Making progress by going backwards

August 10, 2009 by John Dilbeck · 18 Comments
Filed under: Affiliate Marketing, Amazon, Marketing, Musings, Squidoo Lenses 

The last six weeks have seen a very interesting change in my affiliate marketing strategy — well, interesting to me and possibly to you.

Part of this was not part of my ongoing plan — getting canceled by Amazon.com, for instance.

Part of it was finally having time to update some websites that had been neglected for most of the last two years as more and more of my time was devoted to caring for Mom and then working on settling her estate.

Part of it was reevaluating products and services that I’ve recommended over the last few years and deleting links to many of them. While I still feel that almost all of them were good products and worth what they cost, I’m no longer comfortable recommending them.

And, if I’m no longer comfortable doing it, why should I continue?

So, I spent a lot of time this morning removing and redirecting affiliate links for a variety of products.

I’ve been working day and night undoing what I spent years doing — finding and linking to affiliated products on a variety of websites, blogs, Squidoo lenses, and other places on the web. I don’t know how long it will take to find and delete all of them, or if that’s even possible, but I’m working on it diligently.

So far, I’ve deleted nearly a thousand pages on my various sites and at least that part is done.

Progress is not a continuous upwards curve

No matter how much we would like to have continuous, unbroken progress in our businesses, it just doesn’t happen that way.

There are always downturns, obstacles that must be overcome, and changes that must be dealt with.

Yes, it feels like that takes us away from getting our work done, but the truth is that it IS our work.

So, even though I’ve been undoing a lot lately, I feel like I’m finally making some progress by clearing out the old chaff so I can concentrate on growing new wheat.

(No, I’m not a farmer. That’s a metaphor.)

It’s a strange idea, possibly, but I really feel like I’m making progress even though most of what I’ve been doing has been going backwards.

On the positive side, my new website for promoting select locally-owned brick and mortar businesses in Murphy, NC is doing well and I’ll be devoting more and more time to building and promoting Murphy Gold over the coming months.

What part will affiliate marketing play in my future?

More and more, I’m asking myself that question, and I’m unsure of the answer.

As I get pickier about what I recommend to you and have to deal with unexpected things like changes in the NC tax code that got me dropped from several affiliate programs, I find it harder and harder to recommend products and services to you.

Of course, I’ll continue to recommend Site Build It! and I’ll continue using it for my new static sites. At this time, I don’t have any plans to create any new sites and may still decide to delete a few more, but the new sites I build will be powered by SBI.

What do you think?

Those are some of my thoughts about online marketing on a hot summer afternoon.

What do you think? How’s your affiliate marketing business progressing — or not?

Act on your dream!

JD

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Goodbye SFI Marketing Group

August 10, 2009 by John Dilbeck · 2 Comments
Filed under: Network Marketing, Nice Offers, Private Success Team, SFI Marketing Group, Squidoo Lenses 

This has been a difficult decision to make and I’ve been wrestling with it for months, but the time has come to say goodbye to SFI Marketing Group.

I’ve gone back through the posts I made to the SFI category and deleted all my affiliate links, but that’s just a start. I’ve been promoting SFI far and wide for over six years, so I don’t know how long it will take to find and remove all the affiliate links to their sites.

Fortunately, many of them are redirects and top-level domain names, so I’m going to redirect them to this blog post.

If you’ve come here thinking you were going to see a product sold by SFI, I hope you won’t be too confused.

I like many of SFI’s products

As I’ve said before, I really like many of their products and I’ll continue to buy them, but from someone else’s affiliate links in the future.

Not getting the results I expected

After six years of seriously promoting SFI Marketing Group and their products, I expected to see a larger return on my investment of time and effort.

Too many changes

Just last week, SFI introduced a whole new approach to their program and I think I’m just too old and tired to learn another completely new system. What is this? I think this is the third or fourth major change in their affiliate program in the last few years, and I haven’t seen any positive results from it — at least not in terms of income.

Getting off the treadmill

I admit that I have not taken the time to fully study and learn the new VersaPoints system, and I won’t be doing so.

My initial impression, however, is that affiliates may be more active, but much of that activity will be running in place on the treadmill to acquire points every month.

No, thanks.

Trying to Opt Out of SFI

I had a heck of a time finding a link for opting out of being an SFI Marketing Group affiliate. After looking at the pages for my account, the FAQ help file, the complete help index, and other pages, I finally put “opt out” in the search box and found the page for leaving SFI.

I’m sure there used to be a direct link on the menu, but maybe that was overlooked with all the major changes they made this month. I don’t know.

Canceling my standing order

There was a warning on the opt-out page that this would not cancel any standing orders I may have with SFI.

I canceled my standing order a couple of months ago, but I clicked the link just to check and be sure.

I’m a little concerned that it showed my standing order was still active, even though I’m pretty sure that I was not charged for it last month. I’ll double check my records to be sure.

Either way, I canceled my standing order (again).

Then I went back to the opt-out page.

There’s one last step to do. I need to check my email and click the verification link to complete opting out. That should do it.

Goodbye, SFI.

Act on your dream!

JD

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Squidoo makes major change in their home page

April 8, 2009 by John Dilbeck · 8 Comments
Filed under: Squidoo Lenses 

Have you been to the Squidoo home page lately?

Instead of just showing random avatars of their lensmasters, now they show the top lenses in each category, and you can click a “More” button to see the top 100 lenses in each category.

They’ve also made it easier to create new lenses using their various popular Squid Projects (see the bottom of the page).

I like this much better than what they used to have.

What do you think?

Act on your dream!

JD

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Are traffic exchanges worth your time?

March 25, 2009 by John Dilbeck · 13 Comments
Filed under: Advertising, Affiliate Funnel, Downline Builders, Soaring4Traffic, Squidoo Lenses, Traffic Exchanges 

For the last several years, I’ve spent quite a bit of time joining, using, and evaluating various ways to promote the products that enable me to earn a living as an affiliate marketer.

Among the things I’ve tried are traffic exchanges and downline builders.

I got to thinking about this earlier today as I was revising a couple of my Squidoo lenses: traffic exchanges and downline builders.

It seems that some people have strong opinions about them, both positively and negatively. Some are well-informed, others aren’t.

I’m somewhere in the middle. I think traffic exchanges have their pros and cons. I’m neither a fan, nor an opponent, of them.

Let’s look at a couple of things quickly, just to get the ball rolling.

What is a traffic exchange?

The simple answer: You look at my site and I’ll look at yours.

That may have been true a few years ago, but no longer accurately reflects the changes and innovations they have undergone.

Now, I think of them mostly as advertising sites.

I don’t try to show my websites on a traffic exchange. Instead, I try to promote myself and make an impression (hopefully positive) on the people surfing the exchanges. That’s one of the reasons I use the photo holding the steel rose. I’ve been told more than one time that it stands out.

Whether that adds to my professionalism or detracts from it is a different discussion.

Still, people remember that picture and recognize me on other sites as a result.

So, I’m promoting my personal brand.

Secondly, instead of showing my sites, I promote using fast-loading splash pages with the goal of getting someone to click the link and go to another site where we can build a relationship and maybe work together down the road.

Truthfully, I’m not doing as well at that as I should be doing.

I know what needs to be done, but haven’t gotten around to doing it yet.

For the last couple of years, as Mom’s health declined and I spent more time caring for her, there were many days when I was just too tired to do anything that required much work or creative thinking.

However, surfing the traffic exchanges was something I could do, and I actually enjoy seeing what others are promoting and then deciding for myself what I think about them – both the product or service and the person doing the promotion.

Since I still wasn’t all that sure what I wanted to promote on the traffic exchanges, I spent most of my time building downlines.

What’s a downline?

I’m not sure, but I think this term comes to us from the multi-level marketing business. Also known as MLM and network marketing.

The idea is that you get paid for making sales of your own to people who are not involved in the particular company and you get a smaller commission on sales made by the people you “sponsor” into the company.

In other words, your efforts are divided between selling products and services yourself, and building a team of others to do the same thing.

This is called leverage.

In actuality, for most of us, it becomes a time sink that does not produce the results we want.

I’m not very interested in MLMs and I only promote two of them. I’m in the process of deciding whether I want to continue with either of them and will make that decision by my birthday on July 1.

I won’t link to either of them in this post, because I don’t want to get side-tracked.

So, a downline is a group of people you have sponsored, plus the people they have sponsored, going down some number of levels as determined by the company.

Let’s move away from thinking about MLMs and downlines and turn our attention to traffic exchanges and downlines.

Do you have to build a downline in a traffic exchange?

Of course not.

You can spend your time surfing and reap the benefits of your own efforts.

Or, you can introduce others to the traffic exchanges that work best for you and help them get results, too.

I seem to be much better at introducing people and persuading them to join than I am at helping them get results. I’m not proud of this and it’s something I’m working to change.

Why spend the time and effort to sponsor someone in a traffic exchange?

There are a couple of reasons.

In most traffic exchanges, you become an affiliate and can earn commissions from any purchase made by the people you sponsor. I regularly get commissions from several traffic exchanges, and the people who sponsored me are also earning commissions based on my purchases.

In addition to monetary commissions, I also earn credits based on some percentage of the pages the people in my downline surf at that exchange. The more people in my downline and the more pages they surf, the more credits I earn.

These credits can be applied to showing websites (or preferably splash pages or squeeze pages), banner ads, and text ads.

In other words, the more people I sponsor, and the more pages all of us surf, the more advertising I can do on the site.

Of course, that applies to the people in my upline as well as any of the people in my downline. Each of us has the same opportunity to build our network of people and gain the benefit of the work we all do. When I spend time surfing, the people in my upline earn credits, too.

But, will the people who see our sites read them and click on the links?

Now, there’s the crux of the issue.

If you are showing your website or blog – especially if they take a long time to load – you’re probably wasting your time with traffic exchanges.

Years ago, that was the whole point: showing your website to someone. I’d show you my website and you’d show me yours.

That has changed over the years.

Traffic exchanges now have timers that frequently run under ten seconds, and only a few now require you to look at a site for 20 or 30 seconds before you can click on the next page.

If you have multiple links or an involved page, it will rarely be read and you can’t depend upon anyone clicking on any of your links.

Well what’s the point, then?

The days of putting up websites and/or blogs and making easy sales as an affiliate are pretty much over. Sure, you can earn some money doing it – maybe even a few hundred dollars per month – but you really can’t build a business just by doing this.

Now, you have to build a sales funnel and carefully plan your marketing activities.

Traffic exchanges no longer lead to direct sales – they are just part of the picture.

Think of a funnel.

There is a large opening at the top and a smaller opening at the bottom.

Traffic exchanges have their place at the top of the funnel. Sales take place somewhere between the top and bottom of the funnel.

The conversion percentage for any given offer you show on a traffic exchange is rather low, and can be very low for banner and text ads. So, to make it worthwhile, you have to show not just a few dozen views, but thousands per month.

That’s why most of the exchanges (all that I know of) have the option of paying to upgrade. With most upgrades, you get several hundred credits, which means that you can show your ads (splash or squeeze pages) by buying them rather than surfing for them.

Additionally, most of the traffic exchanges offer credits for sale. So, if you have an offer that converts well enough to earn a profit from it, you can theoretically buy as many credits as your budget allows and continue to grow your business until the offer no longer converts at that level. When it becomes unprofitable, it’s time to change the offer.

So, now, we’re entering a completely different type of marketing.

The savvy marketers use the traffic exchanges to introduce themselves to the surfers and offer something in exchange for a valuable item: the email address of someone who is interested in what you offer and permission to contact them using that address.

Instead of trying to make the sale directly, the goal is to have someone sign up to your mailing list. All reputable marketers who do this use some form of autoresponder service to manage the emails and comply with the CAN-SPAM laws.

When someone opts in to receiving your autoresponder series and/or newsletter and/or blog post updates via email, you now have not just one opportunity to make the sale, but multiple opportunities to build a relationship, pass along useful information, and hopefully make a few sales down the line.

If you do it right, you can meet hundreds or thousands of people who value your opinions and the information you pass along. Offer good information and many of them will look forward to hearing from you.

On the other hand, if you do nothing but sell, sell, sell and think of them in terms of email addresses with credit cards, then you’ll fail, fail, fail.

We are people and if you respect us and help us get what we are wanting, we’ll be happy to hear from you.

If you disrespect us or take us for granted or don’t do what you promised when we gave you our email address, then we’ll click on that link at the bottom of your messages and unsubscribe from your list.

So, it’s a two-way street. We’re building a relationship, and that takes time and real effort.

Also, as you know from in-person relationships, some are long-term and others are quite short. We may meet you on your splash page and get one impression, but learn to know you better on your mailing list and see a completely different person.

Perhaps we’ll grow to like you better or we may learn that you don’t offer as much as we originally expected.

Effective marketers build a list.

The people who don’t do well with traffic exchanges are those who try to do direct marketing through them.

The people who may do well are the ones who use traffic exchanges to meet new people and build a relationship over time.

I understand this and appreciate it. In fact, I’ve subscribed to hundreds of mailing lists over the last few years, and continue to subscribe to twenty or thirty that I look forward to reading. In this case, I’m also including blogs that I can subscribe to via email.

What I don’t do as well as I plan to do is to write newsletters on a regular basis and share what I have learned with others who are interested in the same things.

I’ve taken a lot of steps in moving in that direction. I have built a couple of forums that are ready for user participation. I have a couple of social networking communities in place, as well.

I have an Aweber account to manage my mailing lists and I’ve learned how to use it.

Now, I just need to focus on building my lists, and keeping each of them focused on the information I promise when someone subscribes, and providing a place where my readers can interact with me and other readers.

To do this, I’ve had to change a lot of things I was doing so I can move in the right direction.

This blog is one example. I moved it from its old site to a new domain and now it’s powered by WordPress, which makes it much easier to manage the discussions that build as you comment on what I write about.

Other examples include static websites that I’m rebuilding over time. When I first built them, I didn’t know all that I know now and they aren’t built to be part of my marketing funnel.

So, as I have time and energy, I’m converting them into sites that offer good information and each page will also be rewritten to invite the readers to respond to one offer.

It takes a lot of time and effort to do this correctly, but I’m convinced that it’s the way successful affiliate marketers, and network marketers for that matter, will continue to be successful in the future.

It’s hard enough to get someone to visit a site, let alone purchase something on the very first visit.

It’s much easier to offer free information to a first time visitor in return for subscribing to a list. Even if the conversion (subscription) ratio isn’t all that high, it’s still better than trying to sell when you first meet.

I still have a lot to learn, and even more to implement, but I’m making the effort to do so. Are you?

In some ways, bright people who are new to online marketing will have it a bit easier – if they follow the good advice that is out there. Learn how to build a marketing funnel, focus your efforts, and do what you say you’re going to do.

When someone signs up to your list, help them learn what you originally promised.

I wish I’d known that when I first started online marketing way back in the 20th century.

I’ll say this. If you don’t want to be part of the internet marketing niche, then it is probably true that traffic exchanges are a waste of time, because you’re not advertising to the right people.

If you work in a different niche, then you’ll need to find a way to attract other people who are interested in that niche. Probably the best way to do that is to build a site with information that can be found when people search on Google or other search engines.

Even if you do market to a niche for which traffic exchanges are effective, you have to remember that you have to do a lot of advertising on the traffic exchanges to get the results you want, because of the low conversion rates.

So, what do you think about downline builders and traffic exchanges?

Are they worth your time and effort?

Do you have a different, and better, approach?

I look forward to your thoughts and opinions.

Act on your dream!

JD

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Site Build It! or WordPress? Which is Best? Why?

January 16, 2009 by John Dilbeck · 82 Comments
Filed under: Blogging, Opinions, Sitesell and Site Build It, Squidoo Lenses, Twitter, Webhosting, WordPress 

This is a question that I have been asking myself for months.

Today, I created a new TwitterStorm (Twttrstrm.com) asking Which is better for building an online business? Site Build It! or WordPress? Why?

What’s a TwitterStorm? This is a new site powered by Squidoo. Now you can ask a question of your Twitter followers and easily gather all their answers in one spot.

I know that the majority of people who will see this post are probably happy WordPress users. I’m one, too.

Still, after years of building websites and blogging on a lot of platforms, I still keep coming back to thinking Site Build It! is a better choice for building a business website.

Is it better to blog or build?

When Ken Evoy first raised this question, I was leaning towards blogging and disagreed with some of the things he said about it. Now, however, after months of blogging, I’m not as in favor of WordPress as I once was, especially when building multiple blogs.

As part of my goals for 2009, I’ve decided to do more to promote local businesses in Murphy, NC. I already have several blogs and websites related to Murphy and Cherokee County, NC. I’m really not happy with any of them.

I’m considering mothballing all of them except for my Murphy, NC 28906 blog, which needs serious updating. First off, I have to upgrade to WordPress 2.7, change the theme, add plugins, add widgets, and then I’m faced with finding things to write about, in addition to updating the blog software whenever necessary.

I can probably get the blog to where I want it in a couple of days without too much of a problem, because I’ve been doing this a long time and know what I want to do. I’m going to change it and fashion that blog after this one.

One of the problems with blogs is always having to manage the software and that takes away time and energy from actually writing content.

My Act On Your Dream! site is powered by Site Build It! and has been sadly neglected over the last year or more. Now that I can devote full-time to building my business, I can put more effort into building it into the site I have planned. Still, even with little work on my part, it continues to attract visitors and makes a nice profit.

There are lots of things wrong with that site, however. I’ve only built a small fraction of what I have planned for it, and there are a couple of main reasons for that.

For over six years, I was my Mom’s full-time caretaker and the duties associated with that took precedence over everything else. I am happy that I was able to care for her so long when she needed it.

The second reason is that I wasted a lot of time and effort testing a lot of different ways to build websites. I’ve lost track of how many different blogging platforms and content management systems I’ve tested. What do I have to show for it? A lot of neglected or abandoned blogs in my wake. Of all the blogs I’ve started, there are only two or three that I’m going to continue updating.

What do I do with the others? Some of them get traffic and even earn a profit. Do I delete them and redirect the domain to a page on a site I’ll keep? Or, do I just throw them out with the rest of the clutter and delete them and then let the domain expire?

It’s hard enough to build traffic to a site. I really don’t like the idea of just deleting a site that actually gets visitors.

Is it better to keep the domain and put up a static page explaining that the blog has been taken down and link to one of my related sites, or is it best to just let the domain expire and forget about it?

Being a packrat, I tend to want to do the former, but I’m thinking this is a good time to declutter my online life as I unclutter my offline world.

I continue asking myself this question: Why do I have so many blogs?

I think the main answer is that the cost of entry is so low that it’s easy to throw up a blog on the spur of the moment and just as easy to lose interest in it somewhere down the line.

I already have a reseller account on HostGator, so I can add a new domain for basically no cost, except for registering the domain. So, there’s little to stop me from testing an idea.

But, I look at those blogs and consider that I am paying over $500 per year just for domain registrations. For that amount, I can get two subscriptions to Site Build It!

I’ve already decided that I’m going to buy a new subscription to SBI to build a new site promoting businesses in Murphy, NC, because only SBI provides all the tools I need to do it right. That means that I’m going to be deleting several sites that I started over the last few years. I hate to do it, because they’re ranked well in the search engines, but I’m sure I can get page one listings on the keywords I want with a new site powered by Site Build It. I know, because I’ve tested it.

So, all of this boils down to my dithering over deciding what to do this year. When it all boils down to the essentials, the only real sites I have that I should keep and maintain would be this blog, Act On Your Dream!, Murphy, NC 28906, and a new SBI site for Murphy.

I’ll probably keep JohnDilbeck.com, but it will be trimmed to a much, much smaller size.

Of course, I’ll continue to maintain my brother’s site, Georgia Drag Racing. There’s not as much to do on that site now that he’s unable to continue building it as he wants. Still, it gets a lot of visitors and there are a lot of people interested in the subject.

I’ll also keep a couple of communities I created on ning.com.

I have a couple of forums that I’ve been trying to build for a couple of years, but they aren’t gaining any traction, so now may be a good time to shut them down, too.

So, in looking at all my sites, blogs, forums, and communities, I can probably drop the number from over 60 to just a half-dozen or so and actually accomplish more with less effort. I don’t know this for sure, but that’s the direction I’m leaning.

When I build a site with Site Build It, I make a commitment to my own success by paying the $300 upfront for an annual subscription. I just don’t have that commitment when I create another free site somewhere.

I often wonder how many other people have gone through these same experiences. Have you?

I’ve read many messages on the members-only SiteSell forum where SBI webmasters tell their stories of floundering around until they find Site Build It and finally concentrate on building a successful business website.

On the other hand, I’ve read many posts on blogs and forums from people who feel that WordPress offers them the best set of features for the lowest cost.

All I know for sure is that I have gone through my testing and learning phase, and I’m ready to implement what I’ve learned.

One of the keys to success is to focus on what you want to do and then put all your effort into manifesting what you imagine. I just don’t believe that can be done when we try to do too much.

I’m really having a hard time making this decision. Part of me wants to simplify everything and focus on affiliate marketing and promoting local businesses. Part of me doesn’t want to lose all the other sites I’ve started. I have to make this decision and implement it, soon.

I welcome your comments, advice, and suggestions. I value the opinions of the people who read this blog.

Who knows? I may have a bunch of domains to sell or give away.

What do you think? Join the Site Build It! or WordPress? twitter storm and share your opinion.

Leave any other comments you’d care to share here.

Act on your dream!

JD

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TripleClicks – SFI new store grand opening

January 9, 2009 by John Dilbeck · 9 Comments
Filed under: Affiliate Marketing, Malls and Portals, Network Marketing, SFI Marketing Group, Squidoo Lenses 

As far back as July, 2008, or maybe even earlier, Gery Carson, President of SFI Marketing Group, announced a new ecommerce store. In mid-December, 2008, he announced the opening date of the store, January 5, 2009.

I’ve been waiting for that date, because I planned to make some commitments to marketing SFI based on what I saw when the store opened.

That date has come and gone, and I have a lot I want to say about all the changes. In fact, I have so much I want to say that I’m not going to be able to put all of it into one post, so I’ll be addressing the changes in several posts over the next few days. Today, I want to talk about the new TripleClicks store.

(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)

True to Gery’s word, the store opened on Monday, January 5, 2009. It opened a couple of hours late and there were some issues when it first went public, but by the end of the day most of those issues were ironed out and the store was performing pretty well.

Some of the problems people experienced were related to propagating the new domain through the Domain Name System (DNS), the world-wide database program that links domain names to specific IP addresses. Depending upon a variety of factors, it can take from a few minutes to a few days for a new domain to propagate worldwide. This is totally outside of a domain owner’s influence, so we just have to wait when a new domain goes public.

It’s been almost four days since the new TripleClicks store opened on Monday, and I’m seeing fewer people reporting problems with accessing the site, so I now feel comfortable talking about it and marketing the products in the store.

New TripleClicks lens on Squidoo

To start with, I just published a lens at Squidoo: SFI Marketing Group Store – TripleClicks. Come visit the lens and join in the duel and/or leave your comments. (That lens has been deleted.)

As always, I hope you’ll rate the lens and tell your friends about it.

Thanks!

SFI’s Veriuni line of products

As you may, or may not, know, SFI has a proprietary line of Veriuni products that include all-natural cleaners, dietary supplements, weight-loss products, personal grooming supplies, pet products, and probably some items I can’t think of right now.

The products you’ve come to love are available in the new store, but there is no Veriuni department. The products are shown in the departments in which they best fit. The cleaners are in Home & Garden; supplements and vitamins are in Health & Wellness; hand soaps, shampoo, and conditioners are in Personal Care; pet shampoos and supplements are in Pet Care, and so forth.

One way to find all the Veriuni products is to search for “Veriuni” on any page of the store.

You can find the Purjava products by searching for “Purjava” or “coffee.”

I’m getting better results by searching on just one word rather than a phrase. What’s your experience?

I am a real fan of the Veriuni line of all-natural, nontoxic cleaning supplies. These come in one quart or one gallon sizes and are concentrated cleaning products that you can dilute with water to obtain the correct solution for your cleaning needs.

For example, if you look at the price of a quart of Veriuni All-Purpose Cleaner, it may seem expensive to you, especially when you factor in the shipping costs. You have to remember, however, that after diluting the concentrate, you have actually purchased up to 32 gallons of cleaner. I think that makes the price much more acceptable, and that’s before you factor in all the benefits related to health and the environment.

New products

There are many new retail products in the store that we can promote.

For example, there are 53 new Dessert Essence beauty products available. Just go to the new TripleClicks store and search for “Desert Essence” to see the full list.

That’s another group of items SFI affiliates can promote and earn SVP and commissions on whenever a customer buys after following one of your affiliate links.

And, they’re even easy to promote. As an SFI affiliate, you’re already registered at the store, so just sign in with your SFI ID and password. When you do that, you’ll notice some changes. One of the most significant changes is when you look at a product’s page.

For example, look at the page for Baywood Lip Maximizing Formula, 3g. (Be sure you’re logged in.)

At the bottom of the page, affiliates will see a link for promoting the product, and your affiliate code is already built into the link. Additionally, you’ll find information related to SVP, CV, and the commission you’ll earn based on your rank as an affiliate, EA, or team leader. How much more convenient can that be? It’s one of the features I really like about the new store.

I mentioned that there are new products. In the Personal Care department, alone, there are now 186 products we can promote. Part of those products are retail products and we earn SVP and commissions from sales of them. Some are products that are being sold by private sellers – people like you and me – and we earn SVP on sales of those products, but not commissions.

If you haven’t taken some time to look at the new SFI TripleClicks store, I urge you to take some time and study it.

If you’re an SFI affiliate, you now have lots of new ways to earn commissions. If you’re not, you can join SFI for free and get started.

International Affiliate Concerns

One of the biggest concerns for international affiliates (anyone who lives outside the United States) has been the high cost of shipping to other countries.

I don’t think this first release of the store has addressed that concern. If I’m wrong, please feel free to correct me.

On the Welcome to the new year and SFI 3.0! page, Gery Carson addresses this issue, by saying:

Special note on shipping costs: One of our key objectives with the new store was to reduce shipping costs (especially for international affiliates and customers). To achieve this goal, we completely overhauled our shipping programming and installed all new software and hardware in our shipping center. We expect that this will have a positive impact.

Additionally, with TC’s Private Seller Program (more on this in a moment), products will be available for shipment from all over the world. This will also help reduce shipping costs since the product can literally be coming from within your same country, region, or city.

The biggest impact item, however, will be our alliances with dropshipping companies that will ship to you from around the world. Unfortunately, we were not able to get this component completed in time for our launch today. But rest assured, this IS coming. Watch for updates on this topic.

I’m hoping that these changes, when they are introduced, will make it much easier for all of us to sell products worldwide.

The TripleClicks Private Seller Program

This is where the new store starts to get really interesting.

Although it is unfair to compare the brand new TripleClicks store to marketing behemoths such as eBay and Amazon, I think you should pay some serious attention to the Private Seller Program.

It’s true that the features related to this are very basic at this time and don’t have the bells and whistles we have come to expect from sites such as eBay, but you can sell your stuff on TripleClicks right now.

That’s right. Take the stuff you no longer want and sell it to someone else.

Most SFI affiliates were given three credits for listing items and additional credits can be purchased inexpensively.

Anyone can buy credits to sell their stuff on TripleClicks.

For example, you can purchase one TC Credit for $1.99 or a pack of 250 TC Credits for $47.50. There are other packages of credits, too.

This means that you can sell one item for only $1.99 or buy a pack of 250 credits and sell your items for only $0.19 each.

If you have a lot to sell, you can purchase the credits you need and earn SVP. You can become an EA by buying credits and selling your stuff. Or, if someone else buys credits from your link, you can earn both SVP and commissions. This has the potential for becoming a profitable income stream.

But, don’t buy more than you need! Credits expire one year from purchase and you don’t want a bunch of expired credits.

SFI has provided marketing materials to help you promote the TripleClicks store and the Private Seller Program.

Already, a number of items have been put up for sale by private sellers on the store and more are being added daily.

Although you don’t earn any commissions when people buy from a private seller, you can earn a commission by promoting the store in your local area when the people you refer purchase credits to sell their stuff. Depending upon how well you promote it, and how well SFI implements it, this can be a good way for international affiliates to build an income stream.

At the moment, however, there are some drawbacks to doing this, but Gery says they will be addressed soon.

For example, even on the advanced search page, there is no way to search geographically. In order to reduce shipping costs, it is important that sales can be made relatively locally, especially if we’re going to consider this an online garage sale.

This is being addressed. In a recent update, it was announced:

2:09 p.m. 1/7/09 – We are busy fixing a few things that “broke” during our transition (such as Standing Order management) to SFI 3.0. Everything is coming along VERY nicely. We’ll also soon have in place some of the items that were not operational at launch, such as the “On Sale” and “Top Sellers” menu tabs. We’ll also soon have several additions to the Advanced Search so that you can search geographically, by date entered in TC, and more. We appreciate your patience while we complete these components.

So, we need to exercise some patience and see how the store develops.

In the meantime, however, I feel comfortable promoting it and look forward to it being a big success.

Sell Your Stuff

So, what do you have stashed away in your closet or garage that you no longer want? Sell it on TripleClicks.

I’m going to have to dig around and find something to sell so I can test it.

A few years ago, I had an eBay store and made some pretty good money selling my Steel Roses That Never Wilt. If I were still able to do the blacksmithing I love, I’d start selling my roses on TripleClicks. Unfortunately, I injured my left hand and can’t do any smithing right now, but I’m hoping I’ll get better.

If you make handmade arts and crafts, you may want to consider listing some of them on TripleClicks to see how it works for you.

There is a lot more to say about the changes at SFI and the new TripleClicks store, but I’m going to stop here. I’ll have more to say in later posts.

What’s your opinion?

So, what do you think?

Are you more or less interested in SFI now that you know a bit about the new store?

I look forward to discussing it with you.

Act on your dream!

JD

(Update August 2009: Affiliate links removed, as I no longer promote SFI Marketing Group.)

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Is Twitter a microblog or a party line?

January 1, 2009 by John Dilbeck · 28 Comments
Filed under: Business Networking, Communities, Social Networking, Squidoo Lenses, Telephone, Twitter, Western North Carolina 

I have discovered that there are very few people in Murphy, NC who are using Twitter.

As a result, I’ve been doing a lot of thinking about how I can educate my friends and neighbors in this little mountain town to use free Internet services to promote their activities, interests, events, organizations, and businesses.

I’ve experimented with websites, blogs, forums, communities, and more, and none have gained traction, yet. Perhaps I’m just a bit ahead of time on this, but it may also just be a matter of finding an easy-to-understand analogy that will attract people to creating new conversations online.

Part of the problem, I think, is that we’ve been trained for decades that promotion and advertising are mostly one-way announcements and not two-way conversations.

To promote an event, we buy advertising on the radio or newspapers. If our area and event are big enough, we may even promote it on TV.

These are examples of one-way announcements. We tell, and hope someone listens, hears, and does what we want.

With the widespread use of the Internet, however, this is changing.

Now, we can have conversations, inexpensively or free, and these can lead to that most-wanted form of promotion, word-of-mouth recommendations.

Those of us who practically live online don’t really understand that most people don’t spend all their time thinking about websites, blogs, forums, social networking, and all the other things that we devote our time and energy to on a daily basis.

I was reminded of this a few days ago when I asked someone for his email address and he wasn’t really sure. Now, I don’t know about you, but my email address is so important to me that it has been indelibly imprinted onto my brain.

I’ve spent years making it easy for people to email me. In fact, I get hundreds of emails every day and usually send a dozen or two. How could I not know my email address? It seems almost impossible.

Yet, many people don’t depend upon the Internet for carrying on conversations and talking about what is important to them.

I can spend a half-hour or so writing a blog entry or a new web page about something that is important to me, and I can make it available to anyone in the world with an Internet connection. It’s practically free.

Even when I consider how much I pay annually for domain names, webhosting, email autoresponders, page rotators, banner rotators, and other similar services, it all adds up to less than a couple of thousand dollars per year. How much newspaper or radio advertising can I buy for that?

A blog post or web page has an indefinite life-span. I know that I’m making sales from information I put on the web years ago, not just from what I wrote yesterday or today.

Currently, a search on Google for “John Dilbeck” returns over 8,000 results and “johndilbeck” returns over 35,000 results, so there is a lot of information out there created by me or talking about me. This is just a small sample of all that I’ve put online over the last several years.

A radio ad has a life span of seconds. A newspaper ad has a life span of days. Even most promotional products have life spans of weeks or months.

What is the life span of a tweet on Twitter?

That’s hard to say.

If we’re online and watching our Twitter stream, it seems as if most tweets have a life span of seconds, almost like a radio spot.

But, that’s only part of the story.

Think of a major event or thing and search for it on Google. You’ll find hundreds or thousands of links to what you searched for, but you already expect that, don’t you?

Now search for it on Twitter.

Did you know that all those tweets are still available? Did you know that all the hyperlinks are preserved and are still active? Did you know that the search engines follow those links?

Want to know what I’ve been saying on Twitter, or what people have been saying to, or about, me?

Does that give you a different idea about the life span of a tweet?

Now, what happens if we take this knowledge and use it to try to build a conversation.

That’s one of the things I’m going to be doing in 2009.

This year, I’m going to concentrate on two things:

1. affiliate marketing

2. promoting the people, events, and organizations in Murphy, NC.

I am dramatically narrowing my focus and hope I can build higher revenue from affiliate marketing and gain better traction in promoting what’s going on in Murphy.

I’m not going to become a news organization. I’ll leave that to the newspapers and radio stations in town. After all, I’m interested in marketing, not news.

While testing it, I’ve done it for free for several years. This year, I’ll charge reasonable rates for what I will do, and those rates will be much less than what it would cost for using traditional advertising.

Still, I like doing things for free on the Internet and I’ll help people in my community learn how to do that, too.

I think Twitter can play an important part in doing all this.

Earlier, I said that it takes a good analogy or model so that people can easily understand how to join in online conversations. Things that are simple for some of us can be confusing to others.

For example, take the idea of Twitter being a microblog. Those of us who blog every day can understand that, but if you don’t know about blogging, is it a good model to use?

You may not be an old geezer like me, but I remember when several people used the same phone line. This was called a party line. At any given time, someone may have been talking on the phone, but you never knew who was listening.

Later there were private lines and now cell phones, but in the very early days, we had party lines.

Here in Murphy, this is a good analogy to use for Twitter. Why? Because it’s an ingrained part of the local culture. There is a popular program on WKRK radio called PartyLine, and it is hosted by Bill Yonce on weekdays and Tim Radford on Saturdays.

Listeners can join the conversation by calling the program and talking to the hosts. They can chat about what’s happening, offer what they want to sell or ask for what they want to buy, or just pass the time for a few minutes. A few years ago, when Mom was healthier and still able to get around well, she would always have PartyLine playing on the radio as she worked in the kitchen.

So, for the people who are much more comfortable with offline communications, perhaps a party line is a better analogy for Twitter than is a microblog.

You can listen to whomever you chose on Twitter, so it’s not like some giant chat room. You can fine tune the group of people you listen to so that you get specifically what you want. Anyone can choose to listen to you, or not, too.

Substitute the word “follow” for “listen” and you have a good understanding of Twitter.

Then, you have to think about how these groups of followers overlap, intersect, and diverge. For example, John may follow George, but not Jane. Perhaps Jane follows John, but not George. If George tweets about something interesting, John would learn about it – potentially – but Jane probably would not. However, if John then tweets about it, he would be extending the reach of the conversation beyond George’s followers/listeners. In traditional marketing, we call this “word of mouth.”

In reality, George may tweet about it, and John may post the information on a blog, lens, forum, website, or some other presence he maintains on the web. All of this can be done in a remarkably short time, with little effort, and negligible expense.

Who knows how far the information will spread?

So, while Twitter may be thought of as a party line, it potentially has a much wider reach. It brings another meaning to the old saying, “a little birdie told me.”

Unlike a party line, however, you can’t just talk as long as you want. You are limited to short tweets of 140 characters or less. You can tweet all you want, but each one is short and generally focused.

How much does it cost? Nothing.

So how is that going to help me promote Murphy, NC?

Well, there’s the rub.

There are so many tweets every day on Twitter that a few about Murphy would easily get lost in the crowd.

That’s where the #MurphyNC hashtag comes in.

By tagging all tweets that are specifically about something or someone in Murphy with that code, it is easy to search for them. It is also relatively easy to syndicate those search results.

Currently, there are few tweets with that hashtag, but I’ll be working to change that, over time.

This morning, I am testing syndicating these #MurphyNC tweets on my Squidoo lens for Murphy, NC 28906.

It didn’t go as smoothly as I had hoped.

I could not get the lens to show the feed, so I ran it through Feedburner.com and created a new feed at: http://feeds.feedburner.com/MurphyNC-TwitterSearch

Squidoo can read and show that feed, with no problem. I wonder if it is because the Twitter search feed is in Atom format rather than RSS.

Another problem to consider if you want to syndicate hashtag searches on your lenses is the fact that Twitter uses relative anchor addresses in the content, instead of absolute URLs. This means that the #MurphyNC link in the content will not link directly to the Twitter search page. This will give you unintended results, depending upon where you syndicate it.

To get around this problem, I’m syndicating headlines only on my Squidoo lenses. If someone clicks the headline, it will take him/her to the status address for that particular tweet. Since this is shown on the Twitter domain, the hashtag link in the content will point to the right place.

It will be impossible to syndicate a real-time conversation on Squidoo, because the minimum update time for an RSS feed is 30 minutes for a Squidoo RSS module. At this point, that’s not a problem, because I’m the only person doing it and all my #MurphyNC tweets have been tests up until now. However, if it ever gets popular, this would not be a workable solution for syndicating the feed.

Although doable, this may not be the best way to syndicate a conversation on Squidoo.

I’m open for suggestions, because this is something I want to do on multiple lenses, as well as several blogs and websites.

Why am I talking about this on a blog that is about affiliate marketing?

This question is easier to answer. It’s because readers of this blog are generally more technically sophisticated and are used to online interactions. It’s also because I earn money from affiliate marketing even on my local pages for Murphy, NC.

And, Twitter is already helping me earn from my affiliate marketing efforts on my Squidoo lenses and blog posts.

This has been a long-winded way of asking your opinion of how to describe using Twitter to talk about a town or city. Is it a microblog or a party line, or something else entirely?

What model or analogy would you suggest to make it easier for offline-oriented people to join in online discussions using Twitter? Do you think Twitter is really effective for this?

Act on your dream!

JD

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Did you know you can syndicate your SquidCasts by RSS and email?

December 22, 2008 by John Dilbeck · 6 Comments
Filed under: John Dilbeck, Lenses, RSS Syndication, Squidoo Lenses, email marketing 

As I’ve written previously on this blog, you can treat your Squidoo lenses as a sort of mini-blog by sending a SquidCast whenever you create a new lens or make significant updates to an existing lens.

The SquidCast is a very limited posting (500 characters maximum) about the lens. This is added to the RSS feed for that lens.

For example, the following URL is the RSS feed for my John Dilbeck lensography lens:

http://www.squidoo.com/xml/syndicate_lens/John-Dilbeck

Each lens has a similar RSS feed.

In order to make use of this, you must remember to send a SquidCast whenever appropriate. Fortunately, we are reminded to do this whenever we publish a lens.

You can treat this RSS feed as you would any other. It can be added to feed readers, syndicated using RSS modules on other lenses or your blog, and it can be syndicated via email, if you want.

I got to thinking about this because I read a post by Linda Martin on her blog: Offer Email Subscriptions to Your SquidCasts

She has created a new lens, Offer Email Subscriptions to Your SquidCasts, that explains the process of offering updates via email for your SquidCasts for all your lenses.

Essentially, her method uses the RSS feed for all a lensmaster’s Squidcasts, provided by thefluffanutta’s SquidUtils.com, and syndicates it using the free services of FeedBurner.com.

Each lensmaster can get an RSS feed through SquidUtils.com that includes the SquidCasts you’ve made for all your lenses, combined. The URL for my feed is:

http://squidutils.com/squidcasts/from/johndilbeck.rss

Feedburner.com provides tools for publicizing your RSS feeds, including syndication via email. It is a free service, and you can syndicate as many RSS or Atom feeds as you want.

Using the method Linda describes on her lens, anyone who subscribes to the email updates will be notified whenever a lensmaster updates any of his or her lenses. This may be a very good way to keep your fans updated if your lenses are about similar topics.

However, if you have a lot of very different types of lenses, it may not be the best approach, necessarily.

Linda provides a caution on her lenses reminding the subscriber that they’ll receive updates on all her lenses, not just the one they’re subscribing from.

On the other hand, you may want to restrict updates to just the lens that’s being read.

You can do this by syndicating just that lens’ RSS feed via Feedburner, instead of the combined SquidCasts feed provided by SquidUtils.

That way, your readers will not be surprised by updates totally unrelated to the lens from which they subscribed.

So, which is better?

Do you want an easy way for your readers to subscribe to your SquidCasts for all your lenses combined?

…or…

Do you want an easy way for your readers to subscribe to just the SquidCasts about the lens they are currently reading?

I think syndicating the SquidCasts for all your lenses may be more useful, unless you have a lens that will be updated frequently. There’s not much point to subscribing to updates to a lens if it is only updated every few months or so, is there?

Fortunately, you can do either – or both – depending upon what you think is best for your readers and the particular lens they are visiting.

Thanks for the reminder, Linda, and for providing clear instructions on providing our fans with another easy way to be informed when we make changes to our lenses.

If you set this up, don’t forget to offer it to your fans on your lensmasters’ page, too.

So, what do you think about this? Is it something you would want to offer to the readers of your Squidoo lenses and to your fans?

Act on your dream!

JD

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Promote Your CafePress store on Squidoo

December 22, 2008 by John Dilbeck · 19 Comments
Filed under: Affiliate Marketing, CafePress, Marketing, Poll, Squidoo Lenses, Squidoo Marketing 

I was just updating my Promote Your CafePress Store lens on Squidoo and started wondering why someone would add a link to their shop, but would neglect to reload the page and vote for their own shop so it would rise closer to the top of the list.

What would be a valid reason for this behavior?

Could it be a basic lack of understanding of how the Squidoo Plexo modules work? On most of my lenses with a Plexo module, I have it set to add the link right away and send me an email message. When I get time, I go through those messages and look at what has been added to my lenses. If something is off-topic, I delete it.

Usually, I click on the link to see what was added. If I like it, I’ll click the up-arrow on my lens and vote for it.

The more up-votes, the higher the link will appear in that list.

Now, I’ve been remiss in looking through the CafePress shops in this lens, but I’m going to rectify that omission in the next few days by visiting those shops and voting for the ones I like.

I made some changes to the lens this evening. Instead of showing just the top 25 lenses (based on vote count), the lens is now showing all of them. I also removed the option to vote down a store in the list.

Still, I wonder why someone would build a store at CafePress, want to sell their merchandise, would add a link to their store on my lens, but would neglect the simple act of voting for their store and asking their friends to do the same.

Lack of understanding? Being too scattered in what they’re doing? Lazy?

I’m not going to make that mistake.

If you visit my Promote Your CafePress Store lens, I hope you’ll take the time to click the up-arrow next to my store, John Dilbeck – Shirts, Mugs, and Hats : CafePress.com. Currently, it’s at the top of the list with only two votes! Hopefully, after writing about it, my store will stay at the top of the list, or at least near the top.

If it doesn’t, that’s okay, too. I created the list with the anticipation that CafePress shop owners would list their store, and ask their friends to vote for it. I’m hoping other visitors to the lens will look at the stores in the list and vote for their favorites. Maybe the best stores will rise to the top, eventually.

Helping my friends promote their shops

Originally, I created the lens because I had friends with CafePress shops who were not selling their merchandise. Some of them had some high-quality designs, so the lack of sales must have been due to the lack of proper marketing.

Now, I know that one link on a lens will not create an overwhelming rush of customers to your store with their credit cards outstretched as they join in a mad frenzy of shopping, but it is a start.

Promote your shop

Have you taken that first step? If you have a CafePress shop, have you added a link to your store on this lens? Don’t forget to reload the page and vote for your shop.

Have you promoted your shop anywhere online? How are you attracting visitors to your shop so they’ll buy products with your designs?

Squidoo Marketing Community

A few months ago, I started the Squidoo Marketing Community so my fellow lensmasters could share ideas, help each other, and do a better job of marketing using their Squidoo lenses. There’s even a CafePress Shops group there so we can focus on discussing ways to promote our CafePress designs.

CafePress Affiliate Marketing Program

Did you know that CafePress has an affiliate marketing program managed through CommissionJunction.com? They do, and it pays pretty good commissions.

As a shop owner, I welcome sales by affiliates and I’m happy to provide part of my profits to them for any sales they make.

As an affiliate, I’m happy to accept a commission for helping to sell someone else’s items through my marketing efforts.

As you may know, my CafePress shop is located at Shirts-Mugs-Hats.com and I welcome anyone who would like to purchase my designs and/or any affiliates who would like to earn a commission by marketing my designs to your readers.

Do you have a CafePress shop?

What are you doing to promote it?

If you don’t have one, did you know that you can open your own shop for free?

An even better deal is opening your shop and upgrading it to a premium shop. You’ll be able to do much more with it. Considering all that CafePress provides, the low monthly fee for a premium shop is a real bargain.

How satisfied are you with your CafePress store?

I know everyone isn’t as satisfied with CafePress as I am.

So, what’s your experience?

What do you think?

Tell us about your CafePress shop and what you are doing to promote it.

I’m interested in your experiences with CafePress, learning more about your shops and the designs you sell, and how you’re marketing your products via CafePress.

How can we work together to help each other increase our sales and make more profits from our CafePress stores?

Act on your dream!

JD

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Do you like the new Squidoo Workshop editor?

December 18, 2008 by John Dilbeck · 14 Comments
Filed under: Poll, Sitesell and Site Build It, Squidoo Lenses 

In the last day or so – I don’t know exactly when – Squidoo released a new Workshop editor for editing lenses.

I didn’t know about it until I was editing a couple of lenses yesterday and there it was. Everything looked totally different, and for a moment I wasn’t sure what to do.

So, I did what I normally do. I started poking around to see what would happen when I clicked on things.

In just a few minutes, I felt pretty comfortable with the new editor and started liking it.

Many things are much faster. It looks like they’re using more AJAX to speed things up.

Although I haven’t tried adding a module or changing the order of the modules on a lens, it looks like the new system will be faster. I’m going to try that later today.

Well, why wait? Hang on a second while I go edit a lens and republish it…

I have a lens about Ken Evoy that hasn’t been updated in a long time. So, let’s update it.

Ken’s role at Sitesell changed in 2008, so I wanted to add a text module for updates.

With the old Workshop, I’d have to click on the Add Modules link, go to a completely different page, add the modules I wanted, drag them to the correct order, and then go back to the editor. That took some time, especially for people on dialup connections.

With the new Workshop, I just went to the right column and clicked the plus sign next to Text module. At the bottom of the list, I clicked Add. That’s it. I wanted to change the position of the module, so I went to the next section in the right column, Reorder Modules, and dragged the title of the new text module to where I wanted it. When I clicked the Apply button, the page reloaded with the new module right where I wanted it. This was much faster than the previous method.

Once I had the new text module where I wanted, it was just a matter of writing the content and visiting a couple of sites to get the proper URLs.

Done.

Publishing the lens worked as expected and it’s now live in its updated form: Ken Evoy.

Everything that I tried worked great, but there is one thing that is a bit irritating.

I’m using a Mac and Firefox 2.

At the top of the new Workshop, there is a gray section across the top that has links to several things related to the lens, including the Publish button.

For some reason, that section deactivates the scroll bar and the scroll up button. Now, I’m an old dinosaur and I prefer the scroll arrows on each end of the scrollbar, and not next to each other. As a result of the changes in the new Workshop, I can’t scroll up by using the up arrow. This really bugged me, at first. Then I found a workaround. All I have to do is click in the scroll down part of the bar until the scroll button (what used to be called the Thumb) is below that gray section. Then, I can drag the thumb back up to find the part of the page I want to see. It’s a bit annoying, but easy enough to work around.

All things considered, I like the new Workshop. I’m sure they’ll get the bugs worked out in the next few days.

So, what do you think?

I’m looking forward to your thoughts and comments.

Act on your dream!

JD

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