21st Century Affiliate Marketing

For years, I’ve loved affiliate marketing, but lately it has felt more like a chore than a passion and I regret that.

It seems that I find more that I don’t like about it than I love about it, at least lately.

I have been recommending products and services for several years and always felt that I was suggesting something of real value to my readers. Now, I’m not so sure.

Over the last few months, I’ve stopped everything related to “recruitment marketing.” I don’t know if there is a better name for this, but that’s how I’ve come to think about it.

For several years, I was a real fan of SFI Marketing Group and Cognigen Systems. Since both of them are MLM companies, part of the job is to recruit other affiliates and help them. One of my favorite ways to recruit new affiliates was by using the various traffic exchanges and downline builder programs.

Now, after years of this, I no longer do it. I still feel like I was giving my best recommendations and advice based on what I knew at the time, but I’ve learned a lot since then and my interests and circumstances have changed, too.

While I no longer recommend traffic exchanges, I remain a member at several, mainly because I’ve gotten to know the owners over time and I like them. I think they are genuinely doing their best to help their members, but I think that the traffic exchanges themselves are not a good way to introduce yourself and your services to people who really want to work to build their own marketing business.

After having recruited thousands of affiliates, I cannot say that I can name a single success out of the bunch. That doesn’t mean that some of them have not branched out into their own niche and become successful. I don’t know if they have or not, but I know that it was a colossal waste of time for myself and well over 90% of the people who signed up from one of my links.

Instead of trying to help others who are mostly non-responsive, I’m turning my attention to promoting a few services and products that I know are truly helpful for people who are ready to make use of them, and that they are the best of brand in their respective niches.

I’m very happy to continue to recommend Site Build It and Aweber to anyone who is serious about building an online marketing business. I’m a happy customer of both services and expect to be for years to come.

However, I’ve come to realize that both of these services are only going to appeal to a small minority of people who are seriously ready to roll up their sleeves and get to work. Both take a lot of time and work to understand, and even more to put to their best use.

Work and dedication seem to be anathema to most people who dream of having a home business. Instead, they want something automatic that floods their inboxes with money. I have yet to find such a system and I don’t think one exists, yet there are plenty of people who are willing to lie to you and sell you one, anyway.

Yes, both Site Build It and Aweber are systems, but they are tools and training that you have to put to work, not some kind of “push button success machine.” You have to invest the time in learning how to use what they offer and then follow their systems and adapt them to your own personal interests.

This takes work, money, and time.

Since being dropped by Amazon.com and several others this summer (just because I live in North Carolina), I’ve spent a lot of effort undoing years of work. While doing that, I also stopped promoting a lot of other things I promoted in the past.

I wrote about this here: Making progress by going backwards

Now, I find that I am less motivated to do all the things I used to love about affiliate marketing, such as finding and researching new products and services, reviewing them to see if I thought they had real value, and then building websites and blogs to promote them. These days, I find it increasingly difficult to even write about something I really think is a good value for some people, such as the current Site Build It Back to Work special.

I don’t know if I’ve learned some important lessons or if I’ve become disenchanted with affiliate marketing — something I never expected to happen.

I’m also wondering if I can ever recover my former affiliate marketing income just by promoting two services I really believe in. I don’t think that’s possible, and I think that I’ll lose you as a reader if all you ever hear me talk about is Site Build It and Aweber.

Those are not the only tools I use in my business. I have sites hosted by HostGator and I’m one of their affiliates, but I just don’t want to promote them. They offer a great service and I’m happy with their quality. In fact, this blog is hosted on one of their servers. Still, I just don’t want to promote them, when I compare them to Site Build It, which offers a much different set of tools, but has a system that I believe offers my readers a much higher chance of success than what they can get from traditional hosting services.

The same goes for Aweber. I’m an affiliate for several of their competitors, but after testing all of them, the only one I would use for myself is Aweber and I don’t see any reason to promote anything that isn’t the best.

So, I’m wondering if I still have a future in affiliate marketing, or if this is just some kind of phase I have to work through.

There are some excellent ebooks out there that I can recommend, but now I consider most of them to be overpriced and increasingly out of date. What they taught may have worked several years ago, but I don’t think it will now. So, I don’t promote them.

I’m hoping that I’m just going through a reassessment phase and that I’ll rediscover the love I once had for affiliate marketing. I don’t know if that’s going to happen or not.

What about you?

How do you feel about affiliate marketing these days?

What are your favorite affiliate marketing programs and merchants, and why?

I’m looking forward to reading your comments.

Act on your dream!

JD

I was going through several hundred emails this morning and the more I looked at the subjects, the more I got annoyed by some of them.

Now, this has taken years to start bothering me, but today, I think I reached my limit.

I posted a tweet on Twitter that said, “I no longer open email with subjects that include words like sneaky, exclusive, tricks, secrets, hurry, and so on.”

Others quickly agreed, aj1996 said, “Wish people would do the same with Lens titles & NOT inc words like “secrets” !!!!!!”

I agree with that, too. The same goes for books, ebooks, reports, and everything else.

Brian D. Hawkins said, “Hi John, many email clients spam emails with words like that automatically.”

That’s where I got confused.

I know that some of the emails I receive with those words are spam, but some come from real people.

I’ve read all sorts of books about copywriting and writing headlines, and most of them suggest using “power words” and words that create urgency and excitement.

I think that’s fine and good for headlines in print ads and in real snail mail letters, but it’s overkill when you see dozens of emails in one morning that use those same words.

Folks, there are no secrets to marketing success. It’s a matter of finding the best products and services and promoting them honestly.

Now and then, someone will come up with a new idea that will be popular and soon everyone else (the people I call “me, too” marketers) will run it into the ground and ruin the effectiveness.

For example, a year or two ago, someone started using “The Death of…” to sell an ebook. (My memory is hazy on this, since I wasn’t interested in the product.)

Before you could turn around a couple of times, I started getting emails about the death of this and the death of that and it became pitiful in a week or two.

Today, I really became annoyed when I saw all those email subject lines. I looked at the subject and then at who was sending the email to me. I opened not a single one of them — poof, right into the trash.

So, what do you think about this?

Act on your dream!

JD

In the last couple of days, I’ve gotten a couple of emails from friends asking if I’m okay. They said I hadn’t posted to this blog in awhile and wondered if anything was wrong.

The truth is that I have not been feeling very well, but that wasn’t why I didn’t write anything lately.

Sometimes I just don’t have anything to say, so I don’t post anything.

I know some people think that is the kiss of death for a blog, but I’d rather read something substantive rather than just filler, any time.

The truth is, however, that I’ve been working on my offline marketing and planning a new site for joint venture co-marketing between brick and mortar businesses in Murphy, NC.

I’ve been meeting with a number of business owners and talking to them about their marketing and what they want to do with their businesses this year.

Each business owner is different and I’m surprised at the number of different things they want to accomplish.

So, I’ve spent a lot of time talking, listening, and then going back home and doing a lot of thinking and planning.

It has taken a lot of work, but now I have a design for a new business model that I think will work for all of the business owners who choose to participate.

One of the beauties of the new model is that it requires cooperation among the owners in cross promoting each other, both online and offline. I think that will help all of us to do better, even in the tough economy we’re currently facing.

All of this behind the scenes work will result in much more online work over the coming months, but you won’t necessarily see much of it on this blog.

Affiliate marketing will play little part in the new site I’m developing, because it will be devoted mainly to sending new customers to existing offline businesses and reminding their current customers and clients why they like the business and why there are good reasons for going back and buying more.

Still, I’ll be using a lot of the techniques that I’ve learned through affiliate marketing.

I’ll be working with all my new clients to build individual email marketing lists for their businesses as well as building an inclusive mailing list for the benefit of all the business owners who choose to join us. Of course, I’ll be using Aweber to manage these individual lists and the new site will be powered by Site Build It!, where the new list will be powered by SBI’s ezine/newsletter module.

So, there has been a lot of thinking, scratching my head, drinking coffee, and scribbling on hundreds of sheets of paper. I’m sure you didn’t want to hear about that and I know you didn’t want to see any of it.

Eventually, hopefully in a month or so, I’ll be able to introduce the new site and do much more local marketing than I’ve been able to do over the last few years.

It’s been strange getting out of the house and actually talking to real business owners, but I’ve been enjoying it immensely.

With affiliate marketing, I rarely know who my customers are, how they found me, or why they decided to purchase.

With this local marketing consulting and new business system, I think it’s going to be fun getting to know our customers and helping the business owners effectively spread the news about why they are the best source for what they’re offering in our tiny little town in the mountains of western NC.

One of the difficult decisions I had to make was to limit my clients to non-competing business categories, which has turned out to be a good idea. Rather than trying to promote all the real estate agents in town, for example, I can concentrate on working with just one. That will make it much easier to write quality content for the new site and will help me focus on what I’m trying to accomplish.

I also decided that each client I accept has to be actively involved in their own marketing and must agree to recommend at least two other non-competing businesses for whom they will write testimonials that will be used on several other sites.

I’m finding it refreshing to work with people who want to work together in real life, and still build their own individual businesses.

It’s going to take some time to pull all of this together, but I expect it to be off and running by late summer.

We’ll see if this is a good prediction or not.

So, if all you are interested in is affiliate marketing, you’ll see that I really had nothing to say about that topic.

I’m alive and working and I’ll be writing more about affiliate marketing soon.

Act on your dream!

JD

On their blog, Aweber announced Exciting Changes to the AWeber Affiliate Program. You can visit the blog to learn all the details and read comments from other affiliates.

Here are the basic details:

Based on your feedback, we are happy to announce the following changes to the AWeber affiliate program:

1. All commissions will be raised to 30%. This includes existing 1st tier commissions of 20%.

2. Second tier commissions are being phased out to meet Paypal’s terms of service and enable paying of affiliates via Paypal.

3. Your affiliate cookie will be a 1 year, first visit cookie.

4. You will soon have the option of being paid via PayPal or postal check.

5. All affiliates will be paid once a month, on the first of every month.

6. The minimum check payout will be $30.00 for US affiliates and $50.00 for affiliates not based in the US (This applies to both PayPal Payments and postal payments)

All of these changes will be effective on April 8th, 2009. The only exception will be the PayPal payment option, which will be available in the near future.

I have mixed feelings about these changes.

Let’s start with the only real negative I see.

I don’t like that they’re using a first visit cookie. Most of the affiliate programs that pay me the most use a last visit cookie.

What’s the difference?

With a first visit cookie, a purchase will be credited to the first affiliate to introduce you to a business or product. The great majority of people do not purchase on the first visit.

With a last visit cookie, a purchase is credited to the affiliate who convinced the person to buy. Since that affiliate, the last one visited, probably is the one who actually persuaded the prospect to purchase, I believe that is the affiliate who deserves credit, and a commission, for the sales conversion.

Let’s look at an example…

Let’s say that Bob is vaguely interested in autoresponders, email marketing, newsletters, and making it easy for his readers to subscribe to his blog posts via email. He really doesn’t know exactly what he wants to do or which service is best for his needs.

Bob comes across Nancy’s website and she explains some of the benefits of using Aweber’s service, as opposed to other services that are available.

If Bob clicks Nancy’s affiliate link to visit the Aweber site, he will have a one-year cookie set in his browser that identifies Nancy as the affiliate who introduced him to the service.

If he purchases on that visit, or shortly thereafter, Nancy deserves credit for the sale and an ongoing commission.

There’s nothing wrong with that.

However, Bob probably won’t purchase immediately, or even soon. He’ll probably forget about it, get distracted, or something else will stop him from purchasing.

Later, maybe months later, he comes across Steve’s website and is reminded about Aweber.

Not only is he reminded, Steve makes a compelling argument for purchasing the services that Aweber provides. Bob’s mind is made up and he goes and subscribes to the service.

In this case, with a first visit cookie, Nancy will still get the credit and commission for the sale, even though Bob purchased as a result of Steve’s marketing, not Nancy’s.

However, with a last visit cookie, Steve would get the credit and commission for the sale.

I believe that would be appropriate since it was his efforts that finally persuaded Bob to purchase.

I don’t like first visit cookies for affiliate sales.

Regarding the other changes…

I’m always happy to hear that someone is willing to pay me more for my sales efforts. I have no argument with that.

The change from a 10-year cookie to a 1-year cookie is largely irrelevant, because most cookies would not persist for ten years, anyway.

I like the option of being paid by PayPal.

Although I like two-tier affiliate programs, I don’t have any real opinion about Aweber changing to a one-tier program, especially if it makes it easier for some affiliates to be paid via PayPal.

All in all, I like the changes Aweber has made to their affiliate program, but I would really encourage them to change to a last visit cookie for determining who gets the credit for a sale.

In my opinion, Aweber offers the best services related to email marketing and I’m a happy customer and affiliate. I intend to use their services for a long, long time.

Are you an Aweber affiliate?

What do you think about these changes?

Act on your dream!

JD

As I’ve written previously on this blog, you can treat your Squidoo lenses as a sort of mini-blog by sending a SquidCast whenever you create a new lens or make significant updates to an existing lens.

The SquidCast is a very limited posting (500 characters maximum) about the lens. This is added to the RSS feed for that lens.

For example, the following URL is the RSS feed for my John Dilbeck lensography lens:

http://www.squidoo.com/xml/syndicate_lens/John-Dilbeck

Each lens has a similar RSS feed.

In order to make use of this, you must remember to send a SquidCast whenever appropriate. Fortunately, we are reminded to do this whenever we publish a lens.

You can treat this RSS feed as you would any other. It can be added to feed readers, syndicated using RSS modules on other lenses or your blog, and it can be syndicated via email, if you want.

I got to thinking about this because I read a post by Linda Martin on her blog: Offer Email Subscriptions to Your SquidCasts

She has created a new lens, Offer Email Subscriptions to Your SquidCasts, that explains the process of offering updates via email for your SquidCasts for all your lenses.

Essentially, her method uses the RSS feed for all a lensmaster’s Squidcasts, provided by thefluffanutta’s SquidUtils.com, and syndicates it using the free services of FeedBurner.com.

Each lensmaster can get an RSS feed through SquidUtils.com that includes the SquidCasts you’ve made for all your lenses, combined. The URL for my feed is:

http://squidutils.com/squidcasts/from/johndilbeck.rss

Feedburner.com provides tools for publicizing your RSS feeds, including syndication via email. It is a free service, and you can syndicate as many RSS or Atom feeds as you want.

Using the method Linda describes on her lens, anyone who subscribes to the email updates will be notified whenever a lensmaster updates any of his or her lenses. This may be a very good way to keep your fans updated if your lenses are about similar topics.

However, if you have a lot of very different types of lenses, it may not be the best approach, necessarily.

Linda provides a caution on her lenses reminding the subscriber that they’ll receive updates on all her lenses, not just the one they’re subscribing from.

On the other hand, you may want to restrict updates to just the lens that’s being read.

You can do this by syndicating just that lens’ RSS feed via Feedburner, instead of the combined SquidCasts feed provided by SquidUtils.

That way, your readers will not be surprised by updates totally unrelated to the lens from which they subscribed.

So, which is better?

Do you want an easy way for your readers to subscribe to your SquidCasts for all your lenses combined?

…or…

Do you want an easy way for your readers to subscribe to just the SquidCasts about the lens they are currently reading?

I think syndicating the SquidCasts for all your lenses may be more useful, unless you have a lens that will be updated frequently. There’s not much point to subscribing to updates to a lens if it is only updated every few months or so, is there?

Fortunately, you can do either - or both - depending upon what you think is best for your readers and the particular lens they are visiting.

Thanks for the reminder, Linda, and for providing clear instructions on providing our fans with another easy way to be informed when we make changes to our lenses.

If you set this up, don’t forget to offer it to your fans on your lensmasters’ page, too.

So, what do you think about this? Is it something you would want to offer to the readers of your Squidoo lenses and to your fans?

Act on your dream!

JD

Why can’t active sign-up forms for AWeber mailing lists be added to Squidoo lenses?

Is there a solution?

Today, I’ve been doing a lot of thinking about this subject, because the ability to add AWeber subscription forms to my Squidoo lenses is very important to my plans for next year.

I don’t believe there are any unsolvable technical problems stopping these two companies from working together.

It is very easy to add active AWeber subscription forms on other sites. They provide two easy-to-use methods: Javascript and HTML forms. You can see an example of the HTML version of a subscription form on every page of this site, right below my photo in the right column. You can see an example of the javascript version of a sign-up form on the Subscribe page on this site.

In both cases, I accomplished what I wanted in just a few minutes.

Unfortunately, I’ve been looking for a way to do this simple task on my Squidoo lenses for months. I thought I found a solution last week, and it worked very well, but it is being killed by Squidoo.

I just created a new lens with an open letter to Tom Kulzer, CEO and founder of AWeber.com, and Seth Godin, Founder of Squidoo.com, asking if they can find a way to work together to make it possible for us to do something that I believe will have a relatively easy solution. I also emailed each of them and invited them to view the lens.

You are invited to come read the lens and express your opinions:

Can AWeber and Squidoo Work Together?

Perhaps this isn’t a technical problem. Maybe it’s just a lack of motivation on the part of both companies to develop a solution. I don’t know.

Tom and Seth, I hope you’ll find a way to make this happen.

While it may not be important to the vast majority of Squidoo lensmasters, it is important to some of us - possibly many of us. I believe it may be important to many AWeber customers.

I’ve added a couple of polls to the lens and I invite everyone who reads this to come and voice your opinions and help spread the word to others who may want to combine the power of the services AWeber and Squidoo provide.

Act on your dream!

JD

In a previous post on another of my blogs, I wrote about adding subscribe forms on our Squidoo lenses:

Squidoo module request - Sign-up forms for Aweber mailing lists

Last week, Lewis Smile added a comment to the post and told me my dream was answered. Today, I finally found enough time to see what he was talking about.

Update: Before you get too excited about this, I’ve learned that the folks at Squidoo are working to defeat this “trick,” as it is being called. This means that any AWeber sign up forms on our lenses will stop working at any moment.

Please see the comments on this post for more information.

I purchased his report for only $7.00 and downloaded it immediately.

Well, that’s not exactly how I started. I read Lewis’ blog post, AT LAST! Aweber Opt In Forms On Your Lenses!, and read in the comments that he had an active form on his Squidoo Traffic Tricks lens.

There it was. Cool!

Being the frugal person that I am, I looked at the source code and saw that the form was actually a javascript widget that was powered by Clearspring.com.

Immediately, I grasped the concept. Lewis was using a widget as an intermediary between the Aweber javascript, which won’t work on a Squidoo lens, and the lens itself.

I joined Clearspring, but after a few minutes of looking around, I decided it would take longer to work out the details for myself than it would to purchase the report, download it, read it, and put what I learned to work.

If the report had been $47, or $27, or some other higher amount, I’d have learned how to do it myself. But, for a report that costs only $7.00, it was a no-brainer to just buy it.

You can find the report at SquidooTricks.com.

As someone who earns his living from affiliate marketing, it pains me to send you to such a valuable site without using an affiliate link, but the information here is too useful not to tell you how to get it for yourself - even if I’m not earning anything from it.

Sigh.

In just a few minutes, I bought the report, downloaded it, and read it.

My initial thoughts were correct. I probably could have worked it out for myself in an hour or two, but Lewis has done an excellent job of telling you just how to make this work for you.

I went to Aweber.com and added a new sign-up form for my 21st Century Affiliate Marketing blog. I use Aweber to manage email subscriptions for what I post to this blog, as well as a growing number of mailing lists I manage for myself and for my clients. I wanted to create a new form that I would use only on Squidoo lenses so I’d be able to track the source of new subscriptions.

That took maybe 10 minutes to do.

Following the instructions in Lewis’ report, I copied the code I’d need and proceeded to the next step - create the new widget on Clearspring.com.

Even though I’d not done anything but look around Clearspring for a few minutes, I found his instructions extremely clear and easy to follow.

It took maybe 20 minutes or so to create the new widget and another couple of minutes to add it to my 21st Century Affiliate Marketing lens on Squidoo.

(If I had broadband, it would have gone much quicker, but slow dial-up is still all that’s available here where I live.)

I didn’t follow all of Lewis’ instructions on creating the widget.

He advised us to hide the “get and share” links at the bottom of the widget. While I can see reasons for doing this, I don’t like to ever use code on a site that hides the text by making it the same color as the background.

Plus, I don’t mind if someone gets that widget and puts it on another site. I’m not sure why anyone would want to do it, but I’ll take all the subscribers I can get.

It took a total of maybe 45 minutes from the time I bought the report until I had an active Aweber sign-up form on my lens, and that includes downloading and reading everything.

Lewis has done a remarkable service for us by providing such clear instructions.

Now, all I have to do is add this Clearspring.com widget to the other lenses where I syndicate this blog.

Then, over the next few weeks, I’ll be doing the same thing for other mailing lists I manage through Aweber.com.

This has come at a particularly fortuitous time, because I am in the planning stages of setting up quite a few new mailing lists and Squidoo lenses. Lewis’ method of adding a subscribe form to a lens will make what I plan to do much easier and probably more effective.

Thanks Lewis. My dream really was answered.

Act on your dream!

JD