21st Century Affiliate Marketing

I’ve done my share of whining about how hard 2009 has been, and frankly I’m done with that and I’m looking for this year to come to a close in a few days.

I wrote about it on my Act On Your Dream! site:

I survived 2009 and I think that was a success!

(If you have any interest in doing so, you’re welcome to comment on that page. Although you can’t use HTML in your comments, if I recognize you as a regular commenter here on this blog, I’ll be happy to make an active link back to you in your comment. Just post the full URL you want me to link to and I’ll take care of it. Of course, it has to be a link to one of your sites, not an affiliate link or anything inappropriate.)

So, as I said, I’m done with whining and I’m done with 2009. I still have a few more days to generate a little more income before the year is over and then I’m turning all my attention towards the future.

I expect 2010 to be a much better year.

I’m doing things differently next year.

For the last few years, I’ve tested a lot of things and most of them didn’t work at all, or had limited success. I don’t know if all of that was wasted time and effort, or if it was just a necessary part of testing the options and learning what works best for me.

Since I depend upon the revenue I earn from my online marketing, that’s what I use to evaluate if something has been valuable and successful for me. However, even the things that did not produce any appreciable income had other aspects that were very successful.

For instance, I’ve met lots of great people that I may never have met otherwise and I value that.

But that doesn’t pay the bills!

Over the last few years, I’ve spent a lot of time blogging and I’ve learned a lot. Even though it has not been successful as a way of generating income, I believe it has been a valuable learning experience and it has helped me spread my brand to a much wider audience.

I’ll be doing much less blogging in 2010, but I’m not going to abandon it entirely.

I built a number of portals over the last few years using Mamba and PHP-Nuke. Every single one of them was hacked and I finally got tired of rebuilding them. All of them are closed.

The only thing I learned from that experience is that it was wasted effort and there are serious security holes in open source scripts. I won’t be going that route again.

I’ve had good and bad experiences with forums (fora?) over the years.

I’ve met lots of great people and I would be worse off if I had not participated in them.

I have had better results from participating in forums than I have in building my own. That’s a lesson I’ll remember.

I have two forums that are still open at AYearFromNowForum.com and WesternNorthCarolinaForum.com, but I’ll be shutting them down in January, after I’ve had the time to find any content that can be repurposed on my static sites. Then, they’ll be gone forever.

Social networking has been a lot of work, but it has been satisfying in several respects. Although I can’t attribute any specific revenue to social networking, I do believe it has contributed by widening my readership to people who may not have found me otherwise.

It’s also been a great way to interact with lots of different people. That’s very important to me, because I live alone and work at home. There are times when I go several days without seeing another person in real life, and the interaction on the social networks has been very important to me.

I’ll be narrowing my social networking to just a few sites and don’t feel the need to be on nearly as many as I’ve tried over the last few years.

Things have changed and my focus in social networking has changed, too.

For example, I used to be very active on Ryze.com, but I hardly ever go there anymore. They fell behind the times when they didn’t implement RSS and they missed the boat when they required their community leaders to be upgraded members.

I was enjoying MySpace.com for awhile, but they jumped the shark when they started redirecting external links from our profiles to their own home page. As soon as they did that, I jumped ship.

I’m still enjoying Facebook.com, but I don’t spend a lot of time there. One of the most annoying things about Facebook, for me, is the plethora of applications and the ease with which my “friends” can spam me with them. I don’t know how many of those applications I’ve blocked, but I still block several more every time I go there.

My two favorite social networking sites are communities I’ve built on the Ning.com platform. I created and manage Squidoo Marketing and Murphy Connections, and I intend to do much more with each of them in the coming year.

I’m not earning any money (well, not much money) from either of them, but now that I have sponsors for each community at least they’re not expenses out of my own pocket. I’ll be working hard to make sure the sponsors get their money’s worth, too.

I have mixed feelings about Squidoo.com and HubPages.com. I’ve earned some money from Squidoo every month for the last several years, but that income continues to decrease. If the lenses I have there weren’t already built and attracting some readership, I probably would not make the effort to build them, now.

On the other hand, sometimes building a lens at Squidoo.com about one of my other sites is a good way to get the free traffic started both through referrals from the lens as well as free traffic from the search engines.

When I started Murphy Gold this year, I built several lenses for the site and for my first several clients. By syndicating the RSS feed from Murphy Gold through the Squidoo lenses, it attracted more visitors initially and continues to bring new people to the site.

However, now I’m getting many more visitors from Google, Yahoo, and Bing than from Squidoo, so it isn’t as important to me now as it was initially.

I have never really understood article marketing and I don’t think I have given it a fair trial, yet. To learn more about it, I opened and managed 21st Century Articles for over a year. I put a lot of work into that site and met a few good authors, but most of what was contributed was drivel and I deleted at least 95% of all the contributions.

It was built using a popular article directory script and was hacked several times. Eventually, it was no longer worth recovering the site and continuing.

I learned that there are some good authors writing quality content, but they are in the minority. I also learned that it takes a lot of time to manage an article directory, if you’re interested in quality. Since I moderated every submission, I believe I had a high-quality directory, but it would never have been a top-tier article directory, so closing it down was not a hard decision, in the end. Also, even with thousands of pages of content — all with Adsense ads on them — it generated only a few dollars a month and that certainly was not enough to pay me for my time and effort.

So, what have I learned about online marketing over these last few years?

I’ve learned that you can invest a lot of time and effort into something that never produces the results you want. It is very easy to do.

I’ve learned that every time you try something new, it takes you away from other things that are working for you, so you need to be careful and keep your focus. I believe that it’s always good to learn something new, but not to the point where it impacts your business negatively.

So, I’m happy that I learned how to use lots of different scripts for building portals, my article directory, and blogs, but I’m not happy that they did not produce any significant revenue.

What has worked for me?

Now, I know that what works for me, may not work for you, and vice versa. So, just as successful bloggers recommend blogging, I’m going to recommend building static niche-oriented websites.

I have a couple of large websites that I built over the last few years, and even though they are pretty much running on automatic now, with just the occasional addition or modification, they consistently produce revenue from several sources. Over time, their popularity rises and falls, but they are getting more readers and page views now than they were when I was actively building them.

The problem with them is that they don’t provide a way of getting easy feedback from their readers or to engage in any online conversations. I’ve tried using blogs and forums for each of these sites, but that really didn’t produce the results I wanted.

So, now, they just sit there and serve pages to people who are interested in the subjects, with very little input from me.

Most of my effort in 2010 will be building my two static sites that are powered by Site Build It!

Now, up until this year, it was appropriate to consider them static sites, but that has changed with the introduction of SBI version 2.

With the introduction of Content 2.0 as a standard part of SBI sites, now we can take advantage of some of the web 2.0 features that allow interaction with the readers without having to deal with all the insecurities of open source software.

So, I’ve been working hard over the last couple of weeks to update and revise my Act On Your Dream! site and to get it ready for lots more work in 2010.

I’ve added several pages that invite readers to submit their stories or articles and once they are accepted and published on the site, we can comment and/or rank them.

In some ways, this is similar to blogging, because we can carry on conversations in the comments. It is different from blogging, because it doesn’t just make it easy for the webmaster to add content, it also invites the readers to add content.

Yes, it’s similar to blogging, but different. Only time and experience will tell if it is better or worse, for me, than blogging has been.

Many people consider all the plug-ins that are available for WordPress to be one of its primary benefits. I’ve come to consider them to be drawbacks that waste my time at least as much as they help me.

With SBI version 2, there are no plug-ins. I don’t have to do anything to deal with security updates, plug-in updates, or anything else. I just use it and let the propeller-heads at Sitesell manage all the technical stuff for me. I like that. It allows me to concentrate on producing more content and not on just keeping the sites running.

From a blogger’s point of view, especially those who believe that commenters and do-follow links are important, there may be some drawbacks.

For example, this blog, and many others, use the CommentLuv plug-in which makes it easy to link back to a commenter’s blog via their RSS feed. That’s a nice feature, but I’m not personally convinced that it is valuable economically.

Contrary to what some bloggers believe, I have not seen any correlation between the number of comments on a blog and the income it generates, but I’m not even nearly an A-list blogger, so what do I know?

Yes, leaving comments on others’ blogs brings more readers to my own blog, but I believe that most of those readers, especially the ones who leave comments, are primarily motivated to bring other readers to their sites. This isn’t a particularly bad thing to do, but I do believe that it is unproductive in terms of generating revenue, if that is your primary motivation.

Having said that, I value a number of people who read this blog and some of my others and regularly comment on what I have to say, no matter how bone-headed I might be now and then.

I enjoy the conversations and I’m happy to link back to their blog posts. I don’t see anything wrong with it.

But, it doesn’t help me pay the bills, and until I get that firmly under control, that’s going to be my primary motivation.

It is my belief, in most instances, that bloggers are sellers, not buyers. We’re interested in promoting products and making sales through affiliate links. Or, we’re interested in selling advertising to generate revenue. Perhaps we have sponsors who cover the costs. For most of us, we want to either supplement our income or generate all of it from our online marketing.

So, increased readership from other bloggers may be satisfying on several levels, but I have no statistics that show that it adds to my bottom line. Some bloggers are generating six and seven figures a year in income, but they are rare, and they don’t include me.

So, as I’ve said previously, I’m going back to what has worked for me for about a decade.

In 2009, my income, such as it was, was generated primarily from three sites. Two of them produced affiliate income and Adsense ads revenue, primarily. One of them generated direct advertising revenue from paid clients. The latter one produced several times the revenue the two others did.

But, all three of them consistently bring in money and are easy to maintain and expand, so I’m going to focus on them primarily in the first six months of 2010.

To put other things in perspective, any one of those three sites brought in more revenue than all my other websites, blogs, forums, and social networks — combined!

But, I don’t think they would do as well in total isolation. So, I believe that blogging and social networking has brought more readers to those sites and helped them. The syndication of their RSS feeds on a variety of sites brings in readers, because I can see the referral numbers in my statistics.

So, I’ll continue to maintain quite a few sites that will not be my primary focus, but which add to the funnel that brings readers to the sites that I will be focusing on. Fortunately, most of the work in building that infrastructure is completed and just needs a little maintenance work now and then.

Even though I totally lost focus on my Act On Your Dream! site over the last three years, now that I’ve almost completed rebuilding the site, updating all the pages, and adding some pages that hopefully will lead to more interaction with the readers, I’m once-again looking forward to helping others identify their dream(s), setting goals, and working to achieve them. I enjoy helping others get what they want. I may not be able to do a lot to help, but I’m happy to do what I can.

Perhaps you would like to be a part of that process.

To get started, I have a couple of pages that I’d like to invite you to visit. Each of them has a form where you can contribute a story or article, and all submissions are moderated. Even though the form says otherwise (which is something I can’t change, yet), you must use your name and location when submitting something, or I won’t accept it.

To put it bluntly, submissions from anonymous people or from anyone who uses keywords as their name will be summarily rejected and trashed.

On the other hand, quality submissions from real people are welcome and I look forward to publishing them on the site and maybe in my ezine.

You are invited to visit and submit your entries to the following list of pages. They are new and may not have any, or many, submissions yet, so you can be a trend-setter!

Reader submitted entries are listed below the forms, so even if you don’t want to submit anything, you can scroll down below the form and see what has been published already.

Your comments and ratings on the items are welcome, but please use your real name. As with the submissions themselves, I don’t accept anonymous comments.

Do you have a dream? (I’m talking about something you aspire to achieve or acquire, not a sleeping dream.) You’re invited to share it with us at Your Dream.

Do you have a success story you’d like to share? Successes come in all sizes, so it doesn’t have to be a blockbuster, runaway success to be valuable to our readers. Share Your Success Story.

How do you Define Success?

Do you have an original article that you’ve written about success, failure, time management, goal setting, making your dream come true, the law of attraction, or similar topics? If you do, you’re invited to Submit Your Article.

(I turned off article submissions in early November, because I was being bombarded by off-topic, spammy submissions every day. Now, I’m trying a different approach and look forward to publishing your quality original articles on topics related to the Act On Your Dream! site.)

I’ll be adding more pages to the site and asking for your participation. In the next couple of days, I’ll add a new page that lists all these pages where you are invited to submit your thoughts, opinions, stories, and articles. I’m not sure what I’ll call it, however. I’m leaning towards “Your Thoughts,” but I’d welcome any suggestions for a better title.

So, those are my plans for the first half of 2010 and I’m looking forward to working on them.

What about you?

What are you going to be focusing on in 2010?

Act on your dream!

JD

BTW, while I’m thinking about it, the SBI version 2 two-for-one holiday special has been extended until Monday, January 4, 2010. This will be your last chance until next Christmas to get two SBI subscriptions for the price of one.

Of course, you don’t have to buy two, even if the second one is free, if you don’t want to. The choice is yours.

As long as we’re thinking about our futures, I think SBI, and all it includes, is an excellent investment, and, yes, I get a commission if you buy from my link. More importantly, however, I know from experience that my investments in SBI have produced very good returns. It’s not magic, but it is a time-tested process and set of tools that has produced great results for a lot of others, too.

As with all things of any value, it takes work, effort, time, and money to succeed. If you want overnight success without working for it, don’t bother trying anything. It won’t work for you. Go play another video game or watch some more TV.

On the other hand, if you’re willing to devote some time to building your online business, and you’re willing to follow a guide that has helped thousands succeed, then maybe SBI is right for you. If you try it and don’t like it, you can get a full refund in the first 30 days and a prorated refund after that, so there’s very little risk in trying SBI to see for yourself what you think of it.