Avoid the scam artists

July 18, 2011 by John Dilbeck · 14 Comments
Filed under: Affiliate Marketing, Marketing, Opinions 

This started as a reply to a comment on the SBI Urban Myths post I wrote a few days ago.

The part of the comment that started me thinking was this, “… most methods actually work, you just need to know how to make them work. So we often get in the situation when two people contradicting each other in regards to a method are both right. The method work [for] some people, and it fails for other.”

There is some truth to that, but it is not nearly the big picture.

There are a lot of scam artists who are happy to rip off people who want to learn online marketing. There are overpriced schemes that don’t work. There are people who release “the next big thing that you have to buy NOW” over and over and over. They are the ones telling you that you can get rich in a few weeks with no effort.

They sound just like the pitchmen in a carnival or sideshow, because that’s essentially what they are. And they are surrounded by shills who make the marks believe the scam is real.

There are people who use something that works for awhile (like mini sites) and then, when they quit working, they are happy to sell you ebooks and systems telling you how great they are.

Ken Evoy wrote a great blog post about that awhile back. Let me see if I can find it…

I found it. I’m surprised that it has been over four years since he wrote it.

Mooch Marketing

He followed up with Success Stories and Mooch Marketing.

He said it better and in more detail than I can. It will take only a few minutes to read those two article, and it may save you thousands of dollars and months of wasted time and effort.

So, while there are times when something works for one person and not for the other, there are also a lot of people out there who will deliberately cheat you and take your money. A lot of them.

It’s no different from the rigged games in a carnival or sideshow. When they find a mark or mooch, they’re going to do their best to take all his money and tell their friends so they can get what’s left.

The big difference is that they don’t mark you with colored chalk on your shoulder, they do it by trading and/or selling mailing lists to each other. A list of mooches is a very valuable list, in the hands of someone who is willing to exploit it.

Some people feel that it is morally wrong to leave a sucker with any money in his pocket, bank account, or credit card limit.

Believe this. It’s true.

The trick is to learn who is honest and helpful and to avoid the mooch marketers.

Caveat Emptor. Let the buyer beware.

Do your research carefully and think it through before you buy anything that promises you easy riches. It has been my experience that “easy” and “rich” are good warning signs when someone wants my money.

My policy is to tell you about the good guys. Ken Evoy is one of the good guys.

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Michael Stelzner from Social Media Examiner – Live Q and A Session on Facebook

June 18, 2011 by John Dilbeck · 8 Comments
Filed under: Marketing, Sitesell and Site Build It, Social Media Marketing 

On Thursday, June 23, 2011, at 1:00 pm (ET), Sitesell, Inc. will host a one-hour live question and answer session with Michael Stelzner of Social Media Examiner.
 
If you have any interest in social media marketing, you probably already know that he is one of the rising stars in that category and really knows what he talks about. He doesn’t spout untested theory. He and his team have built Social Media Examiner into one of the most authoritative sites about social media marketing and currently their site has an Alexa ranking in the mid-2,600 range.

That means a lot of people read their advice on a regular basis.
 
I’m looking forward to the event and I’ll be there.
 
Here are the full details: Live Q and A with Michael Stelzner hosted by Sitesell
 
For the last several months, I’ve made it a point to read his blog posts on a regular basis.
 
Sitesell has hosted several very successful live question and answer sessions on their Facebook page over the last several months.

SiteSell Facebook

It works like this:
 
They are already collecting a number of questions for the session, some of which will be answered by Michael before the session begins and the answers will be posted during the session by Sitesell employees. Michael will also answer as many questions as possible during the one-hour session. All the questions and answers will be gathered and posted so we can refer back to them.
 
Time: June 23, 2011 at 1:00 pm (ET)

Place: On Sitesell’s Facebook Page

Cost: Free
 
If you attend the live session, don’t forget to refresh the page in your browser periodically to make sure you see all the latest updates as the session progresses.

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Facebook plus Google equals Business

May 18, 2011 by John Dilbeck · 6 Comments
Filed under: Advertising and Marketing, Affiliate Marketing, Business Networking, Facebook, Marketing, Sitesell and Site Build It 

Where are the two best places to promote your business if you want to be found by new customers?

Think a moment. Where do you search for things you want?

That’s right. Facebook and Google.

Sitesell will help your business get found on these two sites.

Sitesell has tens of thousands of customers around the world who use their tools and strategies to build websites that get found. They’ve been doing this for over 10 years — and that’s how long I’ve been one of their very satisfied customers.

I personally recommend Sitesell. I’m a satisfied long-term customer and a happy affiliate.

Their new service is targeted to people who own traditional offline brick and mortar businesses and want to be found in their local area.

I think it could be useful to some online-only businesses, if you want to target a local area, instead of globally.

If you own a business and want to promote your products and services locally…

Sitesell has introduced a new service to help you market your business on Google and Facebook.

Facebook has become the most popular way to promote your business by engaging with your customers and prospects using a Facebook page for your business. There are a few things you need to know in order to use Facebook effectively for this type of marketing, and there is a bit of a learning curve.

Sitesell offers two levels of service. One helps you get started. Or, if you prefer, someone at Sitesell who already knows how to do all this will work with you to target your market and offer and then do the tech work for you.

I think it’s priced very reasonably. If I were doing this type of service, I’d charge more than they do.

The more I know about building an online business, and promoting offline businesses online, the more I value what I’ve learned from the talented folks at Sitesell.

It’s also why I use their tools to promote the businesses that are owned by my clients. For example, Murphy Gold is powered by SBI, one of the services offered by Sitesell.

You already know how important it is for your business to be found on Google when someone is searching for the products and services you offer. Right?

Now that Facebook has exploded onto the scene, it’s time to promote your business where people are flocking.

Look over the offer. If you have questions, call the number listed on that page. They will answer your questions for free. Really.

No obligation. Really.

They WILL NOT stick you on a mailing list and bombard you with offer after offer, never-ending upsells, and breathless hype about new product launches, as we see so many other companies doing.

These folks are the real deal. They specialize in helping people build online businesses and now they’re extending that service to helping you promote your business on two of the most popular sites in the world: Facebook and Google.

Right now, before you forget or get distracted by all the other things you have to do, go and check out their offer.

Is this something that will help you promote your business better?

You’re a responsible business owner. Due diligence is important, and I always recommend researching a company before doing business with them. You can learn more about Sitesell on their Facebook page.

See why thousands of people “Like” Sitesell on Facebook and read what they are saying about the company and the services they provide.

If you have specific questions about Sitesell and their services, their Facebook page is a good place to ask. (It also lets you experience how a company can engage with prospects on a Facebook page.)

If you are an affiliate marketer and want to earn commissions while helping local business owners…

You can earn a commission by becoming a Sitesell affiliate and promoting their services and products to people you know in your local area who want to use Google and Facebook better.

Most small business owners do not have the technical skill and knowledge that’s needed in order to get the most out of Facebook. Some do very well on their own, and others do not.

It’s that second group that you can help the most by letting them know how Sitesell can help them.

I use Sitesell’s tools every day to promote my business and those of my clients, and I’ve been considering helping them do a better job with their Google and Facebook presence. Now, I don’t have to do it. I can just explain how it will help them and then refer them to Sitesell Services.

It’s a win-win-win situation.

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Weebly adds collaborative website editing

April 20, 2011 by John Dilbeck · 12 Comments
Filed under: Marketing, Promote Yourself, Webhosting, Websites 

Have you ever wanted to have two or more people help you build your website, maintain the information on it, monitor comments, or assign different people to edit specific pages?

Now, as of today, you can do that on Weebly. This is a feature that was greatly desired by some people who choose to build their websites on Weebly. Now it’s available.

You can build a free site, or pay a reasonable fee to get more features.

I’ve used it both ways and like it. It’s one of the few website builders I recommend.

Dena Howard uses Weebly to build and maintain her website and blog for Images By Courtnie Photography in Murphy, NC.

I’ve started a site that will eventually become DilbeckMarketing.com at johndilbeck.weebly.com.

Unlike using WordPress on your own domain, there is a full tech staff that handles things like security updates and maintaining and improving the code used to power the sites. That means that you don’t have to be a technical whiz to create a website that can optionally have a blog, too.

If you’re not using Weebly already, and you’re looking for a good way to build a website, visit their site and get started today.

Act on your dream!

JD

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Brand new 2011 Social Media Marketing Industry Report

April 7, 2011 by John Dilbeck · 14 Comments
Filed under: Advertising and Marketing, Business Networking, Marketing, Social Media Marketing 

Michael Stelzner, founder of Social Media Examiner, just now released the 2011 Social Media Marketing Industry Report.

Regardless of whether you are primarily an online marketer or the owner of a brick and mortar business, if you want to effectively present your wares to prospects who are increasingly moving online, you should download and read this report. It’s a free download, and you don’t have to subscribe to a mailing list to get it. (Isn’t that refreshing?)

Here’s his overview of the report…

Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo.

I have not had time to study the report yet, but it’s on my schedule for this evening. The information in the video has increased my interest.

I am a firm believer in social media marketing and look forward to doing a better job of it now that I’m feeling better.

You can read more about the report and download it on their blog post: 2011 Social Media Marketing Industry Report, compiled and published by Social Media Examiner.

Act on your dream!

JD

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What is your time worth?

October 9, 2010 by John Dilbeck · 10 Comments
Filed under: Act On Your Dream!, Affiliate Marketing, Blogging, Forums, Marketing, Musings, Sitesell and Site Build It, Webhosting, Websites, WordPress 

And, even more directly, what is my time worth?

That’s the question I’m asking myself this morning.

This evening, a little over 100 miles from here, my high school classmates are having our 40th high school reunion and I would love to go and see them. We’ve become reacquainted this year on Facebook and we’re sharing tidbits about our families and what’s happening with all of us.

That makes this year different.

In the past, I didn’t mind missing the reunions because I’d lost touch with everyone, even my best friends from high school. This year, it’s different. I’m reading their stories and they’re reading mine. We’ve reconnected — as people and not just names and memories.

40 years is a long time, and yet, in many ways, it seems to have flown by. In other ways, it feels like it’s been an eternity since I saw any of them.

Since I had to make the decision, this morning, that I couldn’t make it to this reunion, due to being weak and tired from this week’s chemotherapy, I got to thinking about other things I’ve done with my time.

I look back on the last 40 years and I like that I concentrated on computers and mastered them enough to build a decent career as a consultant, teacher, programmer, and administrator. It made it possible for me to move here to Murphy, NC, and I love living here in the mountains and out of the rat race. I invested over a decade in the big cities of Atlanta and Phoenix and was then able to bring myself and my business here.

I like that I have good friends who care about me as much as I care about them. That, too, takes time.

For the rest of this post, I’m going to concentrate on the last decade or so.

As you may already know, the last decade has been full of challenges for my family. For over seven years, I was the sole, full-time caretaker for my elderly mother as she battled cancer and the after-effects of the surgery. I cared for her as long as I could but she had to go into a nursing home for the last few months of her life. At least, I helped her live at home for a few more years.

This year, I’m fighting my own battle with cancer and the tide seems to have turned. I intend to win this war and get healthy and stronger. A year from now, I intend to be much better than I am today.

During all this time, my online marketing business allowed me the time to stay home and care for her, and now for myself.

(In my own case, however, I’ve had to file for disability to pay for all the medical bills and my living expenses until I can really resume working. These days, I’m able to do a bit here and there, but nowhere nearly as much as I used to do. Up until this summer, my online marketing business provided 100% of my income for most of the last decade. As soon as possible, it will once again provide the income for me to live my life as I like it.)

Just out of curiosity, I went to Alexa’s Way Back Machine and looked at the first few days of JohnDilbeck.com as it looked on October 18, 2000 — just over one more week from its 10th anniversary. (Actually, I registered the domain a few months earlier, on my birthday. In many ways, it looks much the same now as it did back then: JohnDilbeck.com)

Even in my earliest attempts, I was using affiliate marketing to earn a living. This site brought in thousands of dollars over the years.

Even my very first domain, Need-Sleep.com, was a money maker, primarily because I was one of the earliest Amazon.com affiliates. That look into the Way Back Machine shows my first money-making site as it looked about 13 years ago.

(I miss my HyperDimensional Book Nook.)

All my sites that depended upon the Amazon.com affiliate program for income took a dive when Amazon terminated all their associates in North Carolina following our legislature’s misguided attempt to bring in more taxes with their new nexus laws. Unlike some people, however, I relied on Amazon.com as only one stream in my income river, so although substantial, losing Amazon and other big retailers did not put me out of business. However, that, coupled with the massive downturn in the economy, really did put a crimp on my income. It’s a good thing I have no debts and my overhead is very low. Even with the lowered income, I was able to weather the storm and I’m starting to see my income rise, again, even though it’s only a fraction of what it once was.

Both sites were rather crude and certainly did not contain any eye candy to keep anyone entertained. Yet, both of them made money for me.

I only wish I had been smart enough to sell the Need-Sleep.com domain to someone rather than just letting the domain registration lapse.

I just looked and the domain is available. I almost registered it for old time’s sake, but decided not to. I’ve registered way too many domains over the years and most of them have been failures. Besides, now that I’m no longer a computer consultant working all around the clock, I no longer need sleep. (grin)

I won’t bother you with them, but I’ve looked at some of those old domains this morning and recognize all the hard work that I put into them and all the time that was wasted over the years.

If I had avoided all the shiny red balls that kept bouncing across my marketing pathway, and had concentrated on building websites with depth and authority, I would have earned more for my efforts.

As a consultant, I knew the value of being paid for my work and I charged accordingly. I don’t know why I forgot those hard-won lessons when I turned to Internet marketing.

I also know the value in paying for expert help when I need it, so why did I spend thousands of hours (and quite a bit of money) learning and relearning how to build “free” websites over the years? Looking back on it from my new perspective, I just don’t understand it.

Still, some of my websites did well enough that I earned a decent living, where I wanted to live, doing what I wanted to do, so that I could invest waste time learning all the new scripts, building forums, article directories, blogs, playing on traffic exchanges, learning I don’t do well with MLM, and learning another half-dozen programming languages.

What do I have to show for all that? A few dollars here and there. It’s true that I know more about all this stuff than I did, but it’s worthless knowledge, because I’ll never be able to recoup the value of the time I wasted in the process.

I’ve told you before — and some of you may be sick of hearing it — that I’m moving away from blogging (which I’ve been doing for over 10 years) and back to building hierarchically organized static websites. Over the years, even though I put more of my effort into blogging than I did into building content focused websites, very little of my income has come from my blogging efforts.

I got other things out of it, however. There was the social interaction, meeting new friends, and sharing new discoveries, but there was very little money added to my income streams.

I don’t have the exact numbers, but I’m sure my income from my best websites (which I sorely neglected over the years) outperformed my blogs by at least a ratio of 50 to 1, and maybe a bit more.

I was just looking at the first available page of my first blog (on the Way Back Machine), John Dilbeck’s Ramblings, and noticed that even the name shows my lack of focus. John Dilbeck’s Ramblings is no way to inspire confidence and help readers focus on what I’m writing about.

So, over the next ten years, I plan to focus most of my attention on two sites, Act On Your Dream! and my primary site at Murphy Gold.

Not so coincidentally, they are both powered by SBI.

I knew that SBI was a great way to build a site, but something in me, probably a personality defect, drove me to try all these other things and see if I was able to do better with them than I could by using SBI and following the Action Guide.

The only really good result from all my testing is that I have proven to myself that I’ve been spinning my wheels for many years and now it’s going to be much easier to follow what I learn from all the folks at Sitesell.

If I were starting over a couple of years ago, I would have slapped up a new WordPress blog and started rambling. Now, I’ve relearned what I learned a decade ago and I won’t make that mistake.

Ken Evoy makes the point so well on the WordPress or SBI page.

While I was playing and testing on WordPress, and making a hundred dollars here and there, my SBI sites were generating the income that gave me the free time to waste. (Two of my other sites were built based on the principles of Ken Evoy’s Make Your Site Sell! ebook, and they also generated income. They were built before SBI was available, or they would have been powered by SBI, too.)

I’ve given a lot of things the benefit of the doubt, and that includes blogging, building forums, creating article directories, and much more, and it just has not been worth the effort. If I were getting paid by the hour for all the work I’ve done on them, I would have made less than minimum wage.

What does that say about building a business? I could have earned more money with less work by slinging burgers at the local greasy spoon. Sigh.

Fortunately, a handful of websites pulled their load and earned much more than the others. That’s the direction I’m moving in, once again, following a very long detour.

So, what’s your time — and your creative talent — worth? Are you satisfied earning a few hundred dollars per month from your online business, or do you think you’re worth more?

If someone offered me $200 to be their consultant for a month, I’d turn them down, without even having to think about it. So, why would I settle for that as income from blogging all month?

Sometimes I just don’t understand myself. At least, I can learn from my mistakes.

What about you?

What is your time worth?

Act on your dream!

JD

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This is my last post to 21st Century Affiliate Marketing

May 14, 2010 by John Dilbeck · 17 Comments
Filed under: Affiliate Marketing, Blogging, John Dilbeck, Marketing, Success and Failure 

Before I say anything else, I want to thank all of you who have been regular readers and who have made this blog better by sharing your thoughts and comments with all of us. You know who you are.

This is the last post to this blog and I will be shutting it down in the next few days or weeks, as I have the time and energy. I’m closing my marketing business and I’m out of affiliate marketing.

It’s amazing how much of a difference two months can make in one’s life.

Two months ago, I went to the emergency room because I could not get out of bed. After 7 units of blood, I felt a bit stronger, but that lead to the discovery of colon cancer, which was followed shortly after with intestinal surgery, gall bladder removal, and today I learned that I need surgery for cancer in my liver and a biopsy for possible cancer in one of my thyroid glands.

For the foreseeable future, I’ll be putting my energy into kicking these cancers’ butts. I don’t intend to let them beat me, but you never know.

I don’t know for sure what will happen to this domain name. If you’re a regular reader and contributor to this blog, I’m willing to listen to your ideas.

It’s been a wild ride for the last several years, and I’m sad to see the ride coming to an end.

I plan to continue posting (now and then) to JohnDilbeckAndFriends.com and to my Facebook account at facebook.com/johndilbeck .

Thanks for reading, contributing, and making affiliate marketing just a bit more interesting as we shared ideas and thoughts about the subject.

Continued success to you.

All the best,

JD

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Making progress by going backwards

August 10, 2009 by John Dilbeck · 18 Comments
Filed under: Affiliate Marketing, Amazon, Marketing, Musings, Squidoo Lenses 

The last six weeks have seen a very interesting change in my affiliate marketing strategy — well, interesting to me and possibly to you.

Part of this was not part of my ongoing plan — getting canceled by Amazon.com, for instance.

Part of it was finally having time to update some websites that had been neglected for most of the last two years as more and more of my time was devoted to caring for Mom and then working on settling her estate.

Part of it was reevaluating products and services that I’ve recommended over the last few years and deleting links to many of them. While I still feel that almost all of them were good products and worth what they cost, I’m no longer comfortable recommending them.

And, if I’m no longer comfortable doing it, why should I continue?

So, I spent a lot of time this morning removing and redirecting affiliate links for a variety of products.

I’ve been working day and night undoing what I spent years doing — finding and linking to affiliated products on a variety of websites, blogs, Squidoo lenses, and other places on the web. I don’t know how long it will take to find and delete all of them, or if that’s even possible, but I’m working on it diligently.

So far, I’ve deleted nearly a thousand pages on my various sites and at least that part is done.

Progress is not a continuous upwards curve

No matter how much we would like to have continuous, unbroken progress in our businesses, it just doesn’t happen that way.

There are always downturns, obstacles that must be overcome, and changes that must be dealt with.

Yes, it feels like that takes us away from getting our work done, but the truth is that it IS our work.

So, even though I’ve been undoing a lot lately, I feel like I’m finally making some progress by clearing out the old chaff so I can concentrate on growing new wheat.

(No, I’m not a farmer. That’s a metaphor.)

It’s a strange idea, possibly, but I really feel like I’m making progress even though most of what I’ve been doing has been going backwards.

On the positive side, my new website for promoting select locally-owned brick and mortar businesses in Murphy, NC is doing well and I’ll be devoting more and more time to building and promoting Murphy Gold over the coming months.

What part will affiliate marketing play in my future?

More and more, I’m asking myself that question, and I’m unsure of the answer.

As I get pickier about what I recommend to you and have to deal with unexpected things like changes in the NC tax code that got me dropped from several affiliate programs, I find it harder and harder to recommend products and services to you.

Of course, I’ll continue to recommend Site Build It! and I’ll continue using it for my new static sites. At this time, I don’t have any plans to create any new sites and may still decide to delete a few more, but the new sites I build will be powered by SBI.

What do you think?

Those are some of my thoughts about online marketing on a hot summer afternoon.

What do you think? How’s your affiliate marketing business progressing — or not?

Act on your dream!

JD

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Why do blogs have a higher failure rate than restaurants?

June 9, 2009 by John Dilbeck · 32 Comments
Filed under: Blogging, Marketing, Sitesell and Site Build It, Success and Failure, Websites, WordPress 

I just read an interesting story in the New York Times…

Blogs Falling in an Empty Forest

This is another article that shows how easy it is to start a blog, but how hard it is to continue it over time. Things change. We lose interest. We become too busy with other things.

In many cases, we become disillusioned by the lack of success we had originally imagined.

Although the same can be true for a traditional website, the difference lies in the amount of traffic that continues when we are busy doing something else.

I have static websites that continue to bring in thousands of readers every month, even when I do nothing to them for extended periods.

The same just is not true for my blogs.

If I go any length of time without posting something new to a blog, regular readers notice and new readers may perceive it as just another abandoned blog.

I know I feel that way when I visit a blog that hasn’t been updated recently. Do you?

But, and I think this is important, I just don’t feel that way when I go to a traditional website. While on one of them, I’m looking for information, not necessarily the latest thing written.

As you know, I’ve been debating the issue of blogging or building traditional multi-tier websites for some time…

Site Build It! or WordPress? Which is Best? Why?

I think both have promise and I can argue both in favor and against both of them.

It is much more difficult to design and build a multi-tier website that presents information in a way that is easy to navigate and update. I know, because I’ve been spending much of my time every day for the last few weeks designing a new website.

On the other hand, I can throw up a blog in a couple of hours. All I need is an inspiration, a topic, and a little free time. I know this, because I’ve started several dozen blogs, but now I’m maintaining only three of them on a semi-regular basis, and updating a few others sporadically.

When looking at the traffic stats for all my sites, I see a definite correlation between frequency of posting on a blog that just does not exist on my traditional websites. Just as in academia, with blogs you have to think publish or perish.

Easy to start – easy to abandon

The longer I do all of this, the more I realize that blogs are easy to start. There’s very little barrier to entry. Start one free on Blogger in ten minutes. Host one on your own domain using WordPress in a couple of hours (plus whatever time it takes the domain to propagate, if it’s newly registered). Cost, little to nothing.

On the other hand, when I start a new website, it’s not so easy to start. There’s planning time that nobody but me sees. I may spend months working on the design, researching keywords, researching the competition, deciding on how much information is needed to make the site viable, and designing a three- or four-tier site structure. All of this is done before I do anything else.

I may register the domain in advance, just to make sure it will be available when I want it, or I may decide upon the domain name after I know what’s going to be on the site.

How much does it cost to host one of these websites?

If I go with traditional hosting on a Linux server, my cost is nothing. I’m already paying that cost for my other sites and have both the bandwidth and storage available to host several more domains.

If I go with Site Build It!, the up-front cost will be $300 and that pays for the first year of hosting. More and more, I’m finding that I’m not interested in building a site that isn’t powered by SBI, but I’m going to leave that for another discussion.

Getting back to the main point…

With the new site I’ll be introducing in a few more weeks, I’ve already put months into getting ready for it. I paid $10 to reserve the domain name, and I’ll be paying another $300 to host it. That’s a pretty large barrier to entry from my point of view.

It’s also one thing that will keep me motivated to continue developing the site. After all that time, work, and money, I’m not going to stop working on it until it is profitable and I’m getting income on a regular basis from it.

With a new blog, I find that I’m more of the opinion of easy come, easy go. When I abandon a blog, it’s no great loss.

But, there really is a loss. I’ll lose the time I put into building it, and in the long run that’s more valuable than any money I may have invested or not. I can recover money or earn more. I can never get back the time I lost.

When I first started debating this with myself, I was clearly in favor of blogging with WordPress over building a multi-tier website. I just seemed to make more sense.

Now, however, as I spend more time doing both and look back on the results of what I’ve gotten from each, I’m leaning much farther away from blogging and towards a content-rich, structured website.

I almost hate to admit it, because I disagreed with him when he originally wrote it, but I am more and more coming to agree with Ken Evoy and what he wrote about this subject: Blog or Build?

Finally, I’m going to disagree with some of my good friends, including Mitch Mitchell and Aussie Sire. I respect their opinions and truly enjoy interacting with them on our blogs.

What do I disagree with?

I’m finding that the number of comments or the length of the discussion on a blog post has almost no correlation with income.

Yet, it takes time to monitor the comments and respond to them, so there is a cost involved without a commensurate income to offset the effort.

That doesn’t mean that I’ll discontinue comments or discussions here. I won’t. But, I’m realizing that I’m doing it more for the enjoyment, debate, and socializing, rather than for generating income.

I earn far more from my traditional sites, and after their original design and building, I spend much less time maintaining them.

The choice is becoming more clear all the time.

I’m not trying to change your mind, I’m just passing along what I’m learning on this topic.

What do you think?

Act on your dream!

JD

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An innovative use for banner ads

May 26, 2009 by John Dilbeck · 11 Comments
Filed under: Advertising, Attracting Visitors, Marketing, Promote Yourself 

Over the years, I’ve shown many thousands of banner ads on a variety of sites, including traffic exchanges.

Now, I know some of you aren’t fans of traffic exchanges and even I don’t use them as much as I used to.

When I first started marketing online, I could depend on good banners getting a pretty good click-through rate, on the order of 1% or so. That has changed over the years and now the click-through rate I’m seeing is much lower than that, even for well-designed banners.

I still use them now and then, but not to the extent I did a few years ago. In fact, I’ve pretty much given up on them until this morning.

What changed?

I was reading an article by Seth Godin that he posted on his blog a couple of days ago: On becoming a household name

Part of what he said in that blog post jumped right out and grabbed me…

Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they’ve heard of.

It turns out that this is an overlooked benefit of banner ads….

On some level, I’ve felt that it was unfair to me – the affiliate – to use some banner ads, because they promoted the merchant and didn’t really help me make the sale.

When I read what Seth wrote, I realized that this may have been the purpose of the banner in the first place – to build name recognition for the merchant while I paid for the advertising.

So, how can we turn that around? How can we use banner and other graphic ads to build our own brand and name recognition?

I’ve been doing a lot of thinking about that for a new site I’ll be unveiling soon and I can see several ways that good graphics shown on similar sites can help build awareness of my new site and hopefully bring more visitors.

Even if I never get a single click-through from those graphics, they may do their work well if they help build name awareness of the brand.

It’s not a complicated concept, just one that I hadn’t thought of since I was so focused on getting clicks that lead to sales.

Have you ever thought of banner ads from this perspective?

Act on your dream!

JD

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