I’m finally free to update some of the websites related to my marketing business.

For the last several months, I’ve been pulling out my hair and chewing my fingernails trying to decide exactly what kinds of consulting services I’ll be offering. I settled that issue pretty quickly.

The hard part was deciding how I wanted to proceed and what I was going to charge for my time and effort.

Deciding what I WILL DO was much easier than deciding what I WILL NOT DO.

As I get older, I’m getting pickier about the people, products, and services I promote.

In the affiliate marketing side of my business, I’m dropping several companies this week, because I only promote the very best I can find in a particular category.

When it comes to business services, quality and dependability trumps price — every time. Some of the services I’ll be promoting cost more than their competitors, but they are worth it. Some, surprisingly, actually cost less.

In each case, I made my decisions based on quality and dependability, rather than price.

And, I did NOT make my decisions based on how much they are willing to pay me to promote them. I’m dropping several businesses that pay rather high commissions, but I don’t want to earn those commissions by recommending something that isn’t the best in its category.

Yes, it’s possible that I may make a bad decision now and then, but I’ve spent years and thousands of dollars using and testing these products and services. I know — first hand — if they deliver what they promise.

In a couple of cases, there really are two or three businesses that all deliver outstanding quality and return on investment. In one case, it has been very difficult to decide between them. I’m confident, however, that I made good choices for myself, my clients, and people like my clients.

If I won’t recommend something to my brother, daughter, best friend, or most-valued client, I won’t recommend it to you. If I won’t use it myself, I won’t recommend it, either.

That decision may cost me thousands of dollars, but if you don’t stand for something, you’ll fall for anything.

I only promote businesses, and their owners, whose products and services I use and with which I am very satisfied — and that applies equally to affiliate marketing and also to promoting local brick and mortar businesses in Murphy, NC.

I’ll be stepping up my efforts to a higher notch in just a couple of weeks and I’ve been wrestling with several decisions for a long time.

When I started MurphyGold.com a couple of years ago, I planned to offer my marketing services to only one business in each category. Then, I’ve had inquiries from competitors of the folks I’m already promoting, and it’s been hard to turn them down.

And, in several cases, there are multiple business owners in a particular category who all qualify as top-notch and deserve to be promoted, so it’s been hard to make a decision about how I’ll handle this. In one category, off the top of my head, there are at least four business owners who I’d be proud to recommend to my readers. That is what has made it such a difficult decision.

If I were selling advertising, it would be simple. I’d let all of them buy ads, but that’s not what I’m building with Murphy Gold.

After wrestling with myself about this for months, I’ve come full circle back to my original thoughts. I’ll promote only one business in each category. That way, I can offer ideas for marketing and advertising without having to deal with helping people directly compete against each other.

I feel better about that. It was an ethical, as well as a business, dilemma. I do my best to be open, honest, and ethical and I felt it was wrong to promote two businesses offering the same kinds of services, because I would have inside knowledge of their goals and plans. My gut has known all along that it would open a can of worms, but my head has been arguing that I could deal with it and not do anything unethical or unfair.

I’ve learned — over many years — to pay attention to my gut feelings and finally my big ol’ brain came to the same conclusion.

Looking back on it, I knew all along that it would not be the right thing to do, and, as a result, I haven’t proceeded with inviting new businesses.

Now, that I have locked this “one business per category” policy in place (and have thrown away the key), it frees up a lot of energy to get to work.

Then, this week, I resolved my conflicts about pricing. That’s always a hard thing to set. There are many models and ways of calculating prices, but I tossed them all aside and went with my gut. It has been a good counselor over the years.

Now, I know what I’ll be doing, what I’ll be charging, and a few of the people I’ll accept as new clients. What a relief. Now, I can jump into doing the work — and that’s the part I love.

Normally, in the last two weeks of December, I fire the bottom 10% of my clients. I don’t work with people who are hard to deal with, who don’t do what they say they’ll do, who don’t pay on time, or who are just difficult to deal with.

If I don’t enjoy working with someone, there isn’t enough money on this quaint little planet to convince me to work with them. Life’s too short to deal with difficult people.

The only people I’ll work with are honest, reliable, helpful, friendly, cooperative, happy to see their customers, and very good at what they do.

I’m kind of a strange bird. In a world where most people will work with anyone who has some money and a pulse, I turn away more prospects than I accept.

I’ve been told I don’t have a firm grasp on reality and that I don’t understand business. That may be true.

However, I’d rather work with a few outstanding clients I truly love working with than have hundreds or thousands of clients I don’t like.

Some things transcend money.

This year, I’m happy to say that I don’t have any clients who need firing. I think that’s a first. I love working with great people.

I’ll be sending out invoices for next year, and we’ll see if any of my clients decide to fire me. It’s possible.

It’s gonna be an outstanding 2012! I’m going to have a lot of fun with my business.

Act on your dream!

JD

1. I am recovering from a very serious illness and I finally feel like working on my sites again. It has been a difficult period (almost three years), but I’m ready to go. (I’m getting tired of talking about being sick. I’m looking forward to it becoming a distant memory.)

(If you’re interested, I wrote about my battle with cancer on my other blog. It’s a good thing I wrote it down, because I have no memory of writing those posts. Fortunately, my memory is improving, this year.)

2. I have closed over 50 websites that I built over the last decade (non-SBI). I started about half of them before SBI was introduced and the other half to test ideas and to see if I could put together a system that was better than SBI (for my own use, only, not to sell to others). I tested many different ways of building websites and blogs, and some of them were successful, but all of them had problems. Problems that I’ve never experienced on either of my SBI sites.

As an example, I spent a whole day last week fighting a security issue on one of my non-SBI sites. It took several hours with that company’s support staff, a supervisor, an administrator, and their security team to find one PHP malware file hiding on the site. I have no idea how it got there. Additionally, I spent several hours reprogramming the webserver on that site, so that it would block a group of people from around the world who were using my server for their purposes (to the tune of over 20 GB of bandwidth per month, and nearly 200,000 page views). I devised an elegant solution to block them, and still let everyone else see the site.

At one time in my life, I would have enjoyed that. I used to enjoy devising fast, elegant solutions to tech problems. Now, it’s just a hassle. A major hassle. This is one of the reasons that I fully support Sitesell for not allowing scripts (other than javascript) on our sites. Every non-SBI site I’ve ever built has been hacked more than once. Neither of my SBI sites have been.

Why did I build so many websites? I am a firm believer in testing to see how well something works. I don’t believe what people say, until I test it for myself. That’s probably a character defect and it has caused me a lot of unnecessary work, but I’ve reached my conclusions based on my own experience, not from someone’s claims.

3. The release of BB2 is coming at just the right time. I’ve spent the last three or four months brainstorming, planning, and thinking. I’m going to rebuild both of my sites and I’m going to take the time to do it the right way.

When I built my first SBI-powered site in April 2004, it was basically to learn how SBI worked so I would be better as a 5P affiliate. At the time, I was building a couple of large (1,500+ page) sites using a database created by Dave Winer (one of the inventors of RSS and an early blogger, as well as a very talented programmer and application developer). His product was called Frontier and later became Radio Userland and Manila, before he moved on to other things a few years ago. Over a period of several years, I modified that system heavily by tweaking the programming and adding my own modules. (Even with all my work and thousands of hours invested, it did not do all that I can do with SBI.)

It did, however, offer an easy way to build templated sites from a database. I could modify the template and rebuild the entire site, any time I wanted to, with ease. It made it easy to manage large sites. It made it easy to manage sub-sections of a site.

I’m looking forward to seeing how well I can do similar things using BB2. Reusable blocks open up a new way of approaching a block-built SBI site.

At their peak, each of my largest sites was getting about a million page views per year and earning enough income for me to be able to stay at home and be my mother’s sole caretaker for the last years of her life.

4. My income from affiliate marketing took a nose-dive in 2009. It has not recovered, yet.

The sites I built were very successful until the North Carolina legislature passed the nexus tax law in 2009 and Amazon.com cancelled my affiliation, and all the other affiliates in the state. Several other large merchants also dropped me at the same time. I had been an Amazon.com affiliate for 13 years and all of my sites were heavily monetized through their affiliate program. *poof* *gone*

For the last 2 years, my income has been decimated, so I’m basically starting over. I’ve managed to hang on and not close my business, but it was touch and go last year. Last spring, I showed my daughter how to close the business, if necessary, and gave her my power of attorney to do so.

This happened just as I was getting so sick that I had a very difficult time thinking straight and trying to make the necessary changes. I was able to update one large site by deleting several hundred pages and removing most of the Amazon affiliate links, and I removed most of the Amazon links on my smaller sites. I never got around to updating the other large site, so it’s been sending thousands of people to Amazon.com to purchase products we recommended, for more than two years — and we’re earning nothing from it. (Even after two years of total neglect, that site still gets more than 50,000 visitors and about 300,000 page views per year.)

Do I feel bitter about this and resent Amazon.com? I did, at first. Now, I recognize that our state legislature made a decision, Amazon.com responded to that decision, and I (and many others) took the hit. That’s business. There are always ups and downs and obstacles in our path to success.

For most of 2009 and 2010, I was so sick that I could not work, at all. I wrote a few blog posts and played on Facebook, but most of the time I slept. Fortunately, the surgeries were successful and chemotherapy did its job. I’m getting stronger every month and I’m back up to about half-speed.

5. After nearly 15 years of building websites and earning a living with my marketing business, I’m turning my attention from all the other ways I know of building websites and blogs and focusing on SBI.

My first SBI site was something I built because it was a subject that is important to me, not because I thought it was something that would make a lot of money. I liked how SBI made it easy to build and manage the site and how it did so much for me behind the scenes. I made some mistakes with that site, and some of those mistakes are evident in my choice of keywords. I did not choose very well. I’ll be testing the bottom-up approach to building that site over the next couple of years.

I was heavily focused on other ways of building money-making sites, at the time. I’ve built social communities, forums, websites, blogs, and even an article directory. I wanted to know, from the inside, how these various sites worked and performed — and I wanted to discover their benefits and problems. I think I spent more time modifying and writing PHP code over the last few years than doing any other activity.

I was a Sitesell 5P affiliate before there was an SBI. So, I had the chance to watch as SBI grew and expanded. It continued to improve and offer more features, year after year. And, the price has not increased, even though the product is many times better than it was all those years ago.

Despite inflation and all the new and improved modules, the price for SBI remains at $299 per year.

I spend more than that for coffee. (…and Reece’s Pieces…)

I’ve also observed, for about 13 or 14 years, the high levels of intelligence, honesty, ethics, integrity, innovation, and good-judgement that are possessed by the people who make up the Sitesell team. I’ve observed how the company has adapted to a changing world, not by following every fad, but by evaluating each new innovation from a business standpoint and then deciding whether or not it would have a long-term beneficial or detrimental effect on all of Sitesell’s subscribers.

I have observed how deeply focused the Sitesell team is on helping us succeed. They don’t just say it. They do it. Much of it for free.

The private, members-only Sitesell Forums are dedicated to helping and being helped, and I have observed more times than I can count or remember how SBIers help each other. Individuals on the Sitesell team offer their help, too, above and beyond their official duties.

This has been true, day in and day out, for years.

When I built my first SBI-powered site, in early 2004, things were very different from what they are, now. (I also have to admit that I thought I was something of an expert in building websites and I didn’t pay as close attention to the advice I got as I should have.)

The brainstormer was impressive and was a FileMaker runtime database that actually ran on our own computers, before being rebuilt to run entirely on Sitesell’s servers. That was a big change. It’s even better now, and the improvements that are planned for next year will be important improvements, also.

I don’t remember there being an Action Guide, although there probably was. I know, if it existed, it was nothing like what’s available now.

Until last year, I lived where there was no high speed Internet and I had a very, very slow dial-up connection. Last year, while I was too sick to work, I moved about four miles away to live with my daughter and her family, and jumped into the 21st century, complete with high-speed broadband. For the first time, I was introduced to video on the Internet and it changed my whole approach to using the ‘net. I discovered the video Action Guide and watched all of them, but remember almost none of it. My illness left me with some real memory problems, but that’s getting better, too.

I’ll be re-reading the Action Guide and re-watching the videos as I work though my site redesigns and expansion, next year. I’ll also use the action steps gleaned from a (recent members-only research) report to help guide me to making my sites as good as I can. It’s going to take a lot of work and a lot of time. It feels almost overwhelming when I look at the big picture, but I’ll take the tortoise path. One keyword, one page, one topic at a time — over a period of months and years. Each individual task is relatively simple.

I am more of a technogeek propellerhead than I am a businessman. I’ve been self-employed as a computer consultant, analyst, programmer, and SysAdmin since the late 1970s. I also taught people how to use and program computers at a couple of colleges along the way.

Over the last ten years, I mostly built websites for the fun of it. I did it for the achievement of overcoming the technical hurdles and creating sites that worked as I wanted. In most cases, the goal was not to earn more money, it was to revel in the joy of learning and doing.

As I said, I closed most of my websites and blogs and I’m changing my focus. Now, I’m more focused on business. I’ve gotten the joy of testing and tweaking out of my system and now I intend to earn a good living from the income produced by my sites.

6. I am moving from being wide and shallow to being narrow and deep.

For a decade or so, I was wide and shallow — lots of websites with not too much depth to any of them, except for a couple. I spent a lot of time on various forums and commenting on other people’s blogs. Although I enjoyed those activities, and they gave me something to do when I wasn’t able to focus on work, I was not building a business in the process. That was not an investment in my business.

It is important not to confuse busy-ness with business.

I actually believed the nonsense about having 100 sites producing $1 a day being a good way to earn $100 per day. Now, I know that this is ridiculous. That’s a whole lot of work to earn very little money. Now, I know that it’s much, much better to focus on a few sites and build them so that they attract thousands of readers and earn much more money.

7. Success is a process.

Of course, as all SBIers know, it takes a lot of thought and work to build an income-producing, niche-focused, original-content website. The Action Guide is a tremendous help, but important parts of building a successful online business can only be learned by doing what you think is best, and then adapting and improving the things that don’t work as well as expected.

I did not focus on my own business as much as I should have, but I will in 2012.

The planning is mostly done. The mind maps are created, the site blueprints are completed, copious notes have been written, and now I’m waiting on BB2 before I completely revamp my two SBI sites.

Even though I made some mistakes when I chose the niche for the first site, I’m going to work through the Action Guide and do my best to correct some of those mistakes and then proceed forward with a patched foundation.

My second SBI-powered site will be much easier to build and monetize.

8. I’m going to quit focusing on what SBI doesn’t do, and focus more on all that it offers.

This time, I’m going to stop fighting the things I didn’t like about SBI (the main one being no integrated blog module with commenting) and start fully using all the tools that ARE available.

It turns out that blogging is fun for me (busyness), but doesn’t produce any real income (business), so the lack of an integrated blog or forum module in SBI no longer bothers me. I’ve learned, after a decade of blogging, that I don’t make my money on my blogs or forums. I enjoy writing them, and sometimes enjoy the conversations in the comments, but the money is made on my websites, and that’s what I am going to focus upon next year.

I should also mention that it has seemed to me that it was easier to write a blog post using WordPress, Radio Userland, or Blogger than it was to write a comparable page using SBI.

There are a couple of reasons for this.

A. WordPress comes with an almost-WYSIWYG editor for writing the posts. It’s easier to write an ad hoc blog post. That’s more of a perception than a reality, however.

B. I put a lot more thought, research, and planning into writing a page on one of my SBI sites, because I knew more people would see it. That may be partly self-fulfilling prophesy, and it may be partly due to all the things that SBI does behind the scenes to make it easier for people to find a page.

When I first started using WordPress, it pretty much required knowledge of PHP in order to get anything done. Now, it’s much easier, but still takes more technical knowledge.

SBI templates offered fewer options with the basic block builder, but, a few years ago, they introduced the ability to upload pages built using any site design software. However, those of us who preferred using the block builder tool had fewer options. The introduction of block builder 2 (BB2) this month will make a huge difference in how we design and build our sites. It’ll still be easy for beginners, but will offer more options as SBIers learn more.

In reality, however, I believe this is mostly perception. What we gain in ease of use in modifying a blog, we lose in spending additional time researching plug-ins and dealing with other technical details.

Ease or difficulty aside, however, I have proof that my blogs did not earn as much and took much more time than my SBI sites — even though I largely neglected my SBI sites for over two years.

I’ve also quit focusing on wanting comments and conversations on my website pages. That’s been a sticking point for me for a long time. When I started focusing on the lack of this feature, I really believed that all the commenting and discussions I was having on multiple blogs (my own and others) was helping my business. Earlier this year, I stopped most of that, and neither my income nor the number of visitors to my sites dropped.

It turns out that commenting is not that important, after all. It is a fun social activity that I enjoy, but it does not produce more income. Maybe I should qualify that by saying that it didn’t produce more income for me. Your mileage may vary.

Now that I have Facebook commenting on my SBI sites, it has become a non-issue.

Once again, I was confusing busyness with business. They are not the same.

Also, by focusing on the lack of a feature I wanted, it dimished the usefulness of all the features that SBI provides. I learned that lesson a long time ago. I’m surprised that I had to re-learn it.

So, this old dog is going to learn some new tricks.

I’m going to forget about using PHP and PERL to accomplish things and I’ll adapt to the tools that SBI offers. The new reusable blocks feature of BB2, that makes server side includes available to people who use the block builder editor, will make it possible for me to do some things I’ve long wanted to do.

My first SBI site may never be a real moneymaker. It’s always paid its way and made a profit, however. My second SBI site is the one around which I’m rebuilding my marketing business.

9. It has taken me a long time, but I have finally proven to myself that SBI is the right choice for me. Not just another choice in my bag of tricks and tools — the best choice.

I feel comfortable in stating that I’ve tried most of the alternatives and they are all lacking — especially in performance.

If you hear that SBI is only for beginners who don’t know how to do the technical stuff, part of that is true. It is perfect for beginners, but it is also perfect for us old propellerheads who have been slinging computer code for decades and building websites for almost as long as there have been websites.

(I was building websites before the introduction of Netscape Navigator and Internet Explorer. Before javascript. Before Google. Before websites could show graphics. When I still had to compile source code to build tools. When websites were listed in printed books. When I had to write CGI code in Perl or C to do any kind of animation or process forms. When I had to write my own program for building autoresponders. Before most people had even heard of the World Wide Web. I may not be great at it, but I’ve been doing it for quite some time.)

I admit that I am not a great business-person. I don’t have the knack for making big profits. I’m trying to learn how to do it. I think it’s probably a skill like any other, and even those of us who don’t have a natural talent can learn how to do better.

Ken Evoy has been a great mentor and I have learned a great deal from him. I haven’t implemented all that I learned as well as I could have and I’m going to remedy at least some of that.

He has also been a great inspiration. I admire his dedication, work ethic, intelligence, and ability to cut through the fog and keep things real. I look forward to learning more from him and putting that knowledge to work.

Unfortunately, it seems that I have learned how to write incredibly long posts from him, too. (grin)

10. SBI is a bargain.

Some of us have proven to ourselves that SBI offers a better way of building the kinds of sites we want to develop. Many of you have done much better with this than I have, but I intend to do better next year.

I won’t waste thousands of (more) hours on trying to prove to myself that SBI is the real deal. I’ve already done that. Yes, I learned a lot. Yes, I tested and proved to myself what works and what doesn’t. Yes, I learned all about the high cost of “free” websites.

And the price? $300 per year, per site?

That’s a bargain.

I know.

You have to look at the big picture. Sitesell is much more than a webhosting company.

SBI is not magic. It is not a magical Internet money machine on steroids.

SBI is an online business success toolkit, complete with detailed instructions that you can adapt to the niche of your choice. It comes complete with a set of tools that are unmatched in one service — anywhere. (Remember that there were no challengers in the recent $50,000 Sitesell challenge!) SBI offers a forum with a friendly, helpful atmosphere where fellow subscribers enjoy helping each other succeed.

Only for beginners? Not true.

Too expensive. Not true.

I still spend several hundred dollars every month for webhosting, email mailing services, domain names, and other expenses related to my online marketing business. Only $60 of that is for my two SBI sites. By comparison, they are a bargain. (In fact, I’m saving enough every year (by not renewing a lot of non-producing domain names) to pay the inexpensive cost of both SBI sites.

Later in 2012, I am seriously considering building two more websites powered by SBI. Both are profitable sites, currently, but I know I can create more revenue by taking the content off of those sites and building new sites using the tools that SBI provides. All I need is more time and energy.

I have a dream and I’ll act on achieving it in 2012 and beyond.

Act on your dream!

JD

1. I am recovering from a very serious illness and I finally feel like working on my sites again. It has been a difficult period (almost three years), but I’m ready to go. During this time, my income was decimated, so I’m basically starting over.

2. I have closed over 50 websites that I built over the last decade (non-SBI). I started about half of them before SBI was introduced and the other half to test ideas and to see if I could put together a system that was better than SBI (for my own use, only, not to sell to others). I tested many different ways of building websites and blogs, and some of them were successful, but all of them had problems. Problems that I’ve never experienced on either of my SBI-powered sites.

I am a firm believer in testing to see how well something works. I don’t believe what people say, until I test it for myself. That’s probably a character defect and it has caused me a lot of unnecessary work, but I’ve reached my conclusions based on my own experience, not from someone else’s untested claims.

3. The release of BB2 is coming at just the right time. I’ve spent the last three or four months brainstorming and planning and thinking. I’m going to rebuild both of my sites and I’m going to take the time to do it the right way.

When I built my first SBI site in April 2004, it was basically to learn how SBI worked so I would be better as a 5P affiliate. At the time, I was building a couple of large (1,500+ page) sites using a database created by Dave Winer (one of the inventors of RSS and an early blogger, as well as a very talented programmer and application developer) and which I had modified heavily by tweaking the programming and adding my own modules.

The sites I built were very successful until North Carolina passed the nexus tax law in 2009 and Amazon.com cancelled my affiliation. Several other large merchants also dropped me at the same time. I had been an Amazon.com affiliate for 13 years and all of my sites were heavily monetized through their affiliate program. *poof* *gone*

This happened just as I was getting so sick that I had a very difficult time thinking straight and trying to make the necessary changes. A few months later, I was so sick that I could not work, at all.

So, my first SBI site was something I built because it was a subject that is important to me, not because I thought it was something that would make a lot of money. I liked how SBI made it easy to build and manage the site and how it did so much for me behind the scenes.

I was heavily focused on other ways of building money-making sites, at the time. I’ve built social communities, forums, websites, blogs, and even an article directory (for awhile). I wanted to know, from the inside, how these various sites worked and performed — and what were their benefits and problems.

I was a 5P affiliate before there was an SBI. Before even Page Build It! So, I had the chance to watch as SBI grew and expanded and expanded and continued to get better and better, year after year. And, I noticed that the price has not increased, even though the product is many times better than it was all those years ago.

(Actually, I think the price did increase for awhile, but I don’t remember the details. I also know that the C2 module used to cost about $100 per year in addition to the SBI subscription. C2 is now included free. I may be wrong, but I seem to remember that SBI cost about $500 per year at one time. Can anyone else verify this, or is it just another hole in my memory?)

Despite inflation and all the new and improved modules, the price for SBI remains at $299 per year. (Or, you can get it for $29.95 per month. You save almost $60 per year if you pay for it annually. Plus, there’s no risk. SBI comes with a 90-day no-risk money-back guarantee. Sign up today and try it for yourself!)

I spend a lot more than that for coffee. (…and Reece’s Pieces…)

I’ve also observed, for about 13 or 14 years the high levels of intelligence, honesty, ethics, integrity, innovation, and good-judgement that are possessed by the people who make up the Sitesell team. I’ve observed how the company has adapted to a changing world, not by following every fad, but by evaluating each new innovation from a business standpoint and then deciding whether or not it would have a long-term beneficial or detrimental effect on all of Sitesell’s subscribers. (Known affectionately as SBIers.)

I have observed how deeply focused all of the people on the Sitesell team are on helping all of us to succeed. They don’t just say it. They do it. Much of it for free. The members-only Sitesell Forums are dedicated to helping and being helped, and I have observed more times than I can count or remember how SBIers help each other. Individuals on the Sitesell team offer their help, too, above and beyond their official duties.

Day in and day out, for years.

When I built my first SBI site, in early 2004, things were very different from what they are, now. (I also have to admit that I thought I was something of an expert in building websites and I didn’t pay as close attention to the advice I got as I should have.)

The brainstormer was impressive and was a FileMaker runtime database that actually ran on our own computers, before being rebuilt to run entirely on Sitesell’s servers. That was a big change. It’s even better now, and the improvements that are planned for next year will be important improvements, also. SBI comes with an impressive list of tools and many of them are scheduled for improvements in 2012.

I don’t remember there being an Action Guide, although there probably was. I know, if it even existed, it was nothing like what’s available now.

Until last year, I lived where there was no high speed Internet and I had a very, very slow dial-up connection. Last year, I moved about four miles away and jumped into the 21st century, complete with high-speed broadband. For the first time, I was introduced to video on the Internet and it changed my whole approach to using the ‘net. I discovered the video Action Guide and watched all of them, but remember almost none of it. My illness left me with some real memory problems, but that’s getting better, too.

I’ll be re-reading the Action Guide and re-watching the videos as I work though my site redesigns and expansion, next year.)

As I said, I closed most of my websites and I’m changing my focus. For a decade or so, I was wide and shallow — lots of websites with not too much depth to any of them. I spent a lot of time on various forums and commenting on other people’s blogs.

I actually believed the nonsense about having 100 sites producing $1 a day being a good way to earn $100 per day. Now, I know that this is ridiculous. That’s a whole lot of work to earn very little money. Now, I know that it’s much, much better to focus on a few sites and build them so that they attract thousands of readers and earn much more money.

Of course, there’s more to choosing and building an income-producing niche-focused original content website, but some of it can only be learned by doing what you think is best and then adapting and improving the things that don’t work.

And, I want to emphasize this — it takes work! To be successful, you have to plan, organize, and then implement. SBI makes it easier, but it DOES NOT DO THE WORK FOR YOU! If you don’t want to invest your work, time, and creativity into building your online business, stay away from SBI! Go waste your time blogging. Did you know that you can do that for free — sort of?

To be fair, there are some good reasons for having a blog. If there weren’t, this site would not be powered by WordPress. However, I have proven to myself that blogging has been mostly a waste of time — for me. When I get my other two SBI sites situated, I am seriously considering rebuilding this site as an SBI site, instead of a blog. Those plans are on the drawing board, but I have a lot of other things that must be done first.

I did not focus on my own business as much as I should have, but there were other, more important, things I was doing, at the time. Caring for Mom, primarily.

Now, I’m moving to narrow and deep — a few websites that will go as deeply as I can on their topics.

The planning is mostly done. The mind maps are created, the site blueprints are completed, copious notes have been written, and now I’m waiting on BB2 before I completely revamp my two SBI sites.

Even though I made some mistakes when I chose the niche for the first site, I’m going to work through the Action Guide and do my best to correct some of those mistakes and then proceed forward with a patched foundation.

So, 2012 is going to be a big year for me.

BB2 and the new site design features and templates are going to make it much easier to build the sites I’ve envisioned, but was unable to build (due to overextension on other sites and a debilitating illness).

This time, I’m going to stop fighting the things I didn’t like about SBI (the main one being no integrated blog module with commenting) and start fully using all the tools that ARE available.

(It turns out that blogging is fun for me, but doesn’t produce any real income, so the lack of an integrated blog or forum module in SBI no longer bothers me. In another year or two, John Dilbeck And Friends may be my last blog. I’m considering turning it into an SBI site, too, but don’t have any firm plans, at this time.)

I’ve learned, after a decade of blogging, that I don’t make my money on my blogs. I enjoy writing them, but the money is made on my websites, and that’s what I am going to focus upon next year.

So, in summation (finally!!), this old dog is going to try to learn some new tricks. I’m going to forget about using PHP and PERL and Frontier and Radio Userland to accomplish things and I’ll adapt to the tools that SBI offers. The new reusable blocks that make server side includes available to people who use the block builder editor will make it possible for me to do some things I’ve long wanted to do.

My first SBI site may never be a real moneymaker. It’s always paid its way and made a profit, however. My second SBI site is the one around which I’m rebuilding my marketing business.

If you hear that SBI is only for beginners who don’t know how to do the technical stuff, part of that is true. It is perfect for beginners, but it is also perfect for us old propellerheads who have been slinging computer code for decades and building websites for almost as long as the World Wide Web has existed. Some of us have proven to ourselves that SBI offers a better way of building the kinds of sites we want to develop.)

(If you need SQL databases, scripting, and other similar features, SBI is not for you. If you are unsure if you can do what you want to do with SBI, you can always ask your questions. Answers are free and there is no obligation.)

And the price? $300 per year, per site?

That’s a bargain.

I know.

You have to look at the big picture. SBI is much more than just a webhost.

SBI is an online business success toolkit, complete with detailed instructions that you can adapt to the niche of your choice. It comes complete with a set of tools that are unmatched in one service — anywhere. (Remember that there were no challengers in the recent $50,000 Sitesell challenge!) SBI offers a forum with a friendly, helpful atmosphere where fellow subscribers enjoy helping each other succeed.

Only for beginners? Not true.

Too expensive. Not true.

I spend several hundred dollars every month for webhosting, email mailing services, domain names, and other expenses related to my online marketing business. Only $60 of that is for my two SBI sites. By comparison, they are a bargain.

The best way I know to build a successful online business, no matter how much experience and technical skill you have, or don’t have? Absolutely true.

But, I’m just one of nearly 50,000 fans of Sitesell. If you want other opinions, just ask.

I intend to be here when there are 100,000 Sitesell fans on Facebook.

Perhaps you’ve been wondering if you can be successful at building a business with SBI. What do you know that other people want to know?

That’s part of the beauty of SBI. The Action Guide includes 10 steps (metaphorically known as days, although some may take much longer to complete), and it teaches you all about building a website, identifying your strengths and interests, and helps you choose a niche, before you decide upon a topic and domain name.

Most people put the cart before the horse when building a website, but SBI’s Action Guide teaches you a much better way of approaching building an online business.

If you’ve been on the fence about trying SBI, or if you’re skeptical because you have been burned by online scams and get-rich-quick schemes, I understand your reticence. I’ve been burned by a few of them, too.

I have never had a bad experience with Sitesell. Never. Not once. In over a decade.

I can’t say that for any other company. I won’t say that for any other company, even if they offer to pay me.

You never know what you can accomplish until you get off the fence and start working to build a better future for yourself and your family.

Will you get rich? I am almost positive that YOU WILL NOT GET RICH. Possbily, but the odds are stacked against you, by far.

Can you earn a few hundred dollars to supplement your income while you learn new skills, probably, if you follow the Action Guide and do the work. Don’t expect it immediately, it may take a year or two to start earning real money.

Can you quit your job? A few have been able to do that, but I’m sure the majority have not.

Maybe you don’t want to quit your job. Maybe you’re retired and want something interesting to do, and maybe earn a bit in the process.

(I’ll be 60 in 2012 and I’m thinking about my retirement. But, I don’t think there will be much difference. I already work at home, at my own pace, on my own schedule. I enjoy researching and writing, and continuing to build websites really appeals to me — and so does making extra money.)

Maybe you’re a work at home mom or dad and you’d like to supplement your income.

Maybe you’re a student or recently-graduated young person and you’re having trouble finding a job that will help you grow and learn more. Why flip burgers or do something similar when you can learn valuable skills that will help you earn more in the 21st century. Learn how to build effective websites that earn real money. Do it for yourself. Perhaps you can leverage your new skills into a better job. I know several people who have done that after they spent a year or so learning what SBI teaches.

Students, and their parents, invest thousands of dollars in formal schooling, some of which actually helps them in life.

Why not invest another $300 in something that will help you (or your children) learn real-world skills related to business and 21st century communications and marketing.

Did you know that one of the more famous SBI-powered websites, Anguilla Beaches, was built by Nori Evoy (Ken Evoy’s daughter)? Would you believe she was only 14 years old when she started the site? It’s true. Now, she’s a college student who already has a profit-making online business.

Maybe you’d just like to earn enough to make payments on a new (or newer) car or save money for a vacation.

All of these are possible. I personally know people who have done all of these, and some of them didn’t know any more about building websites than you do, when they started.

Get off the fence.

Do something.

Thousands of people took the chance and ordered SBI. The great majority of the ones I know are happy that they did. That’s why they continue to renew their subscription year after year and even purchase several subscriptions so they can build multiple sites.

But, slow down. Start with one. Give it a try.

Take it one step at a time, and learn from the people who have helped thousands of people like you.

What will it cost? $300.

What about all the options, upsells, continuity programs, bundles, and all the back-end products they’re going to try to sell you?

There are none. They provide optional coaching services (by the hour), if you need them to get past something you don’t understand, but they are optional.

There is no hard sell.

$300 per year. That’s it.

Order SBI today.

Do it now. Six months from now, you can comment and tell your story. Is it working for you, or not?

Try it for up to 90 days risk free.

You can’t find a better deal than that. At least, I can’t find a better deal than that, and I’m always looking.

Are you satisfied with what you’ve accomplished in 2011? If you said yes, say it again, proudly. Congratulations!

If you said no, then think seriously about how 2012 is going to be the same, or different.

I can’t speak for you, but for me, 2012 is going to be different.

Sitesell and SBI are going to help me.

I choose to invest time, energy, and money in myself and my future.

Act on your dream!

JD

When I was sick, I gave up a number of websites I developed over the years. Some intentionally, one by accident when I failed to renew it while I was in the hospital.

While doing some Google searches as part of my continuing tracking of keyword phrases for which I compete, I found several of my old domains still on page one of Google. When I visited the sites, the new owners were still showing my old content on those sites — but they had added lots of links to things I would NEVER endorse.

It really bothers me that people might mistake the new links on my old domains as recommendations from me and I hate to think that someone would waste time and/or money thinking they were following my advice.

So, I decided that it was time to have my copyrighted work removed from those domains. What they are doing is unethical and illegal.

A couple of days ago, I spent a few hours sending emails to the new owners of the domains to notify them that I’ll be filing DMCA notifications of copyright infringement, if they don’t remove all references to me, my business, and any materials I produced.

In a couple of cases, they’re still showing MY copyright on their pages.

I accidentally lost one domain last spring, when I failed to renew it while I was in the hospital. The only value it can possibly have for the new owner is that I’m still sending visitors there, because I haven’t had time and energy to remove all the links from my sites to that domain.

I hated to lose that domain, because it was going to play a role in my local marketing plans over the coming years.

I intentionally gave up several domains when I decided to de-emphasize blogging this year. They may have value to the new owners, but some of them are wasting it, in my opinion. I don’t understand why they don’t just delete all my old content and start over, instead of using so much of what I produced and leaving themselves open to a copyright infringement claim.

I just don’t understand that type of thinking.

They’re selling their souls for a pittance of money they may make from the domains, and if they don’t remove my material, I’ll also file a DMCA notice with Google and that can jeopardize their Adsense accounts.

All they have to do is remove everything I produced. Then they can do whatever they want with the domains.

Over time, I’ll find and remove the links from my current sites to those domains.

If anyone is reading this who is playing fast and loose with copyrighted material, stop and think. Don’t steal what others have produced.

Write your own articles, take your own photographs, create your own graphics.

Other people will steal them and reuse them, but they live on the dark side.

I find lots of sites that are illegally using photos I took and posted on my sites. Eventually, I’ll start filing DMCA notices against those site owners, too.

I always send a notice that they are infringing, telling them to remove all the material I created. I also inform them that I’ll file the DMCA notices in two weeks, if they don’t.

It’s a hassle. But some people just don’t believe the law applies to them.

Use the force, dear readers!

Be a creator, not a plagiarist.

Act on your dream!

JD

Here is his video about brainstorming. The principles he describes are applicable whether you are doing this manually (on paper) or using a computer program, and is not specific to using NovaMind.

He also wrote about Brainstorming on the NovaMind website.

In this movie, he mentions another of his videos, Solving Problems Using Mind Maps, that is also very helpful and informative. Also, he wrote about Solving Problems on their site.

Still loving NovaMind

A couple of weeks ago, I wrote Mind mapping is an incredible way to brainstorm and organize and I was raving about mind mapping and NovaMind.

Since then, I have been using mind mapping every day, sometimes several hours per day, to organize all the facets of my Dilbeck Marketing business, as well as personal topics. For the first time in months, I’m really starting to see how all the pieces fit together — and some that don’t fit at all (and which will be eliminated, as soon as possible).

So far, about 60% of my time involving mind mapping has gone to organizing and documenting my business, and about 40% has involved brainstorming ideas for what I’ll be doing in the coming months.

I downloaded and tried a couple more mind mapping applications on my Mac and knew within an hour or two that neither of them came anywhere close to what I want to do, so I’m going to stop looking. NovaMind works exactly how I want, so I bought the $49 Express version and I’ll be using it until I need to add project management capabilities later this year. At that time, I’ll pay the $200 to update to the top-of-the-line Platinum NovaMind 5 version.

I start out with lots of enthusiasm…

…but often lose interest over a short period of time, when testing new approaches to management and idea generation.

I believe that it is important to put all I can into a new approach when I start it. I want it to succeed and I try to make it happen.

However, with most things, my enthusiasm wanes over a period of a week or two, as I learn that what I’m doing is not making my life any better. In many cases, new tools just overly complicate what I want to do and actually result in less productivity. That is not a good thing.

So, I jumped into mind mapping with all the enthusiasm I could muster, which is quite a lot, and I’ve been mind mapping everything. I’ve been reading articles about it and watching videos, too.

To my surprise, I’m even more enthusiastic about it than I was when I discovered it a couple of weeks ago.

This is a tool that already has made an impact in how I plan, organize, and document what I do and it has far-reaching potential for planning new projects.

I still don’t know how I missed this, but I’m happy I finally stumbled over it. Perhaps it just wasn’t the right time for me to learn it sooner.

Some things haven’t lived up to my expectations…

…and that includes the MindNode software I was using on my iPod. Not that it isn’t good for simple mind mapping and capturing thoughts while I’m away from my main computers. It is good, but not as good as I want.

Gideon King mentioned iBlueSky (mindmapping), by Tenero Software Limited for iOS devices in the video at the top of this post and I went and did some research on it. I would love to have an iOS version of mind mapping software that easily interchanges with NovaMind on my desktop. I thought iBluesky might be a good approach.

I’m working on other projects for the next few days, so I won’t buy it and start testing it, yet, because I don’t want to be distracted from current projects with a higher priority. In a couple of weeks, however, I’ll buy it ($9.99) and give it a try.

In the meantime, I wanted something that was quick and easy to use on my iPod and which worked better than MindNode. Not that I don’t like MindNode, mind you. It does a good job, but just doesn’t quite work the way I do.

So, I went searching, read a few reviews here and there (in the space of a half-hour or so) and found SimpleMind.

I downloaded the free version of SimpleMind+ (mind mapping), by xpt Software & Consulting B.V. and gave it a try.

Right from the start, I liked the feel of it more than MindNode. I can’t really explain it. It just feels more finished and polished and more like a serious business tool.

After using it for a few minutes, I used the in-app purchase option to upgrade to the full version ($2.99) and played with it for another half-hour or so, while I was sipping my first cup of coffee this morning before the sun came up.

I like it. I’ll use it.

I have not tested the importing and exporting features, yet, and can’t say how well they work with other software I use, including NovaMind.

There is a free desktop version of SimpleMind Free, by ModelMaker Tools BV for Mac OS X in the Mac App Store. They also have a paid version, SimpleMind – ModelMaker Tools BV, that sells for $30.99.

In my opinion, and, again, I’m no expert, I think NovaMind offers much more for an extra $20, so I won’t be trying the desktop version of SimpleMind. I listed them in case you’d like to try them.

I will definitely continue using NovaMind

Although there are a number of good mind mapping applications for mobile users, desktop users, and web-based applications, and I linked to a few of them in my previous article, I’ll be sticking with NovaMind. It offers the features I need and use at a price ($49.00) that I consider inexpensive for serious business software.

You may reach other conclusions. If so, I’d enjoy hearing them, if you’re inclined to share.

Mind mapping may not be the best thing since sliced bread, but it has been a very unexpectedly useful tool for me. As I learn more about the technique and how it is implemented in NovaMind, I have no doubt that it will be even more useful in the future.

NovaMind 5 is still considered to be a beta release and is undergoing active development. Three updated versions have been released in the last two weeks. They were free. Installation was easy and I encountered no problems. It does not feel like beta software, at all.

I have encountered no problems, crashes, loss of data, or any other symptoms of unfinished software.

So, what do you think?

Act on your dream!

JD

Last night, we had a celebration on Sitesell’s Facebook page that started around 10:30 pm (EDT) when we passed the 25,000 “likes” milestone. That’s when the party started. It was fun.

Now, they’re running the 72-hour-only, buy one, get one free celebration special. That’s a deal that doesn’t come very often. It’s been awhile since they offered it.

Just go to their page, like it, and then click one of the images at the top of the page to go to the special order page. Only people who have “Liked” the page can get the special offer — it’s for fans, only.

Early this morning, Ken Evoy, the founder of Sitesell (who is on vacation in Scotland) saw that there was a glitch with the special order page. Ken contacted the CEO and they got the right people onto the problem, which was fixed in a few minutes.

I posted this note on the private Sitesell forums this morning:

I enjoyed the 25K celebration last night!

As a bonus, I won a couple of the prizes (each worth a free month of SBI) and I wasn’t expecting that. Thank you, Sitesell, it made the party even more fun.

On a side note, I watched on Facebook this morning when Ken realized the special offer order page wasn’t working as planned. Even on vacation, he got right on it. A few minutes later, Daniel was on the case, too. I don’t know who else was involved, but the glitch was fixed in short order.

I don’t know of any other company where the Founder and the CEO would both get involved in an order page glitch.

They set the standard and the whole Sitesell team rises to their level. That’s one of the reasons we get so many great things and such good support from Sitesell in return for our small subscription fees.

Facebook needs to add a “Love” button on Sitesell’s page. I’d click it.

Act on your dream!

JD

I really mean it. That is an amazing group of people and an outstanding service.

I’m looking forward to working with everyone at Sitesell for years to come.

Now, I gotta go work on my websites.

Act on your dream!

JD

The part of the comment that started me thinking was this, “… most methods actually work, you just need to know how to make them work. So we often get in the situation when two people contradicting each other in regards to a method are both right. The method work [for] some people, and it fails for other.”

There is some truth to that, but it is not nearly the big picture.

There are a lot of scam artists who are happy to rip off people who want to learn online marketing. There are overpriced schemes that don’t work. There are people who release “the next big thing that you have to buy NOW” over and over and over. They are the ones telling you that you can get rich in a few weeks with no effort.

They sound just like the pitchmen in a carnival or sideshow, because that’s essentially what they are. And they are surrounded by shills who make the marks believe the scam is real.

There are people who use something that works for awhile (like mini sites) and then, when they quit working, they are happy to sell you ebooks and systems telling you how great they are.

Ken Evoy wrote a great blog post about that awhile back. Let me see if I can find it…

I found it. I’m surprised that it has been over four years since he wrote it.

Mooch Marketing

He followed up with Success Stories and Mooch Marketing.

He said it better and in more detail than I can. It will take only a few minutes to read those two article, and it may save you thousands of dollars and months of wasted time and effort.

So, while there are times when something works for one person and not for the other, there are also a lot of people out there who will deliberately cheat you and take your money. A lot of them.

It’s no different from the rigged games in a carnival or sideshow. When they find a mark or mooch, they’re going to do their best to take all his money and tell their friends so they can get what’s left.

The big difference is that they don’t mark you with colored chalk on your shoulder, they do it by trading and/or selling mailing lists to each other. A list of mooches is a very valuable list, in the hands of someone who is willing to exploit it.

Some people feel that it is morally wrong to leave a sucker with any money in his pocket, bank account, or credit card limit.

Believe this. It’s true.

The trick is to learn who is honest and helpful and to avoid the mooch marketers.

Caveat Emptor. Let the buyer beware.

Do your research carefully and think it through before you buy anything that promises you easy riches. It has been my experience that “easy” and “rich” are good warning signs when someone wants my money.

My policy is to tell you about the good guys. Ken Evoy is one of the good guys.

I have been a satisfied customer for a number of years, and have regularly purchased points that are used for sending cards. I currently have over 800 points paid for and accumulated.

Today, I noticed that they have decided to expire all the points I don’t use by October 2012,

That’s just wrong.

And, that’s why I wrote an open letter to SendOutCards on my Facebook profile.

I am reproducing the text of that letter below, in order to have a copy where I can find it.

Here’s what I wrote:

I just logged into SendOutCards.com for the first time in awhile and was very confused by the change in the interface. I finally figured out how to use it to send a card.

John L. Dilbeck

Do you allow links from commenters to obvious get rich quick scams?

I’m not talking about links in the comment, I’m talking about links from the author’s name, or their last blog post, or both, to a site that either is a scam site or promotes one.

I’m not going to name any names or mention any sites (this time), but I have a pending comment that links to a site with which I do not want to be associated. The problem is this: it’s a good comment otherwise.

I can’t tell if the person is sincere, or just trying to get a “do follow” link to the site.

It bothers me.

In the past, during my early days of affiliate marketing, I joined and promoted some things I would never do, now. I don’t want to do anything to lead anyone else along those paths.

I can’t prove it’s a scam, but a lot of folks are saying that it is, and I recognize the look of a scam. It’s one of those very long sales pages, with lots of bonuses, claims of income that can’t be verified, great sales copy that sounds too good to be true, testimonials from people who can’t be located (including J. Smith!), and so forth.

I know you recognize the type of site of which I speak.

I don’t have anything in my comments policy that pertains to this, yet I don’t want to trash the comment or edit the link without giving this question serious consideration.

What do you think?

Act on your dream!

JD

I bitched and moaned about it for several months and I’m not going to do any of that now.

Last month, I turned the corner and feel like I’ve finished a dark chapter in my life’s story and now I’ve opened a new, brighter chapter filled with hope, opportunity, and challenges I’m looking forward to meeting.

You know the old saying, “When life gives you lemons, make lemonade.”

I was reading Seth Godin’s blog and found a very short post that linked to the movie Lemonade.

I took a half-hour and watched that movie and it was inspirational. I want to share it with you, if you haven’t seen it.

Here are several people who were fired or laid off and took the opportunity to do something they really loved, instead of just working to earn a paycheck.

The last year or so has been rough for a lot of people. Maybe you.

Have you considered that maybe this is your opportunity to do something you love?

Act on your dream!

JD

But, I’m not much of a fan of mobile computers, devices, or phones.

I don’t have a cell phone and don’t want one.

I like listening to music on my Mac using iTunes, but I’ve never wanted an iPod. In fact, when I won an iPod years ago, I gave it to my grandkids.

So, with that in mind, I haven’t been paying much attention to all the hype about the new Apple tablet computer that was going to be introduced.

I didn’t even pay much attention yesterday when it was announced.

Today, however, I had some free time and decided to learn something about the new Apple iPad.

I watched the Keynote Speech where Steve Jobs introduced the iPad and I was hooked.

This is the first time I’ve been excited about a new product in a long, long time.

The last time I felt this way was when I was given a sneak peek at the original Macintosh. This was back when all computers were basically text oriented and I saw how easy it was to create and include graphics in documents.

My first thought was, “I gotta get me one of these!”

So, I ordered my first Macintosh about two weeks before they were introduced and got one of the first ones that was shipped to Arizona, where I was living at the time.

Over the years, I have bought several Macs and I’ve enjoyed every one of them. I know, without a doubt, that I made the right choice when I took the Macintosh route.

I haven’t felt that feeling of excitement and admiration again until a few minutes ago.

After watching the keynote speech and the iPad video, I have that same feeling, “I gotta get me one of these!”

Most of my daily work involves browsing the web and dealing with email. The iPad looks like it will handle both of those tasks with ease and panache.

However, even though the touch-screen keyboard (in horizontal mode) looks like it would be usable, I’m so used to touch typing on a keyboard that I just don’t think I would be interested in doing much typing that way.

When I saw the keyboard dock for the iPad, that made a huge difference.

I’ll still do most of my typing on my desktop Mac, but I think that keyboard dock will make the iPad much more usable for a variety of people.

What clinched the deal was the price.

The base model iPad will be introduced in a couple of months for only $499 and it comes with 16 GB of flash memory. Two other models are available for $599 (32 GB) and $699 (64 GB).

There will be three models that have 3G included, but I’m not interested in those. The base models with WiFi will do all I would be interested in doing.

The iPad will run most of the 140,000 applications that have been developed for the iPhone and IPod Touch, but there are advantages for users that will entice developers to modify their apps or build new ones using the iPad SDK.

Personally, I’m not interested in most of those applications and never will be. I do the majority of my work using a web browser and email client, and the rest is graphics, working with photos, accounting, spreadsheets, and word processing. The new iWork versions of Numbers and Pages look great (especially since they only cost $9.99), so I’m sure I’ll buy and use them.

Many years ago, I decided to quit living on the bleeding edge of technology where you take risks with hardware and software with undiscovered bugs, high introductory prices, and other disadvantages. Since then, I’ve never bought a 1.0 version of any product and my life has been easier.

This time, however, I really want to get my hands on a brand new iPad as soon as I can.

It’s been a long time since I’ve been this excited about a new product, and it has taken me completely by surprise. I did not expect to be interested, at all, in the iPad.

What about you?

Have you watched the video and/or keynote speech? What do you think about the iPad. Is this something you would be interested in owning and using?

Act on your dream!

JD

This wasn’t much of a problem a few years ago.

Now, however, it has become a much bigger problem, especially for someone who earns his living from online marketing.

For the last week or so, I’ve had access to high-speed broadband and it has made all the difference in how I perceive what I and some of my friends are doing online.

For example, I’m a huge fan of Mitch Mitchell’s I’m Just Sharing blog and Aussie Sire’s Wassup blog.

As much as I enjoy both of their blogs, sometimes it has been frustrating trying to get them to load. Many times, I would have to load a blog post two or three times before the entire page would load.

This week, however, they load the first time, every time and do it quickly. That has made it much easier and more enjoyable to read what they have to say. The same holds true for quite a few other blogs I read on a regular basis.

The benefit to me is that I’m less frustrated and can read more in much less time. That increases my motivation to participate and also decreases the amount of time I spend waiting — and playing solitaire while the pages load. (In fact, I’ve only played two games of solitaire in the last week, and there were many times in the past few years when I would play several games while waiting on one page to load, so that’s a huge difference.)

Broadband makes it much easier to edit my sites

Truthfully, it hasn’t made much of a difference in editing my own blogs and sites, because I tend to do a lot of low-bandwidth things on them and intend to continue with that approach. Still, high-speed broadband opens the door to working with video in the future, especially when promoting local small businesses on Murphy Gold. This is something I’ve been wanting to do for quite some time and I’m looking forward to it.

I can view and edit my Squidoo lenses, now

Where it has made a huge difference is being able to once-again edit my Squidoo lenses reliably and easily.

I was having a problem even seeing my own Squidoo lenses the last year or two. Editing them was even more problematic, especially some of the larger lenses such as my Site Build It lens.

The result of my problem with loading the lenses with slow dial-up was that I became more frustrated and less prone to update the lenses when people added sites to the voting Plexo modules.

The benefit of high-speed broadband is that I find it easy to view the lenses and edit them. Now, instead of being frustrated when I receive an email telling me that someone has added something to a Plexo module, I look forward to seeing what it is.

Usually, unfortunately, it’s some lame-brained spammer trying to spam their totally off-topic link on my site, but there are some nuggets in all the mud where people are suggesting excellent sites and lenses that I’m happy to add.

Publishing the lenses is much faster and much more reliable with a fast Internet connection, too.

The result is, over the last week, I’ve updated more lenses than I did in the last several months combined.

I can see my CafePress store much better now

Over the last couple of years, it seems that it has become harder and harder (and much slower) to edit my CafePress store and do all the things that are necessary to keep it up-to-date and to add new designs. As a result, I just stopped updating it.

We all know that makes a great recipe for stagnation, fewer sales, and loss of income. It’s exactly what happened.

Now, however, I can load the store in seconds, as opposed to sometimes taking ten minutes or more for pages with lots of products.

I’ve only tested editing a couple of pages, but I was able to make changes in five minutes or less that would have taken over an hour with my dial-up connection — if it were possible to successfully complete them at all.

A lot of people don’t care for my designs, and that’s okay. The good news is that I’ve sold a lot of products through my CafePress store and look forward to selling lots more. I have over 100 designs that I’ve never added to my store because it just wasn’t worth the time and effort.

I’ll be adding quite a few of them in the coming days and I’ll be promoting my CafePress store much more actively in the future.

In fact, I’ll probably be opening more stores that are focused entirely on a single niche and I’ll be promoting them heavily on several sites.

Will that increase sales? I’m sure it will. I’ll know for sure a year from now.

One of the things I’m sure will increase sales is lowering the prices.

In the past, I’ve used a premium pricing strategy for my CafePress shop. I expected few sales, so I raised the markup I’d receive on each sale.

Now that I have reliable, fast access to editing my shop, again, I’m changing the strategy.

I just lowered the prices on all the products in my store to reflect a moderate pricing strategy. I’ll earn quite a bit less per sale, but I expect that to increase the number of sales.

So, just a few minutes ago, while writing this post, I lowered the prices of every product in my shop, some of them substantially.

A fast broadband connection even makes Site Build It better

I intentionally design both of my sites that are powered by Site Build It to be low-bandwidth friendly.

I want people with slow connections to be able to read what I write and I want those pages to snap on the screen for people with faster connections.

I’m not going to make many changes in that regard, with the exception of adding a few videos.

I’ve known for some time that the popularity of video on the web has been exploding, but it was a waste of time and effort to even try to view them with my slow connection. This week, however, I’ve found how easy it is to watch video in real time with a fast connection and I know that video is more interesting to lots of people than pure text.

I still remain a text-oriented person, but I recognize an opportunity when I see it.

Another very interesting thing occurred to me this week. For all the years that I’ve been a Site Build It subscriber, I’ve always read the Action Guide and never even tried to view the video version of it.

That changed this week. For the first time ever, I watched the entire video version of the Action Guide and I have to admit that hearing someone speak while watching animation that was used to illustrate some of the processes really did make some of it more understandable. In fact, I’m going to watch the Days 2 and 3 videos again this evening.

Even though I have a good understanding of the three-tier structure of a successful website, the new tier-structure video made it much more understandable and I’ll be implementing some changes to both of my SBI sites over the coming days, as a result.

A fast connection doesn’t lessen the work, but it does make my efforts more efficient

I don’t know of anything that is reliable and honest that reduces the amount of work that it takes to be a successful online marketer, but I do know that a fast broadband connection makes a world of difference in improving efficiency.

Of course, that makes sense, but it has been a real eye-opener for me.

Back when I was a Systems Administrator for a local ISP I had direct access to a fast broadband pipe and it was nice, but that was before so many sites relied upon javascript, java, audio, video, and other things that benefit from high-speed pipes.

So, I was able to do just about anything I needed to do from home on dial-up almost as efficiently as I could do from the office using broadband.

But, that was a decade ago and things have changed drastically.

Now, there is a world of difference between slow dial-up access and high-speed broadband. That difference is much bigger and more important than I realized, and it is a very important difference for anyone aspiring to make money online from affiliate marketing or just about any other form of marketing.

Now, I’m wondering what other things I’m going to discover that will make my online marketing more effective.

What about you?

Do you have any thoughts or opinions about the differences between slow and fast Internet connections and the effectiveness of your online affiliate marketing efforts?

I’m looking forward to reading your thoughts.

Act on your dream!

JD

Some of these points are just as valid today as they were then.

I have learned several lessons that I think may be valuable to anyone who reads this. You may agree or disagree, but at least give it some thought.

1. Anything that is a good value today will be a good value a year from now.

2. The more the hype, the less the value or longevity.

3. If it has a deadline, run away, don’t walk, run – in a zig-zag pattern.

4. Don’t send your valuable prospect away on first contact. Try to get their contact information so you can follow-up – yes, build your list. (I wish I’d done more of this.)

5. If you can’t understand the compensation plan after reading it twice, you may never understand it, so maybe it is best to avoid it.

6. Always try to get residual income rather than one-off commissions.

7. Try to get life-time customers.

8. If more than five people email you about something the same day, avoid it.

9. Spillover is a myth. It may happen now and then, but don’t depend upon it.

10. Earning money – no matter how you do it – is work. It takes longer than you think and it takes more creativity and effort. Nobody will do your work for you.

11. Don’t spend more than you can afford. Define your budget and stick with it. If your outgo exceeds your income, your upkeep will be your downfall.

12. Don’t go into debt to try to make more money. Pour a percentage of your revenue back into tools and marketing. As a result of this, I’m spending more on marketing every month than I made the first two years of online marketing. But, it’s all a percentage of income. I have no debt and I intend to keep it that way.

13. It takes a long time to start earning money with online marketing (unless you are very lucky or very good at what you do). It took months for me to earn my first commission check, and several more months before I got my second one. Now, I get checks from several companies every month. It did not happen overnight, but it can be done with perseverance, even if you make a lot of mistakes along the way.

14. Don’t pay attention to how much money someone is claiming to earn. There is a huge difference between gross and net.

15. Help others grow and advance, don’t take advantage of them just to get their money.

When I originally wrote this, I was doing a lot of testing with traffic exchanges and downline builders. I was actively promoting two MLM companies. Today, I’m doing none of those things.

So, the comments about spillover really have nothing to do with affiliate marketing, because they’re more appropriate to anyone involved in network marketing. I got so tired of getting emails telling me that some “big-hitter” was going to start promoting to his “massive” list and there was only so much time to get involved in his program if we wanted any spillover. To the best of my recollection, from testing several different programs, I think I received half a dozen people in my downline from spillover and never made a penny from it.

In every case, I lost money in the process. That’s why I no longer do any of that.

In regards to #14, it’s not just a difference between gross and net. Some people will actually lie to you! (Surprise!) Anyone with a graphics program can dummy an income statement.

I’m not saying that all of them are dummies or lies, but I know that some of them are. Don’t believe everything you read or see. Caveat emptor.

What do you think?

Agree? Disagree? Let’s talk.

Act on your dream!

JD

The press release is here:

FTC Publishes Final Guides Governing Endorsements, Testimonials

The actual guidelines are in a pdf file that I have tried to download several times, but, so far, have only been able to get a portion of it.

The actual guidelines are described as:

16 C.F.R. Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising: Notice Announcing Adoption of Revised Guides

They are available as a pdf file:

Text of the Federal Register notice

As I said, previously, I have not been able to read these new rules, yet, so I’m just wondering out loud at the moment.

How does this affect affiliate marketers?

Are blog posts with affiliate links covered under these new guidelines? How?

(Disclaimer: I am not now or ever have been a lawyer. I do not give legal advice. I don’t even play a lawyer on TV or the Internet.)

I can read from the press release that anyone who is posting sponsored articles to their blog will be affected. Since I don’t do that, I haven’t given the ramifications much thought.

I almost never receive a freebie in return for writing a review, but I have no problem disclosing that fact when it happens.

Most of us would never fall under the label of “celebrity” and never get paid huge sums of money to endorse a product on a talk show or in social media, but if you do, now you have to disclose that fact.

Still, how does this affect bloggers who are affiliate marketers?

Does every link have to be disclosed as a possible money-making link?

Will it be enough to add a few lines to our disclosures page?

Are we even covered by the new guidelines?

What about you?

Will these new FTC guidelines affect how you run your business and how you advertise and market products and services?

Act on your dream!

JD

Now, this has taken years to start bothering me, but today, I think I reached my limit.

I posted a tweet on Twitter that said, “I no longer open email with subjects that include words like sneaky, exclusive, tricks, secrets, hurry, and so on.”

Others quickly agreed, aj1996 said, “Wish people would do the same with Lens titles & NOT inc words like “secrets” !!!!!!”

I agree with that, too. The same goes for books, ebooks, reports, and everything else.

Brian D. Hawkins said, “Hi John, many email clients spam emails with words like that automatically.”

That’s where I got confused.

I know that some of the emails I receive with those words are spam, but some come from real people.

I’ve read all sorts of books about copywriting and writing headlines, and most of them suggest using “power words” and words that create urgency and excitement.

I think that’s fine and good for headlines in print ads and in real snail mail letters, but it’s overkill when you see dozens of emails in one morning that use those same words.

Folks, there are no secrets to marketing success. It’s a matter of finding the best products and services and promoting them honestly.

Now and then, someone will come up with a new idea that will be popular and soon everyone else (the people I call “me, too” marketers) will run it into the ground and ruin the effectiveness.

For example, a year or two ago, someone started using “The Death of…” to sell an ebook. (My memory is hazy on this, since I wasn’t interested in the product.)

Before you could turn around a couple of times, I started getting emails about the death of this and the death of that and it became pitiful in a week or two.

Today, I really became annoyed when I saw all those email subject lines. I looked at the subject and then at who was sending the email to me. I opened not a single one of them — poof, right into the trash.

So, what do you think about this?

Act on your dream!

JD