I no longer open email with subjects that include certain words

August 20, 2009 by John Dilbeck · 14 Comments
Filed under: Musings, Opinions, Writing, email marketing 

I was going through several hundred emails this morning and the more I looked at the subjects, the more I got annoyed by some of them.

Now, this has taken years to start bothering me, but today, I think I reached my limit.

I posted a tweet on Twitter that said, “I no longer open email with subjects that include words like sneaky, exclusive, tricks, secrets, hurry, and so on.”

Others quickly agreed, aj1996 said, “Wish people would do the same with Lens titles & NOT inc words like “secrets” !!!!!!”

I agree with that, too. The same goes for books, ebooks, reports, and everything else.

Brian D. Hawkins said, “Hi John, many email clients spam emails with words like that automatically.”

That’s where I got confused.

I know that some of the emails I receive with those words are spam, but some come from real people.

I’ve read all sorts of books about copywriting and writing headlines, and most of them suggest using “power words” and words that create urgency and excitement.

I think that’s fine and good for headlines in print ads and in real snail mail letters, but it’s overkill when you see dozens of emails in one morning that use those same words.

Folks, there are no secrets to marketing success. It’s a matter of finding the best products and services and promoting them honestly.

Now and then, someone will come up with a new idea that will be popular and soon everyone else (the people I call “me, too” marketers) will run it into the ground and ruin the effectiveness.

For example, a year or two ago, someone started using “The Death of…” to sell an ebook. (My memory is hazy on this, since I wasn’t interested in the product.)

Before you could turn around a couple of times, I started getting emails about the death of this and the death of that and it became pitiful in a week or two.

Today, I really became annoyed when I saw all those email subject lines. I looked at the subject and then at who was sending the email to me. I opened not a single one of them — poof, right into the trash.

So, what do you think about this?

Act on your dream!

JD

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Two Squidoo Titans unite to build your lenses for you

August 25, 2008 by John Dilbeck · 2 Comments
Filed under: Attracting Visitors, Marketing, Promote Yourself, Social Networking, Squidoo Lenses, Squidoo Marketing, Writing 

Do you want to get started in social networking, but don’t have the time or expertise needed to do it yourself? Now, you don’t have to. You can have your lenses built and promoted and then transferred to you, all in a couple of weeks or so.

Tiffany Dow and Lewis Smile – experts on Squidoo – are now at your service.

Who are they?

Here’s part of what Tiffany has to say about herself and her qualifications…

I know how to get into the Top 100 LensRank, how to create content both Googlebots and human traffic devour (since I’ve been the top ghostwriter to many famous marketers over the past 6 years), and how to use group participation to garner traffic! I’ve achieved lens of the day for an instant flood of traffic and I’ve earned tens of thousands of dollars using Squidoo as my traffic funnel to products and services alike.

Seth Godin (owner of Squidoo) even blogged about my Squidoo success on his own blog! Plus, I’ve been bestowed with Giant Squid Status!

Lewis talks about his qualifications and says this (and more)…

He’s a Citizen Squid Alumni (one of the 6 original lensmasters chosen by Squidoo HQ to work on secret Squidoo projects). He is also a retired SquidAngel (one of the 12 human elements of the Squidoo algorithm).

He has achieved Lens of the Day THREE TIMES, which is more than anyone else, so he knows exactly what it takes to make a great lens. In total, his lenses have spent over 600+ days in the Top 100 LensRank list, and he has achieved the elusive Lensrank 1.

And he has created over 500 lenses and groups across various Squidoo accounts, so he’s no stranger to the ‘Create a Lens’ button! Lewis is also a Giant Squid. Oh, and he recently won the ‘I Love Squidoo’ competition.

Even if you don’t know anything about Giant Squids, Squid Angels, or Citizen Squids, you can appreciate the talents of anyone who can compete with over a quarter-million people building lenses on Squidoo and still get in the top 100 of all lenses based on a number of criteria that isn’t known outside the people who own and manage Squidoo.com.

Anyone who can achieve what Tiffany and Lewis have, obviously know what they’re doing.

They’ve been developing their skills for building Squidoo lenses for a combined total of over four years and almost 1,000 lenses.

Now, as someone who has built about 70 lenses and who has been working on it a couple of years or so, I can tell you that there is a difference between building a lens – which anyone can do – and building a lens that ranks highly, attracts visitors, promotes your business, and earns money.

I’m a Giant Squid, too, but I haven’t achieved the kind of success that Tiffany and Lewis have. I’m still working on it, however!

Now, you don’t have to develop the skillset, do the research, write original content, build the lens, and promote it. You can outsource these tasks to a couple of specialists who will combine their talents and do it for you.

As they say…

So – you want to get into social networking, but don’t have room in your busy schedule to navigate a new site and set up your system of socialization?

Who has the time, knowledge and skill to set up a Squidoo lens, write 100% unique content, bookmark it at social bookmarking sites, add tags, blog about it, post it to Twitter, and generate some backlinks, to give it the best chance possible at pulling you visitors from Google and other search engines to funnel them to your main site as customers?

As a successful business owner, you already know the value of outsourcing tasks that require special skills, qualifications, and talent. That’s why you have a lawyer, accountant, copywriter, and other specialists on your team.

If you want to develop a better presence on the web, you should consider hiring Tiffany and Lewis to do it for you, in as little as two weeks.

Don’t put this off. Go right now and see what they will do to build your lens for you. It doesn’t cost a single penny to click the link and see what they have to say.

Act on your dream!

JD

PS. On the other hand, if you prefer to learn new skills and do your own promotions, you can build your own Squidoo lens and tell the world. It’s free.

Click the link to get started. Don’t get stressed out about your first lens. Build it on something you love and learn how Squidoo works. If you like it, you can keep it. If not, you can delete it and use what you learned to build a real lens.

Feel free to play with the first one just to learn how it all works.

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Writing and Self-Publishing section added to bookstore

August 24, 2008 by John Dilbeck · 4 Comments
Filed under: Act On Your Dream!, Affiliate Marketing, Books, Lulu, Marketing, Promote Yourself, Self-Publishing, Writing 

Ever since I read Make Your Knowledge Sell! several years ago, I’ve known that I wanted to write a series of reports and ebooks with several goals in mind…

  • To share the knowledge I’ve learned over years of researching affiliate marketing and from the daily practice of it
  • To enhance my reputation as being someone with integrity who offers good advice about online marketing
  • To provide information that will help you avoid the pitfalls I’ve traversed and to make more money with affiliate marketing
  • To do more of something I enjoy doing: writing

About a thousand years ago, Nicki Fink and I wrote a textbook we used for teaching our students how to use Macintosh computers and several of the more popular applications that were in use at the time.

Knowing nothing about writing a book, we just did it.

Our first couple of editions were printed on a laser printer and we did all the collation and comb-binding ourselves.

When we finally approached a publisher, we had a pretty good book that was helping our students learn how to use Macs by completing a series of projects.

I submitted the entire book to Addison Wesley and instead of getting a rejection notice, as everyone had advised me to expect, we got an offer from Addison Wesley and Benjamin Cummings.

Addison Wesley wanted to get it into print quickly and Benjamin Cummings wanted a complete rewrite along with reviews by several colleges and academies before publishing it.

We made the mistake of going with Benjamin Cummings and added about another year to the project in addition to having several disagreements with the editor about the direction we wanted to go with the book.

Eventually the book was published and we received a few thousand dollars in advance royalties.

I was happy to have a published book that was helping some people learn how to use their Macs better, but the entire experience was less than satisfactory. I swore that the next book I wrote would be self-published.

Now, in the 21st century, a lot of things have changed. Books and reports can be released as ebooks and offered in downloadable PDF format. Tools and applications for doing this are becoming more popular and affordable.

Additionally, if you take the time to format that PDF ebook correctly, you can have it printed and sold at places like Lulu.com, CafePress.com, and many other print-on-demand publishers.

(I’ve started a Lulu.com storefront where I’ll be promoting reports, ebooks, and books in the coming months, as I have time to research and write them. Currently, there is one free downloadable copy of my Act On Your Dream! newsletter.)

Since writing and self-publishing have moved up higher on my to-do list, I researched these topics on Amazon.com this evening. As a result, I’ve added a new section to my Amazon store for Writing and Self-Publishing Books.

I have an older copy of Dan Poynter’s Self-Publishing Manual and I’m looking forward to buying and reading his latest edition.

Most people who dream of being a writer don’t know that writing is only one part of the job. Perhaps more important than writing a good book is promoting and publicizing it. If nobody knows about it, you won’t sell very many copies!

I added a few books about writing non-fiction, but most of the books in the new section are about promoting, publicizing, and networking. After all, if you’re reading this blog, you’re probably interested in affiliate marketing and other topics related to online marketing, so I’m sure you will find books of interest in this new section of my bookstore.

I’m always interested in your comments and recommendations. If you know of an excellent book about writing, self-publishing, or promoting books, I hope you’ll share with us.

Act on your dream!

JD

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