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How to build a tribe

May 3, 2008 by John Dilbeck
Filed under: Blogs, Business Networking, Communities, Social Networking, Squidoo Lenses 

Seth Godin wrote a very interesting article in the SquidBlog, entitled Squidoo two point oh! that talks about where Squidoo has come from and gives some hints about where it’s heading.

That isn’t the part of the article that caught my attention, however.

Towards the bottom of the article is a section called How to build a tribe and it describes succinctly some of what I’ve been trying to do over the last few months.

I’m going to take the liberty to quote from this section, and I heartily recommend that you go and read Squidoo two point oh!

Here’s what Seth said about building a tribe:

How to Build a Tribe

If you want a tribe, you need to earn one. You earn one by being the best in the world at what you do, by sharing generously, by being clear and clean and transparent and easy to work with. The masterpiece lenses on Squidoo have organically generated a following. You can too.

The only way we can make that happen, all of it, is to be open, to give you tools and to trust you. The current generation of the best Squidoo pages–the ones that rank high, get traffic and generate income–are the sort of thing that you want to visit, follow, and be part of.

It’s not particularly difficult to imagine the benefits that you’ll get when you have a tribe of people who like each other and trust you. When you have a blog and a Squidoo lens and a Facebook group and a network of people waiting to hear from you. That’s your tribe. You–and your ideas–are the glue, the magnetic attraction, the purpose. Now it’s time to sync them all up.

So that’s where we are, and that’s where we’re going.

If you run a small business or a charity or work on a major brand or are a stay at home mom, your entire world changes once you have a tribe to lead. A group of people who want to interact with each other and with you to discover new ideas and to contribute what they know.

I’m doing my best to follow this model and look forward to seeing how it all comes together over time.

Thanks for the mental image of building a tribe, Seth.

Act on your dream!

JD

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One Comment on How to build a tribe

  1. Seth Godin on Sat, 3rd May 2008 10:26 pm

    2. thanks for reading, John!

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