marketing master.

Act on your dream!

JD

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Hi-Ho, Hi-Ho, It’s Back To Work We Go

August 25, 2008 by John Dilbeck · 3 Comments
Filed under: Affiliate Marketing, Sitesell and Site Build It, Webhosting 

Summer is coming to a close.

No more vacations. No more lazy days in the sun.

It’s time to go back to school and back to work.

This raises the question, “Do you like your work?”

Over the years, I’ve had a few jobs. I liked some of them and had a hard time dragging myself out of bed to go to others.

It’s incredible how much of a difference it makes if you like your work.

These days, I love to wake up and get started. First, I make a detour to put on some coffee, and then I go turn on my computers and printer. I log into the account I’ll be using (I have several accounts set up on my Mac and each is customized for specific tasks) and go get a cup of coffee while my computer loads the applications and documents most commonly used for the things I’ll be doing.

Total elapsed time, under five minutes, tops. No commute, no traffic, no outrageous gasoline prices. If I didn’t make coffee, I could be at work in about one minute.

You’ll notice that I didn’t say anything about getting up in the morning. That’s not the way I work. As I write this, it’s a few minutes after midnight and I’m going strong. I had a nap this afternoon and I’ll be working for a few more hours, probably.

Work has been a bit slow this evening, because I was keeping one eye on the closing ceremonies of the Olympics while I worked. I was reminded of how much I enjoyed watching Michael Phelps win his eight gold medals. I was also happy to see Misty May-Treanor and Kerri Walsh win their gold medal in beach volleyball, making it a history-setting back-to-back win in the 2004 and 2008 Olympics.

But, now the Olympics are over and I can return my full attention to what I’m doing.

It’s the time of year to get back to work. I love what I do. Do you?

I could make more money if I went back to consulting or being a systems administrator, but I just don’t need the stress and long hours, any more.

I enjoy researching products and services and recommending the best I can find to you and other readers of my blogs and websites.

I love working at home, on my own schedule. If I’m tired, I rest or sleep. If I don’t feel like working, I watch a movie or read a book.

When I feel like working, which is most of the time, I work on improving and expanding my websites, forums, blogs, lenses, and communities. I meet interesting people all around the world and receive very welcome commission checks from the few companies I recommend.

It’s not at all like it was back when I was paving roads and pouring concrete in the heat of the summer and cold of the winter. I never slice into the palm of my hand as I did back when I used to open about 200 dozen oysters at a seafood restaurant every evening. I don’t suffer from millions of stinging glass fibers as I did when I packed fiberglass insulation. Those were not my favorite jobs – not at all.

So, what makes it possible for me to work at home and make money using my computer and an Internet connection?

I’ve invested a lot of time and effort to learn affiliate marketing, and I’m doing better every year. This is a fairly easy business, but doing it as well as I can takes some effort and discipline.

If I’m not careful, I spend all my time building new websites, starting new blogs, and doing all the other things I can do half-asleep. Up to a point, this is a useful exercise, because I’ve been able to test lots of things to see how they work, or don’t work, for me.

I’ve joined hundreds of affiliate programs to learn how they work from the inside and have found that most return either very little or no return on my investment of time, effort and money. However, I’m determined to be successful at this and every time I learn something I don’t like about an affiliate program, I recognize what I do like about the programs that work for me.

As I’ve mentioned before, my favorite is the SiteSell Five Pillar affiliate program. Not only do they offer an outstanding product, Site Build It!, they also have the best affiliate program I’ve been able to find.

It has all I’m looking for:

  • An excellent product
  • Great support and training
  • An active and supportive forum
  • Lifetime commissions
  • Recurring annual commissions
  • High commissions per sale

So, I enjoy promoting Site Build It.

You know what I say, right, “If it’s not good enough for me, it isn’t good enough for you.”

I’m a very happy SiteSell customer and I use Site Build It! to power my Act On Your Dream! website.

I have big plans for that site and I’ve been doing a lot of behind-the-scenes work on a complete redesign and expansion of that site that I plan to complete before the end of the year. It won’t look much different, but I believe you’ll find it more useful.

Gee, John, get to the point, already!

Sorry about that. I do tend to get long-winded (or should that be long-fingered), don’t I?

OK. Here it is.

My life has changed for the better because of Ken Evoy, SiteSell, and Site Build It! I’m living my dream of working at home in the mountains far from the nearest city and doing what I want when I want to do it. That’s what I call freedom.

It all started when I found, and bought, Make Your Site Sell! a few years ago. I learned from that ebook what I needed to do to redesign and rebuild my websites so that I could make money via affiliate marketing. I was happy to pay for that book and I earned back my tiny investment hundreds of times since putting into action what I learned there. Now that ebook is a free download.

I liked Make Your Site Sell! so much that I became a Sitesell 5 Pillar Club member and started earning money by recommending it to other people who were looking for legitimate ways to earn money online.

Later, when Site Build It! was introduced, I bought a subscription and put it to work. One of these days, when I have more time, I’m going to buy another subscription and create another niche site.

If you’ve been considering purchasing Site Build It so you can learn how to build a successful online business, this is a good time of year to get started.

Did you know that over half of SBI! owners own more than one SBI site? Some own several.

But, SBI isn’t magic. It provides the tools and training, but you have to bring your brains, inspiration, knowledge, ambition, creativity, and motivation to the party. It takes a lot of work to build a successful business, even if you have the best tools available.

When you take it one step at a time, however, and follow the action guide that is part of the SBI process, you’ll find it manageable and achievable, even if you’ve never built a website before.

I’ve watched thousands of people on the members-only SiteSell forums go from that wide-eyed deer-in-the-headlights stage to offering sage advice to others a year later.

If you’re willing to invest a year or two in learning the tools, following the guide, and building your site, you may become one of the success stories featured in the case studies or have your site featured on the results page.

Of course, not everyone succeeds, and SBI doesn’t do your work for you, so if you’re not willing to spend a year or two to build something that can provide profits for years to come, then this isn’t for you. It’s work, no doubt about it.

But, if you have a passion for something and love researching it and telling others, then you already have the personality and some of the traits that make building an online business easier and more enjoyable.

Between now and August 29, 2008, at midnight, you have a choice. You can buy a one-year subscription to SBI for $299, or you can get two subscriptions for only $100 more.

Sure, you can keep both sites and build them yourself, but you may find that it’s better to give that second site to a friend, spouse, parent, child, or colleague. By giving that site to someone else, he or she will become your lifetime customer. If they join the affiliate program, they’ll be on your second-tier, a part of your team.

You can change your business life, and that of someone close to you, for the better.

Just remember to do it before the special ends on August 29 at midnight.

SiteSell and Site Build It! have helped me change my life and it’s working for thousands of other customers, too.

Why not you?

Act on your dream!

JD

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An affiliate program I chose not to join

August 24, 2008 by John Dilbeck · Leave a Comment
Filed under: Affiliate Marketing, Musings, Opinions, TV 

In general, I like to maintain a positive outlook on life and I rarely write posts that contain negative comments about companies and people I don’t know and with whom I have no personal experience.

However, in this case, I’m going to make an exception.

Again, none of this is based on personal experience or knowledge, and I’m sure there are at least two sides to every story.

This morning, I wasn’t feeling very well and I was moving slowly. I watched Meet The Press (still miss Tim!) and then Face The Nation.

I’d printed out the latest Five Pillar Affiliate Report, more on that in a later post, and had left the TV on as background noise while I read.

Then something caught my attention and I started watching the TV show – an informercial about Russ Dalbey’s “Winning in the Cash Flow Business” training materials.

From somewhere, I don’t remember where, I already knew a little bit about cash flow notes and, from my experience long ago, knew that making money by brokering sales of these cash flow notes based on the time value of money isn’t as easy as the show made it out to be. For one thing, a lot of people who have a cash flow note (from lottery winnings, settlements, lawsuit judgements, and so forth) prefer to get a monthly or annual check and don’t care about getting a lump sum, especially when that lump sum is a lot less than the total value of the note.

Have you tried to explain amortization to someone? That’s a lot easier than explaining the time value of money, especially when they have absolutely no interest in talking to you.

I’m not saying that money can’t be made this way, but it surely isn’t as easy as the infomercial leads us to believe.

But, what it did really well was to build excitement about getting lots of money easily. Then, there was the deadline designed to make you reach for your credit card. I don’t remember the actual price of the course, but if you bought it before the show was over (18 more minutes, nine more minutes, one more minute) there were bonuses, free shipping, and a discounted price that was purported to be about a quarter of the regular price.

Now, I understand how this works. The course is obviously a loss-leader and is designed to get you on their list. I suspected that it would be followed up with back-end upgrades and additional offers, so – even though I was tempted – I didn’t reach for the phone or a card.

Later, after reading the 5 Pillar newsletter and taking a nap, I got online and Googled “Winning in the Cash Flow Business.”

I was shocked by what I read on a couple of sites where people had posted their reviews. They were overwhelmingly negative with only a very few positive reviews.

Now, that may not mean as much as it does if you take it only at face value.

If I’m satisfied with a purchase and I learn something that works for me, I’m not going to be looking for a place to review it, unless it is really spectacular.

On the other hand, if I am dissatisfied with something, I’ll express my opinion.

The stories I read about this business were scary. Buy a course for $20 or $40 (it varies) and then someone calls you on the phone and pressures you to spend thousands of dollars. That’s unconscionable, if the stories the reviewers related are true.

There are people out there who must feel as if it is morally wrong to leave a sucker with any money in their pocket or any credit on their credit cards. I’m not saying this company fits that characterization, I don’t know, but there are others who are expressing that sentiment.

(You may want to read what Ken Evoy wrote about Success Stories And Mooch Marketing. Before you reach for your credit card, stop, think, and and perform your due diligence. Learn from the mistakes of others and don’t get suckered in by the glitz, glamor, and promises of easy profits.)

One of the things that caught my attention was that several people related that they had been scammed again (my emphasis).

What does it take to learn?

How hard is it these days to do some research online before handing over your hard earned money or easily spent credit?

Now, I don’t know if most of the stories the people told are true and accurate representations of what they experienced with this company. I don’t know if any of them are true.

But, I don’t have to burn my hand when someone tells me the stove is hot.

When you do a general search for something and the majority of the results on the first page warn of scams, pressure pitches, mistreatment, and not following through with what is promised, why on earth would you send them your money or associate with them in any way.

So, that was my mindset when I found the company’s official website.

As is my habit, I scrolled to the bottom to see if they have an affiliate program, and they do. I clicked on the link and read about it.

It looked great. Super Easy. Fast Payment. Big Commissions. Why Is This The Best Affiliate Program Online?

Yes, it was tempting.

In fact, I’m sure I could make money promoting this.

But I’m not going to.

As I’ve said before, “if it’s not good enough for me, it’s not good enough for you.”

I won’t buy it, so I won’t promote it. It’s just that easy. I sleep easier at night knowing that I wasn’t a part of someone being bilked for thousands of dollars.

Now, I don’t think I’m your parent or guardian. You’re free to make up your own mind and buy the product or join the affiliate program and promote it. It’s totally up to you.

Again, I don’t know if the stories I read are true or not. I don’t know if the company is reliable or not. I don’t plan to do any more checking.

Two aphorisms come to mind in a situation like this…

  • If there’s smoke, there’s fire
  • If it sounds too good to be true, it probably is

Maybe this stove is hot and maybe it’s not, but I’m not going to put my hand on it to find out. There are too many other ways to make money online that I know are legitimate and ethical.

I know that I won’t promote it and that’s the end of my story.

Act on your dream!

JD

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Updated Site Build It! 5 Pillar Program lens on Squidoo

August 15, 2008 by John Dilbeck · Leave a Comment
Filed under: Affiliate Marketing, Sitesell and Site Build It, Squidoo Lenses 

If you don’t already know it, I’m a huge fan of Site Build It!, Ken Evoy, and their 5 Pillar Affiliate Program.

I’ve joined and tested hundreds of affiliate programs, and the 5 Pillar Affiliate Program remains at the top of the list.

You can earn generous commissions from each sale, and recurring commissions from each annual renewal. This is true lifetime commissions, and the folks at SiteSell go out of their way to make sure you are credited for the sales you make.

It is a two-tier program, so you can earn residual commissions each time someone you refer to the affiliate program makes a sale.

SiteSell offers outstanding training, a regular newsletter for affiliates, great promotional tools, dedicated affiliate managers, and free members-only forums.

The 5 Pillar Program remains one of my highest paying and most reliable income streams.

Have you joined, yet?

It’s free, you know.

Come learn more about the Site Build It! 5 Pillar Affiliate Program.

If I were going to recommend only one affiliate program, this is it.

Act on your dream!

JD

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