Why do some forums thrive and others just seem to wilt?

August 24, 2009 by John Dilbeck · 22 Comments
Filed under: Act On Your Dream!, Communities, Forums, Social Networking 

I have several forums that I manage and I don’t know the answer to what appears to be a simple question.

Why do some of them thrive and grow while others just wilt?

Two that are thriving are actually social networking communities hosted on Ning.com, but they feel very much like a forum to me.

My Squidoo Marketing community continues to grow very well and the membership is approaching 200 members. I join in the conversations when I have something to say, watch out for spam, and check in two or three times per day, but the majority of the activity comes from the members interacting with each other.

Murphy Connections is growing, too, but a bit more slowly. That’s understandable since it’s geographically targeted to a small town in the mountains of western North Carolina. Yet, even though it draws from a smaller target group, it is growing and the participation is pretty good.

On the other hand, my A Year From Now Forum, which is tied in with my Act On Your Dream! website just isn’t doing anything. Part of the fault is mine, because I really neglected it over much of the last couple of years when I wasn’t able to give it the attention it deserved. Still, it’s getting an average of 50 visitors per day, yet practically none of them are joining and participating. It’s obvious that the posts are getting read, but replies and new threads are practically non-existent.

Is it the subject matter? Am I reaching the wrong audience? Is the forum just not worth joining and participating?

I don’t have much ego involved in this, so please feel free to be honest with your comments. Just remember that honest doesn’t mean the same thing as brutal.

I’m hoping your fresh eyes on the subject will help me learn what I can do differently to improve.

I’m hoping you can offer some advice to help me.

Act on your dream!

JD

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I just learned how to enjoy Facebook more

August 24, 2009 by John Dilbeck · 12 Comments
Filed under: Facebook, Friends and Family, Social Networking 

I don’t spend a lot of time on Facebook, but I do go there two or three times per week to see what my friends are doing.

I’m not one of those people who goes “friend crazy” on Facebook. I have just under 300 friends there.

Lately, I’ve been getting tired of going to the Facebook home page, because I just wasn’t interested in what I was seeing most of the time.

But, this evening, based on a chance comment I read somewhere yesterday, Facebook got a lot more enjoyable for me.

I’ve been reading a lot of blogs over the weekend and someone — I don’t remember who — said something about Facebook friend lists in passing. He or she didn’t go into any depth to explain it, but it stuck in my mind, somehow.

This evening, when I went to Facebook, I went to their help center and found out what friend lists are.

Over the last few weeks (months?) I’ve seen the “Add to list” link when someone requests to become my friend, but I never thought about it.

Tonight, I learned that I can create multiple lists to segment all of my friends into smaller, more useful groups.

I went to the Friends tab on Facebook and waited for the drop-down menu to appear and then I chose the All Friends link.

Then I went through all my friends there and added many of them to one or more lists. I created a list for close friends, another for family, another for bloggers, one for Squidoo friends, one for marketing, and so forth. I may go back and add other lists, but I’m pretty happy with what I accomplished this evening in a surprisingly short time.

I was also a bit surprised when I realized I had not a single clue who some of the people were who I had accepted as friends. I don’t remember ever seeing some of their names. Over the next few weeks, I’ll visit the profiles of the ones I don’t remember. Unless there is a good reason to keep them, I’ll be removing them from my friends.

After all, how much of a friend can they be if I don’t even remember who they are?

So, after doing all of this, I still didn’t see how it would be useful to me.

I went to the Facebook home page and still saw the same old mish-mash of updates that weren’t very interesting to me.

Then, I looked into the left column and saw some links. At the bottom of the short list was the link labeled “more.” I clicked it and there were my brand new friend lists.

I clicked on the Family link and a few seconds later all the updates were from my family members on Facebook. Now, that was interesting and useful!

After reading that, I clicked on the Close Friends list and read what they were up to.

Next I clicked on the Marketing list and enjoyed reading their updates – for the most part. It turns out that some of the updates really weren’t all that interesting. I may be removing some of the people in that list from my friends.

In the next few minutes, I clicked on each new list, in turn, and really enjoyed reading updates that were more or less grouped by people in categories in which I was interested.

I can already tell that I’ll spend more time on my Family and Close Friends lists as I continue to use Facebook.

Several people are on multiple lists.

It was interesting that I chose to add some people I know in real life as Close Friends and a few people I’ve never met in person, but who feel like close friends, anyway.

Maybe you already know all about this and you’ve been doing it forever and wonder how I could be so dense. That’s okay. Sometimes it just takes me awhile to learn to use the features each tool offers.

I know for certain that I’ll be using friend lists on Facebook from here on out.

What about you?

Act on your dream!

JD

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Did you get your preferred username at Facebook?

June 13, 2009 by John Dilbeck · 22 Comments
Filed under: Social Networking 

I know this is not breaking news for many of the readers of this blog, because you already got the username you wanted on Facebook today.

Still, for others who aren’t up on the latest developments, I thought it would be worth a short post about the subject.

This morning, Facebook made it possible for us to set our preferred username (if it is available) to make it easy to link to our profile there.

I was lucky and now you can reach my profile at facebook.com/johndilbeck.

Have you claimed your username at Facebook, yet?

You can do it here: facebook.com/username.

Act on your dream!

JD

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Lynn Terry blogs about the FTC and Social Media Marketing

May 20, 2009 by John Dilbeck · 24 Comments
Filed under: Advertising and Marketing, Affiliate Marketing, Blogging, Social Networking 

For the first time in several weeks, I fired up my newsreader and started catching up on what my friends have been blogging about recently.

One of the first things that caught my eye was Lynn Terry’s post, FTC to Regulate Social Media Marketing.

She did a good job linking to information about this, so I won’t repeat what she said. Click the link, above, to read her post; it will open in a new window.

I think it’s about time that the FTC started to crack down on deceptive advertising and claims, and the new emphasis on “atypical results” is a good thing, too.

Although I can’t show you specific statistics to back up what I’m about to say, it’s common knowledge that over 90% of affiliate marketers never earn anything, or at least earn very little.

Yet, there are people and websites out there that claim that it’s the easiest thing in the world to join a few affiliate programs, set up a blog, and start earning thousands of dollars.

This claim is simply not true.

Yes, there are a few people who earn thousands of dollars every month through affiliate marketing, but they are the exceptions – they are the people who enjoy “atypical results.”

Perhaps it was a matter of timing. Maybe they got in at the right time.

Maybe they had more experience in marketing and advertising than most of us.

Who knows why they were successful.

Online marketing is still not as easy as some would paint it.

So, I’m hoping that the FTC does crack down on all the hype and scams that are floating around.

On the other hand, it worries me a bit that they may go too far.

Some of us try very hard to have a good knowledge of what we recommend. I am a satisfied customer of the products and services I recommend the most, but I can’t be 100% sure that I haven’t said something, somewhere, sometime, that may come back to bite me.

What about you?

Have you ever taken someone else’s word about a product and recommended it with little or no personal experience?

I don’t think you want to open yourself up to all the problems that will arise when the FTC cracks down on blogs and social networking sites.

I am far from getting rich, and my affiliate marketing income has dropped dramatically since last September, but I’m in this for the long haul and look forward to the months ahead when my revenue will rise, again.

I feel that I’ve been ethical and honest about the things I promote, but I look back and see that some things I liked a few years ago no longer look as good as they did then.

Does this mean that I have to find all my websites and everything I’ve ever published and see if they need to be modified and/or deleted?

I really don’t know.

Lynn’s post has given me something to seriously think about now that I’m getting back to work.

What do you think?

Act on your dream!

JD

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ChirpCity – find others using Twitter in your town

April 1, 2009 by John Dilbeck · 8 Comments
Filed under: Business Networking, Social Networking, Twitter 

I am always looking for others in my area who are using Twitter and other social networking tools.

There aren’t many people in Murphy, NC who use the service, but a few more are coming online every month.

Today, I found a new tool at ChirpCity.com that helps find other local Twitterers.

Here’s the ChirpCity page for Murphy, NC. I found a few new people to follow there. I’ve bookmarked this page and will revisit it regularly.

If you see this and you are interested in Murphy, NC, you are invited to join us at our new Murphy, NC online community.

Act on your dream!

JD

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Twitter Grader – find local Twitter elite

January 13, 2009 by John Dilbeck · 7 Comments
Filed under: Communities, Social Networking, Twitter, Web Services, Western North Carolina 

This turned out to be an interesting morning. I just spent several hours doing something that wasn’t even close to being on my to-do list, but it worked out well.

It started out innocently enough.

Brian Hawkins left a comment and I went to visit his blog. I was reading his Extreme Ezine Makes The Grade post and it reminded me of Twitter Grader.

After visiting Brian’s profile page on Twitter Grader, I went and had a look at my Twitter Grader profile page.

I had been there sometime in the past, but never really paid a lot of attention to the site. I’m somewhat leery of sites that tell us how much our sites are worth and how we rank for whatever they’re covering.

This morning, however, I stopped and really looked over my profile page.

One thing I noticed is that the link next to the “Full Name” label is a link to my Twitter profile. That certainly makes it easy to follow someone.

I also noticed that it had a link to the Twitter elite in Murphy, NC. Of course, I had to visit that page.

When I visited the page, it turns out that I am the Twitter elite in Murphy. I’m the only one listed on the page. I guess that’s one of the benefits of living in a small town.

It’s also one of the benefits of listing your town and state in your Twitter profile, if you live in the USA. I’m not sure how it works if you live elsewhere.

It also is a good opportunity for others who live in Murphy to establish their presence by starting to use Twitter regularly.

I wondered who would be listed as the Twitter elite in Asheville, NC.

I found a list of 50 people and visited each of their Twitter profiles. I think I followed about 20 of them.

This is a good way to find other proficient Twitter users in your local area and to meet the ones with similar interests.

But the twisting path I followed this morning continued along to places I’d never seen.

One of the Twitter elite from Asheville had just joined a Twitter Group for Asheville, NC and I went to take a look at the group.

When I noticed the #asheville hashtag code for the group, something clicked.

If you’ve been following my blog for the last few days, you’re already aware that I’ve been looking at ways to use Twitter to promote what’s happening here in Murphy, NC. I’ve been experimenting with the #MurphyNC hashtag.

So, I read the FAQs at TwittGroups and decided to create a group for Murphy.

There was only one thing to do before creating the group.

In December 2007, I created a half-dozen communities on Ning.com, but closed all of them in June 2008 for reasons I won’t go into here. Suffice it to say that it really pays to read the terms and conditions of a site before putting a half-year of effort into it.

When I was fully aware of the terms, I resurrected one of the communities for Squidoo Marketing and have been enjoying sharing with others in the community for the last six months.

One of the other communities I’d started was for Murphy, NC. This morning, I checked to see if the subdomain I’d previously used was available. It was, so I reopened the community.

Then, it was time to create the TwittGroups group for Murphy.

All of this took a few hours and it opens the door to much more work in the near future, but part of this was already in my plans for this year.

I’m not going to do anything with the Murphy community on Ning until I line up one or more businesses to sponsor the site. For the last few years, I’ve been promoting the area and some of the businesses for free, but it’s time to stop doing that.

As soon as I’ve lined up at least one sponsor for the site, I’ll start rebuilding it.

This time, however, there will be more tools thrown into the mix, including Twitter.

If you are in Murphy, NC, and you are a Twitter user, come and join the group for Murphy.

If you’re not in Murphy, you may find that Twitter Grader and TwittGroups may be tools you’ll want to try out, especially if you’re promoting a local area.

As with all experiments, part of this may prove to be worthwhile and part may be a waste of time. I won’t know for sure until I’ve worked on it for a few months.

Thanks, Brian, for linking to your TwitterGrader profile page. It made for an interesting morning!

Act on your dream!

JD

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Is Twitter a microblog or a party line?

January 1, 2009 by John Dilbeck · 28 Comments
Filed under: Business Networking, Communities, Social Networking, Squidoo Lenses, Telephone, Twitter, Western North Carolina 

I have discovered that there are very few people in Murphy, NC who are using Twitter.

As a result, I’ve been doing a lot of thinking about how I can educate my friends and neighbors in this little mountain town to use free Internet services to promote their activities, interests, events, organizations, and businesses.

I’ve experimented with websites, blogs, forums, communities, and more, and none have gained traction, yet. Perhaps I’m just a bit ahead of time on this, but it may also just be a matter of finding an easy-to-understand analogy that will attract people to creating new conversations online.

Part of the problem, I think, is that we’ve been trained for decades that promotion and advertising are mostly one-way announcements and not two-way conversations.

To promote an event, we buy advertising on the radio or newspapers. If our area and event are big enough, we may even promote it on TV.

These are examples of one-way announcements. We tell, and hope someone listens, hears, and does what we want.

With the widespread use of the Internet, however, this is changing.

Now, we can have conversations, inexpensively or free, and these can lead to that most-wanted form of promotion, word-of-mouth recommendations.

Those of us who practically live online don’t really understand that most people don’t spend all their time thinking about websites, blogs, forums, social networking, and all the other things that we devote our time and energy to on a daily basis.

I was reminded of this a few days ago when I asked someone for his email address and he wasn’t really sure. Now, I don’t know about you, but my email address is so important to me that it has been indelibly imprinted onto my brain.

I’ve spent years making it easy for people to email me. In fact, I get hundreds of emails every day and usually send a dozen or two. How could I not know my email address? It seems almost impossible.

Yet, many people don’t depend upon the Internet for carrying on conversations and talking about what is important to them.

I can spend a half-hour or so writing a blog entry or a new web page about something that is important to me, and I can make it available to anyone in the world with an Internet connection. It’s practically free.

Even when I consider how much I pay annually for domain names, webhosting, email autoresponders, page rotators, banner rotators, and other similar services, it all adds up to less than a couple of thousand dollars per year. How much newspaper or radio advertising can I buy for that?

A blog post or web page has an indefinite life-span. I know that I’m making sales from information I put on the web years ago, not just from what I wrote yesterday or today.

Currently, a search on Google for “John Dilbeck” returns over 8,000 results and “johndilbeck” returns over 35,000 results, so there is a lot of information out there created by me or talking about me. This is just a small sample of all that I’ve put online over the last several years.

A radio ad has a life span of seconds. A newspaper ad has a life span of days. Even most promotional products have life spans of weeks or months.

What is the life span of a tweet on Twitter?

That’s hard to say.

If we’re online and watching our Twitter stream, it seems as if most tweets have a life span of seconds, almost like a radio spot.

But, that’s only part of the story.

Think of a major event or thing and search for it on Google. You’ll find hundreds or thousands of links to what you searched for, but you already expect that, don’t you?

Now search for it on Twitter.

Did you know that all those tweets are still available? Did you know that all the hyperlinks are preserved and are still active? Did you know that the search engines follow those links?

Want to know what I’ve been saying on Twitter, or what people have been saying to, or about, me?

Does that give you a different idea about the life span of a tweet?

Now, what happens if we take this knowledge and use it to try to build a conversation.

That’s one of the things I’m going to be doing in 2009.

This year, I’m going to concentrate on two things:

1. affiliate marketing

2. promoting the people, events, and organizations in Murphy, NC.

I am dramatically narrowing my focus and hope I can build higher revenue from affiliate marketing and gain better traction in promoting what’s going on in Murphy.

I’m not going to become a news organization. I’ll leave that to the newspapers and radio stations in town. After all, I’m interested in marketing, not news.

While testing it, I’ve done it for free for several years. This year, I’ll charge reasonable rates for what I will do, and those rates will be much less than what it would cost for using traditional advertising.

Still, I like doing things for free on the Internet and I’ll help people in my community learn how to do that, too.

I think Twitter can play an important part in doing all this.

Earlier, I said that it takes a good analogy or model so that people can easily understand how to join in online conversations. Things that are simple for some of us can be confusing to others.

For example, take the idea of Twitter being a microblog. Those of us who blog every day can understand that, but if you don’t know about blogging, is it a good model to use?

You may not be an old geezer like me, but I remember when several people used the same phone line. This was called a party line. At any given time, someone may have been talking on the phone, but you never knew who was listening.

Later there were private lines and now cell phones, but in the very early days, we had party lines.

Here in Murphy, this is a good analogy to use for Twitter. Why? Because it’s an ingrained part of the local culture. There is a popular program on WKRK radio called PartyLine, and it is hosted by Bill Yonce on weekdays and Tim Radford on Saturdays.

Listeners can join the conversation by calling the program and talking to the hosts. They can chat about what’s happening, offer what they want to sell or ask for what they want to buy, or just pass the time for a few minutes. A few years ago, when Mom was healthier and still able to get around well, she would always have PartyLine playing on the radio as she worked in the kitchen.

So, for the people who are much more comfortable with offline communications, perhaps a party line is a better analogy for Twitter than is a microblog.

You can listen to whomever you chose on Twitter, so it’s not like some giant chat room. You can fine tune the group of people you listen to so that you get specifically what you want. Anyone can choose to listen to you, or not, too.

Substitute the word “follow” for “listen” and you have a good understanding of Twitter.

Then, you have to think about how these groups of followers overlap, intersect, and diverge. For example, John may follow George, but not Jane. Perhaps Jane follows John, but not George. If George tweets about something interesting, John would learn about it – potentially – but Jane probably would not. However, if John then tweets about it, he would be extending the reach of the conversation beyond George’s followers/listeners. In traditional marketing, we call this “word of mouth.”

In reality, George may tweet about it, and John may post the information on a blog, lens, forum, website, or some other presence he maintains on the web. All of this can be done in a remarkably short time, with little effort, and negligible expense.

Who knows how far the information will spread?

So, while Twitter may be thought of as a party line, it potentially has a much wider reach. It brings another meaning to the old saying, “a little birdie told me.”

Unlike a party line, however, you can’t just talk as long as you want. You are limited to short tweets of 140 characters or less. You can tweet all you want, but each one is short and generally focused.

How much does it cost? Nothing.

So how is that going to help me promote Murphy, NC?

Well, there’s the rub.

There are so many tweets every day on Twitter that a few about Murphy would easily get lost in the crowd.

That’s where the #MurphyNC hashtag comes in.

By tagging all tweets that are specifically about something or someone in Murphy with that code, it is easy to search for them. It is also relatively easy to syndicate those search results.

Currently, there are few tweets with that hashtag, but I’ll be working to change that, over time.

This morning, I am testing syndicating these #MurphyNC tweets on my Squidoo lens for Murphy, NC 28906.

It didn’t go as smoothly as I had hoped.

I could not get the lens to show the feed, so I ran it through Feedburner.com and created a new feed at: http://feeds.feedburner.com/MurphyNC-TwitterSearch

Squidoo can read and show that feed, with no problem. I wonder if it is because the Twitter search feed is in Atom format rather than RSS.

Another problem to consider if you want to syndicate hashtag searches on your lenses is the fact that Twitter uses relative anchor addresses in the content, instead of absolute URLs. This means that the #MurphyNC link in the content will not link directly to the Twitter search page. This will give you unintended results, depending upon where you syndicate it.

To get around this problem, I’m syndicating headlines only on my Squidoo lenses. If someone clicks the headline, it will take him/her to the status address for that particular tweet. Since this is shown on the Twitter domain, the hashtag link in the content will point to the right place.

It will be impossible to syndicate a real-time conversation on Squidoo, because the minimum update time for an RSS feed is 30 minutes for a Squidoo RSS module. At this point, that’s not a problem, because I’m the only person doing it and all my #MurphyNC tweets have been tests up until now. However, if it ever gets popular, this would not be a workable solution for syndicating the feed.

Although doable, this may not be the best way to syndicate a conversation on Squidoo.

I’m open for suggestions, because this is something I want to do on multiple lenses, as well as several blogs and websites.

Why am I talking about this on a blog that is about affiliate marketing?

This question is easier to answer. It’s because readers of this blog are generally more technically sophisticated and are used to online interactions. It’s also because I earn money from affiliate marketing even on my local pages for Murphy, NC.

And, Twitter is already helping me earn from my affiliate marketing efforts on my Squidoo lenses and blog posts.

This has been a long-winded way of asking your opinion of how to describe using Twitter to talk about a town or city. Is it a microblog or a party line, or something else entirely?

What model or analogy would you suggest to make it easier for offline-oriented people to join in online discussions using Twitter? Do you think Twitter is really effective for this?

Act on your dream!

JD

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What do you know about using hashtags in Twitter?

December 30, 2008 by John Dilbeck · 6 Comments
Filed under: Blogging, RSS Syndication, Social Networking, Twitter, Western North Carolina 

As you may, or may not, already know, I’ve decided upon two main areas for my marketing activities for 2009.

1. Affiliate marketing will continue to be the main thing I do and I’ll probably devote about 75% of my time to this.

2. Promoting my adopted hometown of Murphy, NC, and the people, events, and businesses here. This will probably take less than 25% of my time.

For the last several years, I’ve been testing several websites for my local town and county. I wanted to learn how much effort and time it would take to keep them current; how much interest there is from local residents and business owners; and how effective they would be in achieving my marketing goals.

I have answers to some of those questions, but I’m still seeking more answers.

I’ve decided to focus on Murphy, NC in particular and not on the whole county. Since there are only two towns in the county, that means I’m not going to be covering activities in Andrews, NC. I’ll leave that to someone else.

Now that I’ve made that decision, I’m looking for a simple way to tie blog posts on my other blogs to Twitter in a way that it makes it easy to find everything related to Murphy NC without introducing tweets about people named Murphy and other tweets that include NC, but are somewhere else in the state.

I thought this would be relatively easy, but I’m learning that it isn’t.

I’ve tested using the hashtag #MurphyNC when tweeting, and I can reliably pull out just the tweets that use it. While I should be able to consistently use it, I’m wondering how much effort it will take to get others to use it, too.

By adopting a local hashtag, those of us who may be interested can easily search for the tag and Twitter will even generate an RSS feed (in Atom format) that can be syndicated on my Squidoo lenses and blogs.

This will also eliminate the tweets that casually mention the town, but aren’t really related to what’s happening here.

I’ve tried using the advanced search options at Twitter to find only tweets that contain #MurphyNC OR “Murphy, NC” OR “Murphy NC”, but the search still returns tweets that mention Murphy or NC even though I’m looking for exact matches to three terms.

So, I’ve been wondering whether it makes more sense to syndicate just the tweets that contain the hashtag or to use more criteria which would result in tweets that aren’t really related.

So far, I prefer searching for just the hashtag, even though it would mean I’d have to educate others to include it – which shouldn’t be much of a problem since there aren’t many people tweeting in this area.

This concept can be applied to other topics as well, such as when mentioning specific products and services, but that may involve stepping on the toes of others who are using obvious hashtags already for other purposes.

Here’s an example of a search for just #MurphyNC and another for “Murphy, NC” OR “Murphy NC” OR #MurphyNC and you can see the differences in quality of the search results.

Who knows? Perhaps I’m trying to solve something that someone else has already solved.

Do you have any experience with this? Can you offer any advice?

Act on your dream!

JD

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Small towns, social networks, and communicating

December 28, 2008 by John Dilbeck · 14 Comments
Filed under: Blogging, Business Networking, Communities, Social Networking 

During this time between Christmas and the new year, I’m doing a lot of thinking about what I plan to accomplish in 2009.

I am narrowing my focus and will be concentrating on just two areas: 1. affiliate marketing and 2. promoting businesses in Murphy, NC.

That means I will stop doing many of the things I’ve been doing. I’ll stop blogging on a lot of different topics and I’ll close down blogs and websites in January that are not related to my two primary areas of interest.

It also means that I’m going to be much more active in my community than I’ve been able to be for the last several years – both online and offline. Yes, that means that I’m actually going to leave my cave and talk to real people in the real world, again.

I really love living near Murphy, NC. I love the people, the small town atmosphere, the scenery, and being away from the big cities.

I don’t like how hard it can be to meet new people and to earn a living here. Sometimes, I think the two go hand in hand. In order to earn a living, perhaps new people in our area need a way to tap into the changing social networks and to make friends with people who know where the jobs are and can hire them.

Today, I was reading an interesting article at SocialMediaToday.com, How Small Towns are Social Networks, and it sparked some ideas I wanted to share with the author.

I agree with her observation that small towns are social networks and the photo of the bulletin board with all the business cards reminds me of several similar boards in Murphy.

I was wondering how one can best combine the offline networks of bulletin boards and newspapers with the online networks of Twitter, Facebook, and local portals and forums.

If the businesses are mostly promoting offline and the potential customers and employees are increasingly going online, how do we combine these networks so that it is easy to connect and to get to know each other?

Maybe I’m a bit uncommon as compared to most of the people here in western North Carolina. Instead of reaching for the yellow pages to find a phone number, I search on Google. Only if I can’t find what I’m looking for online would I consider going offline.

Yet, I believe most of the people in this area approach this type of information gathering first from the offline world, and many of them never go online for local searching.

I don’t have any data to back this up, it’s just a feeling from having talked to people.

With the price of offline advertising going up and online advertising going down, how long will it be before the businesses bring most of their marketing activities online?

How long will it be before the residents of Cherokee County take their local information gathering activities online, primarily?

How can I position myself and my services to help put these two groups together so we can all benefit?

As I said, I had some ideas I wanted to share with the author of the blog I was reading, so I was ready to comment and saw the following: “To Comment on this post, you must first register. Click here”

Sigh…

I really had something I wanted to say, so I registered, something I am doing much less of now than I used to do.

Over an hour later, I’m still waiting for the authentication email so I can post my comment, and you know what? I’ve lost interest. Even if I get the email now, I won’t bother activating my account just to post a comment.

Yes, I was a hot prospect then, but I’ve gone completely cold, now.

I even clicked on the link to the original post, but it, too, requires registration. That link takes me to Reddit, and that’s not what I’m looking for. I want a way to contact her directly.

Wait a second, that’s not accurate. Over an hour ago, I wanted a way to contact her directly and carry on the conversation. Now, not so much.

No more. I’m no longer interested.

I think back to just a few months ago when I changed my primary blog to this one with the main goal of making it easier for my friends and visitors to join in the conversations by commenting. It is working out very well, and I’m making friends with fellow bloggers around the world.

I would have enjoyed exchanging ideas with the author of the article I mentioned, but I can’t even see her profile without registering.

To top it off, there are links to the Twitter profiles of three people in the article who are referenced only indirectly, but there is no link to her Twitter profile that I can see. I did a search on Google, and I think I found her Twitter profile, but the photo is different and I’m not sure it’s her.

So, while she makes some good points about social networking, the way I found her has been time-consuming and frustrating.

It turns out that I followed the URL on her Twitter profile to her website and confirmed that she was the author of the article. To her credit, her own blog has links to her email address, Twitter profile, and Skype accounts. Not only that, but the article makes it easy to comment and she even uses CommentLuv. See it here: How Small Towns are Social Networks

Had I found the article on her actual blog instead of a syndicated version of it on SocialMediaToday.com, I would have been much more likely to have joined in the conversation and I would not have felt so frustrated trying to find a way to communicate with her.

Now, I’ve opened up at least one door by following her on Twitter.

Perhaps I’ll even find the motivation to share my thoughts with her on her blog – if I can remember what they were.

In the long run, what will I remember about this experience? Will it be her insights on local networking or will it be the frustration of trying to communicate?

So, how does this apply to affiliate marketing?

What are you doing to make it easy to establish conversations with your visitors? How well is it working?

Maybe you are doing a good job of conversing on your blog, but what happens when your content is syndicated elsewhere? Are roadblocks thrown up needlessly? Why? What can you do about them?

If you recommend a product or service as an affiliate, do you make it easy for prospects to contact you to gather further information or to clarify any points you’ve made?

Do you respond to those requests in a timely manner? Do you provide additional information? Do you answer the specific questions that are asked?

In my opinion, the main point of having a blog is to start a conversation.

What are you doing to make it easier for your reader to respond to you?

What are you doing to make it more difficult?

Are you even aware of things that may make it more difficult?

Truly, I don’t want to pick on her, because she’s doing the right things on her own blog. Still, I found her article on another site that is syndicating her content, and finding a way to join in the conversation was difficult and time-consuming.

Is that her fault, or is it the fault of the site that syndicated her article?

I don’t see it as her fault, at all. It seems to me to be the unintended consequences of social networking extending our reach to other sites that may not make it so easy to participate as our own sites do.

In the long run, it will probably be worth an hour of frustration, because I found someone who shares some of the same interests I do. Now that I’ve found her blog, and just now subscribed to it, I’ll look forward to reading what she has to say, and it will be easy, then, to join in the conversation, should I want.

I’m going to take a short break and see if I can work up the enthusiasm I originally had to join her conversation, now that I’ve found it.

Act on your dream!

JD

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Have you seen Twitter Me Fun?

December 16, 2008 by John Dilbeck · 11 Comments
Filed under: Social Networking, Twitter 

A few days ago, Tim Linden, owner of the StartXchange traffic exchange, created a fun script to see if he could help us reach new followers on Twitter.

I had a few spare minutes, so I gave it a try. As a result, I’ve gotten nearly 100 new followers on Twitter and I’m in the process of meeting and getting to know some new people – hopefully, some of them will become friends over time.

As part of the process, I also ran across several people who have been friends for years and now we’re Twitter friends, too.

Late yesterday, I added a couple of items in the right column of this blog. Right below the form for subscribing to new postings, you’ll see an image that shows the number of people following me on Twitter. Right below that is another graphic showing how many fans I have on Squidoo.

Since working through Tim’s script, I’ve picked up nearly 100 new followers, but not all of them came from there.

I make it a point to follow everyone who follows me, and it took maybe an hour or so to follow the folks who followed me the last couple of days. That’s not much of an investment in time, especially if I meet some new friends, reconnect with old friends, and learn something here and there.

Now, that doesn’t necessarily mean I’m going to continue following them. If someone posts too much drivel, does nothing but advertise, or is rude, I’ll stop following them in a heartbeat. However, I don’t mind if someone posts links to their blogs or websites, as long as they also post more general tweets that help me learn something about them.

I’ll also drop someone if they tweet dozens of times every day. I may have time to enjoy Twitter while I’m waiting on other things, but I’m not that interested in anyone.

All in all, it was an easy thing to do and produced excellent results.

Are you looking for more people to follow you on Twitter?

Learn more about it. Go to Tim Linden’s blog and read: Twitter Me Fun

Let me know what you think.

Act on your dream!

JD

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