Choosing an email service provider for newsletters and autoresponders

November 20, 2011 by John Dilbeck · 7 Comments
Filed under: Affiliate Marketing, Aweber Autoresponders, Dan Kennedy, Facebook, MailChimp, Marketing, Web Services 

The last month has been interesting. It’s been a lot of work, but it’s been interesting.

Newsletter marketing is smart and cost-effective

Part of my business plan for next year is to publish at least three newsletters and maybe more. One will be printed in color and sent by snail mail to my marketing clients to keep them informed of the services I provide and to introduce ideas for marketing to their customers and clients.

The other newsletters will be sent via email every month.

I may make one or more of them also available to paying subscribers via snail mail.

As more and more people use email to manage their mailing lists, I am seeing an opportunity to go back to using printed newsletters that are delivered by snail mail to make some of my newsletters stand out and to increase the likelihood that they will be welcomed and read.

This is especially a good way to reach paying clients and our best customers.

Since I’ll be doing several newsletters every month, I thought I’d better spend some time closely examining the services that are available and comparing them to see which will serve my needs so that I can choose the one service that offers the best mix of features that fit my plans.

I want to choose one service so I can concentrate my efforts and focus on getting as much as possible from the features they provide.

Why send newsletters?

I’ve used newsletters (and autoresponder series) in the past to good advantage.

When I was a computer consultant, I basically built my business with a newsletter that I gave to everyone who wanted it. It was printed on paper, of course, since there was no Internet and no email, back then.

In the early 1990s, I wanted to build an email mailing list, and there were no professional services available, so I spent some time and wrote some scripts in PERL that let me maintain a mailing list and deliver the messages via email. It was a pain to use and, when I quit consulting, I dumped it.

In 2008, I built a number of mailing lists for affiliate and network marketing, using Aweber. It did everything I needed and wanted, and the price was right. When I quit network marketing (MLM), I deleted the lists and haven’t used it for much since then, but I’ve continued paying the monthly fees to keep my account alive.

These newsletters, mailing lists, and autoresponders were helpful in bringing in new prospects and clients, especially when a satisfied client would pass along one of the newsletters to a friend who might be interested in what I offered. It’s a good, easy way to help clients make referrals.

Newsletters are also effective in reminding current and past clients the reasons why they chose me to help them in the first place, and to keep my name in their recent memory, should they need help in the future.

Dan Kennedy, in his book, No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses, talks about customers and clients from a perspective I’d never before considered.

With no disrespect for the customers intended, he refers to customers as a business owner’s herd and he says that a business owner should focus his efforts on cultivating, nourishing, and caring for his herd. A herd of responsive customers is the single biggest asset that most businesses can have.

One important thing to do is to build a fence around your herd and to constantly maintain and improve that fence.

Dan Kennedy says, on page 172 of the book,

I try to teach business owners to think of themselves as I do, as ranchers putting together and taking care of herds of good, responsive customers. That’s the only real asset of a business…

Most marketers do a truly terrible job of keeping the fence around their customers in tip-top shape. Just like the farmer, they view it as an “expense of operations,” whereas I view it as “marketing.”

I believe you should spend at least as much, if not more, per year on the fence as you did on acquiring the customer in the first place.

Further, you should remember there are poachers and rustlers trying to steal your customers every single day. If you leave your customers alone for very long, if they feel ignored or underappreciated, they are more easily lured away.

He then goes on to describe how to build the fence and how to maintain it, using repetition, frequency, and quality of communications. He prescribes from 25 to 52 “touches” per year per customer. With virtually free email, the number of touches can increase dramatically.

If you think that is too expensive, he says,

If you can’t or won’t invest about $25.00 to $30.00 per year per customer in keeping your fence in tip-top shape, I suggest you get out of the ranching business altogether. Bluntly, frankly, either you’re a financial nitwit or you’ve managed to round up a spectacularly worthless herd.

Mr. Kennedy ends the chapter with this advice…

If you change nothing about your business as a result of this book, you would still have been well served if it succeeds at getting you to send a good monthly newsletter to your customers!

So, when one of the most successful marketers in the country gives time-proven, hard-won advice, I pay attention.

That’s especially true when my own past experiences validate the worth of the recommendations.

(In addition to reading his books and studying his marketing methods and advice, I am a member of the Glazer-Kennedy Insider’s Circle and look forward to receiving his newsletter, CDs, marketing examples, and more every month. I took advantage of his Most Incredible Free Gift Ever special offer and I’ve never looked back. The membership costs me less every year than one hour of his consulting time would cost — if I could even get the appointment. If you’re a business owner and are serious about marketing and increasing your profits, this is almost a no-brainer.)

So, it’s important to send a monthly newsletter. What’s the best way to do it?

I have put a lot of work into answering that question this month, and I reached a final decision this morning — and, frankly, I was a bit surprised at the outcome.

This may be an example of “the grass is greener,” until you examine it.

I will be sending monthly newsletters — at least three of them, two via email and one via snail mail. I’ll also be building mailing lists with sequential autoresponders for my clients, and for their major products and services.

The snail mail newsletter for my clients will be printed in color, double-sided on tabloid-sized paper (11×17 inches). A few years ago, I would have used PageMaker to create it. However, I haven’t used PageMaker on the last three Macs I’ve owned, so it is lost to me. Sometime next year, I’ll purchase InDesign and learn to use it.

In the mean-time, I’ll use Apple’s Pages application to create the PDF files that I’ll take to Jonathan and Tammy at Digital Creations USA, in my adopted home town. I looked at a number of national printing services and compared them with what Jonathan and Tammy offer, and they came out best in the comparison.

So, other than writing it every month, all the work on that is done.

On to the others…

I’ve had an account with Aweber for years and I’ve always been happy with their service, but I’ve been thinking that maybe they don’t offer the tools I need to integrate my marketing with the social networks I prefer.

Among other things, I use Aweber to make it easy for you to subscribe to this blog and to receive each new blog post directly in your email inbox.

If you’d like to subscribe, just fill out the form near the top of the right column.

I’ve also used Aweber, in the past, for creating sequential autoresponder messages and for broadcasts. However, I closed several lists in 2009, when I changed the focus of my business, and I was too sick the last couple of years to build new systems. Now that I’m feeling a lot better, I’ll be building a number of mailing lists and autoresponder series for myself and for my clients.

2012 is going to be a very busy year!

Let’s compare…

So, Aweber was the reigning champ, but I spent a lot of time comparing them to several other services. Since it had been so long since I’d done any of this, I invested the time to rethink the entire process and what I wanted to accomplish.

Let’s see what Constant Contact offers…

I’d been hearing a lot of good things about Constant Contact, so I signed up with them. They were looking really good, until I realized that each of their accounts can host only one mailing list. That won’t work for me, because I’ll be sending newsletters to different lists, from different companies, using different contact information and logos.

So, that eliminated Constant Contact.

Next, I looked at MailChimp.

I opened an account with them last year while I was undergoing chemotherapy, but never did anything with it. This month, I delved seriously into their system. I set up a new list, designed a new newsletter template, and started writing the first issue.

I read their multiple PDF reports that explain how to use their system and I watched a number of their video tutorials. The more I learned, the better I liked their service.

I was within an inch of selecting them for my needs, when I was cautioned by a friend to read their terms of service very closely. I had read them last year, but didn’t remember what they said, so this morning, I read the entire document and everything was going great until I read that Affiliate Marketers are prohibited from using their service.

There it was, in black and white, they think of affiliate marketers the same way they think of people who promote hate, porn, gambling, and other things.

What?!?

Ok, I must have read that wrong.

So, I re-read the list of prohibited uses of the MailChimp service and there it is. It was not my imagination nor sleep-deprived mis-reading of their terms. No affiliate marketers.

Hey, I’m one of those guys!

Affiliate marketing generates a nice percentage of my total income every year and I intend for it to generate more in the future.

So, scratch MailChimp.

I won’t bother to talk about the other services I looked into; none of them passed the first looks.

Aweber is the only contender still standing…

Aweber has a lot going for it. I like their service. Their prices are reasonable. Their support is superlative. They have outstanding delivery rates. They offer lots of features I need.

But, aren’t they behind on how they work with social networking sites?

That’s the question I had to answer to my own satisfaction.

(So, I’ve been gone for a couple of hours since I wrote that last sentence and I’ve been delving into how Aweber can work with my social marketing.)

Here’s some of what I’ve learned.

I can automate notices on Facebook and Twitter when a newsletter is published. That’s good.

I can generate subscribe forms for the appropriate mailing list for each of my Facebook pages (but not for my profile). That’s good.

I can generate subscribe forms for people who comment on my blogs using an Aweber plug-in. I don’t know if I want to use that, or not.

One that I had no idea I could do: I can automate subscriptions to mailing lists when someone purchases something via PayPal. This can be used to subscribe someone to a list based on the product they purchased. That’s good.

It can also be used to set up paid subscriptions to certain mailing lists. That’s better than good. That’s awesome. I’m going to look into this a lot more and test it.

There’s more, but I’ve confirmed that I can do everything I need with Aweber, everything I want, and a couple of things I didn’t know I could do (or even that I might want to do).

Aweber is the winner and still the champ!

Yes, I’ve been out of touch for the last couple of years, and I’ve been listening a lot to people who use MailChimp because most of the services are free and their paid services cost less than Aweber.

That’s what I meant earlier, when I said the grass was greener. I was thinking that the MailChimp service could do more than I could do with Aweber, and that may be true.

However, I can do everything I want to do with Aweber, and a couple of nice bonuses I didn’t know were available.

So, as it is in many cases, even though the grass looks greener on the other side of the fence, it may be no better than what is right in front of my face.

(How’s that for a mixed metaphor and for tying it back into Dan Kennedy’s metaphor of building a good fence around your herd?)

My decision is made. It’s final. I didn’t have to give up anything I really want to do, and I already know how to use Aweber.

In the past, I’ve sent only text emails, so the next task on my list of things to do is to learn how to create HTML emails and newsletters using their service.

If you’re interested in knowing more about their service, you may want to watch this short video and try their service for yourself. I’ll be using it — a lot!

Send Your First Email Newsletter Today – AWeber Communications

Now, if you’ll excuse me, I have a new newsletter to design.

It’s time to invest the next few days into re-learning what I used to know about Aweber and their service, and to learn all the new things they’ve added over the last couple of years, while I was not paying attention.

I have made arrangements with an independent editor to work with me next year, and she is patiently waiting for me to design the template, decide on the regular contents of each issue, and get it to her so she can have the first issue ready to mail out when the second week of January, 2012 arrives. It’ll be here before I know it.

Back to work! (grin)

So, what do you think?

Do you do regular mailings to your customers? Do you make use of autoresponders to teach your customers how to use the services you offer? Do you keep in touch with them every month via newsletters and other contacts?

You know I’m always interested in your story and your approach.

Whatcha think?

Act on your dream!

JD

PS. Here’s another good book recommendation. I’m about half-way through studying it and I’m finding it to be a good read and it’s helpful: The Magic of Newsletter Marketing, by Jim Palmer.

(Those book links aren’t affiliate links, but they would have been if Amazon had not dropped all their affiliates in North Carolina two years ago.)

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Why hide who you are?

November 1, 2010 by John Dilbeck · 12 Comments
Filed under: Advertising and Marketing, Affiliate Marketing, Blogging 

I’ve been noticing something for awhile and this morning seemed like a good time to comment on it.

Why do so many blogs have posts from “Admin” rather than a real person?

How can we tell if “Admin” is a person or a robot?

I was reading a blog this morning, and I’m pretty sure that it was written by a real person, but I could find no information on who that person might be. No name, no “About Us” page, no nothing.

So, instead of subscribing to the RSS feed (as I was about to do), I moved along and probably won’t go back.

If you’re putting so much effort into blogging or building a website, why don’t you put some effort into sharing who you are and what you’re all about?

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This is my last post to 21st Century Affiliate Marketing

May 14, 2010 by John Dilbeck · 17 Comments
Filed under: Affiliate Marketing, Blogging, John Dilbeck, Marketing, Success and Failure 

Before I say anything else, I want to thank all of you who have been regular readers and who have made this blog better by sharing your thoughts and comments with all of us. You know who you are.

This is the last post to this blog and I will be shutting it down in the next few days or weeks, as I have the time and energy. I’m closing my marketing business and I’m out of affiliate marketing.

It’s amazing how much of a difference two months can make in one’s life.

Two months ago, I went to the emergency room because I could not get out of bed. After 7 units of blood, I felt a bit stronger, but that lead to the discovery of colon cancer, which was followed shortly after with intestinal surgery, gall bladder removal, and today I learned that I need surgery for cancer in my liver and a biopsy for possible cancer in one of my thyroid glands.

For the foreseeable future, I’ll be putting my energy into kicking these cancers’ butts. I don’t intend to let them beat me, but you never know.

I don’t know for sure what will happen to this domain name. If you’re a regular reader and contributor to this blog, I’m willing to listen to your ideas.

It’s been a wild ride for the last several years, and I’m sad to see the ride coming to an end.

I plan to continue posting (now and then) to JohnDilbeckAndFriends.com and to my Facebook account at facebook.com/johndilbeck .

Thanks for reading, contributing, and making affiliate marketing just a bit more interesting as we shared ideas and thoughts about the subject.

Continued success to you.

All the best,

JD

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Top 15 things I have learned about affiliate marketing

November 25, 2009 by John Dilbeck · 7 Comments
Filed under: Affiliate Marketing, Network Marketing, Opinions 

I originally wrote this in July, 2007 on another of my blogs. That was back when my affiliate marketing business was growing and I was happy with the direction I was going.

Some of these points are just as valid today as they were then.

I have learned several lessons that I think may be valuable to anyone who reads this. You may agree or disagree, but at least give it some thought.

1. Anything that is a good value today will be a good value a year from now.

2. The more the hype, the less the value or longevity.

3. If it has a deadline, run away, don’t walk, run – in a zig-zag pattern.

4. Don’t send your valuable prospect away on first contact. Try to get their contact information so you can follow-up – yes, build your list. (I wish I’d done more of this.)

5. If you can’t understand the compensation plan after reading it twice, you may never understand it, so maybe it is best to avoid it.

6. Always try to get residual income rather than one-off commissions.

7. Try to get life-time customers.

8. If more than five people email you about something the same day, avoid it.

9. Spillover is a myth. It may happen now and then, but don’t depend upon it.

10. Earning money – no matter how you do it – is work. It takes longer than you think and it takes more creativity and effort. Nobody will do your work for you.

11. Don’t spend more than you can afford. Define your budget and stick with it. If your outgo exceeds your income, your upkeep will be your downfall.

12. Don’t go into debt to try to make more money. Pour a percentage of your revenue back into tools and marketing. As a result of this, I’m spending more on marketing every month than I made the first two years of online marketing. But, it’s all a percentage of income. I have no debt and I intend to keep it that way.

13. It takes a long time to start earning money with online marketing (unless you are very lucky or very good at what you do). It took months for me to earn my first commission check, and several more months before I got my second one. Now, I get checks from several companies every month. It did not happen overnight, but it can be done with perseverance, even if you make a lot of mistakes along the way.

14. Don’t pay attention to how much money someone is claiming to earn. There is a huge difference between gross and net.

15. Help others grow and advance, don’t take advantage of them just to get their money.

When I originally wrote this, I was doing a lot of testing with traffic exchanges and downline builders. I was actively promoting two MLM companies. Today, I’m doing none of those things.

So, the comments about spillover really have nothing to do with affiliate marketing, because they’re more appropriate to anyone involved in network marketing. I got so tired of getting emails telling me that some “big-hitter” was going to start promoting to his “massive” list and there was only so much time to get involved in his program if we wanted any spillover. To the best of my recollection, from testing several different programs, I think I received half a dozen people in my downline from spillover and never made a penny from it.

In every case, I lost money in the process. That’s why I no longer do any of that.

In regards to #14, it’s not just a difference between gross and net. Some people will actually lie to you! (Surprise!) Anyone with a graphics program can dummy an income statement.

I’m not saying that all of them are dummies or lies, but I know that some of them are. Don’t believe everything you read or see. Caveat emptor.

What do you think?

Agree? Disagree? Let’s talk.

Act on your dream!

JD

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Some thoughts about affiliate marketing

November 3, 2009 by John Dilbeck · 15 Comments
Filed under: Affiliate Marketing, Musings, Sitesell and Site Build It, Success and Failure 

I was reading several blogs and forums where people were talking about how much money they earned (or didn’t earn) from affiliate marketing in October.

The more I read, the more I realized that I’m not doing as badly as I have been feeling.

After all, I earned a living from this for quite a few years, and, even if my income has dropped quite a bit over the last year, I’m still earning more than many people are.

Now, I know that sounds selfish and I hope each of you has greater success with your affiliate marketing efforts in 2010 than you’ve had in 2009.

What I’m trying to say is that I’ve been reading about many people who are working hard to earn something and still haven’t made any money at all. I can remember how frustrating that is. When you’re doing everything you know how to do and it isn’t producing any results, it can be a very difficult and disheartening experience.

I remember how happy I was to get that first commission check from Amazon.com quite a few years ago. Over the years, I’ve received checks from a number of companies and I still get a thrill when I endorse and deposit them.

Although they aren’t coming nearly as frequently as they used to, a few are still arriving and I’m thankful for each of them.

I’m wondering now if I’ve lost my way with affiliate marketing. At one time, I worked hard to send people to Amazon.com and looked forward to commissions from them. It was fun finding products and telling my readers about them.

Those were products that real people were interested in.

When I say “real people,” I’m talking about folks who aren’t interested in affiliate marketing. They were people who saw a link to something that interested them and they purchased it. Sometimes they purchased several things totally unrelated to what I was writing about and I earned a commission on each of those sales.

Now that Amazon.com dropped me after NC passed the new tax law this summer, I’m wondering if there is another company that would be a good substitute. I still love recommending books and some other consumer products, but don’t know of a good company with which I can work.

Do you have any suggestions?

As those of us in the United States get closer to our annual Thanksgiving Day holiday, I’ve been looking at things from a different perspective.

I think I’m over being stressed out about all the things that have gone wrong in the last year or so and I’m starting to focus more on what can go right over the coming year. I’m grateful that I’ve been able to hang on this year and now I’m setting my sites once again on prosperity instead of mere survival.

A year from now, I expect to be in much better financial shape than I am today, and to get there I’m going to have to create a new plan and work hard to achieve it.

One of the things I’ve identified is that this blog is not an income producer. Lots of people read it, but few purchase anything. Most of my sales come from sites that have absolutely nothing to do with making money online.

Years ago, I was advised by someone who knows a lot about online marketing and he said then, and it is even more true now, that the world doesn’t need any more websites and blogs about making money online, especially when the people building those sites are not very successful themselves.

I’ve talked about being interested in too many things for my own good, and not being specifically interested in a few things I could build a site around.

My brother, before he became disabled, loved drag racing. It was a life-long love and a few years ago I started building Georgia Drag Racing for him. He was working to write a book about the golden years of drag racing in the Atlanta area and was making great progress before he got to the point where it hurt too much to sit at a computer for very long.

So, that site has seen its best days and will be declining over time as less content is created. Still, surprisingly, it remains one of my best-earning websites, even though it has many links to Amazon.com that aren’t earning me anything and which I haven’t had the time or energy to remove.

It’s not at all about earning money online and I think that’s the key to its success. It attracts people who enjoy drag racing and they’re willing to spend money on their hobby.

I’ve watched as others have done the same thing. I know of people who have built successful, money-earning websites based on such diverse topics as dealing with insurance problems, telling Halloween and ghost stories, juggling, repairing computers, kitchen counter tops, organic gardening, hydroponic gardening, modeling advice, and dozens of other niche subjects that interested them and which they built into sites that produce a substantial annual income.

I have been trying to find a niche for myself in which I could do the same thing, but so far I haven’t found it.

At least, now, I know all the things I will need to do to build and publicize such a site if I can ever identify a topic that I can love and be willing to write about every day.

I’ve come close to such a niche, but it is not really what I’m talking about.

I love living in the mountains of Murphy, NC and I love the people, scenery, and pace of life here. I’ve been promoting the area and a few businesses off and on over the years and this year I’ve been concentrating on building Murphy Connections, a social networking site, and Murphy Gold, a site for promoting a few locally-owned, small businesses that are located in the Murphy NC 28906 ZIP code.

I’m starting to have some success with those sites and look forward to spending a lot of time working on, and improving, them over the coming months.

Another site that I enjoy, but whose earnings have dropped dramatically since I removed all the Amazon links is my Act On Your Dream! site.

Basically, I lost focus on that site, but I’ve been brainstorming a lot of ideas and now have a plan for updating that site on a regular basis. Now that Sitesell has made Content 2.0 free for all SBI sites, I’ll be adding more interactive features to it over time. In fact, I think that I’ll be blogging less as a result.

In fact, I’m going to be taking some of what I’ve written in my blogs and repurposing it on that site to see how it works.

Even though I’ve just gone through the worst 12 months of my life, I still believe that we can achieve what we want if we identify our goals, make good plans to accomplish them, and then put in the required work to make it happen. In as little as a year from now, we can make big changes in our lives.

I’m going to be acting on that belief.

What about you?

What do you think?

Is affiliate marketing working well for you?

Have you identified niches that are good income earners?

What company do you recommend as a substitute for Amazon.com?

I welcome your comments and look forward to discussing them.

Act on your dream!

JD

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Get a free marketing site at Linkscout

March 26, 2009 by John Dilbeck · 17 Comments
Filed under: Advertising, Advertising and Marketing, Affiliate Marketing, Downline Builders, Marketing 

I’ve been going through some pretty major changes this year and real life has interfered with some of my marketing activities.

Fortunately, I have some marketing systems that run on automatic, even when I’m tied up doing something else.

Linkscout, created by Paul Antonevich Jr., is one of those automatic systems that has worked well for me for over four years.

Unfortunately, when I resurfaced about a month ago, I found that Linkscout was down for a complete redesign, and I’d been promoting it rather broadly.

So, I’ve been watching the site pretty closely since I learned it was down. The projected date for reopening kept slipping, but I can understand that. I’m sure there’s a lot of work involved in a site that does as much as Linkscout.

Yesterday, I checked, and my marketing page at Linkscout was active, again.

It looks very different than it did the last time I saw it, but the old familiar features are there.

Unfortunately, when looking at it with fresh eyes, I realized I was still promoting a number of affiliate programs and other sites that I no longer want to promote.

So, I spent a couple of hours this morning making some changes.

I deleted some of the websites I promote – well, that’s not accurate. As with any major change, there are always bugs to be found and squashed.

Deleting websites and sponsor boxes are two things that aren’t working this morning.

I did not find a workaround for the sponsor boxes, but I did find that I could hide a website without deleting it. This worked well. So, now, I’m just showing the websites I still want to promote in 2009.

One of the beauties of Linkscout is that you can promote as many websites as you want on one page, and you can even do it for free if that’s what you want.

If you don’t already have an account at Linkscout, you can sign up for one today, at no cost.

In addition to marketing your websites, there is an affiliate marketing downline builder, where you can add your affiliate codes to the existing affiliate programs you want to promote.

I noticed that there were a couple I wanted to add, but the add affiliate programs function is not working currently. Hopefully, Paul will get that working soon.

One of the problems I noticed is that there are a lot of affiliate programs in that list that I have tested and decided not to promote, some because I tried them and found no value and some that just look like obvious wastes of time without even trying.

But, I guess that’s to be expected with most downline builders.

All I can say is be careful of what you join and promote. Your reputation is on the line.

I noticed that I was promoting 66 affiliate programs, but I cut that down to 18 this morning.

One of my mantras in 2009 is “focus.”

I find that Linkscout is an okay system for free members, but it is a much better deal for upgraded pro members.

Paul calls the pro membership an Associate or Gold account.

We all know that free services are somehow subsidized by paying members, right?

If you are a free member, your site will show some of the links of the paying member who sponsored you. With the new redesign, I’m not exactly sure how that works, but I’ll be watching it to learn more.

So, what does an Associate member get for your money?

First of all, you get a lot of advertising points that can be used to bid on keywords for your websites. That makes it easier to get your pages shown when others search by keyword.

I bid relatively highly on terms like “affiliate marketing,” “internet marketing,” and other relevant terms for what I do.

I’m happy to pay for my Associate membership on Linkscout, and, if you’re serious about marketing, I think you’ll find it to be a good value, too.

You can upgrade to an Associate membership easily.

While I can honestly say that I really like Linkscout and am happy with the results that I get, it is not perfect. Like all other systems, it has a few warts and things different individuals may not like.

On the whole, however, I like it much more than I dislike a couple of features, and I get good results.

Have you tried Linkscout? What’s your opinion?

Act on your dream!

JD

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Are traffic exchanges worth your time?

March 25, 2009 by John Dilbeck · 13 Comments
Filed under: Advertising, Affiliate Funnel, Downline Builders, Soaring4Traffic, Squidoo Lenses, Traffic Exchanges 

For the last several years, I’ve spent quite a bit of time joining, using, and evaluating various ways to promote the products that enable me to earn a living as an affiliate marketer.

Among the things I’ve tried are traffic exchanges and downline builders.

I got to thinking about this earlier today as I was revising a couple of my Squidoo lenses: traffic exchanges and downline builders.

It seems that some people have strong opinions about them, both positively and negatively. Some are well-informed, others aren’t.

I’m somewhere in the middle. I think traffic exchanges have their pros and cons. I’m neither a fan, nor an opponent, of them.

Let’s look at a couple of things quickly, just to get the ball rolling.

What is a traffic exchange?

The simple answer: You look at my site and I’ll look at yours.

That may have been true a few years ago, but no longer accurately reflects the changes and innovations they have undergone.

Now, I think of them mostly as advertising sites.

I don’t try to show my websites on a traffic exchange. Instead, I try to promote myself and make an impression (hopefully positive) on the people surfing the exchanges. That’s one of the reasons I use the photo holding the steel rose. I’ve been told more than one time that it stands out.

Whether that adds to my professionalism or detracts from it is a different discussion.

Still, people remember that picture and recognize me on other sites as a result.

So, I’m promoting my personal brand.

Secondly, instead of showing my sites, I promote using fast-loading splash pages with the goal of getting someone to click the link and go to another site where we can build a relationship and maybe work together down the road.

Truthfully, I’m not doing as well at that as I should be doing.

I know what needs to be done, but haven’t gotten around to doing it yet.

For the last couple of years, as Mom’s health declined and I spent more time caring for her, there were many days when I was just too tired to do anything that required much work or creative thinking.

However, surfing the traffic exchanges was something I could do, and I actually enjoy seeing what others are promoting and then deciding for myself what I think about them – both the product or service and the person doing the promotion.

Since I still wasn’t all that sure what I wanted to promote on the traffic exchanges, I spent most of my time building downlines.

What’s a downline?

I’m not sure, but I think this term comes to us from the multi-level marketing business. Also known as MLM and network marketing.

The idea is that you get paid for making sales of your own to people who are not involved in the particular company and you get a smaller commission on sales made by the people you “sponsor” into the company.

In other words, your efforts are divided between selling products and services yourself, and building a team of others to do the same thing.

This is called leverage.

In actuality, for most of us, it becomes a time sink that does not produce the results we want.

I’m not very interested in MLMs and I only promote two of them. I’m in the process of deciding whether I want to continue with either of them and will make that decision by my birthday on July 1.

I won’t link to either of them in this post, because I don’t want to get side-tracked.

So, a downline is a group of people you have sponsored, plus the people they have sponsored, going down some number of levels as determined by the company.

Let’s move away from thinking about MLMs and downlines and turn our attention to traffic exchanges and downlines.

Do you have to build a downline in a traffic exchange?

Of course not.

You can spend your time surfing and reap the benefits of your own efforts.

Or, you can introduce others to the traffic exchanges that work best for you and help them get results, too.

I seem to be much better at introducing people and persuading them to join than I am at helping them get results. I’m not proud of this and it’s something I’m working to change.

Why spend the time and effort to sponsor someone in a traffic exchange?

There are a couple of reasons.

In most traffic exchanges, you become an affiliate and can earn commissions from any purchase made by the people you sponsor. I regularly get commissions from several traffic exchanges, and the people who sponsored me are also earning commissions based on my purchases.

In addition to monetary commissions, I also earn credits based on some percentage of the pages the people in my downline surf at that exchange. The more people in my downline and the more pages they surf, the more credits I earn.

These credits can be applied to showing websites (or preferably splash pages or squeeze pages), banner ads, and text ads.

In other words, the more people I sponsor, and the more pages all of us surf, the more advertising I can do on the site.

Of course, that applies to the people in my upline as well as any of the people in my downline. Each of us has the same opportunity to build our network of people and gain the benefit of the work we all do. When I spend time surfing, the people in my upline earn credits, too.

But, will the people who see our sites read them and click on the links?

Now, there’s the crux of the issue.

If you are showing your website or blog – especially if they take a long time to load – you’re probably wasting your time with traffic exchanges.

Years ago, that was the whole point: showing your website to someone. I’d show you my website and you’d show me yours.

That has changed over the years.

Traffic exchanges now have timers that frequently run under ten seconds, and only a few now require you to look at a site for 20 or 30 seconds before you can click on the next page.

If you have multiple links or an involved page, it will rarely be read and you can’t depend upon anyone clicking on any of your links.

Well what’s the point, then?

The days of putting up websites and/or blogs and making easy sales as an affiliate are pretty much over. Sure, you can earn some money doing it – maybe even a few hundred dollars per month – but you really can’t build a business just by doing this.

Now, you have to build a sales funnel and carefully plan your marketing activities.

Traffic exchanges no longer lead to direct sales – they are just part of the picture.

Think of a funnel.

There is a large opening at the top and a smaller opening at the bottom.

Traffic exchanges have their place at the top of the funnel. Sales take place somewhere between the top and bottom of the funnel.

The conversion percentage for any given offer you show on a traffic exchange is rather low, and can be very low for banner and text ads. So, to make it worthwhile, you have to show not just a few dozen views, but thousands per month.

That’s why most of the exchanges (all that I know of) have the option of paying to upgrade. With most upgrades, you get several hundred credits, which means that you can show your ads (splash or squeeze pages) by buying them rather than surfing for them.

Additionally, most of the traffic exchanges offer credits for sale. So, if you have an offer that converts well enough to earn a profit from it, you can theoretically buy as many credits as your budget allows and continue to grow your business until the offer no longer converts at that level. When it becomes unprofitable, it’s time to change the offer.

So, now, we’re entering a completely different type of marketing.

The savvy marketers use the traffic exchanges to introduce themselves to the surfers and offer something in exchange for a valuable item: the email address of someone who is interested in what you offer and permission to contact them using that address.

Instead of trying to make the sale directly, the goal is to have someone sign up to your mailing list. All reputable marketers who do this use some form of autoresponder service to manage the emails and comply with the CAN-SPAM laws.

When someone opts in to receiving your autoresponder series and/or newsletter and/or blog post updates via email, you now have not just one opportunity to make the sale, but multiple opportunities to build a relationship, pass along useful information, and hopefully make a few sales down the line.

If you do it right, you can meet hundreds or thousands of people who value your opinions and the information you pass along. Offer good information and many of them will look forward to hearing from you.

On the other hand, if you do nothing but sell, sell, sell and think of them in terms of email addresses with credit cards, then you’ll fail, fail, fail.

We are people and if you respect us and help us get what we are wanting, we’ll be happy to hear from you.

If you disrespect us or take us for granted or don’t do what you promised when we gave you our email address, then we’ll click on that link at the bottom of your messages and unsubscribe from your list.

So, it’s a two-way street. We’re building a relationship, and that takes time and real effort.

Also, as you know from in-person relationships, some are long-term and others are quite short. We may meet you on your splash page and get one impression, but learn to know you better on your mailing list and see a completely different person.

Perhaps we’ll grow to like you better or we may learn that you don’t offer as much as we originally expected.

Effective marketers build a list.

The people who don’t do well with traffic exchanges are those who try to do direct marketing through them.

The people who may do well are the ones who use traffic exchanges to meet new people and build a relationship over time.

I understand this and appreciate it. In fact, I’ve subscribed to hundreds of mailing lists over the last few years, and continue to subscribe to twenty or thirty that I look forward to reading. In this case, I’m also including blogs that I can subscribe to via email.

What I don’t do as well as I plan to do is to write newsletters on a regular basis and share what I have learned with others who are interested in the same things.

I’ve taken a lot of steps in moving in that direction. I have built a couple of forums that are ready for user participation. I have a couple of social networking communities in place, as well.

I have an Aweber account to manage my mailing lists and I’ve learned how to use it.

Now, I just need to focus on building my lists, and keeping each of them focused on the information I promise when someone subscribes, and providing a place where my readers can interact with me and other readers.

To do this, I’ve had to change a lot of things I was doing so I can move in the right direction.

This blog is one example. I moved it from its old site to a new domain and now it’s powered by WordPress, which makes it much easier to manage the discussions that build as you comment on what I write about.

Other examples include static websites that I’m rebuilding over time. When I first built them, I didn’t know all that I know now and they aren’t built to be part of my marketing funnel.

So, as I have time and energy, I’m converting them into sites that offer good information and each page will also be rewritten to invite the readers to respond to one offer.

It takes a lot of time and effort to do this correctly, but I’m convinced that it’s the way successful affiliate marketers, and network marketers for that matter, will continue to be successful in the future.

It’s hard enough to get someone to visit a site, let alone purchase something on the very first visit.

It’s much easier to offer free information to a first time visitor in return for subscribing to a list. Even if the conversion (subscription) ratio isn’t all that high, it’s still better than trying to sell when you first meet.

I still have a lot to learn, and even more to implement, but I’m making the effort to do so. Are you?

In some ways, bright people who are new to online marketing will have it a bit easier – if they follow the good advice that is out there. Learn how to build a marketing funnel, focus your efforts, and do what you say you’re going to do.

When someone signs up to your list, help them learn what you originally promised.

I wish I’d known that when I first started online marketing way back in the 20th century.

I’ll say this. If you don’t want to be part of the internet marketing niche, then it is probably true that traffic exchanges are a waste of time, because you’re not advertising to the right people.

If you work in a different niche, then you’ll need to find a way to attract other people who are interested in that niche. Probably the best way to do that is to build a site with information that can be found when people search on Google or other search engines.

Even if you do market to a niche for which traffic exchanges are effective, you have to remember that you have to do a lot of advertising on the traffic exchanges to get the results you want, because of the low conversion rates.

So, what do you think about downline builders and traffic exchanges?

Are they worth your time and effort?

Do you have a different, and better, approach?

I look forward to your thoughts and opinions.

Act on your dream!

JD

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Aweber changes their affiliate program

February 28, 2009 by John Dilbeck · 25 Comments
Filed under: Affiliate Marketing, Aweber Autoresponders, email marketing 

On their blog, Aweber announced Exciting Changes to the AWeber Affiliate Program. You can visit the blog to learn all the details and read comments from other affiliates.

Here are the basic details:

Based on your feedback, we are happy to announce the following changes to the AWeber affiliate program:

1. All commissions will be raised to 30%. This includes existing 1st tier commissions of 20%.

2. Second tier commissions are being phased out to meet Paypal’s terms of service and enable paying of affiliates via Paypal.

3. Your affiliate cookie will be a 1 year, first visit cookie.

4. You will soon have the option of being paid via PayPal or postal check.

5. All affiliates will be paid once a month, on the first of every month.

6. The minimum check payout will be $30.00 for US affiliates and $50.00 for affiliates not based in the US (This applies to both PayPal Payments and postal payments)

All of these changes will be effective on April 8th, 2009. The only exception will be the PayPal payment option, which will be available in the near future.

I have mixed feelings about these changes.

Let’s start with the only real negative I see.

I don’t like that they’re using a first visit cookie. Most of the affiliate programs that pay me the most use a last visit cookie.

What’s the difference?

With a first visit cookie, a purchase will be credited to the first affiliate to introduce you to a business or product. The great majority of people do not purchase on the first visit.

With a last visit cookie, a purchase is credited to the affiliate who convinced the person to buy. Since that affiliate, the last one visited, probably is the one who actually persuaded the prospect to purchase, I believe that is the affiliate who deserves credit, and a commission, for the sales conversion.

Let’s look at an example…

Let’s say that Bob is vaguely interested in autoresponders, email marketing, newsletters, and making it easy for his readers to subscribe to his blog posts via email. He really doesn’t know exactly what he wants to do or which service is best for his needs.

Bob comes across Nancy’s website and she explains some of the benefits of using Aweber’s service, as opposed to other services that are available.

If Bob clicks Nancy’s affiliate link to visit the Aweber site, he will have a one-year cookie set in his browser that identifies Nancy as the affiliate who introduced him to the service.

If he purchases on that visit, or shortly thereafter, Nancy deserves credit for the sale and an ongoing commission.

There’s nothing wrong with that.

However, Bob probably won’t purchase immediately, or even soon. He’ll probably forget about it, get distracted, or something else will stop him from purchasing.

Later, maybe months later, he comes across Steve’s website and is reminded about Aweber.

Not only is he reminded, Steve makes a compelling argument for purchasing the services that Aweber provides. Bob’s mind is made up and he goes and subscribes to the service.

In this case, with a first visit cookie, Nancy will still get the credit and commission for the sale, even though Bob purchased as a result of Steve’s marketing, not Nancy’s.

However, with a last visit cookie, Steve would get the credit and commission for the sale.

I believe that would be appropriate since it was his efforts that finally persuaded Bob to purchase.

I don’t like first visit cookies for affiliate sales.

Regarding the other changes…

I’m always happy to hear that someone is willing to pay me more for my sales efforts. I have no argument with that. ;)

The change from a 10-year cookie to a 1-year cookie is largely irrelevant, because most cookies would not persist for ten years, anyway.

I like the option of being paid by PayPal.

Although I like two-tier affiliate programs, I don’t have any real opinion about Aweber changing to a one-tier program, especially if it makes it easier for some affiliates to be paid via PayPal.

All in all, I like the changes Aweber has made to their affiliate program, but I would really encourage them to change to a last visit cookie for determining who gets the credit for a sale.

In my opinion, Aweber offers the best services related to email marketing and I’m a happy customer and affiliate. I intend to use their services for a long, long time.

Are you an Aweber affiliate?

What do you think about these changes?

Act on your dream!

JD

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I now have three primary blogs

February 10, 2009 by John Dilbeck · 4 Comments
Filed under: Blogging, John Dilbeck, Western North Carolina 

If you’ve been reading this blog for any time, you know that I’ve been struggling with my blogs and websites and how I’m going to focus my efforts more in 2009.

You’ve also noted, I suspect, that some of the posts I have here don’t really relate to affiliate marketing.

Over the last few weeks, I’ve created a new blog and resurrected another one, and now I have my three primary blogs set up for real work. There are a few more things I need to do, but they are ready to go.

21st Century Affiliate Marketing

This blog will be focused more tightly on affiliate marketing. I won’t be talking as much about Twitter tools, social networking, and similar topics, unless they can be tied directly to being a more effective affiliate marketer.

John Dilbeck And Friends

I’ve moved my John Dilbeck And Friends blog from it’s former home at johndilbeck.editthispage.com to it’s new home at JohnDilbeckAndFriends.com and now it is powered by WordPress.

This is the blog where I’ll be talking about social networking and other things in which I’m interested. It will be a general purpose blog, but I don’t plan on talking about politics or what I had for breakfast! ;)

Murphy, NC 28906

Finally, I’ve resurrected my Murphy NC 28906 blog, updated it to WordPress version 2.7, changed the theme, and added some bells and whistles. It will be used exclusively for talking about people, events, organizations, businesses, and things related specifically to Murphy, NC.

Because of more pressing issues, I neglected that blog for most of 2008, but it will be much more important to me in 2009 and in future years.

Before too long, I’ll be reintroducing my Murphy NC community and a announcing a brand-new website for promoting local businesses on the Internet.

More focused on my two primary goals in 2009

With these changes, I think I’ll be able to segment my efforts and focus on my two primary goals for 2009:

1. Continuing to build my affiliate marketing business and making it more profitable.

2. Promoting local brick and mortar businesses in Murphy, NC. I’ll also be doing much more offline marketing consulting with local business owners.

I hope this will make this blog more interesting to those of you who are interested in affiliate marketing.

What do you think?

Act on your dream!

JD

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Disclosures, Disclaimers, and Ethics of Affiliate Marketing

September 25, 2008 by John Dilbeck · 2 Comments
Filed under: Affiliate Marketing 

I’ve been offline for the last week or so and I’m happy to be feeling a little better today.

Normally, in the fall, I suffer from allergies for about six weeks and apparently there is an abundant crop of ragweed this fall here in the mountains of western North Carolina. For the last couple of weeks, I’ve been sneezing, coughing, and wheezing and just haven’t felt like doing anything, even blogging – which I love doing.

I love fall and I’m looking forward to the beautiful leaves in this part of the world. We’re already seeing some nice orange and red leaves on the sumac plants and sassafras trees. They are the harbingers of much more beauty that will soon surround us.

So, I suffer through the allergies until frost kills the ragweed and enjoy the beauty of nature when the leaves turn. Autumn is a season I dread and love at the same time.

Today I was going to try to catch up on my email, but I got sidetracked by an article that CT Moore wrote about Ethics of Affiliate Blogging.

In that article, he talks about the importance of creating a disclosures page that explains to your readers about affiliate marketing and the companies you promote and from which you earn commissions.

Now, on a blog like this, I think it’s pretty obvious that most (but not all) of the links are affiliate links and that I earn a commission when you purchase as a result of following one of my links.

But, what about your blog or website? Do your readers know that you may have more than one reason for linking to a product or site? Do you get paid to promote something?

In some areas, affiliate marketing or any other form of commercial activity is not welcome. In fact, a few short years ago, it was illegal to do any kind of commercial activity on the Internet. So, there is still residual ill will towards people who market online in some parts of the Web.

If your blog is not obviously about affiliate marketing, do you need to create a disclosures page to explain to your readers that you get paid for promoting certain products and services?

That’s an interesting question.

At first, I thought that I didn’t need a disclosures or disclaimers page for this blog, but the more I think about it, I’m starting to think it may be a good idea for at least two reasons:

1. It makes what I’m doing more transparent to you, the reader, so that there is no confusion about the fact that I earn 100% of my income from affiliate marketing.

2. It would make a good page to list all the companies I promote, with an affiliate link to their sites and maybe a short paragraph explaining why I promote their products and services. For two-tier and multi-tier programs, it would also be a good way to link to where you can join their affiliate program.

Disclosures or Disclaimers?

So, assuming that maybe this is a good idea, I’m wondering whether I need to create a disclosures or disclaimers page, or both.

In journalism, a reporter is expected, and sometimes required, to disclose anything that may show links between a story and the writer. For instance, when reporting on a financial story, he or she may be required to disclose the ownership of stock in a company in the story.

Wikipedia says that full disclosure “in media refers to disclosing the interests of the writer which may bear on the subject being written about…”

So, let’s say you have a passion for beekeeping and that’s what you write about. Do you need to disclose to your readers that you may earn income by recommending books about bees and you use affiliate links to promote certain brands of beekeeping equipment and supplies?

If you blog about politics, do your readers have a reasonable expectation that you earn income by promoting some sites or products?

I think it really depends upon your niche and your readers.

If you report news, then I think there should be a separation between editorial and advertising content, as is required by (most) newspapers and magazines.

If you are an authority on a subject and your choice of topics to write about may be influenced by financial interests, then I think disclosure of the facts is a good idea.

What about a disclaimers page?

Wikipedia says, “A disclaimer is generally any statement intended to specify or delimit the scope of rights and obligations that may be exercised and enforced by parties in a legally-recognized relationship. In contrast to other terms for legally operative language, the term ‘disclaimer’ usually implies situations that involve some level of uncertainty, waiver, or risk.”

When applied to affiliate marketing, some disclaimers are probably a good thing. It is a subject I need to explore some more.

Most affiliate programs disclaim earnings potential statements, and some earnings claims are illegal. The FTC requires all claims to be factual, not misleading, and that you be able to back them up with proof.

On my Act On Your Dreams! site, I have a page about Home Business Information and link to some FTC pages about claims and advertising that may be useful to you.

An example of a disclaimer can be seen on Shawn Collins’ Affiliate Marketing Blog. For instance, in his article, Top Affiliate Programs – August 2008, you’ll find the disclaimer: “Disclaimer: While we attempt to include only legitimate programs in this directory, no warranties are made. Please research each company carefully to arrive at your own conclusions. If you experience difficulties with any of the programs listed, contact us, so that we may investigate them.”

This disclaimer is used to reduce risk by disclaiming any warranties that may be expected from listing what he considers the top ten affiliate programs for the month.

He recommends that you perform your own due diligence in investigating the company so that you arrive at your own conclusions instead of relying on his recommendation.

Finally, he offers to investigate programs with which his readers may have experienced problems.

Another example can be found on The Affiliate Marketing Edge Disclaimer Page, which has a lengthy legal document that looks like it may have been professionally prepared by an attorney.

Darren Rowse has a different kind of disclaimer page, ProBlogger Disclaimer, where he talks about what he gets from his blog and what it costs him.

In the current design of his blog’s theme, he links to the disclaimer page from the very bottom right corner of his blog.

Allan Gardyne has a page called Legal Stuff where he makes some common-sense disclaimers and disclosures.

You can find many other examples by searching on Google for terms such as “affiliate marketing disclaimer” and similar phrases.

What to do?

After spending a couple hours thinking about this and looking at other sites, many of which I didn’t mention here, I’ve decided that I need to add a page for this site’s policies and another for disclosures. I’m thinking that I can combine privacy policies and disclaimers on one page, and use the disclosures page to talk about the affiliate programs I promote and why.

What do you think?

Are you actively promoting affiliate programs on your sites, blogs or elsewhere?

Have you considered the importance of creating disclosures, disclaimers, and/or policies pages for your sites?

I’m very interested in your thoughts about these topics.

Disclaimer: I’m not an attorney, don’t want to become one, and have never played one on TV or elsewhere. I’m not offering any legal advice here.

Act on your dream!

JD

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