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Keyword research tools – Shopping.com Consumer Demand Index

December 13, 2008 by John Dilbeck
Filed under: Affiliate Marketing, Marketing, Websites 

Do you want to promote popular products?

How can you find current lists of popular keyword searches for hot products already organized by category?

Is this an impossible dream?

Not at all.

See Shopping.com’s Consumer Demand Index for a list of all their categories. Click the category name to see a list of relatively current keywords and search phrases.

If you then click one of the search phrases, you’ll go to a page that lists the products related to that term on Shopping.com.

Yes, Shopping.com is a competitor if you are promoting popular products through your affiliate links, but look at it another way. They’ve done a lot of your keyword research for you, and they’re making it available, for free.

In addition, they group everything by category.

These pages should help you in your brainstorming and keyword research.

I wouldn’t depend on this as my only source for keywords, but it’s a nice tool if you promote the products they list or similar products.

On the other hand, if you’re shopping instead of marketing, is this a helpful page?

Who does it help most? Shoppers or marketers? Customers or competitors?

What do you think? Helpful or not?

Act on your dream!

JD

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11 Comments on Keyword research tools – Shopping.com Consumer Demand Index

  1. Dennis Edell on Sat, 13th Dec 2008 8:57 pm

    2. Wow they must really not be worried about losing traffic. LOL

    Shoppers can use it nice;y to save time searching 100′s of stores for a particular item.

    Dennis Edells last blog post..How To: Evaluating Competition For New Site Niches

  2. John Dilbeck on Sun, 14th Dec 2008 12:02 am

    3. Yes. I don’t think they’re worried about losing traffic.

    On the other hand, just think of all the backlinks they’re getting from all of us who link to that page.

    I think it’s rather clever on their part, and very useful, too.

    Act on your dream!

    JD

  3. Andrei Istrate on Sun, 14th Dec 2008 5:44 am

    4. big companies liek those will never worry about using traffic.

    they alreeady have a very well amount of traffic flown though their site due to the known ability of their site.

  4. John Dilbeck on Mon, 15th Dec 2008 1:21 am

    5. Hi Andrei,

    Welcome to the discussion.

    I agree that they don’t worry about the traffic, but they have to be getting something out of it or they wouldn’t be doing it.

    I don’t know what for sure, but something.

    Act on your dream!

    JD

  5. Dennis Edell on Mon, 15th Dec 2008 11:45 am

    6. Wow ya know I never even thought of the backlink aspect!

    Holy moly, how are they not a PR10 LOL

    Dennis Edells last blog post..It’s Contest Time! The *Best Blog Review Contest* Is In Full Effect!

  6. Sam Nichols on Sat, 20th Dec 2008 5:36 pm

    7. These are keywords that people are searching for on their own website? And they release it? This could be huge if is true
    Thanks for this!

  7. John Dilbeck on Mon, 22nd Dec 2008 12:43 am

    8. Good evening, Sam.

    Yes, I think that is very good information for those of us who promote products.

    Have you looked into it, yet? What do you think?

    Act on your dream!

    JD

  8. Sam Nichols on Mon, 22nd Dec 2008 4:16 am

    9. Hello John
    Yes I did…I looked into a few niches I was interested in but I am not sure how are sorted the results: by the number of searches?
    I believe so:
    Top ranking keyword searches for XXXX
    But yesterday were completely different..so I believe are gathered daily which dilutes the power of the “tool” :)
    thanks anyway for the “tool”

  9. John Dilbeck on Mon, 22nd Dec 2008 11:27 am

    10. Good morning, Sam.

    I don’t know how they sort the keyword lists. Number of searches is a good guess.

    Why would the results be less useful if gathered daily? Sure, they’d change, but that would reflect the changing interests of their shoppers.

    I’m not suggesting that this site is a replacement for a good keyword research tool like WordTracker or Site Build It! or any of the others.

    I was thinking in terms of brainstorming for keywords that are currently being used for a particular product. Then, we can use those as a starting point for further research.

    Of course, not everyone approaches these things as I do, so it may not be as useful for you as it might be for me.

    It’s kind of a moot point, for me, since I promote tools and services for webmasters much more than I promote products.

    Useful or not? Anyone else have any thoughts about this?

    Thanks, Sam. I appreciate your comments.

    Act on your dream!

    JD

  10. Sam Nichols on Mon, 22nd Dec 2008 11:46 am

    11. Hello John
    I meant to say that we need to aggregate all that daily data somehow to notice a trend or pattern and we need many days to see what are the most searched keywords. I am sure it wasn’t meant to be a keyword research tool and therefore the limitations. :)

  11. John Dilbeck on Tue, 23rd Dec 2008 8:03 pm

    12. Hi Sam,

    Yes, I agree that the data as shown has limited usefulness if we’re wanting to see trends over time.

    I also agree that it probably wasn’t meant to be used as a keyword research tool.

    I think they’re just trying to offer their shoppers more ways to find something to buy, and I found it useful when searching for something I want to buy next year.

    Still, I find it useful when initially brainstorming for keywords that are actually being used by shoppers.

    I think we’re agreeing about most of this, aren’t we?

    Act on your dream!

    JD

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