WordPress or SBI revisited

First, let’s get this point out of the way: Yes, this blog is powered by WordPress.

I enjoy blogging, even though I make little money from it. As I’ve said many times before, I make more money from a couple of websites than I do from all my other sites and blogs. Since I do this to earn a living, it’s the profit that’s important to me.

Yes, it’s easier to write pages on WordPress than using SBI. I throw up ad hoc pages on my blogs all the time about topics in which I’m interested at the moment, with very little pre-planning. I come here to share what I’ve learned and to recommend dependable products and services that produce results month after month.

It’s a fact that I’ve closed most of my WordPress-powered blogs and I rarely post on any of my blogs, any more. I’ve left a wasteland of abandoned blogs in my past. Why were they abandoned? Because they were not profitable.

As I’ve said before and I’ll say again, I am going back to focusing almost all of my attention on two things: local marketing for a select group of small business owners and a very limited amount of consulting. It is going to be very hard to become one of my clients. I’m getting pickier as I get older.

I’ll be using SBI for most of my marketing in 2012 and beyond.

If you’re a dyed-in-the-wool WordPress fan and have no intention of changing your mind, then, the show’s over. There’s nothing to see here. Move along. Don’t waste your time on this blog.

If you’re a marketing wannabee, but you’re not willing to invest money for the tools that do a reliable job of earning profit, I’m not for you, either. If you invest all your time and energy in using only the free tools you can find, I’m going to argue that you don’t have a business, you have a hobby.

That’s my position. Agree or disagree, it’s your choice.

On the other hand, if you are a business owner and you want to grow your business, serve more clients and customers, and earn more, then you may want to take a few minutes and read some of the things I have to say.

No, I’m no “Internet Guru.” In fact, I tend to avoid anyone who refers to himself as a guru.

I’m a guy who’s been in the marketing trenches, off and on, for over three decades and I’ve learned some things that work well and some that don’t.

Am I right all the time? I doubt it, but I’ve made my fair share of mistakes and have learned what to avoid and what to do. That’s part of the learning process. Maybe I can help you avoid some errors along the way.

Okay, now that the preamble to the post is out of the way, let’s turn our attention to the subject at hand: building a business by marketing online.

Whether you sell a product or service, online or offline, I think you’ll agree that marketing is a very important part of the process.

If you don’t have a steady stream of interested prospects, it’s going to be hard to have a steady stream of happy customers who buy from you over and over, and that’s a business. Not one time, here and there, sales. Multiple sales to the same person, over and over, year in and year out.

That’s my goal for 2012. To build a marketing system that does just that: attracts thousands of prospects, tells them how to scratch an itch or avoid a pain, and then recommend products and services and processes that work.

Most of this system, I’ll be building for my clients and myself and I’ll never talk about it here, but I’ll be using the tools that I write about in this blog. If you look in the right column of almost any page on this site, you’ll see the tools I recommend and use all the time to attract prospects and turn them into customers.

(Note: I’m basically starting over after a long illness, so most of the systems I’ll be building are not yet in place, but I’m working on them every day. They will be.)

So, I’ve said all of that to say this:

Do not confuse busy-ness with business. They are not the same.

A business is based on results and that usually means profit. The goal of a business is to increase wealth. I would add this, “while providing the best services and products that are available to your customers.”

I know from experience that I’ve been busy with blogging and it has been a distraction. It has taken my attention away from building a real business and has cost a lot in terms of missed income, because I didn’t keep my eye on my goals.

I was enjoying the process of playing with the technology, rather than focusing on achieving specific business goals.

Blogging — for me, at least — has been a huge shiny object that diverted me from my business for several years. Yes, it was a valuable lesson, but I’m happy that I learned the lesson and have time to rectify the problem.

Harsh words? Maybe.

But, they’re true.

I can look at my own stats and accounting reports and I know that I earn far more money from several websites than I do from all the blogs I’ve built.

I’m thinking, and have no proof, that the main reason is that people come to blogs with a different mindset and different intentions than they do when going to an information rich, niche-focused, hierarchically organized, traditional website.

People bounce into a blog, scan the latest article, and bounce right back out — mostly. That’s why bounce rates tend to be higher on blogs than websites.

At least, that’s what my stats tell me.

I’m not saying that blogs are bad. For some specific niches, they are great. If you serve a niche where the latest news and developments is important and you focus on covering those topics day in and day out, then a blog may be the best approach for you.

If you want to write about a wide range of topics and don’t want to try to organize those topics as you would have to do with a website, then a blog may work, but I’m betting you won’t get very good results from it.

What are you selling?

You have to sell something to have a business. Your income has to exceed your expenses if you’re going to have a real business.

Over a decade ago, I quit computer consulting. I became an artist blacksmith and specialized in making roses that never wilt. I was enjoying that business until Mom became ill. Following her battle with cancer, she could not care for herself, so I brought her home and cared for her for the next several years. Since I could leave her alone for no more than an hour or two at a time, I took up affiliate marketing as a way to earn a living while staying home to care for her.

It worked.

But, the main problem was this: I had no customers nor clients. I had no products to sell. None.

I earned a pretty good living by writing about things that people were interested in and then recommending products via affiliate links. I’m still doing that. I love that business.

The problem, however, is that the people who purchase (or click on the Google Adsense ads) are not my customers — they’re someone else’s customers.

So, my job has been to attract hundreds of thousands of readers and hope that enough of them would purchase so that I’d earn enough to live well.

I did all the work up front and hoped for an income. It’s been great for me, but I know a lot of people who have tried it and have not done nearly as well as they want.

Part of the problem is that it’s a flawed business plan.

We do all the work of promotion and building interest and then pass the customers off to the merchants.

We’re helping the merchants increase their herds, but we’re not building and nurturing a herd of our own.

(If you’re wondering, that’s the term Dan Kennedy uses to help remind us that a good business has a group of satisfied customers and it’s our job to provide what those customers want so that they’ll buy from us over and over. He calls it building a fence around our herd. Then, he advises that we market to our herd over and over, every month, in a way that helps them get what they want.)

That whole process has been perverted, to a degree, in the “internet marketing” business, where people who don’t have a herd of their own, are always selling, selling, selling to anyone who wanders by, and that just does not work.

Someone visits your website or blog, clicks a link, and then they’re gone, possibly never to return. Next!

You may be able to earn a few hundred dollars per month with this approach, but you can’t live on a few hundred dollars per month. At least, I can’t, and I enjoy living a relatively simple life.

So, not only do you not have a herd of your own, you don’t have anything to sell to them. All most bloggers do is try to get visitors to click on affiliate links or click the ads.

Some bloggers offer a lot of quality content; some don’t. Most don’t earn much. Most don’t attract many readers and even fewer buyers.

So, they become enamored with the process and the technology and don’t invest the time, energy, and money to build systems to corral and nurture a herd of their own.

In fact, I know a few bloggers (myself included for a few years) who actively avoid building a herd and nurturing them, even if we know better. It’s a trap that is easy to fall into.

What do you sell? To whom do you sell it?

If you have a traditional business, you have regular customers and clients.

If you own a restaurant, you have regular customers who enjoy your food and they tell their friends. They eat there off and on. If you do a good job of marketing, you can get them to eat more often and to bring their friends along, too. This increases the number of purchases and also increases the amount of the transactions, and that means more income. If your marketing costs less than the increase in revenue, it means that you have higher profits — and that’s the goal. (At least, it’s one of the goals.)

When I was a computer consultant, it was easy to focus on my business. I wanted people to find me, hire me, pay me, and call me back the next time they needed my services. This was before the Internet, so most of my marketing consisted of giving free presentations to groups of potential clients and publishing a newsletter every month.

(I wish I had one of those old newsletters to look at. They were produced with a typewriter and were cut and pasted with real scissors and glue, before cutting and pasting meant clicking a button.)

They weren’t nearly as pretty as the newsletters I’ll create this year, but they were effective.

When I was a blacksmith, the Internet was just starting to flourish, and I used one tiny section of one website and was able to sell all the steel roses I was able to forge.

But, when I closed my blacksmithing business and started caring for Mom, I lost my direction. My main interest was caring for her and my secondary interest was earning enough money to continue caring for her at home. Affiliate marketing served that purpose, well.

So, during the time I cared for her and then fought my own battle with cancer, it means that I’ve spent almost exactly a decade of selling to random people who were attracted to my various websites.

Since I had no clear target markets and no clear business goals, I drifted and experimented with the technology. I was fascinated and I enjoyed it and I learned a lot.

But, now, for the first time in a decade, I’m able to work full-time at what I enjoy doing and I have a couple of products of my own that I can sell.

That makes it much easier to define the target market and to create ways to communicate with those people. As time goes by, I’ll attract them into my pasture, feed and nourish them, and tell them, over and over, how I can help them get what they want.

Since I have some highly-developed skills in this area and enough experience to know what to do and what not to do, I can sell my services in several ways. Each of those will have its own herd and I will nurture and care for them month after month after month, until I can do it no longer.

That makes it much, much easier to focus.

It’s also why it has become so obvious to me that I need to decrease my blogging activities and focus on other means of marketing and attracting clients and customers.

Yes, I still enjoy blogging, or I would not take the time to write this post.

I don’t know if you enjoy reading it. That’s for you to decide.

Affiliate marketing will always be a part of my business, but it has moved into second place this year. It will move into third place in 2013.

Even so, I intend to earn more from affiliate marketing in the coming years than I ever did in the past, because I’ve stopped promoting anything that doesn’t work very well. I’ve narrowed my focus on tools I use and I’m promoting only the best of breed in each category.

I’ve taken that philosophy and adapted it to one of my service businesses, and I’ll only work with one person in each category — and that person will be the best I can find. Life is too short to waste it on working with people who aren’t focused on doing the best they can.

Why build a website instead of a blog?

This brings us back to the original topic: WordPress and SBI, revisited.

Here’s an interesting page you may want to read:

I think the conclusions that are drawn are valid — but it is a limited data set.

I suspect, but have no proof, that the majority of self-hosted WordPress blogs attract many more readers than the average number reported by WordPress blogs that are hosted by WordPress.com.

I have a blog there that I rarely write to, and I doubt it gets any visitors.

I post a lot more frequently to this blog and put a lot more work into each post.

So, I believe that the actual average number of viewers for WordPress-powered blogs is higher than shown, but there’s no way to know for sure.

The numbers for SBI sites, however, are valid and true. SBI keeps these stats for all sites hosted on their system, so we can be sure that they are accurate.

And, as with any “average” number of anything, there will be sites with far fewer visitors and a few sites with many, many more.

I believe one of the key differences is that SBI has a process that includes an education and set of steps that we follow to make our sites as good as they can be — if we take the time to follow those steps properly.

I admit that I have not done a good job of that, so I’m basically starting over with both my sites and will systematically rebuild them using the plan I created over the last few months.

Even though I’ve mostly ignored my two SBI sites for the last couple of years, they still outperform my blogs — including this one.

Now, will that be true for you? Honestly, I don’t know, but I think the odds are in your favor.

I also want to quibble with one point on that page. It says, “The more traffic you receive, the more income you earn, whether you’re selling ads or aardvarks.”

All things being equal, that may be true. It probably is.

However, I don’t think things are equal between blogs and websites. I think people have a different mindset when they visit a blog and bounce back out than when they visit a website and read several pages before leaving.

I think that gives a well-organized website that is full of high-quality information a real edge over most blogs.

I’m not positive about it, but I think it’s true

Building an online business is not for everyone. It requires a number of skills, and two that are very important are being able to research a topic and then write what you know about it. I don’t mean paraphrasing someone else’s work, I mean truly original writing. That takes work and talent.

Not everyone can or will do that.

It’s a little easier if you have your own business with your own products and services and you want to promote them online. A well-planned and organized website will outperform a blog.

While I can’t conclusively prove that statement, I think it is accurate.

Do you have to use SBI to build such a website?

Of course not.

There are many ways to build a website and there is a lot of information scattered all over the Web on how to do it. Without any doubt, that is true.

But, none of those includes all you need to know to build your online business in the way that SBI does, all in one place.

Will SBI work well for every site? No. SBI does not offer things like PHP scripting and database access. If you need those features, or even if you just want them, SBI is not for you.

However, for the majority of people who don’t want or need such things, SBI puts the technology in the background and lets you focus more of your attention on attracting and nurturing your herd.

No matter what system you use, however, if you’re new to building websites, there is a LOT to learn. But, with SBI, you don’t have to figure it all out, all you have to do is follow the time-proven method to identify, research, and build your site. That makes it a lot easier.

Especially if you’re a busy business owner who isn’t interested in learning a lot of technobabble.

You want to tend your herd and have them buy from you again and again. That’s the goal. SBI makes it easier. Not easy, but definitely easier.

What kinds of businesses are people building with SBI? Find your business.

If you’re not sure if SBI is right for you, you can ask your questions for free. No obligation.

When you’re ready to start, SBI offers a 90-day full-money-back guarantee, if you decide it isn’t what you need.

Why am I so insistent?

Is it because I earn a commission if you subscribe to SBI through one of my links?

Yes, that’s partly true.

However, I’m also an affiliate for HostGator, 1&1, and others, and you don’t see me promoting them. I’m also an affiliate for several domain registrars and I’ve stopped promoting them.

I like, use, and recommend Weebly to some people for building some kinds of websites, but not if your primary method of attracting prospects is via your website. For that purpose, I recommend SBI.

Weebly does make it easy, however, if you want to build a website and blog that provides some information about your existing business and you promote it mainly by links from other places, rather than relying on attracting lots of visitors through the search engines. You can do it and it works well for some people, but it is not my top recommendation.

By the same token, I could join the affiliate programs to recommend premium WordPress blog themes and even promote WordPress consultants and specialists.

You don’t see me doing that, either. (Although I’m sure I could earn a lot of money, if I did.)

Why?

Because, for most business owners, and people who want to own their own business, SBI is the right choice.

Act on your dream!

JD

Sitesell and SBI are going to play a big part in my 2012 marketing

Several important currents are coming together to make 2012 a much more productive year for me. Sitesell is going to play a very big part.

1. I am recovering from a very serious illness and I finally feel like working on my sites again. It has been a difficult period (almost three years), but I’m ready to go. During this time, my income was decimated, so I’m basically starting over.

2. I have closed over 50 websites that I built over the last decade (non-SBI). I started about half of them before SBI was introduced and the other half to test ideas and to see if I could put together a system that was better than SBI (for my own use, only, not to sell to others). I tested many different ways of building websites and blogs, and some of them were successful, but all of them had problems. Problems that I’ve never experienced on either of my SBI-powered sites.

I am a firm believer in testing to see how well something works. I don’t believe what people say, until I test it for myself. That’s probably a character defect and it has caused me a lot of unnecessary work, but I’ve reached my conclusions based on my own experience, not from someone else’s untested claims.

3. The release of BB2 is coming at just the right time. I’ve spent the last three or four months brainstorming and planning and thinking. I’m going to rebuild both of my sites and I’m going to take the time to do it the right way.

When I built my first SBI site in April 2004, it was basically to learn how SBI worked so I would be better as a 5P affiliate. At the time, I was building a couple of large (1,500+ page) sites using a database created by Dave Winer (one of the inventors of RSS and an early blogger, as well as a very talented programmer and application developer) and which I had modified heavily by tweaking the programming and adding my own modules.

The sites I built were very successful until North Carolina passed the nexus tax law in 2009 and Amazon.com cancelled my affiliation. Several other large merchants also dropped me at the same time. I had been an Amazon.com affiliate for 13 years and all of my sites were heavily monetized through their affiliate program. *poof* *gone*

This happened just as I was getting so sick that I had a very difficult time thinking straight and trying to make the necessary changes. A few months later, I was so sick that I could not work, at all.

So, my first SBI site was something I built because it was a subject that is important to me, not because I thought it was something that would make a lot of money. I liked how SBI made it easy to build and manage the site and how it did so much for me behind the scenes.

I was heavily focused on other ways of building money-making sites, at the time. I’ve built social communities, forums, websites, blogs, and even an article directory (for awhile). I wanted to know, from the inside, how these various sites worked and performed — and what were their benefits and problems.

I was a 5P affiliate before there was an SBI. Before even Page Build It! So, I had the chance to watch as SBI grew and expanded and expanded and continued to get better and better, year after year. And, I noticed that the price has not increased, even though the product is many times better than it was all those years ago.

(Actually, I think the price did increase for awhile, but I don’t remember the details. I also know that the C2 module used to cost about $100 per year in addition to the SBI subscription. C2 is now included free. I may be wrong, but I seem to remember that SBI cost about $500 per year at one time. Can anyone else verify this, or is it just another hole in my memory?)

Despite inflation and all the new and improved modules, the price for SBI remains at $299 per year. (Or, you can get it for $29.95 per month. You save almost $60 per year if you pay for it annually. Plus, there’s no risk. SBI comes with a 90-day no-risk money-back guarantee. Sign up today and try it for yourself!)

I spend a lot more than that for coffee. (…and Reece’s Pieces…)

I’ve also observed, for about 13 or 14 years the high levels of intelligence, honesty, ethics, integrity, innovation, and good-judgement that are possessed by the people who make up the Sitesell team. I’ve observed how the company has adapted to a changing world, not by following every fad, but by evaluating each new innovation from a business standpoint and then deciding whether or not it would have a long-term beneficial or detrimental effect on all of Sitesell’s subscribers. (Known affectionately as SBIers.)

I have observed how deeply focused all of the people on the Sitesell team are on helping all of us to succeed. They don’t just say it. They do it. Much of it for free. The members-only Sitesell Forums are dedicated to helping and being helped, and I have observed more times than I can count or remember how SBIers help each other. Individuals on the Sitesell team offer their help, too, above and beyond their official duties.

Day in and day out, for years.

When I built my first SBI site, in early 2004, things were very different from what they are, now. (I also have to admit that I thought I was something of an expert in building websites and I didn’t pay as close attention to the advice I got as I should have.)

The brainstormer was impressive and was a FileMaker runtime database that actually ran on our own computers, before being rebuilt to run entirely on Sitesell’s servers. That was a big change. It’s even better now, and the improvements that are planned for next year will be important improvements, also. SBI comes with an impressive list of tools and many of them are scheduled for improvements in 2012.

I don’t remember there being an Action Guide, although there probably was. I know, if it even existed, it was nothing like what’s available now.

Until last year, I lived where there was no high speed Internet and I had a very, very slow dial-up connection. Last year, I moved about four miles away and jumped into the 21st century, complete with high-speed broadband. For the first time, I was introduced to video on the Internet and it changed my whole approach to using the ‘net. I discovered the video Action Guide and watched all of them, but remember almost none of it. My illness left me with some real memory problems, but that’s getting better, too.

I’ll be re-reading the Action Guide and re-watching the videos as I work though my site redesigns and expansion, next year.)

As I said, I closed most of my websites and I’m changing my focus. For a decade or so, I was wide and shallow — lots of websites with not too much depth to any of them. I spent a lot of time on various forums and commenting on other people’s blogs.

I actually believed the nonsense about having 100 sites producing $1 a day being a good way to earn $100 per day. Now, I know that this is ridiculous. That’s a whole lot of work to earn very little money. Now, I know that it’s much, much better to focus on a few sites and build them so that they attract thousands of readers and earn much more money.

Of course, there’s more to choosing and building an income-producing niche-focused original content website, but some of it can only be learned by doing what you think is best and then adapting and improving the things that don’t work.

And, I want to emphasize this — it takes work! To be successful, you have to plan, organize, and then implement. SBI makes it easier, but it DOES NOT DO THE WORK FOR YOU! If you don’t want to invest your work, time, and creativity into building your online business, stay away from SBI! Go waste your time blogging. Did you know that you can do that for free — sort of?

To be fair, there are some good reasons for having a blog. If there weren’t, this site would not be powered by WordPress. However, I have proven to myself that blogging has been mostly a waste of time — for me. When I get my other two SBI sites situated, I am seriously considering rebuilding this site as an SBI site, instead of a blog. Those plans are on the drawing board, but I have a lot of other things that must be done first.

I did not focus on my own business as much as I should have, but there were other, more important, things I was doing, at the time. Caring for Mom, primarily.

Now, I’m moving to narrow and deep — a few websites that will go as deeply as I can on their topics.

The planning is mostly done. The mind maps are created, the site blueprints are completed, copious notes have been written, and now I’m waiting on BB2 before I completely revamp my two SBI sites.

Even though I made some mistakes when I chose the niche for the first site, I’m going to work through the Action Guide and do my best to correct some of those mistakes and then proceed forward with a patched foundation.

So, 2012 is going to be a big year for me.

BB2 and the new site design features and templates are going to make it much easier to build the sites I’ve envisioned, but was unable to build (due to overextension on other sites and a debilitating illness).

This time, I’m going to stop fighting the things I didn’t like about SBI (the main one being no integrated blog module with commenting) and start fully using all the tools that ARE available.

(It turns out that blogging is fun for me, but doesn’t produce any real income, so the lack of an integrated blog or forum module in SBI no longer bothers me. In another year or two, John Dilbeck And Friends may be my last blog. I’m considering turning it into an SBI site, too, but don’t have any firm plans, at this time.)

I’ve learned, after a decade of blogging, that I don’t make my money on my blogs. I enjoy writing them, but the money is made on my websites, and that’s what I am going to focus upon next year.

So, in summation (finally!!), this old dog is going to try to learn some new tricks. I’m going to forget about using PHP and PERL and Frontier and Radio Userland to accomplish things and I’ll adapt to the tools that SBI offers. The new reusable blocks that make server side includes available to people who use the block builder editor will make it possible for me to do some things I’ve long wanted to do.

My first SBI site may never be a real moneymaker. It’s always paid its way and made a profit, however. My second SBI site is the one around which I’m rebuilding my marketing business.

If you hear that SBI is only for beginners who don’t know how to do the technical stuff, part of that is true. It is perfect for beginners, but it is also perfect for us old propellerheads who have been slinging computer code for decades and building websites for almost as long as the World Wide Web has existed. Some of us have proven to ourselves that SBI offers a better way of building the kinds of sites we want to develop.)

(If you need SQL databases, scripting, and other similar features, SBI is not for you. If you are unsure if you can do what you want to do with SBI, you can always ask your questions. Answers are free and there is no obligation.)

And the price? $300 per year, per site?

That’s a bargain.

I know.

You have to look at the big picture. SBI is much more than just a webhost.

SBI is an online business success toolkit, complete with detailed instructions that you can adapt to the niche of your choice. It comes complete with a set of tools that are unmatched in one service — anywhere. (Remember that there were no challengers in the recent $50,000 Sitesell challenge!) SBI offers a forum with a friendly, helpful atmosphere where fellow subscribers enjoy helping each other succeed.

Only for beginners? Not true.

Too expensive. Not true.

I spend several hundred dollars every month for webhosting, email mailing services, domain names, and other expenses related to my online marketing business. Only $60 of that is for my two SBI sites. By comparison, they are a bargain.

The best way I know to build a successful online business, no matter how much experience and technical skill you have, or don’t have? Absolutely true.

But, I’m just one of nearly 50,000 fans of Sitesell. If you want other opinions, just ask.

I intend to be here when there are 100,000 Sitesell fans on Facebook.

Perhaps you’ve been wondering if you can be successful at building a business with SBI. What do you know that other people want to know?

That’s part of the beauty of SBI. The Action Guide includes 10 steps (metaphorically known as days, although some may take much longer to complete), and it teaches you all about building a website, identifying your strengths and interests, and helps you choose a niche, before you decide upon a topic and domain name.

Most people put the cart before the horse when building a website, but SBI’s Action Guide teaches you a much better way of approaching building an online business.

If you’ve been on the fence about trying SBI, or if you’re skeptical because you have been burned by online scams and get-rich-quick schemes, I understand your reticence. I’ve been burned by a few of them, too.

I have never had a bad experience with Sitesell. Never. Not once. In over a decade.

I can’t say that for any other company. I won’t say that for any other company, even if they offer to pay me.

You never know what you can accomplish until you get off the fence and start working to build a better future for yourself and your family.

Will you get rich? I am almost positive that YOU WILL NOT GET RICH. Possbily, but the odds are stacked against you, by far.

Can you earn a few hundred dollars to supplement your income while you learn new skills, probably, if you follow the Action Guide and do the work. Don’t expect it immediately, it may take a year or two to start earning real money.

Can you quit your job? A few have been able to do that, but I’m sure the majority have not.

Maybe you don’t want to quit your job. Maybe you’re retired and want something interesting to do, and maybe earn a bit in the process.

(I’ll be 60 in 2012 and I’m thinking about my retirement. But, I don’t think there will be much difference. I already work at home, at my own pace, on my own schedule. I enjoy researching and writing, and continuing to build websites really appeals to me — and so does making extra money.)

Maybe you’re a work at home mom or dad and you’d like to supplement your income.

Maybe you’re a student or recently-graduated young person and you’re having trouble finding a job that will help you grow and learn more. Why flip burgers or do something similar when you can learn valuable skills that will help you earn more in the 21st century. Learn how to build effective websites that earn real money. Do it for yourself. Perhaps you can leverage your new skills into a better job. I know several people who have done that after they spent a year or so learning what SBI teaches.

Students, and their parents, invest thousands of dollars in formal schooling, some of which actually helps them in life.

Why not invest another $300 in something that will help you (or your children) learn real-world skills related to business and 21st century communications and marketing.

Did you know that one of the more famous SBI-powered websites, Anguilla Beaches, was built by Nori Evoy (Ken Evoy’s daughter)? Would you believe she was only 14 years old when she started the site? It’s true. Now, she’s a college student who already has a profit-making online business.

Maybe you’d just like to earn enough to make payments on a new (or newer) car or save money for a vacation.

All of these are possible. I personally know people who have done all of these, and some of them didn’t know any more about building websites than you do, when they started.

Get off the fence.

Do something.

Thousands of people took the chance and ordered SBI. The great majority of the ones I know are happy that they did. That’s why they continue to renew their subscription year after year and even purchase several subscriptions so they can build multiple sites.

But, slow down. Start with one. Give it a try.

Take it one step at a time, and learn from the people who have helped thousands of people like you.

What will it cost? $300.

What about all the options, upsells, continuity programs, bundles, and all the back-end products they’re going to try to sell you?

There are none. They provide optional coaching services (by the hour), if you need them to get past something you don’t understand, but they are optional.

There is no hard sell.

$300 per year. That’s it.

Order SBI today.

Do it now. Six months from now, you can comment and tell your story. Is it working for you, or not?

Try it for up to 90 days risk free.

You can’t find a better deal than that. At least, I can’t find a better deal than that, and I’m always looking.

Are you satisfied with what you’ve accomplished in 2011? If you said yes, say it again, proudly. Congratulations!

If you said no, then think seriously about how 2012 is going to be the same, or different.

I can’t speak for you, but for me, 2012 is going to be different.

Sitesell and SBI are going to help me.

I choose to invest time, energy, and money in myself and my future.

Act on your dream!

JD

A few thoughts about webhosting and building websites

This morning, I received an email notice that someone had submitted a new site for the Sites Built With SBI list on my Site Build It, a revolution in website design, hosting, and promotion lens on Squidoo.

I usually wait until I’ve received several such notices before I go to either approve or delete the entries. Usually, 80% of the entries are spam for sites that are not built using SBI. I’m not sure why anyone would think I’d approve those sites for the list, but I get regular submissions for sites built using other methods and most of them are built with WordPress.

So, I go look at each site and, if it’s built with SBI, I accept it. Otherwise, I delete it.

Designing and building websites

I’ve been thinking a lot about SBI sites lately, because Sitesell has been building a new site editor called Block Builder 2 (or BB2) and it is set for release in December. They have spent a couple of years and several million dollars developing it and it recently completed alpha testing.

(Unlike other sitebuilders, SBI offers 70 or 80 integrated tools that are part of the process and features of building sites the SBI way. This new BB2 has to integrate with almost all of them, and the central database had to be modified and expanded to work with BB2. So, this was probably a larger, more difficult project than the original creation of SBI about a decade ago. Updating and expanding a system that powers thousands of websites is not the same as building an HTML editor that just builds pages or adds blog posts. It’s a very big job.)

Beta testing starts this week with a couple of hundred volunteers, who will be added in groups over the next couple of weeks.

If you’re interested, here’s a pre-release sneak preview of using the new block builder 2:

Sneak peak of Sitesell’s new block builder 2 for SBI!

I’m one of those volunteers, and I’m looking forward to getting my hands on it, soon. I have plans for a complete make-over and extensive additions to both of my SBI-powered sites, and you can bet that I’ll be talking about it over the next few weeks.

This new editor is going to make building sites and pages much easier than before and I’ll finally get to do some of the things I’ve done on other sites, but much more easily. This includes using Server Side Includes for things like links to particular pages, affiliate programs, Google Adsense ads, and more, using their new Reusable Blocks tool.

Even for an old-timer like me, who can dream in HTML, this is going to be a nice, easy way to build a site. For someone who is not technically-inclined and doesn’t like coding HTML, it’ll be wonderful. Once again, SBI helps people focus on the business of building their business, not endlessly tinkering with all the tech stuff.

Of course, there are lots of site builders out there, so this isn’t what makes SBI special. Sitesell continues to be focused on helping their subscribers create successful, profitable businesses, and not just websites.

So, with the imminent release of BB2, look and feel, and site design has been on my mind a lot over the last couple of months.

I think it is better to make sites simpler and faster, rather than confusing with lots of distractions. (You can’t tell that by looking at my blogs, because I add a lot of things to a blog that I would not put on a website.)

Meanwhile, back at the Squidoo ranch…

I noticed that one of the sites on my Squidoo lens (out of over 100) was now powered by WordPress, rather than SBI. It has been over a year since I’ve gone through the whole list to check, so I spent some time this morning going through each of them.

Out of over 100, six were now powered by WordPress, two were standard Linux-hosted websites, and three domains had been allowed to expire or put up for sale. So, a little less than 8% had left SBI over the last year.

I got to thinking that there seems to be a lot less churn with SBI sites over the years, even though a lot of people just can’t seem to wrap their minds around why I consider each SBI-powered site to be a bargain at $300 each per year.

For the last couple of decades, I’ve seen webhosting services come and go and I’ve used a number of them. I’ve watched as websites move from one service to another, and often I can see the change only because their name servers change.

Hosting sites and blogs at HostGator

For professional technogeeks and web designers, I recommend HostGator.

For the last ten years, or so, all of my traditionally-hosted sites and WordPress-powered blogs have been hosted by HostGator, and I’m very happy with the service and features I get there. I have a reseller account, so I can host more sites than I care to, all for about $25 per month. That includes several sites and three blogs. At one point, a couple of years ago, I was hosting many more sites with them, but I’ve closed those sites as I focus more on my main target market.

As I said, I’m very happy with HostGator, but I don’t go out of my way to recommend them, even though I’m an affiliate.

Why?

Over the years, it has been my experience that building websites and managing blogs is a pain in the rear. This is definitely NOT for everyone. If you are not technically inclined and if you don’t like tinkering “under the hood” all the time, then I urge you to avoid traditional webhosting services.

If you don’t love writing, day in and day out, all the time, don’t even think of building websites or blogging. If you don’t love the subject for your site enough to write a book, or even a magazine article about it, you WILL NOT enjoy an online business.

I’ve been doing this a long time, and I know how much work it can be. Especially, when some jerk decides to hack a site and either destroy it or break in and install malware. All of my traditionally-hosted sites have been hacked at least once, and most of them several times, over the years.

(Note: Neither of my SBI sites has ever been hacked, and I’ve never spent even a minute thinking about site security for either of them.)

HostGator is very good about watching for this and notifying me if someone has hacked a site and installed malware. They shut down the domain and then I have to go find and delete the cause of it.

If you’re looking for a good place to host a WordPress blog or you need scripting and databases for your business, I highly recommend HostGator. They are the only traditional hosting service that I’ve used for years with no complaints.

If you want an account with them, I’d be happy if you click my link and purchase your subscription to HostGator.

If you are unhappy about the amount of work it takes to build a site or blog and if it doesn’t open the automatic magical Internet dollar machine to make you rich overnight, don’t complain to me. That is a fantasy.

The reality is this: building websites and blogs and earning a profit takes lots of hard work and time. It’s not as hard as digging ditches, but it’s not nearly as easy as some people want you to believe.

Trust me. I know.

Weebly – Webhosting for real people

These days, I urge people who want a basic website — and who don’t want to have to roll up their sleeves and get under the hood — to use a service like Weebly. I’ve been using them for a little over a year with excellent results. I particularly like their sitebuilder and think most people can use it to build a reasonably good site. If you have the skills and the knowledge, you can build an excellent site using their service.

If you want to put up a brochure-like website for your brick and mortar business and you prefer to do it yourself rather than hire someone to do it for you, Weebly is a good choice. If you want to purchase a domain for your website, it makes sense to purchase through Weebly, because they’ll do the set-up for you. If you prefer to purchase a domain elsewhere, they have instructions on how to set up the DNS, but, unless that’s something you like doing, you’re better off buying the domain through them and letting their propeller-heads do the work.

—–Sidebar—-
Just in case you’re not familiar with the lingo, here’s the deal…

What is a domain?

This blog is on the 21stCenturyAffiliateMarketing.com domain. I have another one at JohnDilbeckAndFriends.com and another one (rarely used) at MurphyNC28906.com.

Those names that end in .com, .org, .info, .biz, .mil, and others are domain names.

So, if you’re a plumber and own We Fix Leaks, you could register WeFixLeaks.com — if someone else hasn’t already done it. [Someone already owns that domain.]

You could also host it on Weebly at wefixleaks.weebly.com, and that’s called a subdomain. The word to the left of Weebly.com — separated by a period — is the name of the subdomain.

In general, that’s not a good idea if the top level domain is already taken. It could lead to things like trademark infringement, legal actions, bad feelings, and other things most of us would prefer to avoid. It’s not exactly illegal to do it, but you’ll sleep better at night if you avoid those kinds of tactics. It’s better to find a top-level domain that nobody has claimed, and that can take some time and creativity.

Weebly hosts thousands of subdomains, and thousands of full domains, for their clients.

I hope that explains it. I’ve been doing this so long that I forget that this is brand-new to some people.
———-

If you want to build a site for something like a family reunion, big picnic, community event, or something similar, and you want a good place to do it for free, Weebly is a good choice.

If you want to combine a website with a simple blog (and don’t want to hassle with WordPress upgrades and plug-ins), Weebly is a good choice.

You can host a couple of sites for free at Weebly, or you can upgrade to their professional level (at about $50 per year) and host up to 10 sites. I’ve had a professional account with them for a little over a year and it has worked very well. No hassles, good price, easy to build and maintain.

You can start for free and test it, and then if you want the features that are available only for the paid professional level account, it’s easy to upgrade.

That’s the route I took. I have a couple of fully functional sites hosted by Weebly and five others in various stages of completion. All for the low annual price. I spend a lot more money on coffee every year than I do on hosting professional sites at Weebly. (grin)

I sometimes use their service to test an idea by building a site on one of Weebly’s subdomains, so I don’t even have to register a new domain to see if I like it, or not.

(I don’t know about you, but I have a lot more ideas for things to do than I have time and energy to get them all done. In the past, I’d rush to register a domain, build a site, and see how it worked. I’ve done way too much of that, and now I stay much more focused on my core mission. Still, now and then, mostly for fun, I like to try out an idea and see what I think about it. Some people watch TV, movies, or sports. I build websites.)

I have a couple of old sites that are currently hosted by HostGator that I’m slowly adapting and moving to Weebly, and I’ll be changing the DNS to point their domains to the new sites sometime this winter.

SBI – The place to go if you’re interested in long-term online business success

If you want to build an income-producing online business, my top recommendation is still Sitesell’s SBI, and that’s where I’ll be putting at least 80% of my efforts next year.

My two SBI sites have been sadly neglected over the last couple of years (along with all my other sites), but now that I’m recovering from the cancer that tried to kill me last year, I’ll be getting back up to full speed, soon.

So, that’s my round-about way of saying this…

As I looked at all of the sites on my lens that were built with SBI, I realized that there is a remarkably low rate of churn with SBI sites. Most sites that are built using SBI stay there, year after year.

I know from talking to friends and colleagues that people have real businesses based around their SBI sites. They earn good money every year, and there is very little temptation to leave. Some have added WordPress blogs to their sites, but this is an additional part of the site, not a replacement.

It’s kind of tricky to add a WordPress blog to an SBI site, because SBI doesn’t allow the use of databases and scripts. So, SBI added a feature called Infin It! a few years ago. This makes it easier to add an e-commerce store, blog, forum, or other feature that won’t run on SBI, and combine it with your main site using subdomains.

You need both MySQL and PHP in order to host a WordPress blog, so the way it is added to an SBI-powered site is this: You have to host the blog on another service, such as BlueHost or HostGator and then attach it to the main domain by adjusting the DNS entries so that the blog is a subdomain of the main site.

It’s a little complicated, but the directions on how to do it are well-written and quite a few people have done it. When it’s set up (a one-time thing), the store, forum, or blog is treated as a part of your domain, rather than as a stand-alone site on a different domain.

Personally, I prefer to keep my blogs separate from my sites, but that’s just my own take on how to do it. People who prefer to do it the other way can make that choice for themselves. I know several webmasters who have chosen to go the Infin It! approach.

Not as easy to spot an SBI site as it used to be

I noticed, today, that it is getting harder to tell a site that was built with SBI from sites built using other services. One reason is that people are uploading their own HTML using a variety of templates. This Upload Your Own HTML (UYOH) feature was added a few years ago, for people who wanted designs that could not be built with the original (and now ten years old) block builder.

So, a few years ago, I could tell at a glance if a site was powered by SBI or something else. Now, it’s not so easy. A couple of times this morning I had to look at the source code to see if the site was built with WordPress or SBI, and twice I had to go to BetterWhoIs.com to see where the domain was registered and what the domain name servers pointed to.

(I also noticed that some people do not have a good eye for design — not that I can brag about my own good taste. I know I’m not a visually-oriented designer. While some people don’t like the original SBI templates, they had the advantage of being simple and did not distract from the main purpose of each page — also known as its Most Wanted Response. This morning, I noticed that several of the sites were full of junk that just made it more complicated and less clear about what the owner was trying to do with the site. There were way too many distractions. Sure, that’s their choice, if they want to go that way, but I think they’re making a mistake.)

With the introduction of BB2, next month, it’s going to be even harder to recognize that sites are built and powered by SBI. There will be a lot of new templates, and BB2 offers many new features that allow for massive customization of a site and of individual pages. The new templates are all CSS enabled, and that allows for further, easy customization.

I won’t talk much about BB2 until I get my hands on it and see for sure how it works. Then, I’ll be talking about it. When it is fully-released next month, I’ll probably talk about it a lot, as I test what it can do.

I still believe in simple websites, but I think my sites will be a bit less simple than they currently are, although I hope I never make them as crowded as I do my blogs. And I know I won’t be junking them up with a lot of unnecessary doodads and thingamajigs.

If I go that route, please feel free to smack my little hand and get me back on track. (grin)

Now, back to working with Aweber the rest of the day

So, with that said, it’s time to turn my attention to building a new template for sending newsletters using Aweber. I have to complete that template within the next day or two, because the first issue will be published the second week of January, and that’s fast approaching.

The new editor of the newsletter is patient with me right now, but if I don’t get this done this week, I don’t think she’ll be as patient. I can hear her foot tapping as her impatience grows — and she lives several miles from me. (grin)

Happy Thanksgiving!

If I don’t write anything else here before Thursday, I want to wish all my friends a very Happy Thanksgiving!

I’m looking forward to setting my work aside for a day and spending time with my family. There is a poor unfortunate turkey who is going to be a big part of the day, too.

Act on your dream!

JD

Are comments highly overrated?

I have been debating this topic with myself for several years and I decided now is the time to bring it out into the open and ask the question, here.

(Yes, I recognize the irony in asking you to comment about whether comments are overrated.)

I have built multiple websites, blogs, forums, and social communities over the years. With the exception of the websites, I have tried to start discussions that would lead to more understanding and different viewpoints about topics in which I am particularly interested.

I have been a miserable failure in that endeavor.

It seems that the people who want to discuss the issues don’t want to buy anything, and the people who click and buy what I promote don’t want to talk about it. They just want to buy it and get on with their own activities.

Yes, a few kind and learned souls have added comments to the discussions that have added to the topics, but most commenters, I am now sure, are more interested in getting a backlink than they are in the discussion.

I’m testing my theory

So, as of today, as a test, I have turned off both CommentLuv and the dofollow plug-in. I’ll see for myself over the course of the next few months whether the readers and commenters on this site will slow and/or disappear, or whether there are real, live people who are interested in the topics about which I write.

I have updated item number 4 on my Comments Policy to reflect this change.

As far as I know, there is no way to set CommentLuv to leave the old links on the comments, so that means all of the CommentLuv comments are now gone.

That one part of the test may very well doom this blog to oblivion…

…if I am correct in assuming that people comment more for the backlinks than they do for wanting to take part in the discussion.

This is one more test in an ongoing series of marketing tests I have run over the last decade.

I enjoy the social aspect of blogging and commenting

I enjoy talking to real people who comment and add to the discussion at hand. I enjoy thinking about differing viewpoints. Some of them make me re-think my own understanding of a topic and some actually change my mind.

I really dislike having to moderate my comments.

I hate dealing with all the spam, and it is getting increasingly difficult to discern whether it is a real person commenting, or a hired wordslinger, or a well-programmed robot.

Will the readership of this blog drop?

Will disabling CommentLuv and going back to the no-follow default for WordPress blogs make a difference in the number of people who respond to my diatribes?

I’m betting it will.

I’m betting that the number of readers and the number of commenters will drop. Perhaps it will drop precipitously.

How will the test affect profits from this blog?

I’m also betting that it won’t make a bit of difference to the profit I can track back to this blog. It has never earned nearly as much as my tier-structured websites.

Now that I am adding Facebook comments to those sites, I’ll see if comments are as important as I once thought they were.

Blog or build websites?

Ken Evoy, founder of Sitesell, Inc., has been saying for years that building well-structured, niche-oriented websites will produce more profits than blogging, and I have been having an internal argument with myself about that topic since he first wrote about it.

I like blogging. It’s easy. It’s inexpensive. It’s fun.

However, for me, it does not produce profits.

Blogs are, however, good for when I want to express my opinions about something that has just happened or a new development, whether or not it qualifies as news. That’s what blogs excel at doing. Their reverse-chronological structure is ideal for late-breaking news and/or developments, so I’ll most likely continue to use this blog for that purpose — regardless of the outcome of this test.

I get an idea, do some quick research, and write a new post to the blog. Depending upon the topic and how much I want to say about it, this can take from a few minutes to two or three hours of work.

It’s different when building a money-making website.

I plan those sites carefully. (Sometimes it doesn’t look like it, however.)

I do weeks or months of keyword research. Then, I research my competitors for the keywords I intend to write about. Then, I research ways I can monetize the pages I write.

I’ve been planning for several months on how I’m going to revamp my Act On Your Dream! site, and it will take me a few more weeks to finish the plans and start writing the pages. I know going into this project that it will be profitable. Perhaps quite profitable.

I know how the site will be structured, how the various topics fit with the central theme, and how I will monetize each page, before I write it.

I have brainstormed and organized sections and topics for the site (using NovaMind mind mapping software) and I’ve almost completed building a site blueprint that I’ll finish before rebuilding the site.

I have prepared reader profiles and will write each page to appeal to that particular person. (As well as I can.)

Each page will have one most wanted response (MWR) and I’ll offer two or three secondary actions that I’ll encourage. For most pages, the most wanted response is for someone to click a link and go buy what I’m recommending. Failing that, I want the reader to subscribe to my newsletter (which I’ll resume writing). Finally, if they don’t do either of those, I hope they’ll click on an Adsense ad or look at another page on the site.

The pages will be simple so that readers aren’t confused by a plethora a links as they are on this blog. People said I needed a three-column blog theme with links to lots of things and RSS feeds from my other sites, so I tested it. It has not increased my profits.

I will be changing Act On Your Dream! to a three column format, but it will not look like this blog. I’ll test the three columns. If it increases my income, I’ll continue to use it. If it does not increase my profits, I’ll go back to a simple two column format.

Readers tend to look at more pages and stay on that type of site longer than they do on a blog. Bounce rates are lower, time on page is higher, the number of pages viewed per visit is higher, and profits are higher — all without commenting.

I like the social aspects of commenting.

This was especially true over the last three years when I was sick and mostly unable to work. The online discussions got me through some days when I felt horrible, had no energy, or was in quite a lot of pain.

Now that I’m better, it’s time to get back to work and earn my keep, again. It’s time to do my best and move off of disability and food stamps and back to being a productive tax-paying member of society.

I am grateful for the assistance I got when I was unable to care for myself, but it’s time to move forward.

I just don’t think that blogs will do that for me. I’ve tested them for years and that’s the conclusion I have come to, reluctantly.

Please sir, can we have a blog module on SBI?

I even asked Ken Evoy on the private members-only forum for SBI subscribers, if he would ever add a blogging-with-comments module to SBI, and he said that would not happen. Blogging just doesn’t fit into the structure of an SBI-style tier-structured website.

So, I tried for months to think of a way to trick the system, and never found one that would work. I was pretty hard-headed and stubborn about this.

SBI gets Face-It!

So, now, I can have my cake and eat it, too, and it isn’t nearly the treat I expected.

SBI now has a module that helps us promote our pages on social networking sites. Click a button and it’s active. It’s called Socialize-It! (Note that all the modules end with an exclamation point and that sometimes makes for awkward sentences.)

Actually, Socialize-It! has been around for awhile, but it’s changing and merging with Face-It!

Sitesell recently introduced Face-It! version 1, which makes it easy for us to add Facebook Like buttons to our pages, and we can optionally add Facebook comments to the pages, too.

I thought that would be great. Less spam, because someone has to be a Facebook member to comment and there is less anonymity, as well, and now people could discuss the topics I wrote about.

Each page can have lots of comments, and that will percolate through the Facebook system and bring more readers. The jury is still out on this, but I don’t expect it to bring a deluge of new readers. I’m open to the possibility.

You know what?

Now that I have comments on my SBI sites, it’s really a let-down. I’m disappointed. It seems to me that comments are highly overrated and just add work. I don’t see any change in income and there have been only a few comments, so far.

I think the main reason for this is that the readers of my tier-structured websites are not commenting because they are not bloggers who mainly want backlinks to their blogs.

So, now, we’ll see what happens when I de-emphasize comments on this blog.

By de-emphasizing comments on the blog and offering comments on the website, will there really be any change in profits and my workload?

Has Ken been right all along?

Have I wasted years of efforts in building blogs, forums, and communities? Would all that effort have been better directed to building more and better niche-oriented websites using SBI.

I’ve almost come to the conclusion that he was right, all along. At least, for me and the things in which I’m interested.

I freely admit that Ken Evoy is a much better businessman than I am. He is a millionaire several times over (before founding Sitesell and creating SBI) and he builds real businesses that employ people around the world. SBI has tens of thousands of customers, also around the world.

Not only does he have more experience, but I believe he has a better, more refined thought process about building a business.

I’ve been happy — and remain happy — with my little microbusiness that makes it possible for me to work at home in my home office, or out on the front porch, in these beautiful mountains of western North Carolina. I’m living where I want to live, doing what I want to do, and I’m not interested in building a multi-million dollar business.

I would enjoy, however, earning more than I have the last couple of years!

So, what will I do after the test is over?

That remains to be seen.

I’m going to let this test run until the end of the year.

Disabling the CommentLuv plug-in may have doomed this blog, already. If that proves to be true, then I’ll repurpose most of the content that I’ve written here and move what is appropriate to my income-producing websites.

I am already starting to plan for a website that will replace this blog, if it becomes necessary. Yes, it will be powered by SBI. Yes, it will take more work. Yes, I’ll happily pay another $300 per year to build and host it using the SBI system.

What do you think?

I welcome your opinions, thoughts, and observations.

Act on your dream!

JD

My love affair with WordPress is slowly dying

At one point, several years ago, I fell in love with WordPress and converted all my blogs (at least those I chose to keep active) from various other blogging platforms to self-hosted blogs on my own domains.

I don’t remember how many weeks I spent on that project. It took awhile.

Now, the three blogs I intend to keep active are hosted on my domains and are powered by WordPress. You may be doing the same thing.

Over the intervening months, I’ve looked at a lot of plug-ins for my blogs and have tested a few. Now, I’ve settled into using about a dozen.

I’m still not thinking clearly enough to tackle real projects, but today I decided to update the plug-ins I’m using. All of them have been well-behaved in the past and I had few, or no, problems with them. That’s why they’ve survived the cut.

It’s been bugging me lately whenever I log into my dashboard and see plug-ins that need updating. Today, when I sat down to write a new blog post (on a topic that I have completely forgotten about now), I saw that nine plug-ins needed updating.

In a fit of uncharacteristic trust that computers and software can be modified without any side-effects, I updated all of them at the same time. After 30 years of programming and using computers, you would think I’d know better.

I was actually going to write about the topic of this blog — affiliate marketing — and that was shot down.

After the system did its thing and updated the nine plug-ins, my blog immediately started loading pages incredibly slowly. The pages have been taking two or three seconds to load, but all of a sudden, it was taking half-a-minute, if they even loaded completely.

So, I turned off all my active plug-ins. (At least, I was thinking clearly enough to stop, pull out a pen and paper, and write a list of all the plug-ins that were activated. I have about as many that are not activated, but which I want to test when I’m up to it.)

The pages loaded very quickly, on the order of a second or two.

So, over the next hour, I activated each plug-in separately and observed the load time of the home page and a long blog post. With each plug-in that I activated, the load time slowed.

I tried prioritizing them. I deactivated the lowest priority and activated those at the top of the list. Still too slow.

Eventually, I found a mix that more-or-less works. In the process, I lost some functionality I wanted, but have a blog that is functional and not too slow. It’s slower than I want, but it’s workable.

I know better.

Really, I do.

Did I back everything up before updating.

No.

Silly me.

Did I set aside a few hours, in case I ran into problems?

No.

Did I do the updates on an impulse, knowing I had to leave home and run some errands?

Yes.

Did I get the blog post written that I originally set out to write?

No.

Is it the fault of WordPress? Partially.

Is it the fault of the plug-in programmers? Partially.

Is it my fault? Partially, but I accept full responsibility for making and implementing the decision.

It is a never-ending cycle of upgrading WordPress and the plug-ins I choose to use. It is getting tiresome. I don’t find it interesting these days.

It’s getting in the way of getting real work done.

After a couple of hours of working through this, I’m actually a couple of steps behind where I was before I started. In other words, I took a couple of steps backwards today.

That will not get me closer to achieving my goals.

I didn’t write the post I set out to write. That won’t get me any closer to earning more money.

It has been a wasted opportunity.

Sigh.

What is your time worth?

And, even more directly, what is my time worth?

That’s the question I’m asking myself this morning.

This evening, a little over 100 miles from here, my high school classmates are having our 40th high school reunion and I would love to go and see them. We’ve become reacquainted this year on Facebook and we’re sharing tidbits about our families and what’s happening with all of us.

That makes this year different.

In the past, I didn’t mind missing the reunions because I’d lost touch with everyone, even my best friends from high school. This year, it’s different. I’m reading their stories and they’re reading mine. We’ve reconnected — as people and not just names and memories.

40 years is a long time, and yet, in many ways, it seems to have flown by. In other ways, it feels like it’s been an eternity since I saw any of them.

Since I had to make the decision, this morning, that I couldn’t make it to this reunion, due to being weak and tired from this week’s chemotherapy, I got to thinking about other things I’ve done with my time.

I look back on the last 40 years and I like that I concentrated on computers and mastered them enough to build a decent career as a consultant, teacher, programmer, and administrator. It made it possible for me to move here to Murphy, NC, and I love living here in the mountains and out of the rat race. I invested over a decade in the big cities of Atlanta and Phoenix and was then able to bring myself and my business here.

I like that I have good friends who care about me as much as I care about them. That, too, takes time.

For the rest of this post, I’m going to concentrate on the last decade or so.

As you may already know, the last decade has been full of challenges for my family. For over seven years, I was the sole, full-time caretaker for my elderly mother as she battled cancer and the after-effects of the surgery. I cared for her as long as I could but she had to go into a nursing home for the last few months of her life. At least, I helped her live at home for a few more years.

This year, I’m fighting my own battle with cancer and the tide seems to have turned. I intend to win this war and get healthy and stronger. A year from now, I intend to be much better than I am today.

During all this time, my online marketing business allowed me the time to stay home and care for her, and now for myself.

(In my own case, however, I’ve had to file for disability to pay for all the medical bills and my living expenses until I can really resume working. These days, I’m able to do a bit here and there, but nowhere nearly as much as I used to do. Up until this summer, my online marketing business provided 100% of my income for most of the last decade. As soon as possible, it will once again provide the income for me to live my life as I like it.)

Just out of curiosity, I went to Alexa’s Way Back Machine and looked at the first few days of JohnDilbeck.com as it looked on October 18, 2000 — just over one more week from its 10th anniversary. (Actually, I registered the domain a few months earlier, on my birthday. In many ways, it looks much the same now as it did back then: JohnDilbeck.com)

Even in my earliest attempts, I was using affiliate marketing to earn a living. This site brought in thousands of dollars over the years.

Even my very first domain, Need-Sleep.com, was a money maker, primarily because I was one of the earliest Amazon.com affiliates. That look into the Way Back Machine shows my first money-making site as it looked about 13 years ago.

(I miss my HyperDimensional Book Nook.)

All my sites that depended upon the Amazon.com affiliate program for income took a dive when Amazon terminated all their associates in North Carolina following our legislature’s misguided attempt to bring in more taxes with their new nexus laws. Unlike some people, however, I relied on Amazon.com as only one stream in my income river, so although substantial, losing Amazon and other big retailers did not put me out of business. However, that, coupled with the massive downturn in the economy, really did put a crimp on my income. It’s a good thing I have no debts and my overhead is very low. Even with the lowered income, I was able to weather the storm and I’m starting to see my income rise, again, even though it’s only a fraction of what it once was.

Both sites were rather crude and certainly did not contain any eye candy to keep anyone entertained. Yet, both of them made money for me.

I only wish I had been smart enough to sell the Need-Sleep.com domain to someone rather than just letting the domain registration lapse.

I just looked and the domain is available. I almost registered it for old time’s sake, but decided not to. I’ve registered way too many domains over the years and most of them have been failures. Besides, now that I’m no longer a computer consultant working all around the clock, I no longer need sleep. (grin)

I won’t bother you with them, but I’ve looked at some of those old domains this morning and recognize all the hard work that I put into them and all the time that was wasted over the years.

If I had avoided all the shiny red balls that kept bouncing across my marketing pathway, and had concentrated on building websites with depth and authority, I would have earned more for my efforts.

As a consultant, I knew the value of being paid for my work and I charged accordingly. I don’t know why I forgot those hard-won lessons when I turned to Internet marketing.

I also know the value in paying for expert help when I need it, so why did I spend thousands of hours (and quite a bit of money) learning and relearning how to build “free” websites over the years? Looking back on it from my new perspective, I just don’t understand it.

Still, some of my websites did well enough that I earned a decent living, where I wanted to live, doing what I wanted to do, so that I could invest waste time learning all the new scripts, building forums, article directories, blogs, playing on traffic exchanges, learning I don’t do well with MLM, and learning another half-dozen programming languages.

What do I have to show for all that? A few dollars here and there. It’s true that I know more about all this stuff than I did, but it’s worthless knowledge, because I’ll never be able to recoup the value of the time I wasted in the process.

I’ve told you before — and some of you may be sick of hearing it — that I’m moving away from blogging (which I’ve been doing for over 10 years) and back to building hierarchically organized static websites. Over the years, even though I put more of my effort into blogging than I did into building content focused websites, very little of my income has come from my blogging efforts.

I got other things out of it, however. There was the social interaction, meeting new friends, and sharing new discoveries, but there was very little money added to my income streams.

I don’t have the exact numbers, but I’m sure my income from my best websites (which I sorely neglected over the years) outperformed my blogs by at least a ratio of 50 to 1, and maybe a bit more.

I was just looking at the first available page of my first blog (on the Way Back Machine), John Dilbeck’s Ramblings, and noticed that even the name shows my lack of focus. John Dilbeck’s Ramblings is no way to inspire confidence and help readers focus on what I’m writing about.

So, over the next ten years, I plan to focus most of my attention on two sites, Act On Your Dream! and my primary site at Murphy Gold.

Not so coincidentally, they are both powered by SBI.

I knew that SBI was a great way to build a site, but something in me, probably a personality defect, drove me to try all these other things and see if I was able to do better with them than I could by using SBI and following the Action Guide.

The only really good result from all my testing is that I have proven to myself that I’ve been spinning my wheels for many years and now it’s going to be much easier to follow what I learn from all the folks at Sitesell.

If I were starting over a couple of years ago, I would have slapped up a new WordPress blog and started rambling. Now, I’ve relearned what I learned a decade ago and I won’t make that mistake.

Ken Evoy makes the point so well on the WordPress or SBI page.

While I was playing and testing on WordPress, and making a hundred dollars here and there, my SBI sites were generating the income that gave me the free time to waste. (Two of my other sites were built based on the principles of Ken Evoy’s Make Your Site Sell! ebook, and they also generated income. They were built before SBI was available, or they would have been powered by SBI, too.)

I’ve given a lot of things the benefit of the doubt, and that includes blogging, building forums, creating article directories, and much more, and it just has not been worth the effort. If I were getting paid by the hour for all the work I’ve done on them, I would have made less than minimum wage.

What does that say about building a business? I could have earned more money with less work by slinging burgers at the local greasy spoon. Sigh.

Fortunately, a handful of websites pulled their load and earned much more than the others. That’s the direction I’m moving in, once again, following a very long detour.

So, what’s your time — and your creative talent — worth? Are you satisfied earning a few hundred dollars per month from your online business, or do you think you’re worth more?

If someone offered me $200 to be their consultant for a month, I’d turn them down, without even having to think about it. So, why would I settle for that as income from blogging all month?

Sometimes I just don’t understand myself. At least, I can learn from my mistakes.

What about you?

What is your time worth?

Act on your dream!

JD

Changing blog themes may have unintentional consequences

A couple of days ago, I decided that I wanted my blog themes to be simpler and cleaner, so I switched from the theme I was using on two of my blogs to the one I’m now using on this one and on John Dilbeck And Friends. Currently, I’m using the Revolution Code Blue theme by Brian Gardner. If you’re interested, there’s a link in the footer to the theme.

I decided that I wanted the content in a large left column and the widgets in the right column. Since I put a lot of stuff in the right column (recent posts, recent comments, top commentator, links to affiliate sites, links to other blogs, several RSS feeds, and a few more things), I decided to have two right columns.

I still haven’t decided if I like how it’s set-up yet, or not. I may be changing things in the next few days.

Installing and activating the theme was easy, but then I had to spend a couple of hours adjusting the widgets to where I wanted them and modifying a few of them.

I think blogs are inherently difficult to navigate, so I wanted to make sure I had easy-to-find links to the pages, recent posts, and recent comments. That took only a few moments to set up.

Then, I left to do other things that really needed doing, like resting and taking naps.

In the interim, I was talking to a friend on Facebook about his new blog and how I thought it was hard to navigate. The only way to find other posts was to go to the home page and scroll down.

I wrote and suggested that he add at least the recent posts and comments, especially if he wanted to foster conversations on what he wrote via comments. I also suggested that he have “breadcrumbs” at the top and bottom of his posts that would point to previous and next posts.

Today, I came back and looked at both blogs where I’d changed the theme and noticed that they no longer had the breadcrumb navigation links. That’s when I realized that they were part of the coding of the previous theme I’d been using and it wasn’t included in this one.

So, I did some digging on another blog that still uses the previous theme and found the code to add the breadcrumbs to this and the other blog.

When I did it, it looked horrible. There was overlapping between the navigation links and the Title of the blog post. So, I had to spend some time modifying the CSS code so everything would look okay.

While I was at it, I decided to put the Adsense ads back at the top and bottom of each post. I’ll give it a month or so and see how it produces. If it’s profitable on these blogs, I’ll leave them. If not, poof, they’ll be deleted.

So, while it took only a few minutes to change the theme, it has taken five or six hours of tweaking and adjusting to get it to what I want, and I’ve only seen them in Safari on Macs, so far.

I had some good reasons for changing the themes, but I really didn’t expect it to take this much work to get them back to where I wanted them.

Just as I was about to call it completed for now, I noticed that the new theme was showing all the pages on this blog in a horizontal navigation bar right below the header, and then obscuring most of them. I didn’t like how that looked and I didn’t like that it showed some of the pages that weren’t the most important right below the header.

So, I took a few minutes and removed the code that automatically generated the list of pages and replaced it with hard links to what I consider to be the most important pages that should be shown in that part of the navigation menu. It was easy to do, but I almost didn’t see it.

I wonder what else I haven’t noticed, yet.

Have you had any interesting experiences when changing the theme of your blog(s)? Are you using free or premium themes? Do you have any advice to offer your fellow bloggers?

Act on your dream!

JD

Twitter Tools is not tweeting about new blog posts

I just noticed that Twitter Tools, a plug-in that I’ve come to rely upon, is not tweeting about my new blog posts.

In fact, it appears that it hasn’t been working for the last couple of weeks.

I’ve been using Twitter Tools for some time on several of my blogs and have come to rely upon it. I wonder what’s happened.

One more thing to look into and see if I can fix.

What about you?

Do you use Twitter Tools? Is it working for you?

Act on your dream!

JD

Why do blogs have a higher failure rate than restaurants?

I just read an interesting story in the New York Times…

Blogs Falling in an Empty Forest

This is another article that shows how easy it is to start a blog, but how hard it is to continue it over time. Things change. We lose interest. We become too busy with other things.

In many cases, we become disillusioned by the lack of success we had originally imagined.

Although the same can be true for a traditional website, the difference lies in the amount of traffic that continues when we are busy doing something else.

I have static websites that continue to bring in thousands of readers every month, even when I do nothing to them for extended periods.

The same just is not true for my blogs.

If I go any length of time without posting something new to a blog, regular readers notice and new readers may perceive it as just another abandoned blog.

I know I feel that way when I visit a blog that hasn’t been updated recently. Do you?

But, and I think this is important, I just don’t feel that way when I go to a traditional website. While on one of them, I’m looking for information, not necessarily the latest thing written.

As you know, I’ve been debating the issue of blogging or building traditional multi-tier websites for some time…

Site Build It! or WordPress? Which is Best? Why?

I think both have promise and I can argue both in favor and against both of them.

It is much more difficult to design and build a multi-tier website that presents information in a way that is easy to navigate and update. I know, because I’ve been spending much of my time every day for the last few weeks designing a new website.

On the other hand, I can throw up a blog in a couple of hours. All I need is an inspiration, a topic, and a little free time. I know this, because I’ve started several dozen blogs, but now I’m maintaining only three of them on a semi-regular basis, and updating a few others sporadically.

When looking at the traffic stats for all my sites, I see a definite correlation between frequency of posting on a blog that just does not exist on my traditional websites. Just as in academia, with blogs you have to think publish or perish.

Easy to start – easy to abandon

The longer I do all of this, the more I realize that blogs are easy to start. There’s very little barrier to entry. Start one free on Blogger in ten minutes. Host one on your own domain using WordPress in a couple of hours (plus whatever time it takes the domain to propagate, if it’s newly registered). Cost, little to nothing.

On the other hand, when I start a new website, it’s not so easy to start. There’s planning time that nobody but me sees. I may spend months working on the design, researching keywords, researching the competition, deciding on how much information is needed to make the site viable, and designing a three- or four-tier site structure. All of this is done before I do anything else.

I may register the domain in advance, just to make sure it will be available when I want it, or I may decide upon the domain name after I know what’s going to be on the site.

How much does it cost to host one of these websites?

If I go with traditional hosting on a Linux server, my cost is nothing. I’m already paying that cost for my other sites and have both the bandwidth and storage available to host several more domains.

If I go with Site Build It!, the up-front cost will be $300 and that pays for the first year of hosting. More and more, I’m finding that I’m not interested in building a site that isn’t powered by SBI, but I’m going to leave that for another discussion.

Getting back to the main point…

With the new site I’ll be introducing in a few more weeks, I’ve already put months into getting ready for it. I paid $10 to reserve the domain name, and I’ll be paying another $300 to host it. That’s a pretty large barrier to entry from my point of view.

It’s also one thing that will keep me motivated to continue developing the site. After all that time, work, and money, I’m not going to stop working on it until it is profitable and I’m getting income on a regular basis from it.

With a new blog, I find that I’m more of the opinion of easy come, easy go. When I abandon a blog, it’s no great loss.

But, there really is a loss. I’ll lose the time I put into building it, and in the long run that’s more valuable than any money I may have invested or not. I can recover money or earn more. I can never get back the time I lost.

When I first started debating this with myself, I was clearly in favor of blogging with WordPress over building a multi-tier website. I just seemed to make more sense.

Now, however, as I spend more time doing both and look back on the results of what I’ve gotten from each, I’m leaning much farther away from blogging and towards a content-rich, structured website.

I almost hate to admit it, because I disagreed with him when he originally wrote it, but I am more and more coming to agree with Ken Evoy and what he wrote about this subject: Blog or Build?

Finally, I’m going to disagree with some of my good friends, including Mitch Mitchell and Aussie Sire. I respect their opinions and truly enjoy interacting with them on our blogs.

What do I disagree with?

I’m finding that the number of comments or the length of the discussion on a blog post has almost no correlation with income.

Yet, it takes time to monitor the comments and respond to them, so there is a cost involved without a commensurate income to offset the effort.

That doesn’t mean that I’ll discontinue comments or discussions here. I won’t. But, I’m realizing that I’m doing it more for the enjoyment, debate, and socializing, rather than for generating income.

I earn far more from my traditional sites, and after their original design and building, I spend much less time maintaining them.

The choice is becoming more clear all the time.

I’m not trying to change your mind, I’m just passing along what I’m learning on this topic.

What do you think?

Act on your dream!

JD

Site Build It! or WordPress? Which is Best? Why?

This is a question that I have been asking myself for months.

Today, I created a new TwitterStorm (Twttrstrm.com) asking Which is better for building an online business? Site Build It! or WordPress? Why?

What’s a TwitterStorm? This is a new site powered by Squidoo. Now you can ask a question of your Twitter followers and easily gather all their answers in one spot.

I know that the majority of people who will see this post are probably happy WordPress users. I’m one, too.

Still, after years of building websites and blogging on a lot of platforms, I still keep coming back to thinking Site Build It! is a better choice for building a business website.

Is it better to blog or build?

When Ken Evoy first raised this question, I was leaning towards blogging and disagreed with some of the things he said about it. Now, however, after months of blogging, I’m not as in favor of WordPress as I once was, especially when building multiple blogs.

As part of my goals for 2009, I’ve decided to do more to promote local businesses in Murphy, NC. I already have several blogs and websites related to Murphy and Cherokee County, NC. I’m really not happy with any of them.

I’m considering mothballing all of them except for my Murphy, NC 28906 blog, which needs serious updating. First off, I have to upgrade to WordPress 2.7, change the theme, add plugins, add widgets, and then I’m faced with finding things to write about, in addition to updating the blog software whenever necessary.

I can probably get the blog to where I want it in a couple of days without too much of a problem, because I’ve been doing this a long time and know what I want to do. I’m going to change it and fashion that blog after this one.

One of the problems with blogs is always having to manage the software and that takes away time and energy from actually writing content.

My Act On Your Dream! site is powered by Site Build It! and has been sadly neglected over the last year or more. Now that I can devote full-time to building my business, I can put more effort into building it into the site I have planned. Still, even with little work on my part, it continues to attract visitors and makes a nice profit.

There are lots of things wrong with that site, however. I’ve only built a small fraction of what I have planned for it, and there are a couple of main reasons for that.

For over six years, I was my Mom’s full-time caretaker and the duties associated with that took precedence over everything else. I am happy that I was able to care for her so long when she needed it.

The second reason is that I wasted a lot of time and effort testing a lot of different ways to build websites. I’ve lost track of how many different blogging platforms and content management systems I’ve tested. What do I have to show for it? A lot of neglected or abandoned blogs in my wake. Of all the blogs I’ve started, there are only two or three that I’m going to continue updating.

What do I do with the others? Some of them get traffic and even earn a profit. Do I delete them and redirect the domain to a page on a site I’ll keep? Or, do I just throw them out with the rest of the clutter and delete them and then let the domain expire?

It’s hard enough to build traffic to a site. I really don’t like the idea of just deleting a site that actually gets visitors.

Is it better to keep the domain and put up a static page explaining that the blog has been taken down and link to one of my related sites, or is it best to just let the domain expire and forget about it?

Being a packrat, I tend to want to do the former, but I’m thinking this is a good time to declutter my online life as I unclutter my offline world.

I continue asking myself this question: Why do I have so many blogs?

I think the main answer is that the cost of entry is so low that it’s easy to throw up a blog on the spur of the moment and just as easy to lose interest in it somewhere down the line.

I already have a reseller account on HostGator, so I can add a new domain for basically no cost, except for registering the domain. So, there’s little to stop me from testing an idea.

But, I look at those blogs and consider that I am paying over $500 per year just for domain registrations. For that amount, I can get two subscriptions to Site Build It!

I’ve already decided that I’m going to buy a new subscription to SBI to build a new site promoting businesses in Murphy, NC, because only SBI provides all the tools I need to do it right. That means that I’m going to be deleting several sites that I started over the last few years. I hate to do it, because they’re ranked well in the search engines, but I’m sure I can get page one listings on the keywords I want with a new site powered by Site Build It. I know, because I’ve tested it.

So, all of this boils down to my dithering over deciding what to do this year. When it all boils down to the essentials, the only real sites I have that I should keep and maintain would be this blog, Act On Your Dream!, Murphy, NC 28906, and a new SBI site for Murphy.

I’ll probably keep JohnDilbeck.com, but it will be trimmed to a much, much smaller size.

Of course, I’ll continue to maintain my brother’s site, Georgia Drag Racing. There’s not as much to do on that site now that he’s unable to continue building it as he wants. Still, it gets a lot of visitors and there are a lot of people interested in the subject.

I’ll also keep a couple of communities I created on ning.com.

I have a couple of forums that I’ve been trying to build for a couple of years, but they aren’t gaining any traction, so now may be a good time to shut them down, too.

So, in looking at all my sites, blogs, forums, and communities, I can probably drop the number from over 60 to just a half-dozen or so and actually accomplish more with less effort. I don’t know this for sure, but that’s the direction I’m leaning.

When I build a site with Site Build It, I make a commitment to my own success by paying the $300 upfront for an annual subscription. I just don’t have that commitment when I create another free site somewhere.

I often wonder how many other people have gone through these same experiences. Have you?

I’ve read many messages on the members-only SiteSell forum where SBI webmasters tell their stories of floundering around until they find Site Build It and finally concentrate on building a successful business website.

On the other hand, I’ve read many posts on blogs and forums from people who feel that WordPress offers them the best set of features for the lowest cost.

All I know for sure is that I have gone through my testing and learning phase, and I’m ready to implement what I’ve learned.

One of the keys to success is to focus on what you want to do and then put all your effort into manifesting what you imagine. I just don’t believe that can be done when we try to do too much.

I’m really having a hard time making this decision. Part of me wants to simplify everything and focus on affiliate marketing and promoting local businesses. Part of me doesn’t want to lose all the other sites I’ve started. I have to make this decision and implement it, soon.

I welcome your comments, advice, and suggestions. I value the opinions of the people who read this blog.

Who knows? I may have a bunch of domains to sell or give away.

What do you think? Join the Site Build It! or WordPress? twitter storm and share your opinion.

Leave any other comments you’d care to share here.

Act on your dream!

JD

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• Murphy Gold News

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